What’s the machine behind Bruce in this ad? Looks like a wheel loader or backhoe, but definitely not a bulldozer. Step 1 would be to make your messaging match to the target audience, which can prove difficult when the audience is more knowledgeable than the message designers. As for content, could be worse. I would sure try to incorporate how he intends to rebuild the broken system after he gets done destroying it.
Don’t you … bulldoze … over things to get what you want too …
Like Bulldozing through all the other kids so denied New Trier Living Daughter can take the spot of a worthy child ….
Like Bulldozing through all the other donors to Rahm Emanuel or Rich Daley to get Charter schools and charter school money…
Like Bulldozing through to Ed Rendell to get the pension business, making sure the dontationg lead to profits, bulldozing through with Clout….
Like Bulldozing through red tape, calling Arne Duncan, and bulldozing through residency, making sure Rauner stayed in that Condo… long enough for the denied daughter to graduate, but Bulldoze back to Winnetka so all the addresses… add up and all.
Got to be a focus group out there that tells them their biggest liability is making a multi-millionaire appeal to working class voters. Cure — use a bunch of work/construction related references and dress the candidate in a (brand new) work jacket.
Ooo Ooo Ooo! A Carhart jacket *AND* a plaid flannel shirt. That makes him a Regular Guy! Move over Joe the Plumber, there’s a new spokesman for the Midwestern middle-class work-with-his-hands-yet-earning-just-enough-to-live-day-to-day working man, and it’s Bruce Rauner! Er…wait a second….
We have “shake up” and “bulldoze”, but what is not known are the rejected words Payton Prep Clouter had to choose from …
cold call Springield
charge or bill … Springield
profit off of Springield
auction off Springfield
move Springield to Indiana, Wisconsin, or Iowa
change Springield’s name to Raunerville, ala Mr. Potter
lease only the profitable agencies of …Springield
and finally …
I still like the coat, the flannel shirt as a really nice touch, but where is the stuffed dog?
“Carnie” Cruz had one of the coats on the other day. Its how the phonies think they are relating to the common herd. I bet he’s going to have some travel the state gimmick soon. Walking? Been done. Drive a truck? Massachusetts dude did that….what’s left? Pogo stick? Roller blades? Jogging???
Does anyone by chance have this list of buisnesses that left the State due to taxes?
it seems we should be looking at who left and why before applying a fix. For example, if ADM leaves the State its not over taxes…they dont pay any. So fixing the tax code for buisness is not going to make more business.
How about this fix to lure buisness…. a investment broker can legally charge no more then 1% total for their services. We could get a lot of coproations to setup shop with the savings to their employees, management and 401k’s….
Isn’t this just a rehash of one of his summer TV spots? I swear it came out right around the same time the CAT CEO endorsed him and I remember wondering if we’d wind up seeing any sort of in-kind for that use of yellow machinery and possible proving ground footage in this commercial.
Where is the curved lid baseball cap or brand new hard hat? Putting a pencil in the pocket would have been a nice touch but the lead may have dirtied the coat. OK ad that has been used a 1,000 times. Change the name/picture and the message fits anyone in any party trying to hit the locals. Boring.
Whoever decided to roughen his edges failed miserably. He still looks like the developer, not the bulldozer.
“Got to be a focus group out there that tells them their biggest liability is making a multi-millionaire appeal to working class voters. Cure — use a bunch of work/construction related references and dress the candidate in a (brand new) work jacket.”
Typo,should be He still looks like the developer, not the bulldozerer.
- CircularFiringSquad - Tuesday, Oct 29, 13 @ 12:19 pm:
Looks like Mr. Big CAT loaned CousinBrucey a skid loader for the ad. THat’s what Big CAT calls bob cats
We can just Stu Levine cranking the levers in one his purple ensembles to get the dozin’ goin’
BTW Dozin’ is the new name for the ballpark in Peoria
Bruce the Builder may or may not be a good choice for governor, but my young son might enjoy him. If his next commercial is of a fireman blasting the flames off of our burning state or of a lion tamer whipping the beasts of Springfield into shape, I’m going to call the campaign to ask for a play date.
A guy…, They are. It just depends whose website you visit. Once you go their then their web banner ads follow you! Strike that - I’ve been to all multiple times but only Rauner and Rutherford ads follow me around.
He just doesn’t get it. The next Governor needs to be “the adult in the room” capable of breaking the gridlock - not someone who promises more turmoil, let alone bulldozing!! He continues to get horrible advice from out-of-staters. He is running a “formulaic” campaign: pretend to be an outsider; promise change - if not hope and change & select a Hispanic women as your running mate. At the end of the day - who is this guy?? We know what his campaign is trying to do - and failing miserably in my humble opinion, but the more we see of him - the less we really know.
Is “Wisconsin” the 5th largest state?
Is “Wisconsin” a hub for transportation with arguably the busiest airport in the world?
Does “Wisconsin” have the 3rd largest city in America?
Is “Wisconsin” an agricultural giant, while claiming that 3rd largest city in America?
Please, compare what is comparable, not what you “wish” was comparable.
I know that Republican primary voters respond to messages about taxes. But what part of the tax code is he going to kill ? The income tax? So he will repeal the income tax and pay for his school reforms with what revenue ?
He should be challenged on this throw away lines, because they probably mean something. What does he really plan to do
Wisonsin has higher income tax rates than Illinois, and graduated tax rates to boot. You want a 7.65% rate here in Illinois like they have in WI for couples making >$315k/yr? You want 6.27% for couples making >$28k/yr? If we adopted those WI rates, somehow I think you’d be the first one to complain about “job-killing taxes.”
Wisconsin taxes are higher but not for long. Its about fiscal discipline. Illinois is a drug addict looking for the next money fix for that last program to fund, honest just one more program and I can Quiet spending. Can you loan me the money for this next one, Its a real good program. On and on it goes.
“Smithers!? Who is that young rapscallion? I like the cut of his jib!”
- Just The Way It Is One - Tuesday, Oct 29, 13 @ 7:12 pm:
That’s it Bruce–send the message “I want to DESTROY things!” Quite a bit over the top. Besides, I happen to like Springfield, ‘n really don’t want to see it turned into a crater after somebody like you’d get behind the wheel of that bulldozer…!
- Holdingontomywallet - Tuesday, Oct 29, 13 @ 7:59 pm:
“He just doesn’t get it. The next Governor needs to be “the adult in the room” capable of breaking the gridlock - not someone who promises more turmoil, let alone bulldozing!! ”
Ummm, don’t the democrats have the Governor’s Office and majorities in the House and Senate? What more do you want? Most of the “gridlock” is within one party.
- Joe Chavez Ptak - Tuesday, Oct 29, 13 @ 9:16 pm:
Bruce Rauner will be the next Governor of Illinois, just like I predicted that Joe Walsh would beat Melissa Bean in 2010.
So what are the lottery numbers for tonight? Who is going to be in, and win, the Super Bowl?
Yikes, I also thought Joe Walsh would beay Melissa Bean, but that doesn’t make me Nostradamus on the 2014 November Election. I got one right, that doesn’t mean I will get every other one right forever.
Bruce Rauner will be the next Governor of Illinois, just like I predicted that Joe Walsh would beat Melissa Bean in 2010==
Joe, could you answer this. I take your post as more an endorsement of Bruce Rauner than a prediction. But, how is it that the Wauconda Township Republican Party–Social Conservatives that they are- were so against Dillard in 2010 and now seem to embrace and worship Rauner who by comparison has many, many more negative candidate attributes –(Rahm contacts, Obama contacts via Arne Duncan, etc.)? Really, serious if you could share the thought process. Thanks.
- Joe Chavez Ptak - Wednesday, Oct 30, 13 @ 10:18 am:
Samuri…whoever you are.
The many “negative” attributes about Bruce Rauner are you state are non-existent. Strictly guilt by association. Our State needs a REAL LEADER…not career politicians that helped create the mess our State is in and now expect us to believe they will solve our problems. LOL.
Ronald Reagan was a DEMOCRAT until the age of 52…how did he turn out for our country?
Kirk Dillard has always talked out of both sides of his mouth. He supported Obama in a commercial he made for him when he was running against Hilary Clinton. Dillard was in the Senate when Obama voted TWICE for late term abortions…and he is pro-life. Dillard has taken hundreds of thousands from DEMOCRAT State Employee Unions (his biggest contributors)…WHO ARE YOU KIDDING?
Dillard voted for illegals to get drivers licenses in Illinois. He has voted for higher taxes and fees often.
Bruce Rauner is behind the initiative for TERM LIMITS in Illinois…and has brought in termlimits.org who have already been successful in 15 States. Referendum Petition Ballots are already in circulation.
TEA Party members, Fiscal Conservatives and Independents want real changes from a REAL LEADER.
Wauconda Township Republicans (which I am one) do not have any more patience for CAREER POLITICIANS.
- Joe Chavez Ptak - Wednesday, Oct 30, 13 @ 10:20 am:
I hope I gave you my common held thought process shared by many.
- Joe Chavez Ptak - Wednesday, Oct 30, 13 @ 10:27 am:
BTW…majority of establishment Republicans did not lift a finger to help Joe Walsh get elected in 2010. Furthermore “true conservatives” wanted Joe Walsh thrown off the ballot in 2010 because he was a “loser” of a candidate. They wanted the PARTY to pick someone else…instead of WE THE PEOPLE. Now Joe Walsh is their hero.
You need to figure out what a REAL LEADER looks and sounds like, before you make unsubstantiated false charges against BRUCE RAUNER…our next Governor.
Joe, by the standard to which Dillard is held regarding all the social issues you mention, Rauner fails miserably. Further, Any notion t.hat Rauner is an “outsider” is a fiction. But yes you did answer my question. Thank you.
- Joe Chavez Ptak - Wednesday, Oct 30, 13 @ 1:51 pm:
Your welcome Samurai…whoever you are?
BTW…I was leaning hard towards Dillard until I got a chance to meet and talk to Bruce Rauner a couple of times. Now I am a key volunteer and campaigner for him. If Dillard wins…he will get my full support! ANYBODY but QUINN!
I really have to wonder about your preference for Rauner. Is it because he chose a hispanic LG, all of whom is in her first term on a City Council? What has she ever led on? What has Bruce Rauner actually ever led on?
Bruce has barely answered any policy questions and just wants his money to talk. He thinks his wealth entitles him to the Gov’s mansion. He is a joke of a candidate, with absolutely no experience.
I assume you are a Tea Party aficionado, and good for you. But the Tea Party does not work in Illinois. I wish it did…but it doesn’t. There are little to no tea-parties elected currently federally in the state, let alone within the state. Get real.
The ONLY choice is Dillard for Gov. He is running a smooth campaign, especially with the budget he has. Intelligent, veterans helping run his campaign…and that is what you need (ahem, Mr. Rutherford).