SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rate the Web-only ads

Monday, Mar 3, 2014

* In person, Sen. Bill Brady is relaxed and has a great smile. As soon as he gets in front of a TV camera to read ad copy, however, he tenses up. It was a problem in 2010 and it’s still a problem in his new Web video

I mean, he’s not even looking at the camera.

Sheesh.

* Treasurer Dan Rutherford does well in front of a TV camera. But his campaign is so damaged now that this well-produced Web-only ad won’t do much of anything to help

Protect Your Wallet from Dan Rutherford on Vimeo.

* And Illinois Review spotted a major typo in Bruce Rauner’s banner ad campaign. “Pat” Brady ain’t running for governor

Oops.

- Posted by Rich Miller        


30 Comments
  1. - Smoggie - Monday, Mar 3, 14 @ 10:34 am:

    Brady’s ad is not very good.
    As Rich noted, he’s not looking at the camera. That makes it seem sort of weird.

    The rest of it seems like a mess, as i they had some tape and wanted to string it together as opposed to making a coherent ad.

    This sort of ad should be easy to make. Look at the camera, and then a few scenes talking to business owners. Instead, they managed to make it look weird. I give it a D.

    I didn’t watch Rutherford’s since, let’s be honest, he’s got no chance at all.


  2. - Juice - Monday, Mar 3, 14 @ 10:38 am:

    Not sure if the title “Protect your wallet from Dan Rutherford” conveys the message that they’re looking for.


  3. - Oswego Willy - Monday, Mar 3, 14 @ 10:39 am:

    Jim Oberweis wanted to defeat Pat Brady, now Bruce Rauner does too.

    Rauner Crew;

    Welcome to Illinois. If you need help knowing who is who, how about ya check before wasting all out times and just be a novice somewhere else.

    Dopes.


  4. - Jackson and Laflin - Monday, Mar 3, 14 @ 10:42 am:

    I wouldn’t be surprised if that wasn’t a mistake. Seriously.


  5. - Pat - Monday, Mar 3, 14 @ 10:42 am:

    And ironically Pat has been a shill for Bruce while claiming to be neutral. I like Pat but maybe this should tell him to abandon Bruce!


  6. - hisgirlfriday - Monday, Mar 3, 14 @ 10:45 am:

    I also question whether it’s a “mistake.” I’ve seen Rauner supporters on some blogs (RedState most recently) mix up Pat and Bill and say Bill is pro gay marriage as a result.

    Kind of funny though considering what a hardcore Rauner partisan Pat is on his Twitter account.


  7. - Walker - Monday, Mar 3, 14 @ 10:46 am:

    Brady C- Didn’t get my attention enough to even rate a worse grade. Promises to “eliminate the income tax.” That’s a reach.

    Rutherford A Make you want to like and remember the guy. Sounds new, not lame.


  8. - VanillaMan - Monday, Mar 3, 14 @ 10:47 am:

    Both ads completely stink.

    Brady’s ad looks like he is a candidate running for governor, circa 1990. From the music, from the way he stands in a suit with his hands in his pockets, his inability to speak to the camera, the way he shows strangers or business people fawning all over this big white guy, this ad shows us a man who hasn’t a clue what it is like to be a normal human being in Illinois in 2014.

    Rutherford’s ad is another GOP primary ad, targeting GOP voters by repeating the same old phrase - “save you money!” HEY DAN - you are running for GOVERNOR. You have to tell us how keeping your pledges makes you a governor Illinoisans can trust. You need to tell us what you will do as governor, beyond telling us you would be cheaper. I don’t know - pick one of the dozen issues destroying our state and tell us how you’ll fix it? Telling me you would cost me less to be governor over the next guy isn’t what I need to hear. Finally, you need to reassure me that you aren’t the guy I’ve heard rumors about, you needed to have sold yourself beyond telling me you are the cheap candidate.

    Not a shred of originality in either ad at a time when we need a hell of a lot of new thinking in the governor’s mansion.

    FAIL.


  9. - Jackson and Laflin - Monday, Mar 3, 14 @ 10:47 am:

    It’s just a sign of disrespect. As is the debate skipping. Rauner runs against Quinn, the other 3 run against Rauner. Politics is a chess match. Things aren’t always what they seem.


  10. - North Shore Joe - Monday, Mar 3, 14 @ 10:53 am:

    Brady has a lot less mojo this time around. If he had the shred of humbleness in 2010 that he seems to have now, he may have squeaked it out.


  11. - VanillaMan - Monday, Mar 3, 14 @ 10:53 am:

    What I am also seeing made clearer to me is that Illinois has been a one-party dominated state for so long this crap passes as a campaign ad for the other party.

    The last thing the opposition party should be doing is demonstrating for us that they are stuck in the past - a past when they ran things.


  12. - Johnny Q. Suburban - Monday, Mar 3, 14 @ 10:55 am:

    The good news for Brady is that no one will see the ad anyway.


  13. - wordslinger - Monday, Mar 3, 14 @ 11:05 am:

    Geez, Bill, did you really need the cue card to deliver the line, “Hi, I’m Bill Brady?”

    C’mon, man. You had three lines on-camera. You couldn’t memorize those?


  14. - wordslinger - Monday, Mar 3, 14 @ 11:16 am:

    Looking at the Brady spot again, I think what they did is take the on-camera and voiceover in the same take.

    In other words, he read the whole thing off cards — the on-camera and off-camera lines in the same take.

    I’d call it amateurish, but that would be an insult to amateurs. Wasn’t anyone on the campaign in the A/V Club in high school?


  15. - Langhorne - Monday, Mar 3, 14 @ 11:23 am:

    Weak ads. Will we be seeing one from rauner w the Crains endorsement?


  16. - A guy... - Monday, Mar 3, 14 @ 11:24 am:

    Rich, you’re right about Brady’s ad. It looks like Jim Ryan 2.0. None of his natural charm comes through, the room full of empty chairs in the background is not good (while he’s shaking hands in his diversity scene, ugh) C- on this one. Rutherford’s ad is an A-. I wonder if anyone will see it. It doesn’t make you forget what he’s dealing with right now.


  17. - Norseman - Monday, Mar 3, 14 @ 12:05 pm:

    Web ads are ineffective and simply reflects the miserable funding situation the candidates are in.


  18. - Hans Sanity - Monday, Mar 3, 14 @ 12:13 pm:

    If you take out the reading to the camera parts, I liked Bill’s ad — especially the part about eliminating the state income tax, and the retrievers after the wife kiss.

    I’d like to see a candidate give advice on completing line 23 (UT).


  19. - John Galt - Monday, Mar 3, 14 @ 12:22 pm:

    I agree with wordslinger. I think they did the whole Brady ad in one take. And it looks…..strange.

    If the candidate is speaking directly to the viewers of the ad, they need to be looking straight into the camera.

    There are instances of a “faux interview” style of ad where it makes sense that a candidate is looking at an interviewer off-screen. But in that instance, the candidate is speaking to the off-camera interviewer.

    For an apples-to-apples comparison, Dan Cronin in his 2010 race for DuPage county chairman did a few of each style:

    Straight ahead:

    http://www.youtube.com/watch?v=LAgZlDeryKM

    Faux Interview:

    http://www.youtube.com/watch?v=Cxi6z8roCYk

    But combining the rhetoric of the first with the staging of the second is off-putting.


  20. - Obamas Puppy - Monday, Mar 3, 14 @ 12:28 pm:

    Those ads make me sad.


  21. - Hans Sanity - Monday, Mar 3, 14 @ 12:39 pm:

    I used to not want to see candidate family, but now I’m looking forward to the first ad featuring a non-monogamous bi candidate having a group kiss.

    …but except for the face on camera talking, I liked the Brady ad.


  22. - Oswego Willy - Monday, Mar 3, 14 @ 12:40 pm:

    To the Ads;

    Brady Ad - not worthy of representing WHO Bill Brady is, and allowing the voters to see Bill Brady as someone they can connect to. The lack of “eye contact” is beyond symbolic to Bill Brady’s inability to connect. Brady deserved better in an Ad. “C-”

    Rutherford Ad - sorry Rutherford Crew, you are beyond chasing an image of effective government executive. You can’t claim being for voters and their wallets and spend thousands on an internal report you refuse to let see the light of day. I see a disingenuous pandering, ignoring the elephant on the room. Dan is good in front of a camera, but bad in front of a crisis. “C-”.

    Positives? Not many will see these poor efforts.

    Brady Crew; try to redo get Bill just… talking. Film an hour, non-stop and get 2 minutes of “useful” instead of scripted 1:30 of “unuseful”.


  23. - MissSmartyPants - Monday, Mar 3, 14 @ 1:34 pm:

    Couldn’t get past 7 seconds in the Brady ad. He looks uncomfortable, which made me uncomfortable. DISLIKE!


  24. - wordslinger - Monday, Mar 3, 14 @ 1:57 pm:

    Rutherford’s spot is okay. At least he didn’t just assume everyone knew who he was like he did in his first spot. And his syntax wasn’t garbled this go-round.

    But that’s damning with faint praise. C’mon, man, you’ve been running for governor since the day you were sworn in as treasurer.

    It’s odd that the Other 3 didn’t see the Rauner juggernaut coming. He certainly made a lot of noise, publicly, and behind-the-scenes, among the insiders they were all chasing, he must have been working like crazy to lock all that money down.

    The Other 3 have been running for governor forever, but Rauner has run rings around them.


  25. - G'Kar - Monday, Mar 3, 14 @ 2:50 pm:

    When I watched the Brady ad the dogs immediately brought to mind the “Brady in favor of killing dogs” attack Quinn used in 2010. I don’t know if he was intentionally trying to show that he LIKES dogs, but that is something from 2010 he does not want to make people think about again!

    Also, did he say he wants to eliminate the state income tax? With what does he want to replace it?


  26. - wordslinger - Monday, Mar 3, 14 @ 2:59 pm:

    –When I watched the Brady ad the dogs immediately brought to mind the “Brady in favor of killing dogs” attack Quinn used in 2010. I don’t know if he was intentionally trying to show that he LIKES dogs,–

    I’m quite certain that’s not an accident.

    Never underestimate the emotions of dog owners. Seriously. Just don’t.

    You have noticed the Quinn/JBT love-fest over rescue dogs?

    No-brainer visual for a Brady spot.


  27. - G'Kar - Monday, Mar 3, 14 @ 3:05 pm:

    But is it a no-brainer, if, like me, the first thought a viewer has is of “Brady the dog killer?”


  28. - G'Kar - Monday, Mar 3, 14 @ 3:10 pm:

    Speaking of ads, did anyone else notice that 4 groups gave almost a million dollars to Illinois Freedom Pac last Thursday?


  29. - wordslinger - Monday, Mar 3, 14 @ 3:19 pm:

    –But is it a no-brainer, if, like me, the first thought a viewer has is of “Brady the dog killer?”-

    I get what you’re saying. That it brings the issue back to mind. Why do it?

    But I think its reasonable in the minds of the campaign that it had to be addressed. It was such a powerful negative last time.

    Put it this way: If Bill Brady had the money, no matter the subject, he’d have puppies crawling all over him licking his face in spots in every media market in the state.

    I’m serious. Anecdotally, the emotions that issue generated among neighbors you’d encounter walking their dogs surprised me. It was incredible. I’m guessing a lot of folks would tell you the same thing.

    That puppy-killer issue stung badly among a relatively small, but hard-core, portion of the electorate. And he didn’t lose by much.


  30. - thechampaignlife - Monday, Mar 3, 14 @ 4:03 pm:

    Fighting Pat Brady, Pat Quinn, and Bill Brady in one banner ad…how’s that for efficient!?

    I agree with the “Protect Your Wallet from Dan Rutherford” comment…an unfortunate juxtaposition fail.


Sorry, comments for this post are now closed.


* Today's number: 26.8 percent
* Bills gets 10 years for red light scheme
* Mistakes happen
* Derren and Darwin Sorrells' arrest record
* *** UPDATED x1 *** Isikoff hacking scoop criticized
* Rauner says he won't be involved in Murphy replacement
* Duckworth ridiculed for ineffectiveness as she runs new ad
* Question of the day
* Illinois prison population drops 8.7 percent in two years
* Another attempt to explain the Trump phenomenon
* Rauner schooled on school funding
* Dem calls Rep. Kay "misogynist," Kay fires back
* Falling into his own trap
* They knew the odds were stacked against them going in
* Illinois wasn't the only hacked state elections board
* Putting these pieces together will require more than just "monologuing"
* SUBSCRIBERS ONLY - Cable TV buys
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............
<


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

  
* There will be another iPhone-like device from HTC, the One A9s
* Instagram Stories diverges from Snapchat by suggesting who to follow
* The Information Commissioner’s Office doesn’t like WhatsApp’s new privacy policy
* It seems that HTC Nexus pricing will take a hike
* Verizon LTE Advanced service boasts 50 percent speed improvement
* Nougat should see a total of three quarterly maintenance releases
* Apple schedules September 7 event, iPhone 7 top of mind

* What a Knight! Fulmer hurls five perfect frames for Triple-A Charlotte
* Rodon rolls on to lead White Sox over M's
* 2 pitches, 3 outs: Sox execute efficient escape
* X-rays negative after Eaton HBP on right arm
* Rodon rolls on to lead White Sox over M's
* Shields hopes to get back on track vs. Tigers
* Rodon rolls on to lead White Sox over M's

...............


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0
WordPress

Loading


* Illinois Gov. Bruce Rauner signs bill ending pe.....
* Young mother angry over Rauner veto of child ca.....
* Elgin man accused of threatening Gov. Rauner ge.....
* Illinois bills aimed to help state's most vulne.....
* Illinois election officials say hack yielded in.....
* Rauner pushes new redistricting effort - Quad C.....
* Rauner vetoes bills aimed to help state's most .....
* Tax activism group's ads call on Democratic leg.....
* Gov. Rauner Vetoes Bills Aimed at Illinois' Mos.....


* Man arrested in triple-slaying in northwestern Indiana home
* Ex-Chicago official gets 10 years in red-light camera case
* The Latest: Names of 3 Indiana slaying victims released
* Illinois bills aimed to help state's most vulnerable vetoed
* Illinois bills aimed to help state's most vulnerable vetoed
* Ex-Chicago official gets 10 years in red-light camera case
* University of Wisconsin-Madison is top party school in US
* Sheriff: Man arrested in slayings of 3 in Indiana home
* Prosecutor downgrades charge in interstate shooting case
* Cook County issues nearly 10,000 same-sex marriage licenses

* FBI warns of possible state election-system hacks; Illinois reported breach in July
* Thirty-year-old SNAP overpayments still being collected
* Despite budget warnings from Rauner, TRS board votes to lower investment estimates
* Progress on U.S. 67 sputters due to lack of funds
* New law makes insurance companies find, pay beneficiaries
* Decatur woman can petition to become nurse under new law
* Illinois redistricting referendum won't appear on ballot
* Comptroller hopefuls argue independence from Madigan, Rauner
* Springfield-area jobless rate remains lowest in Illinois
* Illinois 'Obamacare' health insurance rates up significantly

* United names American Airlines exec as president
* Mondelez drops bid for Hershey
* Clinton proposes plan to address mental health treatment
* Illinois' biggest pension fund to standardize private-equity fees
* Morningstar to rate corporate debt


* Hackers accessed personal info from 200,000 Illinois voters
* Man charged after being shot by state trooper on South Side
* Tuesday Letters: Stop decimation of the black community
* Young mother angry over Rauner veto of child care bill
* Mondelez no longer sweet on Hershey
* Man critical after being pulled from Lake Michigan on North Side
* Over 40% of VW owners seek emissions cheating settlement
* Woman charged with DUI after crashing into state trooper
* Cook County to issue 10,000th same-sex marriage license
* Emanuel calls brothers on parole Exhibit A for tougher sentences


* August most violent month in Chicago in 20 years
* Huma Abedin, a top Clinton aide, is leaving husband Anthony Weiner amid new sexting scandal
* Actor Gene Wilder, star of 'Willy Wonka,' dies at 83
* Officials allege woman was driving drunk when vehicle hit squad car on I-355
* What the fuss over burkinis is really about
* Trump plans to bring outreach to black audience in Detroit
* McDonald's picks Omnicom in all-or-nothing ad agency competition
* Longer than a football field, Ken Griffin's beach home praised for its modesty
* Could ‘Underground Railroad’ author be the best living American novelist?
* Investing: Investing in real estate can be easy


The widget AQL4JYGHIY powered by Feed Informer does not exist.


* FBI warns of possible state election-system hacks; Illinois reported breach in July
* Thirty-year-old SNAP overpayments still being collected
* Heather Eagleton: Ending 'step therapy' puts patients first
* Angie Muhs: The ups and downs of online comments
* Bernard Schoenburg: Davis, GOP quick to attack independent Gill
* Statehouse Insider: Do we hafta put all of that money into pensions?
* Their View: Fair maps shouldn't be victims of partisanship
* Raising awareness to end domestic violence
* Mom's legacy lives on through fund
* Despite budget warnings from Rauner, TRS board votes to lower investment estimates


* Smith: 'There's a lot of excitement'
* Franklin County authorities arrest several on battery, other charges
* Danville man charged with Rantoul mugging
* UI football coaching debuts since 1913
* Champaign man facing sex charges
* Three charged with conspiracy to commit murder appear in court
* New murals are aimed at beautifying Peoria's southern gateway
* Hackers may have taken information on 200,000 voters
* Boil Order
* Rauner vetoes bills aimed to help state's most vulnerable


* 'Willy Wonka' star Gene Wilder dead at 83
* First day of school in Arlington Heights District 25
* Amid a marriage split, Showtime announces 'Weiner' debut
* Elgin man accused of threatening Gov. Rauner gets probation
* Images: Gene Wilder, 1933-2016

* House lawmakers overcome hurdle on key tra...
* Rodney Davis talks funding with Bloomingto...
* The agency that fought Illiana gets a new ...
* Rep. Dold takes educational cruise down Ch...
* Lawmakers decry high turnover rate of VA h...
* CBD Oil, and politics
* Simon considering state Senate bid
* Killer Congressman Tom MacArthur trying to...
* Shutdown? State may not notice
* Rep. Bob Dold

* Des Plaines Gets $11.4 Million To Purchase......

* Duckworth goes on the attack over free tra......
* Panel Is Asked To List Dem Rep's Accomplis......
* Morning Spin: State elections board drops ......

* John Bills To Be Sentenced In Red-Light Camera Scandal
* John Bills To Be Sentenced In Red-Light Camera Scandal (UPDATED)
* Request your ‘Vote by Mail’ ballot now for Nov. 8 general election
* NAR foundation will donate up to $350K in Louisiana flood assistance
* My conversation about Chicago and schools starts at 2 hours into the Rick Smith radio show.
* Integrating schools works best for all students.
* Illinois Supreme Court Rules Against Independent Map Amendment
* Chicago Aldermen Briefed On Mayor's Police Reform Plans
* Rauner Faces Friday Deadline To Act On Life Insurance Bill (UPDATED)
* Video explains what you need to know about Chicago property tax increases


* Statement on Redistricting Referendum
* Rauner Administration Takes Action to Help Illinoisans Find Lost Life Insurance Money
* Illinois Residents Encouraged to Register for ‘The Great ShakeOut’ Earthquake Drill - 'Drop, Cover and Hold On’ Drill Set for October 20
* Governor Takes Bill Action
* Illinois Seeking Flexibility to Improve Delivery of Behavioral Health Care




      Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller