* Talk radio thrives during the day. Not so much in the evenings, when people are home and are watching TV or surfing the Internet. Just three of the top 16 talk radio programs air in the evening. So, a 7-9 pm time slot ain’t exactly ideal…
If Joe Walsh doesn’t become the next Rush Limbaugh, at least he’ll have fun trying.
Either way, the former congressman and tea party firebrand is about to embark on a new radio career that could lead to national syndication or to another bid for elective office. Even he’s not sure which.
As first tipped here in January, Walsh has agreed to sign on as a Monday-through-Friday talk show host on WIND-AM (560), the Salem Communications conservative news/talk station. If all goes as planned, his show will air from 7 to 9pm, starting March 18. […]
In the latest Arbitron survey, WIND ranks 34th in the market with a 0.6 percent share of listeners and a cumulative weekly audience of 178,400. The station, which recently rebranded itself “AM 560 The Answer,” has only two local shows on its weekday lineup — John Howell and Amy Jacobson in mornings and Cochran in late afternoons. Walsh’s will be the third. To accommodate the addition, WIND is expected to move syndicated host Hugh Hewitt to 9pm, with the rest of the nighttime lineup shifting two hours later.
Suggestions for the name of Walsh’s new show?