SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Latino advice for gubernatorial candidates

Wednesday, Jul 17, 2013

* Martin Torres with the Latino Policy Forum has some advice for Illinois gubernatorial candidates

1) Diversify your campaign’s brain trust

You can’t build bridges without any infrastructure. Hiring part-time consultants and recruiting well-known campaign surrogates can be an effective strategy, but don’t stop there. Hire Latino campaign staff to fill visible, prominent positions within your campaign and establish a Latino advisory committee. Incorporating diverse talent within your campaign’s brain trust will send a signal to everyone that your campaign takes this segment of the electorate seriously.

More importantly, Latino staff and advisors can provide valuable perspectives on how to address specific Latino audiences, offer feedback on how policy statements will be received by the Latino community, and connect you with people you will go on to forge relationships with throughout the election. They can also be used to make sure that your web content, print materials, and Spanish-language radio and TV ads strike the right chord with Latino voters. At the very least, diversifying your campaign’s inner circle will indicate to voters and civic leaders that your administration will be inclusive if your candidate prevails in 2014.

2) Be specific as to how your administration will address issues of concern to Latino residents

Latino voters want to know how they fit into your vision of a better, stronger, more prosperous Illinois. Successful candidates will apply a Latino perspective to the overarching issues all voters care about. So when your campaign is talking about economic development, please explain how Latino business owners will benefit from your proposals. When your campaign talks education, please discuss how your reform agenda will help meet the needs of Illinois’ largest growing student population. And when it articulates how to get Illinois out of debt, please outline how your package of tax changes, spending choices, and government reforms are going to affect Latino children, families, and workers. Your campaign doesn’t have to carve out a Latino-centric explanation for everything, but it’s reasonable to expect some specific, data-driven responses from candidates who want to earn the trust of Latino voters.

3) Make plans to visit Latino voters outside of Cook County

This sounds obvious, but your campaign might feel pretty good about its standing with the Latino electorate after successful pit stops in Little Village, Humboldt Park, and Cicero. Don’t be fooled: Roughly 40 percent of Latino residents live outside of Cook County. In fact, during the last decade, the Latino population grew by more than 60,000 in both Kane and Will Counties and by nearly 50,000 in Lake County. Before your campaign stops in these areas, do your homework. Find out when Latino residents started settling in large cities like Elgin and smaller villages like Carpentersville. That will help your campaign better understand the historic dynamics of the population, shed light on what’s fueled population growth over time, and give you some insight into what’s needed from a public policy perspective to contribute to the well-being of Latino families as you move forward.

Your thoughts on this list? Also, do you have any other advice?

- Posted by Rich Miller        


19 Comments
  1. - Robert the Bruce - Wednesday, Jul 17, 13 @ 10:46 am:

    #3 is particularly wise. I’d combine that with

    4) Become friends with Juan Rangel.


  2. - Steve - Wednesday, Jul 17, 13 @ 10:59 am:

    Don’t refer to George Zimmerman as a “white Hispanic”.


  3. - siriusly - Wednesday, Jul 17, 13 @ 10:59 am:

    That’s a great list. Don’t often see that quality of advice given away for free. We don’t often enough see campaigns following it either.


  4. - Skeptic - Wednesday, Jul 17, 13 @ 11:02 am:

    Maybe even visit some Latino voters south of I-80 too.


  5. - Anonymous - Wednesday, Jul 17, 13 @ 11:15 am:

    Dobra rada

    oops, i mean

    buenos consejos


  6. - zatoichi - Wednesday, Jul 17, 13 @ 11:19 am:

    They plan on getting to Beardstown soon? Rapidly growing Latino location all because of Cargill jobs.

    Take the same basic 3 items, swap ‘Latino’ for ‘gay’, ‘farmer’, ‘university’, ‘Black’,'rural’, or any other broad group category and then adjust the text slightly. Good generic advice to avoid the stereotype assumptions of 20 yers ago. Populations shift in density, locations, and impact. A basic precept of a successful business is know your customer. Politics is no different.


  7. - Downstater - Wednesday, Jul 17, 13 @ 11:25 am:

    =Don’t refer to George Zimmerman as a “white Hispanic”.=
    Maybe someone should mention that to the Democratic candidates, since their party seems to be the ones calling Zimmerman a “white Hispanic”


  8. - Loop Lady - Wednesday, Jul 17, 13 @ 11:33 am:

    Divorce yourselves from UNO pronto…


  9. - walkinfool - Wednesday, Jul 17, 13 @ 11:51 am:

    UNO No!

    List is good for any statewide candidate, especially #3, given their respective power bases.


  10. - bored now - Wednesday, Jul 17, 13 @ 11:53 am:

    hmmm, downstater, hispanic is an ethnicity, not a race. i’m not sure why people are confused by that (and even more perplexed by the assertion that one (ethnicity) negates the other (racism)). HOWEVER, i’d add a couple of things to the exceptional advice above.

    there are 433,000 latino voters in illinois, 7.6% of the turnout in 2012. the latino vote has been consistently increasing since 2006, despite the belief among republican presidential candidates and pollsters that it would decrease last year. latino voters do vote in lower percentages than white and black voters, which is why they are increasing at impressive numbers. no one can predict what latino turnout will look like next year, and the biggest driver of latino turnout may not be in the hands of pols in illinois (hispanic voters across the board seem to be very sensitive to immigration reform). i’d add:

    4. consider the work product of some key latino organizations (like latino decisions, naleo, etc). no reason to duplicate the work already out there in the public realm.

    5. advertise on the spanish media. it’s a good investment.

    6. do hispanic-attractive fund-raising events. if you want to learn what is driving this community, spending a couple of hours with latino contributors is the best focus group you can find…


  11. - David Ormsby - Wednesday, Jul 17, 13 @ 12:14 pm:

    Follow the path of Mayor Mike Bloomberg, Rep. Dan Burke, et al and learn to speak, read Spanish.


  12. - Lost in Chicago - Wednesday, Jul 17, 13 @ 12:17 pm:

    “Hire Latino campaign staff…”

    Isn’t that kind of broad? I thought a Mexican wasn’t a Puerto Rican wasn’t a Guatamalan wasn’t a Cuban, etc.

    Also, how do you negate the “he/she is just pandering to the segment” by hiring a Latino to the campaign staff.


  13. - Rich Miller - Wednesday, Jul 17, 13 @ 12:23 pm:

    ===Also, how do you negate the “he/she is just pandering to the segment” by hiring a Latino===

    Make the hiring legit and give that person real input. Simple.


  14. - Formerly Known As... - Wednesday, Jul 17, 13 @ 1:04 pm:

    Respectdully, in regards to #2:

    Develop sound economic, education, safety, etc. policies and the benefits will be apparent to individuals of all races and ethnicities.

    Then you won’t have to “explain” - “sell” - “convince” specific populations of the merits of your proposal, such as the Latino community, Asian community, African American community, etc.

    Develop tangible solutions to the problems before us - or at least a better “plan” than your opponents - and the advantages should be evident to most voters regardless of their skin color or ethnicity.

    Otherwise, a sound list to serve as a starting point.


  15. - Martin Torres - Wednesday, Jul 17, 13 @ 2:36 pm:

    Bored Now,

    Thanks for your comment regarding the post. I’d like to push back though on a few figures you included in your post.

    According to CNN’s exit polls, http://www.cnn.com/election/2012/results/state/IL/president#exit-polls, Latinos accounted for 12% of voters in Illinois in the last general election - not 7%.

    Data shows that just over 5 million voters cast a ballot in Illinois that year. If the exit polls are accurate, then just over 600,000 Latinos voted that year, which is far greater than the 433,000 figure that you referenced.


  16. - shore - Wednesday, Jul 17, 13 @ 2:57 pm:

    #1 came up in the metra hearing today. There aren’t a lot of latino leaders around.


  17. - bored now - Wednesday, Jul 17, 13 @ 3:26 pm:

    martin, my apologies. i wasn’t using exit polls but data provided by naleo…


  18. - Formerly Known As... - Wednesday, Jul 17, 13 @ 3:58 pm:

    @Martin Torres, @bored now, @Rich Miller

    === If the exit polls are accurate, then just over 600,000 Latinos voted that year ===

    The number would be 633,570 votes, to be exact.

    That seems HIGHLY implausible, given that there are only “773,000 Hispanic eligible votes in Illinois.” - www.pewhispanic.org/2012/10/01/latinos-in-the-2012-election-illinois/

    “Eligible voters are defined as U.S. citizens ages 18 and older. Eligible voters are not the same as registered voters.”

    This leads to 4 possible conclusions:

    1.) 82% of Hispanic citizens over the age of 18 in Illinois registered to vote. 100% of those who registered then voted during the 2012 election. Those are INCREDIBLY high %’s.

    2.) The exit poll #’s are incorrect.

    3.) The interchangeable use of “Latino” and “Hispanic” by some organizations has somehow created a miscommunication in tracking the data.

    4.) The implausibly high % of registered voters and votes cast indicates some sort fraud.

    #2 and #3 seem much more likely than #1 or #4.

    I’m going to run this by a few academics I know to get their take on it, as well as a few politicos.

    The 633,570 number appears far too high to be accurate. The NALEO numbers seem much more likely to be correct.


  19. - Top Dog - Thursday, Jul 18, 13 @ 10:43 am:

    Perhaps look for a Latino running mate outside of Chicago like Linda Chapa LaVia. She has a strong record and is a vet, mother, and small business owner. Linda has been in the State legislature for 10 plus years and now chairs the Education Committee in the House.


Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* Question of the day
* *** UPDATED x1 - Rauner response *** This just in... Illinois Supreme Court denies Rauner appeal
* They need a rich "white knight"
* Johnson finally backs Davis... So does Joan
* Schneider throws Quinn under the bus
* Wincing before the hit
* Inspector general's IDOT probe places no direct blame on Quinn
* Today's number: 57 percent
* *** UPDATED x2 - Not totally clean - Some questions answered *** Stories raise unanswered questions about IDOC policy
* *** UPDATED x1 - Schneider campaign responds *** US, Illinois Chambers launch TV hit on Schneider
* Reaching into the past for today's gotcha moment
* New DGA YouTube video ties Rauner to Romney via outsourcing
* SUBSCRIBERS ONLY - Supplement to today’s edition
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* This just in... Unions file motion to "gut" the state's pension case
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Why Are PC Sales Up And Tablet Sales Down?
        * BiiSafe Buddy Is A Bluetooth Keyfob For Item-Tracking And Location Alerts
        * Future Project Ara iteration to get a custom Rockchip chip
        * Most smartphone users download this many apps per month: zero
        * The Week in iPad Cases: Om nom nom nom
        * HTC ‘Flounder’ gets WiFi certified, next Nexus tablet?
        * Some legacy plan customers being moved to Simple Choice

        * A better front door: What will it take for smart locks to succeed?
        * Pay for College Accessories with a Gift Registry
        * Getty Images Leans In to Present Broader Picture of Women
        * Freeze the Credit of a Dying Relative to Prevent Identity Theft
        * The eight must-have elements for resilient big data apps
        * A Look Back as Re/coders Saturated the Airwaves This Week
        * Should so-called “free” apps really be labeled as “free?”

        * Eaton starts rehab assignment at Triple-A
        * Guerra returns to White Sox bullpen
        * Yankees 4, White Sox 3: Prado walks off
        * The White Sox and the Guillen Number
        * White Sox recall infield prospect Sanchez
        * Abreu's 33rd homer not enough for White Sox
        * Shortstop Anderson debuts at Double-A


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Feds subpoena emails of Quinn's ex-chief of sta.....
        * Paul Sassone: Hedge fund manager — my new dream.....
        * State renews Get Covered Illinois PR contract..
        * Section of Interstate 70 named for Jerry Costello..
        * campaign ads..
        * Illinois Governor's race..


        * Federal subpoena sought email of ex-Quinn advisers
        * State renews Get Covered Illinois PR contract
        * Chicago boy, 3, shot in head, critically wounded
        * Mayor: Jackie Robinson West 'pride of Chicago'
        * Chicago's Pullman site could become national park
        * Rauner dealt double blows over Illinois ballot
        * 8 gang members indicted on racketeering charges
        * Church cautions schools on ice bucket challenge
        * Rauner says Board of Election action a Quinn win
        * 2 parolees charged in suburban Chicago standoff

        * Federal subpoena seeks email of former advisers of Gov. Quinn
        * Illinois DNR to use $1.7M grant on recreation
        * Quinn signs legislation requiring transit review
        * State employee unions want expedited ruling in pensions suit
        * November ballot certified without term limits question
        * Supreme Court won't take up term limits appeal
        * Rauner dealt double blows over Illinois ballot
        * IDOT broke hiring rules for years, report finds
        * State Rep. Poe faces 3-week stem cell procedure in Texas
        * IDOT cuts positions following questions on hiring

        * How to sell a cold, penniless city
        * Pat Quinn's magic number: 1 million
        * Printing industry survivors must eat their own
        * Why hospitals CEOs are thinking about the A/C bill
        * Downtown apartments on a five-year hot streak


        * A new heart, a deeper love
        * A new heart, a deeper love: Transplant brings couple closer
        * IDOT political hiring is setback for Quinn
        * Kids pay the price for weak oversight of charter schools
        * Karen Lewis credits dad with influencing her populist platform
        * Eight accused of racketeering, drug-running in Indiana
        * Cardinal George to participate in research trial of new cancer drug
        * Prosecutor: Harvey hostages threatened, one woman sexually assaulted
        * Boy, 3, shot in head on  W. Side
        * Emanuel alters eligibility rules for firefighters entrance exam


        * On the way: Thunderstorms, torrential rain, possible flooding
        * Man dies after jumping into Chicago River downtown
        * Parents questioned after toddler put on life support at Maywood hospital
        * Man, 73, dies in one-car accident near Aurora
        * 11 shot, including 3-year-old, across city
        * 3-year-old boy shot in head on West Side
        * Jackson Jr.'s political fund fined nearly $18,000 for missing reports
        * Chicago fugitive extradited from Poland
        * Cops: Tracking device leads officers to phone store robbery suspects
        * Libertarian Party remains on Illinois ballot this fall


        * IL Supreme Court Won't Hear Term Limit Question Before Ballot Deadline
        * Gone Fishing: Harsh winter brings lake temps down, but not for long
        * Race, Cops & Traffic Stops
        * Listen to State Week - August 22, 2014
        * In Wake Of Ferguson, Rally Planned In Springfield
        * WUIS Education Desk: Springfield Mayoral Candidates Talk District 186
        * Unions Ask For Quick Ruling On Pensions
        * Report Says IDOT Broke Hiring Rules For Years
        * CPS students scramble for new school after Concept charter opening delayed
        * Illinois Takes First Step Toward Drafting Greenhouse Gas Plan


        * Federal subpoena seeks email of former advisers of Gov. Quinn
        * Illinois DNR to use $1.7M grant on recreation
        * Quinn signs legislation requiring transit review
        * State employee unions want expedited ruling in pensions suit
        * Rodney Davis: Congress trying to aid college debt battle
        * Charles Krauthammer: Stopping the worst people on earth
        * November ballot certified without term limits question
        * IDOT broke hiring rules for years, report finds
        * Our Opinion: Another life saved by CPR
        * Esther Cepeda: Misreading our demographics


        * 'The Voices of Heaven' author to speak at Carbondale Public Library
        * Blue Grass family's drive-in dreams coming true
        * Saturday SportsTalk 8-23-14
        * One reported killed in I-72 crash
        * S.I. Bullets to host tryout
        * Community clean up and education events set for Aug. 21 to 24 at Shawnee National Forest
        * Ira Jefferson, Rantoul coach, August, 2014
        * Man who fled after fatal crash held without bond
        * Dan Hennessey, St Thomas More, August, 2014
        * Rantoul's Ira Jefferson, August, 2014


        * Welcome back message? High school sports do matter
        * Boys golf: Scouting Northwest
        * Batliner, Calbi enjoy the ride at Barrington
        * South Elgin has some firepower
        * Steinhaus, Dundee-Crown eye return to playoffs

        * Roskam hires wounded veteran in West Chica...
        * Inactive Congress Discussed - Alton Daily ...
        * Roskam, Kirk speak to local business owner...
        * Roskam Talks Taxes - Alton Daily News
        * Roskam gives business leaders vision for f...
        * Nadler, Roskam Introduce Bipartisan Resolu...
        * Rep. Nadler, Roskam Introduce Resolution C...
        * Rep. Roskam In Letter to Kerry: Stop Runni...
        * Reinvigorating The Antibiotics Pipeline - ...
        * What's next for Peter Roskam? - Chicago Su...

        * Section of Interstate 70 named for Jerry C......
        * Section of Interstate 70 Named for Jerry C......
        * Section of Interstate 70 Named for Jerry C......
        * Section of Interstate 70 Named for Jerry C......
        * Section of Interstate 70 Named for Jerry C......

        * Football scrimmage roundup: West Perry, Su......
        * State Senate approves bill prompted by Col......
        * County rivals West Perry, Susquenita clash......

        * The [Monday] Papers
        * The Beachwood Radio Sports Hour #14: Bearsgate vs. Tarpgate
        * A job hunting anniversary has just passed
        * Peru Elementary Superintendent Writes Scathing Letter Opposing Common Core
        * Davis gets lands endorsement of independent business organization
        * Illinois Delegation Had 9th Most Expensive Spending Agenda in Congress
        * Davis lands endorsement of independent business organization
        * Illinois 10th Congressional District: Brad Schneider, Bob Dold, and Karl Rove
        * The Weekend In Chicago Rock
        * Chicago schools to give students a ‘healthy eating report card’


        * ICYMI: Feds subpoena emails of Quinn’s ex-chief of staff
        * Quinn Said He Was Stopping Patronage Hiring In 2010; He Was Actually Expanding It
        * Rauner: Quinn patronage scandal reminds us why we need term limits
        * Governor Quinn Announces New Class of Illinois State Police Cadets - More Cadets to Protect and Serve Communities Across Illinois
        * Governor Quinn Signs Landmark Legislation to Reform Illinois’ Mass Transit Agencies - Law Establishes Review Procedures for Unprecedented Transparency and Accountability Across CTA, RTA, PACE and METRA




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller