SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Some big money just didn’t work

Thursday, Nov 8, 2012

* The Sunlight Foundation took a look at the best and worst returns on investment for outside groups making independent expenditures. Here is their ist of the top spenders’ best ROI…

SERVICE EMPLOYEES INTERNATIONAL UNION PEA-FEDERAL
84% of $15,202,306 spent in the general election ended in the desired result.

SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION)
70% of $14,318,192 spent in the general election ended in the desired result.

MAJORITY PAC
69% of $34,359,657 spent in the general election ended in the desired result.

WOMEN VOTE!
69% of $6,072,693 spent in the general election ended in the desired result.

* The worst…

NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND
0% of $10,955,688 spent in the general election ended in the desired result.

AMERICAN CROSSROADS*
1% of $103,559,672 spent in the general election ended in the desired result.

* Crossroads GPS had a 13% ROI

US CHAMBER OF COMMERCE
5% of $31,937,037 spent in the general election ended in the desired result.

AMERICAN FUTURE FUND
5% of $23,613,532 spent in the general election ended in the desired result.

The NRA’s “Institute for Legislative Action” had a slightly better ROI than its “Political Victory Fund,” at 10.25 percent. The Now Or Never PAC, which played extensively in the Joe Walsh campaign had an ROI of just 14.3 percent. FreedomWorks, which also advertised against Tammy Duckworth, had an ROI of 24.5 percent.

On the other side, Planned Parenthood’s “Action Fund” had a 97.8 percent ROI.

* The 17th Congressional District made it into the top three IE races. The result…

IL-17 (House)
Total outside money: $8,843,981
General candidate fundraising: $4,233,575

Candidate // General election outside support // Candidate fundraising
**winner BUSTOS, CHERI (D) $4,289,889 $1,964,893
SCHILLING, ROBERT T. (R) (Incumbent) $4,543,956 $2,268,682

* The Sun-Times looked at the congressional races by dollars spent per vote. For instance, each vote Walsh won “cost” $70, including IEs. More

Bill Foster, who ousted longtime Republican Judy Biggert in the west suburban 11th Congressional District, won with the biggest margin, according to vote tallies, with 58 percent of the vote. It cost about $30 per vote for Foster, given the $4.3 million spent by or on his behalf and the 139,849 votes cast for him.

Spending on Biggert’s side exceeded $6.3 million. Ending up with 101,002 ballots cast for her, it averages out to $62 a vote.

Walsh’s challenger, Tammy Duckworth, was a relatively good investment. Duckworth’s totals meant $39 a vote with $4.7 million in spending and 120,774 votes. […]

The closest congressional race of the three was in the 10th Congressional District, where a combination of campaign and outside money added up to $7.5 million for Republican Bob Dold. Dold narrowly lost to challenger Brad Schneider, earning 128,129 votes. That comes out to about $58 per vote for Dold.

By comparison, about $3.9 million went in on Schneider’s side, and he tallied 130,676. That’s about $29 per vote.

- Posted by Rich Miller        


19 Comments
  1. - UISer - Thursday, Nov 8, 12 @ 9:24 am:

    “NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND
    0% of $10,955,688 spent in the general election ended in the desired result.”

    This just made my day. Thanks Sunlight Foundation!


  2. - wordslinger - Thursday, Nov 8, 12 @ 9:36 am:

    Karl Rove has the best gig in America. I wonder how many points he took on the buys, for those results?


  3. - Loop Lady - Thursday, Nov 8, 12 @ 9:38 am:

    NRA loses big! Thank you Rich for this delightful factoid. Can we run Karl Rove out of the country on a rail now? Karl who?


  4. - 312 - Thursday, Nov 8, 12 @ 9:42 am:

    I want to go work for American Crossroads so I can be completely wrong with every decision I make, but still make a boatload of money for it! Where do I sign???


  5. - Empty Chair - Thursday, Nov 8, 12 @ 9:54 am:

    It’s unfair to blame the funders, honestly. There’s a HUGE gap in talent between Democratic political consultants and republican ones. Karl Rove rarely makes ads any more, he is now largely a fundraiser and a numbers guy. He may be involved with buys, but the extent to which his groups are making huge buys nationally, I doubt he saw every ad.

    The reality is Democratic ad makers are more well versed in local polling and know what voters will be receptive to. Republican operatives are increasingly just making funny looking ads or ones that they think will win them Pollies. The targeting and effectiveness of Dem consultants is going to be overlooked by the financial warehouses who were paying them, but they deserve some credit as well.


  6. - Boone Logan Square - Thursday, Nov 8, 12 @ 10:01 am:

    *Insert joke about NRA’s poor aim here.*

    Anyone talk to Daddy Ricketts this week? Bet Rahm looks forward to the next round of haggling over Wrigley Field.


  7. - Bemused - Thursday, Nov 8, 12 @ 10:09 am:

    Nice to see Karl Rove and the NRA on the short side of things. My problem is I suspect those who gave them the money to throw around will continue to do so.


  8. - wordslinger - Thursday, Nov 8, 12 @ 10:12 am:

    From NYT:

    –Joe Ricketts, the owner of the Chicago Cubs, spent close to $13 million to bankroll a super PAC attacking Mr. Obama over federal spending.–

    Something to keep in mind when they make another run for taxpayer funding for Wrigley. Apparently, he has some disposable income laying around, and is down on government spending.


  9. - Arthur Andersen - Thursday, Nov 8, 12 @ 10:12 am:

    Regardless of what (tinfoil) hat Rove might be wearing, it’s no wonder that he almost vapor locked on Fox Election Night when they called it for Barack. Poor Megyn “with a Y” Kelly had to walk all the way back to Nerd Central in her C*M pumps to make sure the pollies got it right. Not their finest hour.


  10. - amalia - Thursday, Nov 8, 12 @ 10:49 am:

    NRA, you just made my day!!!!!


  11. - lake county democrat - Thursday, Nov 8, 12 @ 10:54 am:

    Sheldon Adelson went 0-for-6. As I keep harping on, gerrymandering is a bigger attack on voters than campaign finance issues. I’m happy that Walsh and Dold lost, but I know that for every Dem-gerrymandering Mike Madigan there’s 1.5 GOP-gerrymandering governors in other states like Texas.


  12. - Pot calling kettle - Thursday, Nov 8, 12 @ 10:54 am:

    I think the bottom line is that while both sides have lots of money, most of the groups on the winning side were also able to bring in people. SEIU is a perfect example of that, you see them knocking on doors and making calls. Crossroads, not so much.


  13. - The Captain - Thursday, Nov 8, 12 @ 11:08 am:

    Crossroads got a 1% return on $103 million? No words.

    There’s not a lot of upside to being the one to say this but … a lot of this overreaction is just Dems had a really good night and Republicans didn’t. I’m not sure that Republican operatives could have done a whole lot different that would have changed the outcome. In 2010 there was nothing worse than dealing with the *geniuses* born in 2008 who came to believe that elections are won with unlimited money, volunteers and voter enthusiasm, an environment that would apparently live forever. They were unbearable idiots. I’m guessing Tuesday spawned a new generation of unbearable idiot operatives on the Dem side.


  14. - ZC - Thursday, Nov 8, 12 @ 11:08 am:

    I’ve always said that the first step to reforming money in politics was to beat these outside spending groups silly.

    At the end of the day laws only go so far, you have to affect incentives. If the deep pockets get convinced that they’re pigeons and all they’re doing is buying Rove summer houses, then we’ll see some decline in the amount of money spent. 2012 was a good start in that regard.


  15. - PublicServant - Thursday, Nov 8, 12 @ 11:24 am:

    Plan B is just buy the Dems, guys…


  16. - Eileen left - Thursday, Nov 8, 12 @ 11:46 am:

    Rich guys don’t walk precincts working men and women do. Rich guys don’t volunteer to work in campaigns working men and women do. It just goes to show you that “money can’t buy you love”.


  17. - D.P. Gumby - Thursday, Nov 8, 12 @ 4:51 pm:

    The real ROI is in all the states where Repubs controlled state legislatures, like Indiana w/a Repub veto proof and Wisc Repub winning back State Sen. Repub now control more Govs. than in history. This will have far more impact for future.


  18. - mark walker - Thursday, Nov 8, 12 @ 4:57 pm:

    The star of election night IMO was Karl Rove, walking around with a little white board, explaining why Nate Silver and most pollsters, just didn’t understand Republican voters.

    So Karl the “political genius” blew millions and millions of his clients’ money, and got paid by Fox News.

    Rove, Bachman, Walsh, Cain, and Santorum should all fade away.

    The Edelmans, Trumps, Kochs and Bradleys of the world will never admit personal error, and will keep trying to buy us.


  19. - mcb - Thursday, Nov 8, 12 @ 6:13 pm:

    There’s a big issue with the ROI calculations. No matter who would’ve won, the numbers look the same, just flipped. Doesn’t mean bad buys. They don’t look at the total a candidate got. So 1 PAC spends on one losing candidate, maybe a total of 1 million. Then 10 PAC’s could’ve spent 1 billion on winners. The fact they went together could’ve altered election results. But despite the much bigger dollars, the winner looks like the better buy, despite costing 1000 times as much. A real study would be more like the sun times, dollars per votes. But also need to look at the percentage of the campaign fund made up by the group. Just because you spend a million on one candidate, it could only be 2 or 3 percent of what they got.


Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* *** UPDATED *** THIS JUST IN... Judge orders permanent stay on pension law
* Today's number: 10 percent
* Unclear on the concept
* Could be a big day
* Question of the day
* Illinois leaders react to Obama's immigration order
* TrackBill – An Introduction
* Caption contest!
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Google’s Nexus 6 Might Be Too Big For Right Now, But Right-Sized For The Future
        * You Should Play: Monster Strike is a delightful mashup of monster battles and pinball
        * HTC Desire Eye Review: Welcome to the (selfie) machine
        * The Week in iPad Cases: Extra storage, ultra rugged, and everything in between
        * Apple's $450 million e-books settlement gets final approval
        * Do you really care about health tracking wearables?
        * Weekend Game Getaway: Kingdom Rush Origins, Soulcalibur Sale

        * This Week's Top Downloads
        * These are the tablets to put on your Black Friday hit list
        * Have Kids Find the “Bargain Price” to Teach Them About Money
        * Technology set journalism free, now new platforms are in control
        * Change to a Better Airline Seat by Asking the Day of a Flight
        * Dress in Bright Clothes to Lull The Winter Blues
        * Re/code on TV: The Return of the Mac, Uber’s Toes and Snapcash

        * With LaRoche on board, Abreu will benefit
        * Sources: White Sox land LaRoche with two-year deal
        * Sources: White Sox land LaRoche with two-year deal
        * Sources: White Sox land LaRoche with two-year deal
        * Abreu will benefit from LaRoche's presence
        * White Sox sign Adam LaRoche to two-year, $25 million deal
        * Sources: White Sox land LaRoche with two-year deal

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Children's Theater Project Lands $5 Million Sta.....
        * 'Hoops for Peace' tournament aims to curb violence..


        * Illinois' Rauner tackles full transition agenda
        * Immigrants urged to take advantage of Obama action
        * Door County fish business subject of federal probe
        * Springfield firefighter arrested for wielding gun
        * Pekin man sentenced for dealing deadly heroin
        * Attorney general warns of immigration scams
        * Suspect in 2011 slaying enters guilty plea
        * New study shows impact of military in Illinois
        * Congressman says he still deciding what to do next
        * Judge rules Illinois pension law unconstitutional

        * Attorney general warns of immigration scams
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court next
        * State to refund $60 million in retiree health care money
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court likely
        * Illinois pension case likely headed to high court
        * Judge: Pension ruling to come Friday
        * Rauner mum on fixes for ‘dire’ state finances, wants Quinn to freeze hiring
        * Rauner mum on fixes for ‘dire’ state finances
        * Judge to hear pension law arguments today

        * AndroGel giving AbbVie performance anxiety
        * Turning the kitchen into a tech hot spot
        * What does Michael Madigan do next?
        * Are Chicago's manufacturing districts vulnerable?
        * United's Smisek back in analysts' good graces


        * University of Chicago’s Dr. Donald F. Steiner, pioneer in diabetes research, dead at 84
        * University of Chicago’s Dr. Donald F. Steiner, pioneer in diabetes research, dead at 84
        * Police: Girl, 10, struck by drunk driver who fled scene
        * Business owners seeking pot shop licenses in Illinois faced lawsuits elsewhere
        * Time for all-new plan on pensions
        * Illinois pension reform law is unconstitutional, judge rules
        * Dr. Lawrence Solomon: Renowned dermatologist, book collector loved a mystery
        * 3 Daley scandals cost Chicago taxpayers over $6 million
        * As prisons swell, Illinois needs wiser policies
        * The Watchdogs: Rahm Emanuel’s silent partner in mayoral campaign: Mike Madigan


        * Mag Mile Lights Festival: 'Nice to start the holiday season'
        * 4 injured in shootings, including 2 teens, on South, Southwest sides
        * Teens address top city issues at annual speech competition
        * Emanuel: 'What the president did was create an opportunity'
        * $900K bail for man accused in fatal East Hyde Park shooting
        * Impaired Divvy bicyclist hit by 2 cars on Lake Shore Drive
        * Tourist robbed at gunpoint near Buckingham Fountain
        * Slain woman was thoughtful colleague, co-workers say
        * 3 charged with gun, drug offenses in Beach Park
        * 3 killed, 5 injured in Chicago shootings


        * Listen to State Week - November 21, 2014
        * State To Refund Retiree Health Care Money
        * Labor unions celebrate judge's ruling against Illinois pension law
        * Judge Finds Reductions In Pension Benefits Unconstitutional
        * Pension Ruling Imminent
        * Hoosiers divided over Obama’s executive action on immigration
        * Illinois Symphony Orchestra Joins The Circus For Holiday Pops
        * School Funding Testimony Taken At Capitol
        * Incoming U of I President Speaks To Springfield Audience
        * To Restore Executive Mansion, Rauner Plans Private Funds


        * Attorney general warns of immigration scams
        * Deckle McLean: Plagiarism comes with a price
        * Charles Krauthammer: The climate pact swindle
        * Quote of the Day: Nov. 22, 2014
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court next
        * State to refund $60 million in retiree health care money
        * Mark Lawlor: Input sought from area residents on Grain Belt Express project
        * Esther Cepeda: Pass the ketchup
        * E.J. Dionne: A mission for Jeb Bush
        * Quote of the Day: Friday, Nov. 21, 2014


        * Suspect in 2011 slaying enters guilty plea
        * Yale knocks off SIU men, 53-46
        * Sunday Conversation: Jack Ingram
        * PHOTOS: Christmas parade brings Santa to town
        * One man pronounced in single-vehicle crash on Interstate 280
        * PHOTOS: Arts Council offers ornament classes to kids
        * Realtors raise more than $12,000 for Miracle League
        * Attorney general warns of immigration scams
        * Fall harvest nearly complete in region
        * Head-on crash east of Rantoul injures three


        * Tri-Cities girls basketball roundup
        * Kolbus, Buffalo Grove head in right direction
        * South Elgin overcomes Jacobs
        * Picture this: Prospect's Liva dives to state title
        * Waukegan police searching for gunman

        * Patrick Cannon defense strategy rare but n...
        * Feds fine Jesse Jackson Jr.'s campaign com...
        * Ex-Congressman Jesse Jackson Jr. faces sen...
        * Representative Jan Schakowsky Sends Letter...
        * Rep. candidate pushes to uphold marriage b...
        * Reps. Schakowsky and Waxman Introduce Bill...
        * Statement by Representative Jan Schakowsky...
        * U.S. House Passes Resolution Condemning An...
        * FAA Rejects Call For New O'Hare Noise Stud...
        * Representatives Quigley, Duckworth, Schako...

        * Guest lineups for the Sunday news shows...
        * Conflict mineral law update and the war in......
        * Conflict mineral law update and the war in......
        * Conflict mineral law update and the war in......
        * Conflict mineral law update and the war in......

        * GOP senator: 'Hopefully we'll get a seriou......
        * Algonquin police chief up for U.S. Marshal......
        * Durbin and Kirk make recomendation for U.S......

        * Tribune: 'Vulnerable' cafe makes a stand in a tough part of town
        * Duckworth-Bowlsbey welcome new baby girl
        * WWI-themed Christmas ad goes viral
        * State Rep. Andre Thapedi HR1348 Press ReleaseClir
        * State Rep. Andre Thapedi HR1348 Press Release
        * Going to GRI in Peoria? Find session schedules #ILGRIturns50
        * IAR Government Affairs monitors veto session
        * Coming Thursday: Illinois October Home Sales Report
        * Infographic: October Illinois Housing Snapshot #IARMarketStats
        * Three facts about Illinois October home sales #IARMarketStats


        * Illinois Residents Asked to Put the Tobacco Down - Support the Great American Smokeout – November 20
        * Governor Quinn Statement on President Obama’s Executive Action
        * Governor Quinn Statement on Selection of New University of Illinois President
        * Governor Quinn Statement on Senate Committee Passage of Minimum Wage Legislation
        * Governor Quinn Statement on the Installation of Archbishop Blase Cupich




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller