SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Latino advice for gubernatorial candidates

Wednesday, Jul 17, 2013

* Martin Torres with the Latino Policy Forum has some advice for Illinois gubernatorial candidates

1) Diversify your campaign’s brain trust

You can’t build bridges without any infrastructure. Hiring part-time consultants and recruiting well-known campaign surrogates can be an effective strategy, but don’t stop there. Hire Latino campaign staff to fill visible, prominent positions within your campaign and establish a Latino advisory committee. Incorporating diverse talent within your campaign’s brain trust will send a signal to everyone that your campaign takes this segment of the electorate seriously.

More importantly, Latino staff and advisors can provide valuable perspectives on how to address specific Latino audiences, offer feedback on how policy statements will be received by the Latino community, and connect you with people you will go on to forge relationships with throughout the election. They can also be used to make sure that your web content, print materials, and Spanish-language radio and TV ads strike the right chord with Latino voters. At the very least, diversifying your campaign’s inner circle will indicate to voters and civic leaders that your administration will be inclusive if your candidate prevails in 2014.

2) Be specific as to how your administration will address issues of concern to Latino residents

Latino voters want to know how they fit into your vision of a better, stronger, more prosperous Illinois. Successful candidates will apply a Latino perspective to the overarching issues all voters care about. So when your campaign is talking about economic development, please explain how Latino business owners will benefit from your proposals. When your campaign talks education, please discuss how your reform agenda will help meet the needs of Illinois’ largest growing student population. And when it articulates how to get Illinois out of debt, please outline how your package of tax changes, spending choices, and government reforms are going to affect Latino children, families, and workers. Your campaign doesn’t have to carve out a Latino-centric explanation for everything, but it’s reasonable to expect some specific, data-driven responses from candidates who want to earn the trust of Latino voters.

3) Make plans to visit Latino voters outside of Cook County

This sounds obvious, but your campaign might feel pretty good about its standing with the Latino electorate after successful pit stops in Little Village, Humboldt Park, and Cicero. Don’t be fooled: Roughly 40 percent of Latino residents live outside of Cook County. In fact, during the last decade, the Latino population grew by more than 60,000 in both Kane and Will Counties and by nearly 50,000 in Lake County. Before your campaign stops in these areas, do your homework. Find out when Latino residents started settling in large cities like Elgin and smaller villages like Carpentersville. That will help your campaign better understand the historic dynamics of the population, shed light on what’s fueled population growth over time, and give you some insight into what’s needed from a public policy perspective to contribute to the well-being of Latino families as you move forward.

Your thoughts on this list? Also, do you have any other advice?

- Posted by Rich Miller        


19 Comments
  1. - Robert the Bruce - Wednesday, Jul 17, 13 @ 10:46 am:

    #3 is particularly wise. I’d combine that with

    4) Become friends with Juan Rangel.


  2. - Steve - Wednesday, Jul 17, 13 @ 10:59 am:

    Don’t refer to George Zimmerman as a “white Hispanic”.


  3. - siriusly - Wednesday, Jul 17, 13 @ 10:59 am:

    That’s a great list. Don’t often see that quality of advice given away for free. We don’t often enough see campaigns following it either.


  4. - Skeptic - Wednesday, Jul 17, 13 @ 11:02 am:

    Maybe even visit some Latino voters south of I-80 too.


  5. - Anonymous - Wednesday, Jul 17, 13 @ 11:15 am:

    Dobra rada

    oops, i mean

    buenos consejos


  6. - zatoichi - Wednesday, Jul 17, 13 @ 11:19 am:

    They plan on getting to Beardstown soon? Rapidly growing Latino location all because of Cargill jobs.

    Take the same basic 3 items, swap ‘Latino’ for ‘gay’, ‘farmer’, ‘university’, ‘Black’,'rural’, or any other broad group category and then adjust the text slightly. Good generic advice to avoid the stereotype assumptions of 20 yers ago. Populations shift in density, locations, and impact. A basic precept of a successful business is know your customer. Politics is no different.


  7. - Downstater - Wednesday, Jul 17, 13 @ 11:25 am:

    =Don’t refer to George Zimmerman as a “white Hispanic”.=
    Maybe someone should mention that to the Democratic candidates, since their party seems to be the ones calling Zimmerman a “white Hispanic”


  8. - Loop Lady - Wednesday, Jul 17, 13 @ 11:33 am:

    Divorce yourselves from UNO pronto…


  9. - walkinfool - Wednesday, Jul 17, 13 @ 11:51 am:

    UNO No!

    List is good for any statewide candidate, especially #3, given their respective power bases.


  10. - bored now - Wednesday, Jul 17, 13 @ 11:53 am:

    hmmm, downstater, hispanic is an ethnicity, not a race. i’m not sure why people are confused by that (and even more perplexed by the assertion that one (ethnicity) negates the other (racism)). HOWEVER, i’d add a couple of things to the exceptional advice above.

    there are 433,000 latino voters in illinois, 7.6% of the turnout in 2012. the latino vote has been consistently increasing since 2006, despite the belief among republican presidential candidates and pollsters that it would decrease last year. latino voters do vote in lower percentages than white and black voters, which is why they are increasing at impressive numbers. no one can predict what latino turnout will look like next year, and the biggest driver of latino turnout may not be in the hands of pols in illinois (hispanic voters across the board seem to be very sensitive to immigration reform). i’d add:

    4. consider the work product of some key latino organizations (like latino decisions, naleo, etc). no reason to duplicate the work already out there in the public realm.

    5. advertise on the spanish media. it’s a good investment.

    6. do hispanic-attractive fund-raising events. if you want to learn what is driving this community, spending a couple of hours with latino contributors is the best focus group you can find…


  11. - David Ormsby - Wednesday, Jul 17, 13 @ 12:14 pm:

    Follow the path of Mayor Mike Bloomberg, Rep. Dan Burke, et al and learn to speak, read Spanish.


  12. - Lost in Chicago - Wednesday, Jul 17, 13 @ 12:17 pm:

    “Hire Latino campaign staff…”

    Isn’t that kind of broad? I thought a Mexican wasn’t a Puerto Rican wasn’t a Guatamalan wasn’t a Cuban, etc.

    Also, how do you negate the “he/she is just pandering to the segment” by hiring a Latino to the campaign staff.


  13. - Rich Miller - Wednesday, Jul 17, 13 @ 12:23 pm:

    ===Also, how do you negate the “he/she is just pandering to the segment” by hiring a Latino===

    Make the hiring legit and give that person real input. Simple.


  14. - Formerly Known As... - Wednesday, Jul 17, 13 @ 1:04 pm:

    Respectdully, in regards to #2:

    Develop sound economic, education, safety, etc. policies and the benefits will be apparent to individuals of all races and ethnicities.

    Then you won’t have to “explain” - “sell” - “convince” specific populations of the merits of your proposal, such as the Latino community, Asian community, African American community, etc.

    Develop tangible solutions to the problems before us - or at least a better “plan” than your opponents - and the advantages should be evident to most voters regardless of their skin color or ethnicity.

    Otherwise, a sound list to serve as a starting point.


  15. - Martin Torres - Wednesday, Jul 17, 13 @ 2:36 pm:

    Bored Now,

    Thanks for your comment regarding the post. I’d like to push back though on a few figures you included in your post.

    According to CNN’s exit polls, http://www.cnn.com/election/2012/results/state/IL/president#exit-polls, Latinos accounted for 12% of voters in Illinois in the last general election - not 7%.

    Data shows that just over 5 million voters cast a ballot in Illinois that year. If the exit polls are accurate, then just over 600,000 Latinos voted that year, which is far greater than the 433,000 figure that you referenced.


  16. - shore - Wednesday, Jul 17, 13 @ 2:57 pm:

    #1 came up in the metra hearing today. There aren’t a lot of latino leaders around.


  17. - bored now - Wednesday, Jul 17, 13 @ 3:26 pm:

    martin, my apologies. i wasn’t using exit polls but data provided by naleo…


  18. - Formerly Known As... - Wednesday, Jul 17, 13 @ 3:58 pm:

    @Martin Torres, @bored now, @Rich Miller

    === If the exit polls are accurate, then just over 600,000 Latinos voted that year ===

    The number would be 633,570 votes, to be exact.

    That seems HIGHLY implausible, given that there are only “773,000 Hispanic eligible votes in Illinois.” - www.pewhispanic.org/2012/10/01/latinos-in-the-2012-election-illinois/

    “Eligible voters are defined as U.S. citizens ages 18 and older. Eligible voters are not the same as registered voters.”

    This leads to 4 possible conclusions:

    1.) 82% of Hispanic citizens over the age of 18 in Illinois registered to vote. 100% of those who registered then voted during the 2012 election. Those are INCREDIBLY high %’s.

    2.) The exit poll #’s are incorrect.

    3.) The interchangeable use of “Latino” and “Hispanic” by some organizations has somehow created a miscommunication in tracking the data.

    4.) The implausibly high % of registered voters and votes cast indicates some sort fraud.

    #2 and #3 seem much more likely than #1 or #4.

    I’m going to run this by a few academics I know to get their take on it, as well as a few politicos.

    The 633,570 number appears far too high to be accurate. The NALEO numbers seem much more likely to be correct.


  19. - Top Dog - Thursday, Jul 18, 13 @ 10:43 am:

    Perhaps look for a Latino running mate outside of Chicago like Linda Chapa LaVia. She has a strong record and is a vet, mother, and small business owner. Linda has been in the State legislature for 10 plus years and now chairs the Education Committee in the House.


Sorry, comments for this post are now closed.


* State ordered to pay providers for pregnant women, infants and children
* Club for Growth runs McCarter ad
* Because... Madigan!
* NFIB member poll: 88 percent want Rauner to keep pushing Turnaround Agenda
* AFSCME advances bill that Rauner admin says "we cannot afford"
* Kim Foxx launches first TV ad "Amen"
* 2nd Annual "Cocktails with Capitol Fax"
* Has a "new" counter-point to the Tribune emerged?
* Credit Unions Assist At Risk Youth
* Question of the day
* Why I fight
* Parsons scores rare and highly unusual Obama interview
* Dunkin's defense
* Civic Federation wants spending limits and tax hikes: "There are no easy stop-gap fixes"
* *** LIVE SESSION COVERAGE ***
* "Mike Madigan's favorite state Senator"
* #Winning!
* In the spirit of the times...
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

  
* HTC One M10 rumor roundup: everything’s subject to change
* AT&T, Apple targeted with patent infringement suit from haptics company Immersion
* WhatsApp brings more emojis to your Android 
* A congressional bill may decide how the US will approach encrypted smartphones
* Google might make a VR headset that doesn’t need a phone to work
* Paul McCartney creates love music for Skype’s Mojis
* Samsung pushing 91MB update to the Gear S2

* White Sox reportedly considering Desmond
* Lefty-heavy rotation not a concern
* Melky: White Sox must play like family to contend
* White Sox remodel in big way this offseason
* White Sox ink Ishikawa to Minor League deal
* White Sox sign righty Latos to 1-year deal
* White Sox sign Mat Latos for one year, $3 million

...............


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0
WordPress

Loading


* House Resurrects Arbitration Bill - Alton Daily.....
* Unions' actions, not Rauner's made state's mess.....
* Brawl over bargaining bill resumes in Springfie.....
* Madigan-backed committee attacks Hotle in maile.....
* Lawmakers making second attempt to send AFSCME .....


* Illinois News Digest
* Illinois residents weigh in on proposed coal mine expansion
* An urgent call for action made during university rally
* Illinois News Digest
* Children sue a former state legislature over pornography videos
* Jury sides with Illinois man in excessive force lawsuit
* Lawmakers urge federal agency to build campus in Illinois
* Aunt of teen accused in slaying charged with supplying gun
* Illinois News Digest
* Chicago man wins $1M lawsuit alleging police rigged lineup

* $45M and counting for $315M rail consolidation project
* Lawmakers making second attempt to send AFSCME talks to arbitrator
* President Obama returns to his political roots, connects with past friends, supporters
* Bill aims to create foundation to raise private money for state fairgrounds
* Obama returns to his political roots, connects with past friends, supporters
* Presidential visit notebook: Obama doesn't like horseshoes?
* District 186 misses out on construction bond program
* Vehicle emissions test notices suspended amid budget impasse
* Rauner: Bureaucracy is holding Illinois back
* Peoria's Par-A-Dice casino laying off 40, cites impact of video gaming

* What chefs eat for lunch
* Rush hospital president to retire
* What's next for O'Hare's gate construction plan?
* O’Hare finally catching up with rivals in jumbo jet space race
* O'Hare finally catching up with rivals in jumbo-jet space race


* Dear Abby: To wife’s chagrin, he sees his kids at ex’s home
* Georgia Nicols horoscopes for Feb. 12
* Clinton, Sanders clash over minorities, money — and Obama
* Stars score early and often, close in on first-place Blackhawks
* Sneed: Hillary making time for her buddies on visit to Chicago
* Sneed: Hillary making time for her gal pals in visit to Chicago
* Sweet: Kirk backers inject Rahm in U.S. Senate race
* Watch the Patrick Sharp tribute video shown at tonight’s Blackhawks game
* Patrick Sharp reaches milestone against Blackhawks
* Patrick Eaves has a hat trick after one period against the Blackhawks


* 1 dead, 4 others wounded in West Side shootings
* Witness: Indianapolis man promised $10K for home explosion
* 2 CTA workers hurt during Yellow Line derailment
* St. Alphonsus Liguori school to stay open after meeting funding, enrollment targets
* Chicago task force on police reform hears from residents
* Woman federally charged after escaping state charges in Endia Martin case
* Woman bilked Naperville man in 'arranged marriage' scam, police say
* Crest Hill man gets 39-year sentence for stomping wife to death
* Murder-suicide 911 call: 'Oh God! We better call'
* Illinois Youth Soccer bans heading for players 10 and younger


* $45M and counting for $315M rail consolidation project
* Lawmakers making second attempt to send AFSCME talks to arbitrator
* President Obama returns to his political roots, connects with past friends, supporters
* Our View: Illinois officials should heed Obama's call for civility, compromise
* Bill aims to create foundation to raise private money for state fairgrounds
* Bernard Schoenburg: State GOP past $250,000 in support for Rep. Avery Bourne
* Eugene Robinson: Rubio's revealing loop
* Derrik Gay: Reducing fossil fuel dependence aids U.S. troops
* George F. Will: Break the teeth-whitening monopoly
* Obama returns to his political roots, connects with past friends, supporters


* Class 2A girls' roundup: SJ-O, Tuscola, others advance
* Thursday's highlights: Danville girls top Rantoul
* LeRoy, Schlarman girls win 1A regional crowns
* Ferguson among ex-Illini going to NFL combine
* Asmussen's Hoop It Up: Creighton steals spotlight
* Cissna Park survives late Storm surge
* Four UI softball storylines as season gets underway
* Perry adapting to Rivera's absence on diamond
* Tate: These programs aren't too classy
* 'Historical moment' burdened by history


* Family of man killed in drunken Oak Brook joy ride seeks mercy for driver
* No. 25 Tennessee women beat Vanderbilt 69-51
* Cal hires Spavital as offensive coordinator
* Bergeron scores twice and Bruins beat Jets 6-2
* Ohio police kill man they say injured 4 with machete

* House lawmakers overcome hurdle on key tra...
* Rodney Davis talks funding with Bloomingto...
* The agency that fought Illiana gets a new ...
* Rep. Dold takes educational cruise down Ch...
* Lawmakers decry high turnover rate of VA h...
* CBD Oil, and politics
* Simon considering state Senate bid
* Killer Congressman Tom MacArthur trying to...
* Shutdown? State may not notice
* Rep. Bob Dold

* Lawmakers urge federal agency to build cam......
* Lawmakers urge federal agency to build cam......
* Senator Durbin Cosponsors Bipartisan Legis......

* Ward Room's Race to Watch: Illinois Senate......

* Urlacher on the Concept
* One Week Left In Library Amnesty
* Foxx wants us to not look behind the curtain w/ Preckwinkle standing behind
* Explaining collective bargaining.
* The GOP moderate. His candidacy should terrify you.
* Cook County Clerk David Orr At Youth Voter Registration Event
* Clinton Gets Backing Of Congressional Black Caucus PAC
* President Obama Visits Springfield Urging Lawmakers To Compromise
* Clinton Gets Backing Of Congressional Black Caucus
* Audience At Chicago Police Task Force Meeting


* Emergency Management Officials, National Weather Service Encourage Winter Preparedness - November is Winter Weather Preparedness Month in Illinois
* Keep Your Family Safe This Winter - November through February are leading months for carbon monoxide related incidents
* Governor Takes Bill Action
* Illinois Department of Labor Director Hugo Chaviano Awards Governor’s Award for Contributions in Health and Safety to the Illinois Refining Division of Marathon Petroleum Company LP
* State Regulator Elected Treasurer of Interstate Medical Licensure Compact




Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller