* Cable TV advertising is very effective, but it takes a lot longer to burn in a message on cable than it does on broadcast TV. And running ads on a “handful of cable channels” ain’t the way to do it, either…
With two weeks left before voters head to the polls, state Sen. Kirk Dillard, R-Hinsdale, is scheduled to begin airing a biographical television ad beginning Tuesday, said campaign spokesman Wes Bleed. […]
Propelled by new money from the state’s two teachers’ unions, Dillard is planning to run his ads on a handful of cable channels statewide.
Bleed said Monday he didn’t know how long Dillard’s will run. “We’re going to keep them going as long as we can,” he said.
Bill Brady also claims he’s going to run some TV ads, but he has about 11 cents in his campaign account. OK, that’s an exaggeration. It’s more like $11.