* Illinois Review…
Bypassing mainstream media and going straight to the people is what candidates do all the time on the stump. Likely in hopes of widening his exposure, State Senator Bill Brady of Bloomington opened his gubernatorial primary campaign Facebook page to questions from voters, then answered them via YouTube.
But there’s a major problem with “bypassing mainstream media” and going social. Few people actually care. The video that IR posted, for instance, has just 18 views since it was uploaded yesterday. His most-watched video in this particular group has a mere 71 views so far.
Nationally, you can often “go around” the media because the interest is so high and intense. In Illinois, the only successful way to go around us is by buying lots of TV ads.
*** UPDATE *** Um…
GOP Gubernatorial primary candidate Bill Brady told the Sun-Times on Monday not to count him out of the barrage of campaign ads that are hitting markets across Illinois before the March 18th primary.
“We did some (in 2010 primary) about what we’ll do this time,” the 2010 gubernatorial nominee told the Sun-Times. “It will be in very targeted markets. We’ll have to be very efficient on where we spend our money.” […]
Brady would not yet disclose the length of time or the timing (the primary is four weeks away) for when ads might go up. Neither would he say where he’ll get the necessary money to do it: “We’re working on it,” he said Monday.
Brady’s fund-raising has been sparse to say the least. In the last quarter, his gubernatorial committee had $200,000 on hand and his Senate committee had about $70,000 on hand.
A little bit of cable is all he really has the cash to do.