* This Indiana press release reveals that the state’s new billboard advertising campaign “Stillinnoyed” was produced in-house. I saw one of those billboards on the Dan Ryan heading south last night from the ballgame. It wasn’t much to write home about. Maybe outsourcing to a top notch Chicago ad agency might work, but, then again, that would defeat the purpose.
Hoosiers don’t like us. Never have. This looks to be more about internal state politics than it is about a massive new effort to steal our jobs…
The Indiana Economic Development Corporation (IEDC) encourages Chicago businesses who are stillinnoyed to move to Indiana with the launch of the state’s most recent marketing campaign designed to highlight the benefits companies gain from operating in Indiana’s business climate.
The campaign, Stillinnoyed, contrasts the Illinois business environment—marked by tax hikes and budget deficits—with the Hoosier business climate, which is supported by a stable environment and lower taxes. Debuting earlier this week and running for eight weeks throughout Chicagoland, both billboards and digital advertisements state “STILLINNOYED? No wonder.” along with an address to AStateThatWorks.com, a website that highlights the numerous reasons why Indiana is a state that works for business.
“In an increasingly competitive marketplace, companies are seeking to maximize their competitive advantage,” said Victor Smith, Indiana Secretary of Commerce. “Indiana offers companies the ultimate upper hand, with lower taxes and more affordable business costs just minutes away from downtown Chicago. When comparing Indiana to high-tax Illinois, the difference is clear.”
Earlier this week, Governor Mike Pence signed into law tax reform that encourages new job growth, including placing the corporate income tax on a reduction schedule ultimately falling to 4.9 percent, which will give Indiana the second lowest corporate tax rate in the nation. Meanwhile, Illinois’ corporate income tax rate is 9.5 percent.
* From the NW Indiana Times…
Still, Illinois has far outpaced Indiana in economic development, pulling in more than three times as many significant business investments last year, according to Site Selection Magazine data.
Last year, Illinois ranked third nationally by attracting 383 projects that involved more than $1 million in investment, at least 50 jobs, or 20,000 square feet, according to the trade publication. Indiana had 103 such projects, which was at least 60 fewer than all of its neighboring states and second-to-last per capita in the Midwest. […]
Indiana launched the original Illinois campaign in 2011, after Illinois raised its corporate income tax by 30 percent and its individual income tax rate by 67 percent trying to plug the state’s then-$13 billion budget deficit. Around 40 Illinois companies, many from Chicago’s southeast suburbs, have moved factories, warehouses and other facilities across the state border.
They pretty much got some low-hanging fruit. The huge exodus of business across the state line never occurred.