SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Some big money just didn’t work

Thursday, Nov 8, 2012

* The Sunlight Foundation took a look at the best and worst returns on investment for outside groups making independent expenditures. Here is their ist of the top spenders’ best ROI…

SERVICE EMPLOYEES INTERNATIONAL UNION PEA-FEDERAL
84% of $15,202,306 spent in the general election ended in the desired result.

SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION)
70% of $14,318,192 spent in the general election ended in the desired result.

MAJORITY PAC
69% of $34,359,657 spent in the general election ended in the desired result.

WOMEN VOTE!
69% of $6,072,693 spent in the general election ended in the desired result.

* The worst…

NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND
0% of $10,955,688 spent in the general election ended in the desired result.

AMERICAN CROSSROADS*
1% of $103,559,672 spent in the general election ended in the desired result.

* Crossroads GPS had a 13% ROI

US CHAMBER OF COMMERCE
5% of $31,937,037 spent in the general election ended in the desired result.

AMERICAN FUTURE FUND
5% of $23,613,532 spent in the general election ended in the desired result.

The NRA’s “Institute for Legislative Action” had a slightly better ROI than its “Political Victory Fund,” at 10.25 percent. The Now Or Never PAC, which played extensively in the Joe Walsh campaign had an ROI of just 14.3 percent. FreedomWorks, which also advertised against Tammy Duckworth, had an ROI of 24.5 percent.

On the other side, Planned Parenthood’s “Action Fund” had a 97.8 percent ROI.

* The 17th Congressional District made it into the top three IE races. The result…

IL-17 (House)
Total outside money: $8,843,981
General candidate fundraising: $4,233,575

Candidate // General election outside support // Candidate fundraising
**winner BUSTOS, CHERI (D) $4,289,889 $1,964,893
SCHILLING, ROBERT T. (R) (Incumbent) $4,543,956 $2,268,682

* The Sun-Times looked at the congressional races by dollars spent per vote. For instance, each vote Walsh won “cost” $70, including IEs. More

Bill Foster, who ousted longtime Republican Judy Biggert in the west suburban 11th Congressional District, won with the biggest margin, according to vote tallies, with 58 percent of the vote. It cost about $30 per vote for Foster, given the $4.3 million spent by or on his behalf and the 139,849 votes cast for him.

Spending on Biggert’s side exceeded $6.3 million. Ending up with 101,002 ballots cast for her, it averages out to $62 a vote.

Walsh’s challenger, Tammy Duckworth, was a relatively good investment. Duckworth’s totals meant $39 a vote with $4.7 million in spending and 120,774 votes. […]

The closest congressional race of the three was in the 10th Congressional District, where a combination of campaign and outside money added up to $7.5 million for Republican Bob Dold. Dold narrowly lost to challenger Brad Schneider, earning 128,129 votes. That comes out to about $58 per vote for Dold.

By comparison, about $3.9 million went in on Schneider’s side, and he tallied 130,676. That’s about $29 per vote.

- Posted by Rich Miller        


19 Comments
  1. - UISer - Thursday, Nov 8, 12 @ 9:24 am:

    “NATIONAL RIFLE ASSOCIATION OF AMERICA POLITICAL VICTORY FUND
    0% of $10,955,688 spent in the general election ended in the desired result.”

    This just made my day. Thanks Sunlight Foundation!


  2. - wordslinger - Thursday, Nov 8, 12 @ 9:36 am:

    Karl Rove has the best gig in America. I wonder how many points he took on the buys, for those results?


  3. - Loop Lady - Thursday, Nov 8, 12 @ 9:38 am:

    NRA loses big! Thank you Rich for this delightful factoid. Can we run Karl Rove out of the country on a rail now? Karl who?


  4. - 312 - Thursday, Nov 8, 12 @ 9:42 am:

    I want to go work for American Crossroads so I can be completely wrong with every decision I make, but still make a boatload of money for it! Where do I sign???


  5. - Empty Chair - Thursday, Nov 8, 12 @ 9:54 am:

    It’s unfair to blame the funders, honestly. There’s a HUGE gap in talent between Democratic political consultants and republican ones. Karl Rove rarely makes ads any more, he is now largely a fundraiser and a numbers guy. He may be involved with buys, but the extent to which his groups are making huge buys nationally, I doubt he saw every ad.

    The reality is Democratic ad makers are more well versed in local polling and know what voters will be receptive to. Republican operatives are increasingly just making funny looking ads or ones that they think will win them Pollies. The targeting and effectiveness of Dem consultants is going to be overlooked by the financial warehouses who were paying them, but they deserve some credit as well.


  6. - Boone Logan Square - Thursday, Nov 8, 12 @ 10:01 am:

    *Insert joke about NRA’s poor aim here.*

    Anyone talk to Daddy Ricketts this week? Bet Rahm looks forward to the next round of haggling over Wrigley Field.


  7. - Bemused - Thursday, Nov 8, 12 @ 10:09 am:

    Nice to see Karl Rove and the NRA on the short side of things. My problem is I suspect those who gave them the money to throw around will continue to do so.


  8. - wordslinger - Thursday, Nov 8, 12 @ 10:12 am:

    From NYT:

    –Joe Ricketts, the owner of the Chicago Cubs, spent close to $13 million to bankroll a super PAC attacking Mr. Obama over federal spending.–

    Something to keep in mind when they make another run for taxpayer funding for Wrigley. Apparently, he has some disposable income laying around, and is down on government spending.


  9. - Arthur Andersen - Thursday, Nov 8, 12 @ 10:12 am:

    Regardless of what (tinfoil) hat Rove might be wearing, it’s no wonder that he almost vapor locked on Fox Election Night when they called it for Barack. Poor Megyn “with a Y” Kelly had to walk all the way back to Nerd Central in her C*M pumps to make sure the pollies got it right. Not their finest hour.


  10. - amalia - Thursday, Nov 8, 12 @ 10:49 am:

    NRA, you just made my day!!!!!


  11. - lake county democrat - Thursday, Nov 8, 12 @ 10:54 am:

    Sheldon Adelson went 0-for-6. As I keep harping on, gerrymandering is a bigger attack on voters than campaign finance issues. I’m happy that Walsh and Dold lost, but I know that for every Dem-gerrymandering Mike Madigan there’s 1.5 GOP-gerrymandering governors in other states like Texas.


  12. - Pot calling kettle - Thursday, Nov 8, 12 @ 10:54 am:

    I think the bottom line is that while both sides have lots of money, most of the groups on the winning side were also able to bring in people. SEIU is a perfect example of that, you see them knocking on doors and making calls. Crossroads, not so much.


  13. - The Captain - Thursday, Nov 8, 12 @ 11:08 am:

    Crossroads got a 1% return on $103 million? No words.

    There’s not a lot of upside to being the one to say this but … a lot of this overreaction is just Dems had a really good night and Republicans didn’t. I’m not sure that Republican operatives could have done a whole lot different that would have changed the outcome. In 2010 there was nothing worse than dealing with the *geniuses* born in 2008 who came to believe that elections are won with unlimited money, volunteers and voter enthusiasm, an environment that would apparently live forever. They were unbearable idiots. I’m guessing Tuesday spawned a new generation of unbearable idiot operatives on the Dem side.


  14. - ZC - Thursday, Nov 8, 12 @ 11:08 am:

    I’ve always said that the first step to reforming money in politics was to beat these outside spending groups silly.

    At the end of the day laws only go so far, you have to affect incentives. If the deep pockets get convinced that they’re pigeons and all they’re doing is buying Rove summer houses, then we’ll see some decline in the amount of money spent. 2012 was a good start in that regard.


  15. - PublicServant - Thursday, Nov 8, 12 @ 11:24 am:

    Plan B is just buy the Dems, guys…


  16. - Eileen left - Thursday, Nov 8, 12 @ 11:46 am:

    Rich guys don’t walk precincts working men and women do. Rich guys don’t volunteer to work in campaigns working men and women do. It just goes to show you that “money can’t buy you love”.


  17. - D.P. Gumby - Thursday, Nov 8, 12 @ 4:51 pm:

    The real ROI is in all the states where Repubs controlled state legislatures, like Indiana w/a Repub veto proof and Wisc Repub winning back State Sen. Repub now control more Govs. than in history. This will have far more impact for future.


  18. - mark walker - Thursday, Nov 8, 12 @ 4:57 pm:

    The star of election night IMO was Karl Rove, walking around with a little white board, explaining why Nate Silver and most pollsters, just didn’t understand Republican voters.

    So Karl the “political genius” blew millions and millions of his clients’ money, and got paid by Fox News.

    Rove, Bachman, Walsh, Cain, and Santorum should all fade away.

    The Edelmans, Trumps, Kochs and Bradleys of the world will never admit personal error, and will keep trying to buy us.


  19. - mcb - Thursday, Nov 8, 12 @ 6:13 pm:

    There’s a big issue with the ROI calculations. No matter who would’ve won, the numbers look the same, just flipped. Doesn’t mean bad buys. They don’t look at the total a candidate got. So 1 PAC spends on one losing candidate, maybe a total of 1 million. Then 10 PAC’s could’ve spent 1 billion on winners. The fact they went together could’ve altered election results. But despite the much bigger dollars, the winner looks like the better buy, despite costing 1000 times as much. A real study would be more like the sun times, dollars per votes. But also need to look at the percentage of the campaign fund made up by the group. Just because you spend a million on one candidate, it could only be 2 or 3 percent of what they got.


Sorry, comments for this post are now closed.


* Quinn presser raw audio
* MillerCoors matching donations for Equality Illinois GOTV efforts
* Question of the day
* Rauner takes batting practice
* Stagnant income, except at the top
* If the US Attorney doesn't believe he did it, that's good enough for me
* Today's number: 20x
* Cross endorsed by Democratic mayor
* *** UPDATED x1 *** Et tu, Cubbies?
* Cutting to the chase
* Welcome to the NFL, rookie
* *** UPDATED x1 *** This just in... Court keeps Libertarians on ballot
* Callis releases new negative ad
* FactCheck.org calls Schilling ad "shamefully misleading"
* Rauner zeroing in on 20 IDOT workers
* SUBSCRIBERS ONLY - Supplement to today’s edition: Crosstabs, mailers, latest cable TV buys
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * What to do with your old iPhone
        * OnePlus will start time-limited pre-order in October
        * Galaxy Note 4 preorders, Galaxy Note Edge price, Nexus 9 date & more – Pocketnow Daily
        * Galaxy Note 4 available Oct 17, pre-orders starts tomorrow
        * Health Record Providers Cerner and Athenahealth Developing HealthKit Apps
        * Is Apple setting itself up for an iPhone mini next year?
        * Retail iPhone 6 Plus options tomorrow could be seriously limited

        * Rapid Heat Ceramic Glue Gun
        * iPhone 6 Plus Teardown Courtesy of iFixit (video)
        * Two New Destiny Public Events Announced By Bungie
        * Sony SmartEyeglass SDK Announced (Video)
        * Buying Final Fantasy Type-0 HD Will Net You A Final Fantasy XV Demo
        * A Minority Report Future?
        * Sony SmartEyeglass Transparent Lens Eyewear Developed

        * Hot corner belongs to Gillaspie on South Side
        * Predicting Jose Abreu's place in the American League MVP vote
        * Royals offense unflappable, even against Chris Sale
        * Konerko, White Sox stop at the Trop to face Rays
        * Sale roughed up by Royals, loses AL ERA lead
        * Royals 6, White Sox 2: Chris Sale roughed up
        * Abreu's stolen base overturned by Royals' challenge


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * World Peace Day Celebrations in Illinois: Findi.....
        * Clock ticking for Illinois to form state-run Ob.....
        * Advocacy Group: Time to Get WI Back on Track wi.....
        * Clock ticking for Illinois to form state-run Ob.....


        * Fake tweets stir debate about parody, lawsuit
        * Highland teachers accept new contract, end strike
        * GOP's Rauner not a fan of gambling, airport slots
        * Police commander indicted for alleged battery
        * Report: 6 SIU students arrested in sex assaults
        * 2 Illinois women die from West Nile virus
        * Emanuel backs away from naming school after Obama
        * Economy remains slow in rural parts of 10 states
        * Illinois jobless rate declines in August
        * Alleged gang member sentenced; judge cites murder

        * Sangamon Co. judge: Libertarian candidate for governor can stay on ballot
        * Illinois’ jobless rate continues 6-month decline
        * GOP’s Rauner no fan of gambling, airport slots
        * GOP’s Rauner no fan of gambling, airport slots
        * Jeb Bush headlining Chicago fundraiser for Rauner
        * Rochester resident to lead State Board of Elections
        * GOP appeal seeks to knock Libertarian gubernatorial candidate off ballot
        * Jesse White to focus on technology, highway safety if re-elected
        * Rauner’s ethics reform plan targets lobbyists, lawmakers
        * White to focus on technology, highway safety in fifth term

        * At McDonald's, the simple joy of a dividend increase
        * Oracle's Ellison, a CEO with Chicago roots, cedes post
        * Peak6 Investments sells off hedge fund
        * Rauner service tax proposal pushes a CEO toward Quinn
        * Home Depot says 56 million payment cards affected by data breach


        * Rauner needs to turn over new leaf on medical pot
        * Ald. Munoz: Democratic Party support for Emanuel in mayor’s race premature
        * Drug dealer held accountable in Chicago cop’s murder, gets 35 years in prison
        * Chicago Scots gather to await results of independence vote
        * Firefighter recounts harrowing aftermath of hurricane in Mexico
        * Amid controversy, Emanuel drops plan to name school after Obama
        * Illinois No. 4 in nation for rush-hour highway congestion
        * Kadner: Crestwood could pay $50K fine in tainted water scandal
        * Rauner unveils ethics proposals
        * NU prof realizing genius grant is no prank


        * Jimmy Fallon announces 'Tonight Show' return to Chicago
        * Arrests made after two sexual assaults at Southern Illinois University
        * Independence vote captivates crowd at Scottish bar in Chicago
        * Cops: Man grabbed boy and girl at recess in West Lawn playground
        * 4 wounded in city shootings, cop hurt in accidental shooting
        * 16 firefighters returning from Mexico after being stranded by hurricane
        * Gang leader held responsible in '08 slayings of officer, companion
        * Prosecutors: Health aide stole from 2 women, one of them on her deathbed
        * Brandon Marshall addresses history of domestic violence
        * Jury expected to soon get case of Romeoville shooting of girl, mom


        * The Best Music You've Never Heard
        * Climate, Space Create Challenges For Local Food
        * Can A Governor Really Create Jobs?
        * How do you find high school dropouts?
        * Governor's Race Has A Third Contender; Judge Keeps Libertarians On Ballot
        * Humanities Film Series Kicks Off In Jacksonville
        * Court Ruling Could Impact Governor's Race
        * Indicted police commander suspended from duty 11 times, records show
        * Despite Outbreak, Illinois Virus Cases Remain Low - Why?
        * Teen Arrested For Threat Against Glenwood High School


        * Sangamon Co. judge: Libertarian candidate for governor can stay on ballot
        * Our Opinion: Anchor’s cancer struggle hits home
        * Bob Gilligan: Advisory questions seek voter input — sort of
        * Illinois’ jobless rate continues 6-month decline
        * GOP’s Rauner no fan of gambling, airport slots
        * Esther Cepeda: Pity the vanishing bobolink
        * Jeb Bush headlining Chicago fundraiser for Rauner
        * Christopher Mooney: Evidence in policymaking — no cure-all, but better than the alternative
        * Eugene Robinson: Hillary Clinton needs to tell us her vision
        * George Will: Obama needs Congress to approve this war


        * Highland teachers accept new contract, end strike
        * GOP's Rauner not a fan of gambling, airport slots
        * Open Line
        * President, Congress should work together
        * The thrill of the theater still there
        * Looking Back (Sept. 19, 2014)
        * PCH employees participate in races
        * Chamber to host tour to secret places
        * Herrin Massacre tour available
        * Run for Hope to benefit Eagle House Ministries


        * Scots reject independence from U.K.
        * Bears' rushing attack will face tough test vs. Jets
        * Girls volleyball: Thursday's results
        * Girls swimming: Thursday's results
        * Girls golf: Thursday's results

        * U.S. House Passes Resolution Condemning An...
        * House Unanimously Passes Historic Resoluti...
        * Elizabeth Roskam Paints Capitol for Ukrain...
        * Illinois vote: Dems split on aid for Syria...
        * Democratic candidate Mason says he's 'flip...
        * Hultgren, Roskam to Host Service Academy D...
        * Ask Peter: Obamacare's Broken Promises - I...
        * Peter Roskam pushes for Alzheimer's resear...
        * Congressman: 'Some good stuff is going on'...
        * Enterprise Recovery Systems Hosts Congress...

        * 10 things you didn’t read today (but shoul......
        * 10 things you didn’t read today (but shoul......
        * Senate Democrats are going to wait until a......
        * Senate Democrats are going to wait until a......
        * Senate Democrats are going to wait until a......

        * Senators, Energy CEOs Call for Long-Term E......

        * Luftwerk's Film Noir Redemption in Couch Alley - only through Saturday
        * Skin color and support of the Republican Party...
        * Chicago Housing Activists Fight To Save A Rogers Park 'Community House' (VIDEO)
        * Emanuel Pulls The Plug On Plan To Name School After Obama
        * Members of Action Now protest for a $15 minimum wage at McDonald's
        * Rauner Doesn't Like The Idea Of Gambling, Airport Slots
        * "Your alderman is selling out Chicagoans," sign at minimum wage protest
        * Illinois Unemployment Rate Inches Down To 6.7%
        * Action Now protesters hold a rally for a $15 minimum wage outside McDonald's on the North Side
        * Judge: Libertarian Gubernatorial Candidate Can Stay On Ballot


        * Quinn Misleads Public on IDOT Again
        * Governor Quinn Visits Chicago’s Hydro, Inc. as Illinois’ Unemployment Rate Continues to Drop - State Jobless Rate Reaches Lowest Level in Six Years
        * Rauner Launches New TV Ad: 100 Years
        * 100 Years
        * Bruce Rauner Announces Ethics Blueprint




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller