SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rate the new cable TV ad

Monday, Mar 24, 2014

* As I told subscribers this morning, Illinois Policy Action, which is run by the folks at the Illinois Policy Institute, has a new cable TV ad blasting the proposed progressive tax, calling it a “wolf in sheep’s clothing.” Rate it

Subscribers have the specific ad buy data, but it’s about $94K and targeted at specific House districts. The ad is in addition to another ad buy by Americans for Prosperity Illinois which I told you about last week. Both ads target specific rates that have not yet been formally proposed and probably won’t ever be. Also, this idea, as we talked about last week, is pretty much dead.

- Posted by Rich Miller        


30 Comments
  1. - Will Caskey - Monday, Mar 24, 14 @ 9:50 am:

    My three month old sneezed and drooled on my arm at this, which is about the nicest thing I can say about it.

    It’s a ridiculous attempt to replicate Bush 04’s extremely good wolf ad: https://www.youtube.com/watch?v=MU4t9O_yFsY


  2. - Smoggie - Monday, Mar 24, 14 @ 9:54 am:

    That is one creepy ad.

    Initially, it seems to reek of paranoia — “they’ve got a secret plan . . .”

    And then there is the whole “woman at risk” thing of the woman walking alone. The subject is supposed to be a tax, but the message is some woman is going to bitten by wolves?

    Overall, an absolutely terrible ad.


  3. - VanillaMan - Monday, Mar 24, 14 @ 10:02 am:

    If you are a liberal Democrat - you hate it, because it calls into question the integrity of politicians, government and legislators.

    If you are a conservative Republican - you hope it will persuade voters to see that politicians, government and legislators have no integrity.

    For everyone else - it reminds us that Illinois is broke and looking for anyone with money to take it from. It reminds us that those in Illinois government raised taxes on us in the dark of night, last minute, and in a lame duck session. It reminds us that the guy making the “fair tax” argument is the same guy who orchestrated the last tax heist.

    Hey - we all know Illinois is broke. Believing it will be fixed by raising taxes on millionaires has already proven to be incorrect in other states who did it. Calling it fair doesn’t make it fair, just because you trust the party in power deciding who gets screwed - uh, fairly.

    It is an effective ad because it uses polling showing that Illinoisans don’t want to pay more taxes for their crappy, corrupted, untrustworthy on taxes, government.


  4. - Commander Norton - Monday, Mar 24, 14 @ 10:03 am:

    Smoggie, I had the same reaction. It felt both sexist and overly sexualized. We’re talking about tax policy, for freak’s sake.


  5. - Great Caesar's Ghost - Monday, Mar 24, 14 @ 10:03 am:

    With the Madigan proposal of last week sounding the death knell for the fair tax the IPI is sort of wasting their money.


  6. - Walker - Monday, Mar 24, 14 @ 10:04 am:

    Standard fare, for AFP, IPI and their ilk.

    Lie about what is “proposed” and preempt whatever might actually be proposed with fear. “Death panels” all over again.

    There’s not even a grain of truth in the $18K figure, as far as any real proposals are concerned.

    It works for those who already are afraid, and blame it on government.


  7. - VanillaMan - Monday, Mar 24, 14 @ 10:05 am:

    It isn’t paranoia in Illinois to believe that our state legislators have a secret plan to raise our taxes - because that is what damn well happened to us, remember?

    Geez, some people will trust anyone, even when those people have demonstrated to be completely untrustworthy.


  8. - Dan Johnson - Monday, Mar 24, 14 @ 10:06 am:

    I do kind of like the Native American flute at the end.


  9. - Laissez Faire - Monday, Mar 24, 14 @ 10:09 am:

    People who believe the 2011 temporary income tax hike will become permanent must also be paranoid. The words of politicians must always be taken at face value.


  10. - wordslinger - Monday, Mar 24, 14 @ 10:10 am:

    Some real “Twilight” fans over there at IPI. Who knew?

    Are they talking about a referendum for a Constitutional amendment for a graduated income tax?

    Hard to tell, because there’s no sourcing (which would be tough, I guess, since it’s so secret).


  11. - Reality Check - Monday, Mar 24, 14 @ 10:12 am:

    @VanillaMan: Geez, some people will trust anyone, even when those people have demonstrated to be completely untrustworthy.

    Which exactly describes folks who listen to Koch Brothers fronts (IPI, AFP, etc).


  12. - Elo Kiddies - Monday, Mar 24, 14 @ 10:21 am:

    Setting aside the details of the supposed tax proposal, this ad is still an opportunity to throw a bone to their paranoid anti-government base and maybe grow the membership list a bit. So from an IPI perspective, it’s not a total waste of money. They’ll need an army of pitchfork carriers in the fall, and this is one way to start recruiting.


  13. - Arizona Bob - Monday, Mar 24, 14 @ 10:26 am:

    =Which exactly describes folks who listen to Koch Brothers fronts (IPI, AFP, etc).=

    Let’s compare lying and being untrustworthy from your buddies Mike Madigan and Quinn.

    Mike Madigan knew he was going to increase income taxes before the election, and without declaring this in the election he passed it in the lame duck session with a lot of “replacement” House Dems due to “early” retirements of his buddies like Kevin Joyce. He didn’t give the Dem candidates those spots because he didn’t want them to carry the baggage of him voting for it. Sure. I’m going to trust THAT guy regarding only taxing millionaires after he’ll have the power to raise progressive taxes on EVERYONE IN ILLINOIS. What have the Koch’s, AFP and IPI donoe to rival that?

    And how about Quinn, during the election, he promised voters that he’d veto any income tax over 33%. He signed one at 67% increase a couple month later. The Koch’s AFP, and IPI haven’t done anything as misleading and dishonest as a that. Tell me what you know about what they’ve done that rivals Quinn’s betrayal.

    Seems like its time for your OWN “reality check”!


  14. - Fan - Monday, Mar 24, 14 @ 10:32 am:

    Looks like Reality has been watching the Harry Reid channel. As Vanilla has clearly pointed out, there is no reason to continue to trust the Illi lie Legislature. And to keep doing it because they have a D after their name is beyond reasoning.


  15. - shore - Monday, Mar 24, 14 @ 10:34 am:

    Like most Republican and especially conservative messaging in Illinois for the last 323423423 years, they think their audience is a cpac crowd that never misses church when their audience (people that they can persuade) in Illinois is pro choice/independent/efficient but not really smaller government supporting voters. The word tax does not turn these people on, nor does an image of a wolf.


  16. - ChinaTown - Monday, Mar 24, 14 @ 10:35 am:

    Votes might not be there right now in the House, but 5 weeks is a lot of time. The actions of AFP/IPI certainly suggest they’re don’t share the “dead” sentiment.


  17. - Reality Check - Monday, Mar 24, 14 @ 10:37 am:

    @Arizona Bob, welcome to the site. Pay attention and you will learn that to call me a “buddy” of Madigan and Quinn shows only your laughable ignorance.

    Next.


  18. - A guy... - Monday, Mar 24, 14 @ 10:40 am:

    It’s disruptive to the point of inspiring you to watch it. It will come across as overly dramatic to some folks. It will strike a serious tone with others. It remains to see where the “prey” in the middle are. Probably a solid B. As analogies go, it’s not as direct as I’d like and the wolf/sheep theme is a bit cliche. The only problem is that in politics “cliche” always works.


  19. - VanillaMan - Monday, Mar 24, 14 @ 10:41 am:

    So your paranoid conspiracy isn’t wolf-based, it is Koch-based, right? Uh - “Reality Check”?

    And do you really wish to include yourself because you listen to them? How is being open minded, bipartisan or in disagreement somehow untrustworthy in comparison to the state legislators who we know, and they admit, raised our taxes in a surprise lame duck session most voters hated?


  20. - Chris - Monday, Mar 24, 14 @ 10:49 am:

    “If you are a liberal Democrat - you hate it, because it calls into question the integrity of politicians, government and legislators.”

    If one is a *parody* of a “liberal democrat”, one might defend the crooks and losers amongst the elected, but an *actual* liberal democrat has no more time for graft and other dishonesty by the elected than anyone else.

    Anyone who thinks that the Daleys, the Berioses, and their ilk are “liberal democrats”, instead of ’21st c. Tamany Hall Dems’ is smoking something that’s still illegal in Illinois.


  21. - Here we go... - Monday, Mar 24, 14 @ 10:50 am:

    More wasted donor dollars so that these organizations appear to be relevant and donors pretend to be engaged. Next they will be claiming that they stopped another massive tax increase when in reality it was never going to happen in the first place. Geez!


  22. - veritas - Monday, Mar 24, 14 @ 11:14 am:

    C-…..Not persuasive - never tried to explain the assertion that anyone making $18K would see a tax increase.


  23. - John Boch - Monday, Mar 24, 14 @ 11:22 am:

    Illinois Policy Institute?

    Yeah, right.

    They should practice spelling ‘i-n-s-i-g-n-i-f-i-c-a-n-t’ because they are epitomizing it each day.

    John


  24. - Hans Sanity - Monday, Mar 24, 14 @ 12:07 pm:

    Excellent choices in images. Give the ad an A.

    “Dancing With Wolves” was one of my all time favorites, and the woman taking a walk in the woods resembles the hacker “Root” portrayed by Amy Acker in the CBS series “Person of Interest”

    I’d guess that those who will visit the unfairillinois.com site after viewing this ad have probably already been there a few times. If not, they’re probably trying to figure out unfairillinois donor information.


  25. - Hans Sanity - Monday, Mar 24, 14 @ 12:14 pm:

    I just watched the ad again.

    I’d lower the grade to B, maybe even B- or C+.

    The voice over doesn’t scare anyone and the wolf howl sounds more like the producer asked the narrator to howl.

    I guess I was excited because the rest of the ads CapitolFax readers have been asked to rate, with the possible exception of Brady’s dogs and wife kiss, were quite bad.

    If you ignore the voice over, the wolves look friendly.


  26. - Precinct Captain - Monday, Mar 24, 14 @ 3:29 pm:

    “It reminds us that those in Illinois government raised taxes on us in the dark of night, last minute, and in a lame duck session.”

    In the dark of night in full view of all the press in the state and all over the news.

    “It isn’t paranoia in Illinois to believe that our state legislators have a secret plan to raise our taxes - because that is what damn well happened to us, remember?”

    A “secret plan” in full public view with a candidate than ran and won on increasing taxes. Yes, your paranoia and delusions are misplaced and incorrect.


  27. - midway gardens - Monday, Mar 24, 14 @ 4:07 pm:

    The wolves do look kind of friendly. The point is probably right, once the door is open to a progressive tax, it’s not just the rich that are going to be hit.


  28. - BenAround - Monday, Mar 24, 14 @ 6:11 pm:

    What I don’t like about the Illinois Policy Institute is they will not reveal who their primary sources of funds are.
    “How do you get paid?” is usually one of the first questions I ask anyone trying to sell me something, be it an item or an idea.


  29. - Just The Way It Is One - Monday, Mar 24, 14 @ 7:29 pm:

    Talk about preSUMPtuous in its’ CLAIMS–and that’s just it–claims, NOT facts. Same old blah from the scared Uber Rich Runners of Illinois trying to instill fear and their OWN scare TACtics into the Vast Majority run-of-the-mill Gentry class. Pretty lame–not impressed at all.


  30. - grad student - Monday, Mar 24, 14 @ 9:33 pm:

    18k cutoff? Phew, in the clear!


Sorry, comments for this post are now closed.


* Reader comments closed until Tuesday
* Oh, for crying out loud
* Not as simple as it may look
* *** UPDATED x1 *** State complies with court order on DD payments
* *** UPDATED x1 *** Question of the day
* Nuding praises Arduin
* YOU Matter to Illinois Credit Unions
* *** UPDATED x1 *** Point, counter-point
* Not there yet
* Will remap reform proposal hurt Democrats?
* Where are they now?
* Putting two and two together
* No excuse for this loophole
* From a "trap" to a "magnet"
* FOP wants override of AFSCME bill veto
* Report: 34,000 losing independent living services
* No movement yet
* Today's number: $58.1 million
* SUBSCRIBERS ONLY - Supplement to today’s edition
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * LG to show off SmartThinQ Sensor, AllJoyn tech, and appliances at the IFA 2015
        * Unreal Engine 4.9 Released With Improved Graphics, Remote Push Notifications and CloudKit Support
        * Smaato Ad Report Shows Big Growth On The Mobile Web
        * OnHub companion app Google On available in the Play Store
        * T-Mobile cracking the whip on Unlimited 4G LTE data abusers
        * BlackBerry CEO still not confirming Android phone, says more apps are needed
        * Motorola Bounce leaks with some solid flagship-sounding specs

        * Podcast: See you in September
        * Guessing the White Sox' September call-ups
        * White Sox Minor League Update: Aug. 30-Sept. 5
        * White Sox steal finale win from Mariners
        * Ventura keeps disappointment in perspective
        * White Sox battle back, capitalize on error
        * Rotation adjustment made for road trip

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        August 2015
        July 2015
        June 2015
        May 2015
        April 2015
        March 2015
        February 2015
        January 2015
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Heavy rainfall tarnishes quality of Illinois wheat crop
        * Rauner signs law toughening penalties on drunk drivers
        * Riverton woman receives top forensic scientist award
        * Chicago schools CEO wants 5 hires for total $900K salary
        * Second City says fire cancels this week's shows
        * Judge acquits Chicago lawyer of coaching lies
        * Fire destroys nearly century-old bowling alley in Chicago
        * Medical marijuana cultivation center takes shape near Anna
        * Southern Illinois city to buy vacant outlet mall
        * Autopsy set in weekend Swansea stabbing that left woman dead

        * Rauner signs law toughening penalties on drunk drivers
        * Exelon mulls closure of unprofitable Quad Cities nuclear plant
        * Illinois investigates parole board members' bankruptcies
        * Exelon mulls closure of unprofitable Quad Cities nuke plant
        * Illinois investigates state parole board members' bankruptcies
        * Statehouse Insider: Illinois State Fair: Fair or flop?
        * Illinois will be first state to lock painkiller pill bottles
        * Donna Arduin out as Gov. Rauner's state budget adviser
        * Cash-strapped Illinois: Can't do 'impossible' on social service payments
        * Arduin out as state budget adviser

        * Coming soon to a McDonald's near you (or not): pumpkin spiced lattes
        * Exelon and Pepco: We're not giving up
        * Waiting for Godot, and Spirit Airlines
        * No more porn in Hyatt Hotels?
        * Market for taxi medallion loans grinding to a halt


          * Niles man shot to death in Evanston; second person injured, cops say
          * A mayday and tense moments as extra-alarm fire guts Lincoln Square Lanes
          * Shermer Road closed as garbage truck flips
          * Judge acquits attorney on charges he coached witnesses to lie
          * Fans remember Lincoln Square Lanes
          * Illinois' history museum is latest target in political fight
          * 3rd Legionnaires' disease death at Illinois veterans' home
          * Second City cancels this week's performances after fire
          * 2 dead, 10 wounded in shootings across the city overnight
          * Wes Craven, Wheaton College's most influential dreamer


          * Rauner signs law toughening penalties on drunk drivers
          * The Rev. David Hoefler: Springfield diocese not targeting non-Catholics
          * Exelon mulls closure of unprofitable Quad Cities nuclear plant
          * Illinois investigates parole board members' bankruptcies
          * Our Opinion: Drop in Illinois State Fair attendance not such a mystery
          * Bernard Schoenburg: 'Great conversation' has Rep. Rodney Davis hopeful about VA head
          * Statehouse Insider: Illinois State Fair: Fair or flop?
          * Statehouse Insider: Illinois State Fair: Fair or flop?
          * Write to us: Tell us your volunteer story
          * Illinois will be first state to lock painkiller pill bottles


          * Syrian official: Extent of damage at Palmyra temple unclear
          * Legal experts see no criminal trouble for Clinton thus far
          * Inaugural Winterfest will bring outdoor ice skating rink to Downtown this winter
          * Where Am I? Aug. 31, 2015
          * Video: Where Am I? Aug. 31, 2015
          * 08-31-15 Penny for Your Thoughts
          * AUDIO: meeting this week on future of Champaign County Historical Museum
          * 08-31-15 Jim Dey with Jim Turpin on Penny for Your Thoughts
          * AUDIO: Curtis Orchard a-buzz with bee research
          * Judge acquits Chicago lawyer of coaching clients to lie


          * New York Giants sign veteran safety Stevie Brown
          * Heavy rainfall tarnishes quality of Illinois wheat crop
          * Iowa State seeks fast start after opening day stumbles
          * Williams, Biegel round out No. 20 Badgers' battered line
          * Report: Colombia collecting bulk data without warrants

          * House lawmakers overcome hurdle on key tra...
          * Rodney Davis talks funding with Bloomingto...
          * The agency that fought Illiana gets a new ...
          * Rep. Dold takes educational cruise down Ch...
          * Lawmakers decry high turnover rate of VA h...
          * CBD Oil, and politics
          * Simon considering state Senate bid
          * Killer Congressman Tom MacArthur trying to...
          * Shutdown? State may not notice
          * Rep. Bob Dold

          * Illinois' Durbin gets a shot at political ......

          * Kirk: Keeping seniors safe from identity t......
          * Shangri-La set to tee off at NBO Golf Clas......

          * John Fitzgerald Lyke, Jr. appointed to Biebel vacancy
          * Joint fundraiser for Judges Gillespie and Martin set for September 17
          * Campaign website found for Judge Anthony Simpkins
          * Ahmad, Simpkins slated for judicial posts in 1st Judicial Subcircuit
          * WBEZ: Tuition increases approved for Chicago's City Colleges
          * #mbmhmc: "RFK" Wicker Park
          * Time to start updating the 2015 elections page
          * Di Leo: A Murder at Dawn, and the Difference Between Left and Right
          * McCarthy: McConchie announces bid for 51st House seat
          * Hultgren encourages Illinois House to call for Planned Parenthood investigation


          * Veteran Spouse Ada Ruth Cripps Honored As The IDVA Volunteer of the Year
          * Governor Announces Appointments
          * State to Issue $16 million in Credits to Reverse Penalties for Monthly Electronic Wage Reporting - Rules provide relief for nearly 13,000 employers over the next six months
          * Two Deaths at Illinois Veterans’ Home-Quincy
          * GOMB Director Issues Statement




              Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller