SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
Rate the new cable TV ad

Monday, Mar 24, 2014

* As I told subscribers this morning, Illinois Policy Action, which is run by the folks at the Illinois Policy Institute, has a new cable TV ad blasting the proposed progressive tax, calling it a “wolf in sheep’s clothing.” Rate it

Subscribers have the specific ad buy data, but it’s about $94K and targeted at specific House districts. The ad is in addition to another ad buy by Americans for Prosperity Illinois which I told you about last week. Both ads target specific rates that have not yet been formally proposed and probably won’t ever be. Also, this idea, as we talked about last week, is pretty much dead.

- Posted by Rich Miller        

  1. - Will Caskey - Monday, Mar 24, 14 @ 9:50 am:

    My three month old sneezed and drooled on my arm at this, which is about the nicest thing I can say about it.

    It’s a ridiculous attempt to replicate Bush 04’s extremely good wolf ad:

  2. - Smoggie - Monday, Mar 24, 14 @ 9:54 am:

    That is one creepy ad.

    Initially, it seems to reek of paranoia — “they’ve got a secret plan . . .”

    And then there is the whole “woman at risk” thing of the woman walking alone. The subject is supposed to be a tax, but the message is some woman is going to bitten by wolves?

    Overall, an absolutely terrible ad.

  3. - VanillaMan - Monday, Mar 24, 14 @ 10:02 am:

    If you are a liberal Democrat - you hate it, because it calls into question the integrity of politicians, government and legislators.

    If you are a conservative Republican - you hope it will persuade voters to see that politicians, government and legislators have no integrity.

    For everyone else - it reminds us that Illinois is broke and looking for anyone with money to take it from. It reminds us that those in Illinois government raised taxes on us in the dark of night, last minute, and in a lame duck session. It reminds us that the guy making the “fair tax” argument is the same guy who orchestrated the last tax heist.

    Hey - we all know Illinois is broke. Believing it will be fixed by raising taxes on millionaires has already proven to be incorrect in other states who did it. Calling it fair doesn’t make it fair, just because you trust the party in power deciding who gets screwed - uh, fairly.

    It is an effective ad because it uses polling showing that Illinoisans don’t want to pay more taxes for their crappy, corrupted, untrustworthy on taxes, government.

  4. - Commander Norton - Monday, Mar 24, 14 @ 10:03 am:

    Smoggie, I had the same reaction. It felt both sexist and overly sexualized. We’re talking about tax policy, for freak’s sake.

  5. - Great Caesar's Ghost - Monday, Mar 24, 14 @ 10:03 am:

    With the Madigan proposal of last week sounding the death knell for the fair tax the IPI is sort of wasting their money.

  6. - Walker - Monday, Mar 24, 14 @ 10:04 am:

    Standard fare, for AFP, IPI and their ilk.

    Lie about what is “proposed” and preempt whatever might actually be proposed with fear. “Death panels” all over again.

    There’s not even a grain of truth in the $18K figure, as far as any real proposals are concerned.

    It works for those who already are afraid, and blame it on government.

  7. - VanillaMan - Monday, Mar 24, 14 @ 10:05 am:

    It isn’t paranoia in Illinois to believe that our state legislators have a secret plan to raise our taxes - because that is what damn well happened to us, remember?

    Geez, some people will trust anyone, even when those people have demonstrated to be completely untrustworthy.

  8. - Dan Johnson - Monday, Mar 24, 14 @ 10:06 am:

    I do kind of like the Native American flute at the end.

  9. - Laissez Faire - Monday, Mar 24, 14 @ 10:09 am:

    People who believe the 2011 temporary income tax hike will become permanent must also be paranoid. The words of politicians must always be taken at face value.

  10. - wordslinger - Monday, Mar 24, 14 @ 10:10 am:

    Some real “Twilight” fans over there at IPI. Who knew?

    Are they talking about a referendum for a Constitutional amendment for a graduated income tax?

    Hard to tell, because there’s no sourcing (which would be tough, I guess, since it’s so secret).

  11. - Reality Check - Monday, Mar 24, 14 @ 10:12 am:

    @VanillaMan: Geez, some people will trust anyone, even when those people have demonstrated to be completely untrustworthy.

    Which exactly describes folks who listen to Koch Brothers fronts (IPI, AFP, etc).

  12. - Elo Kiddies - Monday, Mar 24, 14 @ 10:21 am:

    Setting aside the details of the supposed tax proposal, this ad is still an opportunity to throw a bone to their paranoid anti-government base and maybe grow the membership list a bit. So from an IPI perspective, it’s not a total waste of money. They’ll need an army of pitchfork carriers in the fall, and this is one way to start recruiting.

  13. - Arizona Bob - Monday, Mar 24, 14 @ 10:26 am:

    =Which exactly describes folks who listen to Koch Brothers fronts (IPI, AFP, etc).=

    Let’s compare lying and being untrustworthy from your buddies Mike Madigan and Quinn.

    Mike Madigan knew he was going to increase income taxes before the election, and without declaring this in the election he passed it in the lame duck session with a lot of “replacement” House Dems due to “early” retirements of his buddies like Kevin Joyce. He didn’t give the Dem candidates those spots because he didn’t want them to carry the baggage of him voting for it. Sure. I’m going to trust THAT guy regarding only taxing millionaires after he’ll have the power to raise progressive taxes on EVERYONE IN ILLINOIS. What have the Koch’s, AFP and IPI donoe to rival that?

    And how about Quinn, during the election, he promised voters that he’d veto any income tax over 33%. He signed one at 67% increase a couple month later. The Koch’s AFP, and IPI haven’t done anything as misleading and dishonest as a that. Tell me what you know about what they’ve done that rivals Quinn’s betrayal.

    Seems like its time for your OWN “reality check”!

  14. - Fan - Monday, Mar 24, 14 @ 10:32 am:

    Looks like Reality has been watching the Harry Reid channel. As Vanilla has clearly pointed out, there is no reason to continue to trust the Illi lie Legislature. And to keep doing it because they have a D after their name is beyond reasoning.

  15. - shore - Monday, Mar 24, 14 @ 10:34 am:

    Like most Republican and especially conservative messaging in Illinois for the last 323423423 years, they think their audience is a cpac crowd that never misses church when their audience (people that they can persuade) in Illinois is pro choice/independent/efficient but not really smaller government supporting voters. The word tax does not turn these people on, nor does an image of a wolf.

  16. - ChinaTown - Monday, Mar 24, 14 @ 10:35 am:

    Votes might not be there right now in the House, but 5 weeks is a lot of time. The actions of AFP/IPI certainly suggest they’re don’t share the “dead” sentiment.

  17. - Reality Check - Monday, Mar 24, 14 @ 10:37 am:

    @Arizona Bob, welcome to the site. Pay attention and you will learn that to call me a “buddy” of Madigan and Quinn shows only your laughable ignorance.


  18. - A guy... - Monday, Mar 24, 14 @ 10:40 am:

    It’s disruptive to the point of inspiring you to watch it. It will come across as overly dramatic to some folks. It will strike a serious tone with others. It remains to see where the “prey” in the middle are. Probably a solid B. As analogies go, it’s not as direct as I’d like and the wolf/sheep theme is a bit cliche. The only problem is that in politics “cliche” always works.

  19. - VanillaMan - Monday, Mar 24, 14 @ 10:41 am:

    So your paranoid conspiracy isn’t wolf-based, it is Koch-based, right? Uh - “Reality Check”?

    And do you really wish to include yourself because you listen to them? How is being open minded, bipartisan or in disagreement somehow untrustworthy in comparison to the state legislators who we know, and they admit, raised our taxes in a surprise lame duck session most voters hated?

  20. - Chris - Monday, Mar 24, 14 @ 10:49 am:

    “If you are a liberal Democrat - you hate it, because it calls into question the integrity of politicians, government and legislators.”

    If one is a *parody* of a “liberal democrat”, one might defend the crooks and losers amongst the elected, but an *actual* liberal democrat has no more time for graft and other dishonesty by the elected than anyone else.

    Anyone who thinks that the Daleys, the Berioses, and their ilk are “liberal democrats”, instead of ’21st c. Tamany Hall Dems’ is smoking something that’s still illegal in Illinois.

  21. - Here we go... - Monday, Mar 24, 14 @ 10:50 am:

    More wasted donor dollars so that these organizations appear to be relevant and donors pretend to be engaged. Next they will be claiming that they stopped another massive tax increase when in reality it was never going to happen in the first place. Geez!

  22. - veritas - Monday, Mar 24, 14 @ 11:14 am:

    C-…..Not persuasive - never tried to explain the assertion that anyone making $18K would see a tax increase.

  23. - John Boch - Monday, Mar 24, 14 @ 11:22 am:

    Illinois Policy Institute?

    Yeah, right.

    They should practice spelling ‘i-n-s-i-g-n-i-f-i-c-a-n-t’ because they are epitomizing it each day.


  24. - Hans Sanity - Monday, Mar 24, 14 @ 12:07 pm:

    Excellent choices in images. Give the ad an A.

    “Dancing With Wolves” was one of my all time favorites, and the woman taking a walk in the woods resembles the hacker “Root” portrayed by Amy Acker in the CBS series “Person of Interest”

    I’d guess that those who will visit the site after viewing this ad have probably already been there a few times. If not, they’re probably trying to figure out unfairillinois donor information.

  25. - Hans Sanity - Monday, Mar 24, 14 @ 12:14 pm:

    I just watched the ad again.

    I’d lower the grade to B, maybe even B- or C+.

    The voice over doesn’t scare anyone and the wolf howl sounds more like the producer asked the narrator to howl.

    I guess I was excited because the rest of the ads CapitolFax readers have been asked to rate, with the possible exception of Brady’s dogs and wife kiss, were quite bad.

    If you ignore the voice over, the wolves look friendly.

  26. - Precinct Captain - Monday, Mar 24, 14 @ 3:29 pm:

    “It reminds us that those in Illinois government raised taxes on us in the dark of night, last minute, and in a lame duck session.”

    In the dark of night in full view of all the press in the state and all over the news.

    “It isn’t paranoia in Illinois to believe that our state legislators have a secret plan to raise our taxes - because that is what damn well happened to us, remember?”

    A “secret plan” in full public view with a candidate than ran and won on increasing taxes. Yes, your paranoia and delusions are misplaced and incorrect.

  27. - midway gardens - Monday, Mar 24, 14 @ 4:07 pm:

    The wolves do look kind of friendly. The point is probably right, once the door is open to a progressive tax, it’s not just the rich that are going to be hit.

  28. - BenAround - Monday, Mar 24, 14 @ 6:11 pm:

    What I don’t like about the Illinois Policy Institute is they will not reveal who their primary sources of funds are.
    “How do you get paid?” is usually one of the first questions I ask anyone trying to sell me something, be it an item or an idea.

  29. - Just The Way It Is One - Monday, Mar 24, 14 @ 7:29 pm:

    Talk about preSUMPtuous in its’ CLAIMS–and that’s just it–claims, NOT facts. Same old blah from the scared Uber Rich Runners of Illinois trying to instill fear and their OWN scare TACtics into the Vast Majority run-of-the-mill Gentry class. Pretty lame–not impressed at all.

  30. - grad student - Monday, Mar 24, 14 @ 9:33 pm:

    18k cutoff? Phew, in the clear!

Sorry, comments for this post are now closed.

* One more day
* Reader comments closed for the weekend
* Sign of the times?
* Question of the day
* Exelon Just Received A $1.7 Billion Rate Increase Through The Market-Based Capacity Auction
* Today's number: 60
* No imminent power shut-offs
* Chamber all-in on impasse
* COGFA: State receipts down almost a billion dollars in first quarter
* Two racetracks will likely close
* "How many babies have to die?"
* Report: "A billion-dollar giveaway rife with failure"
* Frerichs warns of impasse consequences
* Quinn touring the state
* Yesterday's blog posts

Visit our advertisers...







Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

    * Samsung Galaxy A9 speculation ramps up with R&D component trips to India
    * Minor Windows 10 Mobile tweaks previewed by screenshots of upcoming build
    * Fresh batch of BlackBerry Priv photos validates 64-bit chip, 4K video recording
    * Microsoft rumor roundup: Lumia 950, 950 XL, 550, Surface Pro 4, Band 2, and more?
    * PSA: Google brings back one month free trial for Play Music All Access
    * Google updates Play Movies & TV with support for Marshmallow
    * The Moto X Style will launch in India through Flipkart on October 8

    * Holliday, Ventura connection goes way back
    * 2015 in 3 words: Sale, Abreu, inconsistency
    * Hawk cutting '16 broadcast schedule
    * Podcast: Shifting the target
    * White Sox face toll of three losing seasons
    * Montas solid, but offense silenced in finale
    * Sale, Abreu among White Sox record setters


    Main Menu
    Pundit rankings
    Subscriber Content
    Blagojevich Trial
    Updated Posts

    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    March 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008
    September 2008
    August 2008
    July 2008
    June 2008
    May 2008
    April 2008
    March 2008
    February 2008
    January 2008
    December 2007
    November 2007
    October 2007
    September 2007
    August 2007
    July 2007
    June 2007
    May 2007
    April 2007
    March 2007
    February 2007
    January 2007
    December 2006
    November 2006
    October 2006
    September 2006
    August 2006
    July 2006
    June 2006
    May 2006
    April 2006
    March 2006
    February 2006
    January 2006
    December 2005
    April 2005
    March 2005
    February 2005
    January 2005
    December 2004
    November 2004
    October 2004

    Blog*Spot Archives
    November 2005
    October 2005
    September 2005
    August 2005
    July 2005
    June 2005
    May 2005


    RSS Feed 2.0
    Comments RSS 2.0


    * Route 66 Museum to hold auction in Springfield
    * EXCHANGE: Nachusa Grasslands plans to add bison this fall
    * Suburban college recognized for campus safety efforts
    * Metra installs charging stations downtown Chicago
    * Police superintendent to face alderman demanding his firing
    * Terrorism suspect due in court for 2nd straight day
    * Chicago aldermen demand firing of police superintendent
    * Verizon moving center to Rolling Meadows, adding 200 jobs
    * Report shows steep increase in Indiana homeless students
    * Illinois to implement new ratings for schools, districts

    * Chancellor Koch: Budget pressures growing for UIS, other schools
    * Illinois to implement new ratings for schools, districts
    * Budget impasse cuts services for domestic abuse victims
    * Weaver tapped to replace LaHood in Illinois Senate
    * Peoria city councilman tapped to replace Darin LaHood in Illinois Senate
    * Illinois budget impasse affecting emergency call systems
    * Legal marijuana stirs hope in southern Illinois town
    * Statehouse Insider: We have a problem. Is anyone there?
    * AP Exclusive: Legal marijuana stirs hope in southern Illinois town
    * Gov. Rauner: Illinois budget standoff 'could go on for a while'

    * Former Motorola president becomes head of DuPont
    * DuPont's new CEO has Motorola roots
    * Black aldermen want top cop McCarthy fired
    * Kirk picks up primary challenger from the right
    * Data hack at 7 Trump hotels confirmed

    * Body of man, 78, pulled out of water near Montrose Harbor
    * 3 injured in shootings
    * Bomb threat leads to canceled classes Monday evening at College of DuPage
    * Gary man dies after car crash in northwest Indiana
    * City: 2015 Taste of Chicago made $320K profit
    * Man killed, 4 injured in shootings; man stabbed on CTA Green Line platform
    * Chicago priest removed for inappropriate adult relationship
    * Prosecutors: Man charged in fatal crash continued driving with man's body on car
    * Chicago schools with enrollment declines face major budget cuts
    * Metra installs free charging areas at 4 downtown stations

    * Kathleen Parker: The GOP’s (New) McCarthyism
    * Clark Bullard: Unclear if CWLP’s proposed rate changes are fair
    * Chancellor Koch: Budget pressures growing for UIS, other schools
    * Illinois to implement new ratings for schools, districts
    * Paul Findley: Boehner deserves souvenir from Pope's visit
    * Budget impasse cuts services for domestic abuse victims
    * Weaver tapped to replace LaHood in Illinois Senate
    * Illinois budget impasse affecting emergency call systems
    * Legal marijuana stirs hope in southern Illinois town
    * Bernard Schoenburg: An added loss for workers at Illinois State Museum

    * Boys' golf: Three teams to watch this postseason
    * Area prep statistics: Girls' tennis (Oct. 6)
    * Prep coaches weigh in on MLB playoffs
    * Monday's highlights: Crose nets hat trick for Cornjerkers
    * Area prep statistics: Boys' and girls' golf (Oct. 6)
    * UI roundup: Volleyball falls to No. 13 after losses
    * Ferguson doubtful for trip to Iowa
    * Cubit sympathetic toward Big Ten officials
    * Tate: College hoops shenanigans have my head spinning
    * Campuses describe imminent budgetary disasters

    * Chancellor's big play allows Seattle to beat Detroit 13-10
    * Auburn dismisses receiver D'haquille Williams from team
    * At 1-4, Texas players now pointing fingers
    * COD classes to resume Tuesday after bomb threat
    * Aurora's Paramount earns 5 Jeffs in first year of eligibility

    * House lawmakers overcome hurdle on key tra...
    * Rodney Davis talks funding with Bloomingto...
    * The agency that fought Illiana gets a new ...
    * Rep. Dold takes educational cruise down Ch...
    * Lawmakers decry high turnover rate of VA h...
    * CBD Oil, and politics
    * Simon considering state Senate bid
    * Killer Congressman Tom MacArthur trying to...
    * Shutdown? State may not notice
    * Rep. Bob Dold

    * Durbin Talks Gun Control - Alton Daily News...
    * Durbin Talks Gun Control -

    * Cubs in wild-card against Pirates: Sen. Ma......

    * “The Driver’s Side” – News From The Motorist’s Perspective
    * Thieves Target Wheels Of Expensive SUVs In Lincoln Park
    * Could Illinois be the example of rational political thought after all?
    * The PI Week In Review
    * State Sen. Michael Connelly To Oversee Marco Rubio's Campaign In Illinois
    * Chicago chapter of NAREB collaborates to serve consumers
    * Small Business Owners Criticize State Economic Development Subsidies
    * New School Rating System To Roll Out In Illinois
    * REbarcamp gives Illinois REALTORS 10 ways to learn more from each other
    * Chicagoans Speak Out On 2016 Budget With Progressive Aldermen At Town Hall Meeting

      Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller