Question of the day
Tuesday, Dec 10, 2013
* I was contacted by an agency the other day about advertising here on the blog. The agency rep. wouldn’t say who his client was, but I got the feeling when talking to him that my site might not be right for him. We’re just a little ol’ highly targeted website.
I don’t sell ads based on the quantity of eyeballs, but the quality. If you want your ad to reach legislators, staff, the executive branch and Statehouse media, there’s no better place to advertise than this website. Period. End of story.
But the general public? Well, I probably do have higher traffic numbers than many media outlets. This site has sorta become a monster. But no advertiser has ever tried reaching a wider audience before. And while a few political campaigns have asked about rates, nobody has ever followed through.
* If you’ve seen the center column, you know that we have a new advertiser starting today: Bruce Rauner’s campaign.
I’m not sure what they’re trying to accomplish with the ad, but, heck, pretty much anybody can buy an ad here as long as they can pay for it. And Rauner can certainly afford it. His opponents and all other campaigns are more than welcome to follow suit.
Advertisers know they’re not buying favorable coverage here. Far from it. Sometimes, it’s the only way they can get their messages out without my haranguing them. Maybe Rauner is doing that. I dunno. As we discussed yesterday, Rauner is pushing a big social media thing with his new TV ad campaign, so this is a good way to reach quite a big bunch of folks who spend a lot of time online and are media savvy.
* The Question: Your thoughts about this unusual development?