Dan says one line, and the line is just pure politics, and no connection to voters … then “hand shakes all around!” … then a repeat of the line?
If this is just to get Dan’s face in front of the voters, yeah ok, you get the “Gentleman’s ‘C’ For Effort”, but the first impression as “the candidate for governor Dan Rutherford” is that he goes to sleep and wakes up, and he thinks about “us” and has a nice handshake.
Note: I am rating the Ad, not all that is swirling, the Ad’s effectiveness in all that is swirling, or the impact of running any Ads during this time, with all his campaign is dealing with, today.
It’s good, bright, positive. He comes off as friendly; makes the allegations against him harder to believe. How can you not like the guy in this commercial? But is it too persnickety to fault his grammar; “focused on the fact of how we put Illinoisans back to work”?
Agree w/ anon. Two sentences and you can’t make basic grammatical sense. That just jumped out at me.
Visuals are good, nice vibe. But doesn’t get his name out there. During the hand shaking voice over should say “State Treasurer Dan Rutherford has been fighting to save Illinois’ economy and put people back to work.” or some such.
I give this a D. It seemed to lack any effort. I sure hope it was done by interns rather than by paid staff.
- And I Approved This Message - Thursday, Feb 6, 14 @ 9:39 am:
C-. Way too much time with just visuals and no verbal message. And why would you repeat the same line about going to bed and getting up in a 30 second spot? A waste of time. He is an excellent hand shaker though.
Jobs always polls well regardless of party affiliation, so I understand the simple direct message. I give it a B. However once Rauner throws some money downstate, it will be lost in the shuffle of messaging. Just not that memorable of a spot.
The ad is underwhelming. It’s done on the assumption that his name recognition is high and voters already accept his legitimacy as an office holder. I’m not sure that’s the case. There are ads now running by the Baron’s friends already challenging the credibility of the 3.
The main line - from 1st day in office until the last day wake up each day focused on how we put more jobs blah, blah, reminds me of Quinn’s night and day mantra.
If this were one of several short different issue spots, I’d give him some brownie points. However, as an opener I’m extremely disappointed.
Making a commercial is like making an arrow: add too many sales points, and you blunt the point more and more, until it won’t stick in the target. That said, this one feels a bit sparse on message. It could have reinforced the JOBS meme by adding “I’m a legislator, AND a successful private businessman. Together, WE can make Illinois better, for everyone”, over that glad-handing montage.
Complete failure. Few people know Dan Rutherford’s name, much less his face. This spot never says his name and doesn’t put it on screen til the last two seconds, and it never says Republican! Flush the money down the toilet, it’d have as much effect on the race.
It’s not going to win an Emmy, but its a B. I get it. I know who he is. He’s addressing the big issue of jobs. If he runs it enough, it will re-enforce him and his message. Ironically, I got an email from him this morning stating that these will be unveiled during the Sochi Olympics and his first flight will air during…Figure Skating. Might be smart to divide this with some Hockey too. He’s running hard after women. At least its a strategy. It’s harder to rate these until you see a series and where it goes. This lays a foundation. It’s good enough.
Needed to say his name at least 3 times, never said it once. Many people are pre-occupied when commercials come on, unless they glance up at the last 2 seconds of the ad, they won’t know who the ad is about. And why wasn’t his name at the bottom of the screen throughout the 30 seconds. C’mon, gotta do waaaaaaay better than this.