LIVE session coverage...
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rate the Web-only ads

Monday, Mar 3, 2014

* In person, Sen. Bill Brady is relaxed and has a great smile. As soon as he gets in front of a TV camera to read ad copy, however, he tenses up. It was a problem in 2010 and it’s still a problem in his new Web video

I mean, he’s not even looking at the camera.

Sheesh.

* Treasurer Dan Rutherford does well in front of a TV camera. But his campaign is so damaged now that this well-produced Web-only ad won’t do much of anything to help

Protect Your Wallet from Dan Rutherford on Vimeo.

* And Illinois Review spotted a major typo in Bruce Rauner’s banner ad campaign. “Pat” Brady ain’t running for governor

Oops.

- Posted by Rich Miller        


30 Comments
  1. - Smoggie - Monday, Mar 3, 14 @ 10:34 am:

    Brady’s ad is not very good.
    As Rich noted, he’s not looking at the camera. That makes it seem sort of weird.

    The rest of it seems like a mess, as i they had some tape and wanted to string it together as opposed to making a coherent ad.

    This sort of ad should be easy to make. Look at the camera, and then a few scenes talking to business owners. Instead, they managed to make it look weird. I give it a D.

    I didn’t watch Rutherford’s since, let’s be honest, he’s got no chance at all.


  2. - Juice - Monday, Mar 3, 14 @ 10:38 am:

    Not sure if the title “Protect your wallet from Dan Rutherford” conveys the message that they’re looking for.


  3. - Oswego Willy - Monday, Mar 3, 14 @ 10:39 am:

    Jim Oberweis wanted to defeat Pat Brady, now Bruce Rauner does too.

    Rauner Crew;

    Welcome to Illinois. If you need help knowing who is who, how about ya check before wasting all out times and just be a novice somewhere else.

    Dopes.


  4. - Jackson and Laflin - Monday, Mar 3, 14 @ 10:42 am:

    I wouldn’t be surprised if that wasn’t a mistake. Seriously.


  5. - Pat - Monday, Mar 3, 14 @ 10:42 am:

    And ironically Pat has been a shill for Bruce while claiming to be neutral. I like Pat but maybe this should tell him to abandon Bruce!


  6. - hisgirlfriday - Monday, Mar 3, 14 @ 10:45 am:

    I also question whether it’s a “mistake.” I’ve seen Rauner supporters on some blogs (RedState most recently) mix up Pat and Bill and say Bill is pro gay marriage as a result.

    Kind of funny though considering what a hardcore Rauner partisan Pat is on his Twitter account.


  7. - Walker - Monday, Mar 3, 14 @ 10:46 am:

    Brady C- Didn’t get my attention enough to even rate a worse grade. Promises to “eliminate the income tax.” That’s a reach.

    Rutherford A Make you want to like and remember the guy. Sounds new, not lame.


  8. - VanillaMan - Monday, Mar 3, 14 @ 10:47 am:

    Both ads completely stink.

    Brady’s ad looks like he is a candidate running for governor, circa 1990. From the music, from the way he stands in a suit with his hands in his pockets, his inability to speak to the camera, the way he shows strangers or business people fawning all over this big white guy, this ad shows us a man who hasn’t a clue what it is like to be a normal human being in Illinois in 2014.

    Rutherford’s ad is another GOP primary ad, targeting GOP voters by repeating the same old phrase - “save you money!” HEY DAN - you are running for GOVERNOR. You have to tell us how keeping your pledges makes you a governor Illinoisans can trust. You need to tell us what you will do as governor, beyond telling us you would be cheaper. I don’t know - pick one of the dozen issues destroying our state and tell us how you’ll fix it? Telling me you would cost me less to be governor over the next guy isn’t what I need to hear. Finally, you need to reassure me that you aren’t the guy I’ve heard rumors about, you needed to have sold yourself beyond telling me you are the cheap candidate.

    Not a shred of originality in either ad at a time when we need a hell of a lot of new thinking in the governor’s mansion.

    FAIL.


  9. - Jackson and Laflin - Monday, Mar 3, 14 @ 10:47 am:

    It’s just a sign of disrespect. As is the debate skipping. Rauner runs against Quinn, the other 3 run against Rauner. Politics is a chess match. Things aren’t always what they seem.


  10. - North Shore Joe - Monday, Mar 3, 14 @ 10:53 am:

    Brady has a lot less mojo this time around. If he had the shred of humbleness in 2010 that he seems to have now, he may have squeaked it out.


  11. - VanillaMan - Monday, Mar 3, 14 @ 10:53 am:

    What I am also seeing made clearer to me is that Illinois has been a one-party dominated state for so long this crap passes as a campaign ad for the other party.

    The last thing the opposition party should be doing is demonstrating for us that they are stuck in the past - a past when they ran things.


  12. - Johnny Q. Suburban - Monday, Mar 3, 14 @ 10:55 am:

    The good news for Brady is that no one will see the ad anyway.


  13. - wordslinger - Monday, Mar 3, 14 @ 11:05 am:

    Geez, Bill, did you really need the cue card to deliver the line, “Hi, I’m Bill Brady?”

    C’mon, man. You had three lines on-camera. You couldn’t memorize those?


  14. - wordslinger - Monday, Mar 3, 14 @ 11:16 am:

    Looking at the Brady spot again, I think what they did is take the on-camera and voiceover in the same take.

    In other words, he read the whole thing off cards — the on-camera and off-camera lines in the same take.

    I’d call it amateurish, but that would be an insult to amateurs. Wasn’t anyone on the campaign in the A/V Club in high school?


  15. - Langhorne - Monday, Mar 3, 14 @ 11:23 am:

    Weak ads. Will we be seeing one from rauner w the Crains endorsement?


  16. - A guy... - Monday, Mar 3, 14 @ 11:24 am:

    Rich, you’re right about Brady’s ad. It looks like Jim Ryan 2.0. None of his natural charm comes through, the room full of empty chairs in the background is not good (while he’s shaking hands in his diversity scene, ugh) C- on this one. Rutherford’s ad is an A-. I wonder if anyone will see it. It doesn’t make you forget what he’s dealing with right now.


  17. - Norseman - Monday, Mar 3, 14 @ 12:05 pm:

    Web ads are ineffective and simply reflects the miserable funding situation the candidates are in.


  18. - Hans Sanity - Monday, Mar 3, 14 @ 12:13 pm:

    If you take out the reading to the camera parts, I liked Bill’s ad — especially the part about eliminating the state income tax, and the retrievers after the wife kiss.

    I’d like to see a candidate give advice on completing line 23 (UT).


  19. - John Galt - Monday, Mar 3, 14 @ 12:22 pm:

    I agree with wordslinger. I think they did the whole Brady ad in one take. And it looks…..strange.

    If the candidate is speaking directly to the viewers of the ad, they need to be looking straight into the camera.

    There are instances of a “faux interview” style of ad where it makes sense that a candidate is looking at an interviewer off-screen. But in that instance, the candidate is speaking to the off-camera interviewer.

    For an apples-to-apples comparison, Dan Cronin in his 2010 race for DuPage county chairman did a few of each style:

    Straight ahead:

    http://www.youtube.com/watch?v=LAgZlDeryKM

    Faux Interview:

    http://www.youtube.com/watch?v=Cxi6z8roCYk

    But combining the rhetoric of the first with the staging of the second is off-putting.


  20. - Obamas Puppy - Monday, Mar 3, 14 @ 12:28 pm:

    Those ads make me sad.


  21. - Hans Sanity - Monday, Mar 3, 14 @ 12:39 pm:

    I used to not want to see candidate family, but now I’m looking forward to the first ad featuring a non-monogamous bi candidate having a group kiss.

    …but except for the face on camera talking, I liked the Brady ad.


  22. - Oswego Willy - Monday, Mar 3, 14 @ 12:40 pm:

    To the Ads;

    Brady Ad - not worthy of representing WHO Bill Brady is, and allowing the voters to see Bill Brady as someone they can connect to. The lack of “eye contact” is beyond symbolic to Bill Brady’s inability to connect. Brady deserved better in an Ad. “C-”

    Rutherford Ad - sorry Rutherford Crew, you are beyond chasing an image of effective government executive. You can’t claim being for voters and their wallets and spend thousands on an internal report you refuse to let see the light of day. I see a disingenuous pandering, ignoring the elephant on the room. Dan is good in front of a camera, but bad in front of a crisis. “C-”.

    Positives? Not many will see these poor efforts.

    Brady Crew; try to redo get Bill just… talking. Film an hour, non-stop and get 2 minutes of “useful” instead of scripted 1:30 of “unuseful”.


  23. - MissSmartyPants - Monday, Mar 3, 14 @ 1:34 pm:

    Couldn’t get past 7 seconds in the Brady ad. He looks uncomfortable, which made me uncomfortable. DISLIKE!


  24. - wordslinger - Monday, Mar 3, 14 @ 1:57 pm:

    Rutherford’s spot is okay. At least he didn’t just assume everyone knew who he was like he did in his first spot. And his syntax wasn’t garbled this go-round.

    But that’s damning with faint praise. C’mon, man, you’ve been running for governor since the day you were sworn in as treasurer.

    It’s odd that the Other 3 didn’t see the Rauner juggernaut coming. He certainly made a lot of noise, publicly, and behind-the-scenes, among the insiders they were all chasing, he must have been working like crazy to lock all that money down.

    The Other 3 have been running for governor forever, but Rauner has run rings around them.


  25. - G'Kar - Monday, Mar 3, 14 @ 2:50 pm:

    When I watched the Brady ad the dogs immediately brought to mind the “Brady in favor of killing dogs” attack Quinn used in 2010. I don’t know if he was intentionally trying to show that he LIKES dogs, but that is something from 2010 he does not want to make people think about again!

    Also, did he say he wants to eliminate the state income tax? With what does he want to replace it?


  26. - wordslinger - Monday, Mar 3, 14 @ 2:59 pm:

    –When I watched the Brady ad the dogs immediately brought to mind the “Brady in favor of killing dogs” attack Quinn used in 2010. I don’t know if he was intentionally trying to show that he LIKES dogs,–

    I’m quite certain that’s not an accident.

    Never underestimate the emotions of dog owners. Seriously. Just don’t.

    You have noticed the Quinn/JBT love-fest over rescue dogs?

    No-brainer visual for a Brady spot.


  27. - G'Kar - Monday, Mar 3, 14 @ 3:05 pm:

    But is it a no-brainer, if, like me, the first thought a viewer has is of “Brady the dog killer?”


  28. - G'Kar - Monday, Mar 3, 14 @ 3:10 pm:

    Speaking of ads, did anyone else notice that 4 groups gave almost a million dollars to Illinois Freedom Pac last Thursday?


  29. - wordslinger - Monday, Mar 3, 14 @ 3:19 pm:

    –But is it a no-brainer, if, like me, the first thought a viewer has is of “Brady the dog killer?”-

    I get what you’re saying. That it brings the issue back to mind. Why do it?

    But I think its reasonable in the minds of the campaign that it had to be addressed. It was such a powerful negative last time.

    Put it this way: If Bill Brady had the money, no matter the subject, he’d have puppies crawling all over him licking his face in spots in every media market in the state.

    I’m serious. Anecdotally, the emotions that issue generated among neighbors you’d encounter walking their dogs surprised me. It was incredible. I’m guessing a lot of folks would tell you the same thing.

    That puppy-killer issue stung badly among a relatively small, but hard-core, portion of the electorate. And he didn’t lose by much.


  30. - thechampaignlife - Monday, Mar 3, 14 @ 4:03 pm:

    Fighting Pat Brady, Pat Quinn, and Bill Brady in one banner ad…how’s that for efficient!?

    I agree with the “Protect Your Wallet from Dan Rutherford” comment…an unfortunate juxtaposition fail.


Sorry, comments for this post are now closed.


* *** UPDATED x1 - Brown responds *** Rauner to Dems: Don't be controlled by Madigan
* Alvarez says Preckwinkle pension bill is unconstitutional
* The Fergus Daly Band
* $106 million down the drain
* Metro-East track agrees to be purchased by ESL casino
* SUBSCRIBERS ONLY - "Good news" turns to bad news
* Simple answers to simple questions
* Question of the day
* Molly’s Story: Doctors Unnecessarily Removed Her Breast
* Agreeing and disagreeing
* Today's number: 30
* Today's quotable
* Keeping Illinois Nuclear Plants Open: Think About What’s At Stake
* AFSCME: Rauner wants to force a strike
* *** UPDATED x1 *** Durkin, Radogno react to Madigan budget announcement
* *** LIVE *** Session coverage
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Dreamcast favorite SEGA’s ChuChu Rocket removed from the Play Store
        * Facebook Tinkers With iPhone Design That Copies Path’s Flyout Buttons
        * Minecraft Pocket Edition getting update full of cool things this week
        * Live broadcast app Periscope now available on Android
        * Pretty Smart Lamp shows notifications in colors, light sequence you want
        * Android deals: Nexus Player, Moto 360 sales offer 20 to 40 percent off
        * The Week in Mac Apps: Clean up your contacts, folders, and desktop

        * Snapchat CEO: The Tech Bubble Is Real and Yes, It Will Burst
        * The Un-Candidate: Elizabeth Warren, Live and Uncensored (Liveblog)
        * Thumbs Up! Thumbs Off! Snapchat Is Going to Make It Easier to Watch Videos.
        * PayPal For iOS Updated With Touch ID Support
        * NTT DOCOMO Will Be The First To Use Qualcomm’s Sense ID
        * IKEA’s Wireless Charging Furniture Shows Up On Website
        * Teens are trying to summon demons using pencils and a hashtag

        * Beck to make first MLB start on Thursday
        * Abreu in top 5 at first in AL All-Star voting update
        * AL All-Star Game ballot update: May 26
        * How bad is bad really?
        * White Sox pitchers left to fend for themselves
        * Noesi tripped up by first-inning bump
        * Avisail day to day with knee inflammation

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        May 2015
        April 2015
        March 2015
        February 2015
        January 2015
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Illinois dialysis patients threatened by propos.....
        * Democrats show priorities as they advance 2016 .....
        * My View: Gov. Bruce Rauner's agenda helps the r.....
        * UPDATE: Democrats Show Priorities As They Advan.....
        * ‘Millionaire tax’ falls short in House..
        * Illinois Democrats push ahead with budget that'.....
        * Activists: Reach out to senators on conversion .....
        * House begins approving budget..
        * Possible service tax could affect your wallet..
        * Democrats readying $36 billion budget..


        * Democrats show priorities as they advance 2016 budget plan
        * 911 tapes released about NFL defensive end Ray McDonald
        * Physicist's Nobel Prize up for auction; $325,000 minimum bid
        * Filing: Illinois prep sports body exaggerating suit's impact
        * Illinois TV anchor dies after battle with brain cancer
        * Man killed in elevator accident at the McLean County court
        * Canoeist who drowned going after cat in Illinois lake IDed
        * Canoeist who drowned going after cat in Illinois lake IDed
        * Autopsy: Chicago boy mauled to death had head, neck injuries
        * McLean County maintenance worker dies in elevator accident

        * Democrats show priorities as they advance 2016 budget plan
        * Bill expanding in-car blood-alcohol monitoring heads to governor
        * East St. Louis casino group to buy racetrack pending Illinois legislature's approval of slots
        * Rauner names new Illinois National Guard adjutant general
        * Student concussion bill passes Illinois House
        * Madigan: Democrats will pass their own budget; needs $3 billion in more revenue
        * Rauner spokesman rips Illinois Democrats for 'broken' budget
        * Illinois Democrats introduce proposed 2016 budget
        * Campaign-style tactics fuel legislative gridlock
        * Illinois crib bumper bills stall in Senate

        * Emirates Airline blasts Emanuel in subsidy dispute
        * Obama loses second bid to overhaul immigration
        * Classmates.com, FTD pay to settle deceptive billing case
        * Walker distances himself from jobs agency he once held up as a model
        * How The Onion gets people to read sponsored content: Make fun of it


          * Illinois Democrats push ahead with budget that's $3 billion short
          * Off-duty Evanston detective saves man from jumping off parking garage
          * Officer awarded highest Chicago police honor: 'We've got a great team'
          * U.S. bill proposed to require breast-feeding rooms in airports
          * Restaurant apologizes for turning away vet who had service dog
          * Filing: Illinois prep sports body exaggerating concussion lawsuit's impact
          * Washington Post reporter's closed 'espionage' trial in Iran begins
          * Champaign TV anchor Dave Benton dies after battle with brain cancer
          * Army specialist charged in sexual assault at girl's Oak Brook home
          * Retired Chicago physicist's Nobel Prize up for auction, $325,000 to start


          * Charters might move into closed CPS schools
          * Democrats introduce proposed $36.3 billion budget for 2016
          * Chicago Bears' Ray McDonald arrested in domestic violence case
          * Bears release Ray McDonald after domestic violence arrest in California
          * The unsung hero of urban planning who made it easy to get around Chicago
          * Expert panel criticizes medical care at Illinois prisons
          * Chicago school board to consider charter relocations, renewals
          * Vets' best friend: Two veterans trekking cross-country with the dogs that 'saved their lives'
          * Sheriff calls on feds to investigate Puerto Rican agencies that send addicts to Chicago
          * Illinois prisons director resigns 2 months after taking job


          * Democrats show priorities as they advance 2016 budget plan
          * Bill expanding in-car blood-alcohol monitoring heads to governor
          * East St. Louis casino group to buy racetrack pending Illinois legislature's approval of slots
          * Rauner names new Illinois National Guard adjutant general
          * Kathleen Parker: Who's the studliest of them all?
          * Student concussion bill passes Illinois House
          * Madigan: Democrats will pass their own budget; needs $3 billion in more revenue
          * U.S. Sen. Mark Kirk: Support free trade for Illinois farmers' sake
          * Campaign-style tactics fuel legislative gridlock
          * Bernard Schoenburg: Adam Lopez, Rob Mellon, vie to win Aaron Schock's former U.S. House seat for Democrats


          * Public Safety: Gunfire, auto accident in Normal
          * St. Thomas More headed to state in soccer
          * SportsTalk 05-26-15
          * Margaret Dunn
          * Gordyville to reopen after horse sickness
          * Q-C area students compete at the Bee
          * Dave Benton remembered
          * Democrats show priorities as they advance 2016 budget plan
          * Amtrak to install long-sought cameras in locomotives
          * Lake Egypt Water District issues boil order


          * DuPage Forest Preserve's water deal could pave the way for Blackwell garage
          * For Blackhawks, it's time to reshuffle the deck
          * Organizer: No regrets in canceling Arlington Heights parade
          * Food trucks, street performers part of new Elgin festival
          * Defense in spotlight at OTAs

          * Carbondale remembers fallen troops
          * Bustos wiill deliver 'Ready to Run' keynot...
          * Members of Congress: ISIS making gains
          * U.S. bill proposed to require breast-feedi...
          * Davis: Freedom Act restores liberties
          * LGBT veterans honored with monument in nat...
          * Politics: Clinton, Secret Service go way back
          * Illinois dialysis patients threatened by p...
          * Rep. Bost Trade Enforcement act fights for...
          * Politicians pay tribute to veterans, look ...

          * Senators Durbin and Klubuchar lead push to......
          * Yats To Washington: Please Buy Ukraine...
          * Charles in Charge: Can Chuck Schumer Maste......

          * Prospects dim for 11th-hour PATRIOT Act deal...
          * U.S. bill proposed to require breast-feedi......
          * The Future of the Patriot Act Depends on t......
          * Jeb Joins "Ox is Gored" Republicans...

          * The Beachwood Radio Hour #57: Chicago Teeters On A Fulcrum!
          * The Beachwood Radio Hour #58: The Gunner's Dream
          * Thorner: Larry Schweikart reviews overdue account of America's true and proud history
          * Thorner: Schweikart reviews overdue account of America's true history
          * Report Details 'Lavish Perks' Enjoyed By Illinois Public College, University Executives
          * Ald. Sawyer New Chair Of Chicago City Council's Black Caucus
          * Fast Food Workers Protest For Higher Wages, Union Recognition At McDonald's Headquarters (VIDEO)
          * Obama's Immigration Orders Remain On Hold After Appeals Court Ruling
          * City Sticker Satellite Sales In Uptown & Edgewater
          * Didn’t the Chicago Tribune support Mussolini last time too?


          * Gulf War Veteran Reports for Duty as IDVA Women Vets Coordinator, Vet Business Champion
          * Vietnam Veteran Confirmed as IDVA Assistant Director
          * The Illinois Department of Public Health Urges Illinoisans to Take Precautions Against West Nile Virus - Illinois Department of Public Health offers tips for avoiding mosquito bites
          * Governor Announces Appointments
          * IDOT Suspends Non-Emergency Road Work for Memorial Day Holiday Weekend - Lanes Opened to Improve Traffic Flow




              Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller