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Friday, Feb 28, 2014

* One of Bruce Rauner’s new TV ads

I’ve heard there was another ad that specifically targets his three opponents by name. Still trying to get ahold of it.

- Posted by Rich Miller        


45 Comments
  1. - Just Observing - Friday, Feb 28, 14 @ 12:27 pm:

    Pretty good ad… no harm done.


  2. - Mighty M. Mouse - Friday, Feb 28, 14 @ 12:28 pm:

    He doesn’t really say anything, as usual. That’s his strategy. All fluff, no substance.


  3. - Samurai - Friday, Feb 28, 14 @ 12:28 pm:

    Rich,

    I believe that this is the misleading trash to which you refer.

    http://careerfellas.com/?utm_term=RaunerGov&utm_source=Google&utm_medium=Search&utm_campaign=Bruce%252Rauner


  4. - Oswego Willy - Friday, Feb 28, 14 @ 12:29 pm:

    “B+, A-”

    The rhythm/beat music was good, and the rhythmic verbiage was on beat this that music/beat, so that was good.

    “Fundamentally” - that is the bugaboo. It must test off the charts, because it just is awful in the narrative cadence.

    No Carhartt, at least a sport coat to look like an interview for governor, and still on his message, his drum beat, like that music.

    Would have been an “A”, but that “Fundimentally” is starting to be more like that watch and Carhartt.


  5. - too obvious - Friday, Feb 28, 14 @ 12:29 pm:

    Rauner hates career politicians yet his heroes are Mitch Daniels and Scott Walker, both career politicians.

    This guy has about the same respect for voters that he has for nursing home residents.


  6. - A guy... - Friday, Feb 28, 14 @ 12:31 pm:

    It’s effective. Nostalgic even for older voters. His messaging is always solid. 30 second spots are for broad themes. He’s hitting on this one. It’s not great, but it doesn’t have to be. Solid B. Maybe B+.


  7. - Formerly Known As... - Friday, Feb 28, 14 @ 12:32 pm:

    Good ad.

    Strong visuals that communicate the theme; a clear shift from negative (Quinn) to positive (Rauner); solid lighting and fundamentals; only a brief glimpse of Rauner in this ad to help prevent fatigue from seeing him all the time.

    B+ or A-


  8. - Formerly Known As... - Friday, Feb 28, 14 @ 12:35 pm:

    lol giving the exact same grade as Willy in the exact same order without realizing it. Apparently he types faster than I do.

    Great minds thinking alike? Or just crazy minds?


  9. - Walter Mitty - Friday, Feb 28, 14 @ 12:35 pm:

    A-…No hammer and shake… I am runnin for governor to turn this state around….The first ad to tie Quinn coruption …shaking hands with Rod. Well done.


  10. - Oswego Willy - Friday, Feb 28, 14 @ 12:38 pm:

    - FKA -,

    The answer to that is “Yes”(?)

    The footage could be seen as a bit “artsy” if you want to nitpick, but with no competition for candidate airtime, Rauner gets some poetic license.

    - FKA -, if this keeps up, I can refer you to my medical staff…


  11. - G'Kar - Friday, Feb 28, 14 @ 12:40 pm:

    I saw this ad at least twice last night (off the top of my head I think I saw 7 Rauner ads last night). I’m not a campaign consultant, far from it, but I wonder if this would have been more effective as the first ad he released (or is this the first ad for the general election?).

    Also, I posted this on another thread, but it seems more appropriate here:

    I’ve been wondering if Rauner’s ads are becoming more of a distraction than a real plus to his campaign. I live in the Peoria TV market and watch my share of network TV in the evening. I have yet to see the anti-Rauner ad that talks about the nursing home scandal (I have seen the Stu Levine ad many times). Just last night alone I saw Rauner’s reply to the nursing home ad five times. My wife was watching TV with me and asked “What’s with the nursing homes?” Are others beginning to ask this as well as a result of Rauner’s ad?


  12. - Cook County Commoner - Friday, Feb 28, 14 @ 12:42 pm:

    Good ad. Oswego Willy hit the construction right on the head. Soothing. And it avoids the shrill, panicked edge of most negative ads.


  13. - MrJM - Friday, Feb 28, 14 @ 12:44 pm:

    Yeah, Illinois enjoying a Golden Age of good government a century ago

    – MrJM


  14. - Raunerbot - Friday, Feb 28, 14 @ 12:44 pm:

    By Rauner running this positive ad not responding to all the negative ads from the unions, is this a sign that his campaign believes that whatever damage that could be done by the unions and “shock and awe” has been done? Maybe he is already pivoting towards the general.


  15. - Walter Mitty - Friday, Feb 28, 14 @ 12:46 pm:

    Raunerbot… Spot on… That’s why it has shifted to turn this state around… much more moderate…


  16. - horse w/ no name - Friday, Feb 28, 14 @ 12:50 pm:

    Opening sounds like Johnny Cash’s “God Gonna Cut you Down”…how fitting:

    Well you may throw your rock and hide your hand
    Workin’ in the dark against your fellow man
    But as sure as God made black and white
    What’s done in the dark will be brought to the light


  17. - Veritas - Friday, Feb 28, 14 @ 12:52 pm:

    I couldn’t catch the name of that business whose doors were locked up. Was that Lason or could it have been one of his nursing homes?? Just asking.


  18. - Western Illinois - Friday, Feb 28, 14 @ 12:53 pm:

    If every Rauner nursing home victim who received a settlement sent Dillard a check he’d have more than enough money to compete.


  19. - Babychow - Friday, Feb 28, 14 @ 12:55 pm:

    I kept wondering: Who does Rauner remind me of? This ad nailed it for me: Chevy Chase. Especially his expressions near the end.


  20. - Dave Dahl - Friday, Feb 28, 14 @ 12:55 pm:

    Are all those scenes in Illinois?


  21. - Anonymous - Friday, Feb 28, 14 @ 12:59 pm:

    not a goverment employee,but employed by the goverment.just rearanging the titanic deck chairs?


  22. - Pensioner - Friday, Feb 28, 14 @ 1:02 pm:

    Let’s imagine Rauner wins as Gov, what is he going to get passed with Dem super majorities in the GA? Madigan is still King in IL and will be regardless of who wins as Gov. This is still a Dem state, the only repub who would have a chance is a moderate, which Rauner certainly aint.


  23. - Nearly Normal - Friday, Feb 28, 14 @ 1:03 pm:

    Saw the Rauner ad that mentions his opponents and their negatives. What is interesting is that only Brady and Dillard are in the ad. No mention of Rutherford.

    Ad was on Peoria TV stations WMBD and WEEK last night.


  24. - Raunerbot - Friday, Feb 28, 14 @ 1:06 pm:

    ==the only repub who would have a chance is a moderate, which Rauner certainly aint.==

    Maybe that’s why DLard and Brady keep calling Rauner a pro abortion, Rahm loving Democrat. When you are getting attacked on the right and on the left, chances are you are probably in the center.


  25. - Formerly Known As... - Friday, Feb 28, 14 @ 1:08 pm:

    @Oswego Willy - much obliged. By the time things wind down in November, I just may need that number.

    In fact, a few of us might, lol


  26. - dupage dan - Friday, Feb 28, 14 @ 1:15 pm:

    === - too obvious - Friday, Feb 28, 14 @ 12:29 pm:

    Rauner hates career politicians yet his heroes are Mitch Daniels and Scott Walker, both career politicians.

    This guy has about the same respect for voters that he has for nursing home residents ===

    So, buy your own time on TV and refute it - otherwise, what is your point?

    To the ad - I don’t watch commercials - it’s a spiritual thing. No, not even on Super Bowl Sunday. It’s pablum. Most knowledgeable folks are not taken in by this bland reassuring blather. But that ain’t who Rauner is directing this ad to, is he? I give it an A. Just cause it does what it’s supposed to do. Sooth the soul.


  27. - Anonymous - Friday, Feb 28, 14 @ 1:15 pm:

    I like the subtle link of quinn and blago half way through the ad. Nice Touch.


  28. - wordslinger - Friday, Feb 28, 14 @ 1:16 pm:

    I thought it was an homage to the Illinois labor and grange movements at the beginning. Probably not.

    I’m sure it’s a solid base hit for those who think the state is a hellhole and that they’re an economic victim of state politicians. Other than that, meh.

    But to borrow from Mr.JM, rampant political corruption and economic growth often went in hand-in-hand, back in the good old days. The goo-goos over the decades have largely been derided as bad for business and hampering growth.

    But I’m glad to hear that Rauner’s millions in campaign contributions over the years were for good government purposes.


  29. - PoolGuy - Friday, Feb 28, 14 @ 1:29 pm:

    hasn’t his buddy Rahm, from Paul Simon thru Clinton and now Mayor, been a career political staffer and elected official? but he’s ok cause he’s your guy right? so pathetic.


  30. - Oswego Willy - Friday, Feb 28, 14 @ 1:48 pm:

    The Ad is the Ad…

    I still believe Bruce Rauner lacks honesty and integrity, ethics and morals. The Ad is the Ad, and no Ad with slick editing, a “beat” and cadence will detract from the fact that Bruce Rauner is the ultimate insider, a Raunerite for the money people, and not even in the ball park of a Reagan Rule 80%er, but lives, works, clouts, and earns like a 1%er, $18 watch and Carhartt notwithstanding.

    Whew, feel better.


  31. - Arthur Andersen - Friday, Feb 28, 14 @ 2:26 pm:

    A- good, solid ad. Great visuals, more subtle tone than we’ve heard before. Sounds and looks to me like Round 1 of the General, though.


  32. - Monte Burns' Muckraker - Friday, Feb 28, 14 @ 2:34 pm:

    Does this ad remind anyone else of Jeep’s Super Bowl ad from a couple years ago?

    https://www.youtube.com/watch?v=G1Ci2UGrv1M


  33. - wordslinger - Friday, Feb 28, 14 @ 2:49 pm:

    Monte, it borrows a little bit from the Jeep spot style, as well as the Chrysler Super Bowl spots with Clint and Dylan.

    Just not long enough to pull off the good will that comes from nostalgia.

    At some point, Rauner will figure out that you get a voiceover to talk trash about the state, and you reserve the positive points for yourself.

    His peeps should have known that. Nobody, after a while, likes anyone who talk trash about their home.


  34. - Mcleaniac - Friday, Feb 28, 14 @ 2:59 pm:

    Great ad !


  35. - Walker - Friday, Feb 28, 14 @ 3:08 pm:

    A

    –for this part of the campaign, straightforward, clear, moderate tone, makes the point without screaming it. Professional job.


  36. - Bill White - Friday, Feb 28, 14 @ 3:18 pm:

    === This guy has about the same respect for voters that he has for nursing home residents. ===

    I imagine the nursing home ads were also well done.


  37. - phocion - Friday, Feb 28, 14 @ 3:19 pm:

    Solid pivot to optimistic candidate. That will sell and soothe those who may have been in doubt following the union anti-Rauner ads. Positive message about yourself and your vision works - Reaganesque.


  38. - Bemused - Friday, Feb 28, 14 @ 3:35 pm:

    He is willing to spend the money and has gotten good value for it so far.
    I do not care for the guy but his battle plan coming into the primary has been real good. Take out hard targets early and quick, control the air, keep the enemy hunkered down while you roll forward.


  39. - Just The Way It Is One - Friday, Feb 28, 14 @ 3:46 pm:

    No HAMmer, CARhartt, OR WATCH? Dag NAB it–what the HECK?! This, this is just too much of a let down to thoroughly and calmly analyze it as such…!

    Yet, just to be nice ‘cuz it IS FRIday and PAYday after all, parTICularly since ye Baron hasn’t even won the GOP Primary yet, and his slick ‘n VERY well-paid Handlers, of COURSE, made sure they snuck in a grim-faced-looking Pat QUINN whack in there while he was gabbin’ w/our ‘ol friend Rod,just for that ever-famous Shock Value effect, while br sickeningly babbles on/bludgeoning ANY and EVERYthing negative about Illinois they could muster up–as if to infer like wily foxes that every single flaw or stain that has ever arisen in our Beloved Home State–must, of COURSE, ALL be PQ’s fault…!

    Slick, nice try, ye Zillionaire and your growing-richer-by-the-day TV Ad Producers/Handlers, but the People, REAL People, not FAKES like you guys, see right through such smoke ‘n mirrors. C-. Better luck next time.

    Oh, and by the way, since ya still haven’t won ANYthing yet, you still have 3 Opponents in the NEAR Term who you’re “RUNNIN’ fer Governor” against (you can cut the TOTALLY Fake “Blue COLLAR Guy” accent by the way, Baron–the PROPER and GENUINE pronunciation for that word by the Ultra-Aristocratic Elite Upper-Wealthy Class of People which YOU belong to, as you WELL know, is “running”), and who HAVE, in fact, been chippin’ and chippin’ away at you and your non-Majority lead, Friend, and we’d hate to see you end-up like one of those Highly-Ranked Teams in some Sport that is looking beYOND their IMMEDIATE foes while focusing on the NEXT Big Game against that HIGHly-Ranked Opponent, only to take the FALL in the meantime due to lack of proper FOcus, and then that “next” Big Game, as such, turns out to be a Big, Fat NOTHin’…! Just sayin’, ye Brilliant Ones. Beware. It happens, Bruce. But you just go ahead keep spending your million$ in Campaign Ads in the meantime overlooking Kirk, Bill, and Dan–focusing on that NEXT Big Game against Pat QUINN alone, a Game you’re OBviously just ASSUMING you’ll be in…!


  40. - Living in Machiaville - Friday, Feb 28, 14 @ 3:52 pm:

    Well done ad. Immages move smoothly, and build on the spoken message effectviely. Nostalgic look that most older voters like and get. Then the use of career pols and coruption with pic of PQ n’ Blago. He looks better in the sport coat and has once again taken to the general as othes pointed out. It’s enlightening to read the vitriol about this guy when the question asked to rate the ad. I guess its hard to separate the two.


  41. - Anonymous - Friday, Feb 28, 14 @ 3:54 pm:

    I know he is a phony, so it’s hard to be objective about the ad.


  42. - wordslinger - Friday, Feb 28, 14 @ 4:51 pm:

    –Positive message about yourself and your vision works - Reaganesque.–

    Interesting.

    The questions become:

    –Should anyone automatically invoking Reagan for their wannabe be considered as a reverse Godwin’s Law goof:?–

    –Or since it’s Friday, should it just be a drinking game?–

    Remember, it’s Friday.

    Bruce Rauner. He’s Reaganesque.


  43. - Oswego Willy - Friday, Feb 28, 14 @ 4:53 pm:

    The only thing Reaganesque about Bruce Rauner is his acting out a part.

    The governmental, the political, not even close.


  44. - Just The Way It Is One - Friday, Feb 28, 14 @ 5:24 pm:

    ==his acting out a part==

    …other than his deeper, John Wayne-type sounding voice at times, he’s really not even very good at that EIther, I think, Willy…! ANYbody pretty much can just stand there and read a pre-prepared Script after all and after a couple of takes look halfway decent…


  45. - Johnny Justice - Friday, Feb 28, 14 @ 9:48 pm:

    I disagree with Just The Way It Is One. Most pols can’t pull off delivering a prepared 28 second script. That’s why you hardly ever see the candidate saying anything in TV spots. Usually its video or still photos of the candidate & an announcer talking. Rauner does a good job delivering his script both when you see him and especially when he’s on camera. He might’ve gone thru a million takes, but his editor picked a good one. Doesn’t saying anything of substance, but this ad will help him.


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