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Tuesday, Mar 4, 2014

* Cable TV advertising is very effective, but it takes a lot longer to burn in a message on cable than it does on broadcast TV. And running ads on a “handful of cable channels” ain’t the way to do it, either

With two weeks left before voters head to the polls, state Sen. Kirk Dillard, R-Hinsdale, is scheduled to begin airing a biographical television ad beginning Tuesday, said campaign spokesman Wes Bleed. […]

Propelled by new money from the state’s two teachers’ unions, Dillard is planning to run his ads on a handful of cable channels statewide.

Bleed said Monday he didn’t know how long Dillard’s will run. “We’re going to keep them going as long as we can,” he said.

Bill Brady also claims he’s going to run some TV ads, but he has about 11 cents in his campaign account. OK, that’s an exaggeration. It’s more like $11.

- Posted by Rich Miller        

  1. - Marty Funkhouser - Tuesday, Mar 4, 14 @ 11:28 am:

    Here’s a question: Will any of Dillard’s ads tout his IEA and IFT endorsements?

  2. - VanillaMan - Tuesday, Mar 4, 14 @ 11:30 am:

    Network TV is also where all the voting geezers get their news.

    Maybe there is something happening out there I’m not aware of regarding cable advertising, but I’d go after the white hairs, gray hairs and no hairs watching mainstream media.

  3. - Charlie Wilkins - Tuesday, Mar 4, 14 @ 11:43 am:

    Dillard made mention on Sunday in Peoria that he has raised $2 million dollars.

  4. - Raunerbot - Tuesday, Mar 4, 14 @ 12:02 pm:

    ==Dillard made mention on Sunday in Peoria that he has raised $2 million dollars==
    Maybe he was including 2010 contributions from Gidwitz and others. Better yet, he is counting DGA money being spent to harm our soon to be nominee.

  5. - Norseman - Tuesday, Mar 4, 14 @ 12:05 pm:

    Biographical ads? Why not burn the money instead. You’re way behind and need to hit the leader hard.

  6. - A guy... - Tuesday, Mar 4, 14 @ 12:11 pm:

    Great, we’re pulling out the Super 8 reels. Gather round kids and we’ll have some S’mores. Good night Irene.

  7. - 47th Ward - Tuesday, Mar 4, 14 @ 12:14 pm:

    ===he has raised $2 million dollars===

    Did he also mention he spent $1.5 million on overhead and consultants?

  8. - huh - Tuesday, Mar 4, 14 @ 12:35 pm:

    Ok, it’s not the perfect way to do it, but what is the best way with the budget they have? There are plenty of 70 year old’s who watch cable. I’m guessing a couple of Fox News viewers vote in the R-Primary.

    Maybe I was hallucinating, but I think there’s negative spots running against “the leader” statewide?

    Yes, they need more $$, blah blah. But with the cash they have, what’s a better way?

  9. - biographical - Tuesday, Mar 4, 14 @ 1:52 pm:

    Hi I’m Kirk DilLARD a Illinois State Senator running for Governor! I want to tell you a little about may self. I was Governor Jim Edgar’s chief of staff! I am a from DuPage county and a lawyer. Did I mention I was Jim Edgar’s Chief of Staff. I appeared in a TV commercial in 2007 supporting our president Barack Obama. Jim Edgar made me his Chief of Staff.

  10. - Just The Way It Is One - Tuesday, Mar 4, 14 @ 7:47 pm:

    “Meh” is right–if Dillard stands ANY chance of pulling this thing out, he needs to go on TV and RADIO, and I mean REAL TV, as opposed to trying all of these cheaper, secondary alternatives that WON’T work!

    This is really IT for Kirk in terms of trying to establish residence in the Executive Mansion in Springfield this one last time–either he goes for Broke and uses his funds the right way, or he’ll be cryin’ in his own beer, for sure, in a couple more weeks…!

Sorry, comments for this post are now closed.

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