Words of wisdom
Monday, Aug 26, 2013
* I couldn’t agree more with Chris Mooney…
Too many pundits characterize elections as “referenda” on incumbents or the party in power. They’re not. Elections, in the end, are almost all about how the choices are defined between the candidates on the ballot. Pat Quinn’s job approval rating was just 24 percent in a late September, 2010 Public Policy Polling survey and 28 percent in an early September, 2010 Tribune poll. He still won, mainly by defining his opponent as potentially even worse than he was.
Never forget that.