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Rutherford cancels TV ad reservations

Tuesday, Feb 18, 2014

* I told subscribers about this earlier today. From CBS2

Illinois GOP gubernatorial candidate Dan Rutherford has sent notice to television media outlets that he is pulling his campaign ads.

The statewide cancellation is effective immediately.

However, campaign officials will decide to resume advertising later in the month, sources said.

* This is what the Rutherford campaign sent me when I asked…

In light of recent outside efforts, the campaign released reserves it had placed on some future TV time. Nothing was canceled.

His TV commercials are up this week in most of the state. The campaign will evaluate future markets going forward.

He is not dropping out of the race.


Brian J. Sterling
Dan Rutherford for Governor

In other words, he had previously reserved ad space and then canceled those reservations. The ads that are running now are already bought and paid for.

I do not yet believe that this is a signal about whether Rutherford is contemplating dropping out. But it sure doesn’t look good.

- Posted by Rich Miller        

  1. - Rahm's Middle Finger - Tuesday, Feb 18, 14 @ 1:02 pm:

    Save your money. Use it to rebuild your reputation over time. A cool million in your campaign will help. This won’t get fixed over night.

  2. - John A Logan - Tuesday, Feb 18, 14 @ 1:03 pm:

    What Rahm Said.

  3. - wordslinger - Tuesday, Feb 18, 14 @ 1:05 pm:

    It may not mean that he’s dropping out, but it’s a clear sign that he believe he has no chance of winning the primary.

    If he was in in it to win it, there would be no reason to hold back.

  4. - Roadiepig - Tuesday, Feb 18, 14 @ 1:05 pm:

    Need to save what he can for future court battles?

  5. - Carl Nyberg - Tuesday, Feb 18, 14 @ 1:06 pm:

    The biggest beneficiary of Rutherford continuing in the contest for the GOP nomination is Bruce Rauner.

  6. - Formerly Known As... - Tuesday, Feb 18, 14 @ 1:06 pm:

    It is smart to conserve the rest of his cash.

  7. - Oswego Willy - Tuesday, Feb 18, 14 @ 1:10 pm:

    You shut down your own spending, when actually HAVE cash to spend, spells more than “waiting this out”. It spells “sitting this out”.

    Cash is the signal sent to others, ask Rauner;

    Raise, spend, hoard, or even go broke, money is a signal, not a reaction in this case.

  8. - The Captain - Tuesday, Feb 18, 14 @ 1:11 pm:

    Polling came back.

  9. - Raising Kane - Tuesday, Feb 18, 14 @ 1:11 pm:

    I disagree Word, spending just a couple hundred grand a week was a bad strategy from the start. Wait till then end, see what kind of damage the Unions have done and then determine if there is a path to victory. It actually makes sense to me.

  10. - wordslinger - Tuesday, Feb 18, 14 @ 1:13 pm:

    Kane, voting starts tomorrow.

  11. - TV Spot - Tuesday, Feb 18, 14 @ 1:14 pm:

    What this signals most is that Rutherford’s cash hasn’t been coming in like he hoped. Campaigns routinely reserve in advance, hoping they’ll have the cash to buy what is reserved.

    Could be a full pull out, but I’m thinking he’s going to spend it all.

  12. - Raising Kane - Tuesday, Feb 18, 14 @ 1:17 pm:

    Word, Republicans don’t early vote…it’s not in our DNA. At least that has been the case in the past but maybe it will grow every cycle. Time will tell.

  13. - DuPage - Tuesday, Feb 18, 14 @ 1:17 pm:

    Goodbye Dan, it’s been good to know you.

  14. - Soccermom - Tuesday, Feb 18, 14 @ 1:24 pm:

    Word and/or RK — Anybody got hard numbers on the percentage of Rs who early vote?

  15. - wordslinger - Tuesday, Feb 18, 14 @ 1:41 pm:

    Soccermom, I couldn’t find that info on the google. But I think Rutherford is well-beyond “keeping the powder dry.” He’s in “lawyer-up” mode.

    But check out the demographic comparison between Illinois and the rest of the United States at the bottom of this link. We are about as close to a national microcosm as you can get. Remarkable.

    That raises a lot of questions regarding the current dominance of the Democratic Party in the state. And I don’t think any of the answers speak well to the current GOP in this state.

    What the heck, get in the ballgame. This ain’t Dixie. You can’t sell that far-right stuff here.

  16. - VanillaMan - Tuesday, Feb 18, 14 @ 1:47 pm:

    Sounds like he’s got an announcement to make soon!

  17. - Wumpus - Tuesday, Feb 18, 14 @ 2:16 pm:

    My brain is leaking just thinking about his announcement

  18. - MrJM - Tuesday, Feb 18, 14 @ 2:31 pm:

    There will be an independent investigation to determine if Rutherford stays in the race.

    But the results of that investigation will not be made public until after the election.

    – MrJM

  19. - dupage dan - Tuesday, Feb 18, 14 @ 3:22 pm:

    Please let the agony end quickly and as painlessly as possible. Please go away.

  20. - Frosty-The Snowman - Tuesday, Feb 18, 14 @ 4:19 pm:

    Dan isn’t dropping out of the race. However, what has happened is that his campaign contributors quickly turned off the campaign funding spigot in light of his recent travails. He knows what cash he has is now going to have to last him a very long time. He has no allusions that he is going to win on March 18th but a guy can always hope for a miracle.

  21. - Finally Out (formerly Ready to Get Out) - Tuesday, Feb 18, 14 @ 4:33 pm:

    Finally, my mute button will get a rest!

  22. - Samurai - Tuesday, Feb 18, 14 @ 4:38 pm:

    == He has no allusions that he is going to win on March 18th but a guy can always hope for a miracle==

    Sad, yet annoying is Dan.

  23. - out and about - Tuesday, Feb 18, 14 @ 7:02 pm:

    He gone!

  24. - Etown - Tuesday, Feb 18, 14 @ 7:31 pm:

    Put a fork in him he has to fight the good fight but I saw the Treasurert today in the Capitol and its clear the last two weeks have had an impact

  25. - bored now - Wednesday, Feb 19, 14 @ 7:58 am:

    it is probably a better indication of current fund-raising…

Sorry, comments for this post are now closed.

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