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Rate the new Americans for Prosperity Illinois TV ad

Monday, May 19, 2014

* From AFP-IL director David From…

AFP-IL is launching a new ad today aimed at holding Gov. Quinn and legislators accountable on their promise that the tax hike is temporary. It’s a $140,000 cable buy running in markets across the state, specifically the NW Cook Suburbs, Quad Cities, Will Co., Metro East, and Springfield markets.

The TV ad is the next effort to complement AFP’s mail and grassroots campaign in a dozen House districts.

* Rate it

…Adding… Script…

They say nothing lasts forever.

Unless you’re Governor Pat Quinn.

Three years ago, when he raised taxes by 67 percent, he promised it would be temporary.

Now, he wants to make his “temporary” tax hike permanent and continue the overspending.

Quinn’s policies are costing Illinois – we have the third highest unemployment rate and people are fleeing our state for places with LESS taxes and MORE opportunity.

Tell Pat Quinn we don’t want another tax hike or broken promise.

- Posted by Rich Miller        

  1. - Concerned Voter - Monday, May 19, 14 @ 9:22 am:

    Its a good ad, simple, direct and to the point. Should score a lot of points with voters.

  2. - Oswego Willy - Monday, May 19, 14 @ 9:22 am:

    “B-, C+”

    Nothing there that adds to the narrative, it’s just another voice to the chorus. A calends and a map with arrows doesn’t make me pay any more attention then if this was a 30 second radio Ad.

    This is like 9 people singing and you add a Tenth.

    At what point does a bland commercial like this turn to white noise?

  3. - Oswego Willy - Monday, May 19, 14 @ 9:22 am:


  4. - Ducky LaMoore - Monday, May 19, 14 @ 9:23 am:

    Old unemployment info in the ad, but nonetheless effective.

  5. - A guy... - Monday, May 19, 14 @ 9:24 am:

    Solid, to the point, no frills, ON message. Pass.

  6. - Adam Smith - Monday, May 19, 14 @ 9:29 am:

    Another 140k on air downstate to keep hammering at Quinn during the chaotic end of session…

    It may not be a death blow but is sure makes it harder for Quinn to execute his inevitable “devil you know” maneuver.

  7. - Walker - Monday, May 19, 14 @ 9:29 am:


    Straightforward, simple, targeted to the right markets. But not a lot of emotional appeal. The outmigration doesn’t mean much to anyone but the AFP loyalists. The “broken promises” works better.

    Only problem is with last line “We don’t want another tax hike…” which is of course deliberately misleading.

  8. - JSlim - Monday, May 19, 14 @ 9:35 am:

    Think it’s effective and likely unwelcome if you’re an “on the fence” Dem. Think it is also smart move to hit Quinn while this tax hike issue is at the forefront.

  9. - Cheryl44 - Monday, May 19, 14 @ 9:37 am:

    Can someone explain just what it is Quinn is spending too much money on?

  10. - JSlim - Monday, May 19, 14 @ 9:40 am:

    Get-out-the-vote programs disguised as Anti-Violence programs, for one.

  11. - wordslinger - Monday, May 19, 14 @ 9:42 am:

    Meh, somebody got paid for it. I doubt if it changes any minds, pro or con.

    For a second, I thought that shot of Quinn was David Koch, sans glasses.

  12. - A. Nonymous - Monday, May 19, 14 @ 9:45 am:

    - Cheryl44 - Monday, May 19, 14 @ 9:37 am:

    “Can someone explain just what it is Quinn is spending too much money on?”

    Paying off Thompson, Edgar, Ryan and Blago’s rolled over debts, for four.

  13. - Formerpol - Monday, May 19, 14 @ 9:55 am:

    Spending too much money: Illiana and other road projects, huge bureaucracies, too much debt, patronage programs,
    salaries, payoffs to constituent groups, flying in chickens, etc. etc. State could easily spend $4 billion less and survive. If bond ratings go up and economy is stimulated by lower tax, then revenue might even go up! We need leaders who can say NO to people. Can’t trust the current ‘leaders’ to spend wisely the additional week of my salary that they want to seize!

  14. - wordslinger - Monday, May 19, 14 @ 9:58 am:

    –State could easily spend $4 billion less and survive–

    Show me, if it’s so easy. Real dollars, real budget lines, this budget to next budget, not just “huge bureaucracies” gas.

  15. - Demoralized - Monday, May 19, 14 @ 9:58 am:

    ==State could easily spend $4 billion less and survive.==

    Please enlighten us on how exactly that would be done.

    ==they want to seize==

    Here we go again with these arguments.

  16. - Upon Further Review - Monday, May 19, 14 @ 10:02 am:

    It is a simple, but effective ad. Quinn is on the hook for breaking his word on taxes like Bush 41.

    Quinn can never find it within himself to cut spending as it affects his political allies. Chicago State University is morphing into a criminal scandal, but Quinn supporters are looting the campus, so it is all good. If this were the University of Illinois, heads would be rolling.

  17. - Oswego Willy - Monday, May 19, 14 @ 10:03 am:

    ===State could easily spend $4 billion less and survive.===

    If things were easy, it would already been done, applauded, and with everyone on board making it so.

    ===…Can’t trust the current ‘leaders’…===

    What I wouldn’t give to have free elections…

    Lemme guess, 1/3rd of the ILGOP GA is corrupt too?

  18. - The Truth Is Out There - Monday, May 19, 14 @ 10:43 am:

    Good ad. Nothing does last forever and that would include Quinn’s hold on the Governor’s mansion.

  19. - Motambe - Monday, May 19, 14 @ 10:51 am:

    Having worked in economic development in another state, Illinois makes it too easy to poach our industries. This goes back to the Thompson and Edgar administrations. It is not a Democrat or Republican issue, it is an overall political philosophy issue that positions Illinois state government as unfriendly to business, unless you have the pull to force company-specific, friendly legislation or tax breaks through the legislature.

  20. - VanillaMan - Monday, May 19, 14 @ 11:24 am:

    It is ridiculous to see money spent on ads telling a governor running for reelection to keep his promise.

    It is pitiful that we have to do this at all.

    This is Illinois.
    Where we have to browbeat our politicians to keep their promises.

  21. - Hschulzk - Monday, May 19, 14 @ 11:25 am:

    Great ad. We need to keep this temporary.

  22. - Amuzing Myself - Monday, May 19, 14 @ 11:42 am:

    This is all fine and good, but remember how badly the Brady campaign and allies bloodied up Quinn four years ago? In the end, his negatives which were insanely high didn’t matter, because they failed to present a comfortable alternative for voters. This is OK, but it’s going to result in the same kind of loss if the Rauner camp doesn’t offer more that “Shake up Springfield” to swing voters and even some inside the Republican Party.

  23. - Upon Further Review - Monday, May 19, 14 @ 11:51 am:

    Was it the lack of a comfortable alternative or tax dollars being used for precinct work that helped Quinn?

    Quinn lost 98 out of 102 counties in 2010. His razor thin victory is now the subject of a major investigation given the manner in which the Governor’s Anti-Violence Initiative was managed.

    It is too early to tell what the results of the probe will be, but some people are intrigued by the possibility that Illinois may score a “threepeat” if a third consecutive governor winds up in Club Fed.

  24. - Bill White - Monday, May 19, 14 @ 11:52 am:

    Same as it ever was - at least as it was in 2010.

    I remember Bill Brady loudly calling for generic budget cuts but refusing to be specific - the same as Bruce Rauner is doing now.

  25. - Formerpol - Monday, May 19, 14 @ 12:17 pm:

    It is easy. But the ruling party would rather bankrupt the state than offend its constituent voting groups. Even a good state program should be suspended if we can’t afford it. Could eliminate or put on hold entire state departments. I will not let the state seize a week of my salary without a political fight! And I can always take my money, business, and jobs out of this state.

  26. - Demoralized - Monday, May 19, 14 @ 12:44 pm:

    ==Quinn lost 98 out of 102 counties in 2010==

    That statistic is completely irrelevant. I know people like to quote it but Governor’s aren’t elected by county. They are elected by the total vote. It really doesn’t matter if he won 1 county or all 102 as long as he gets more votes.

  27. - Demoralized - Monday, May 19, 14 @ 12:45 pm:

    ==I will not let the state seize a week of my salary==

    Back on the seizure nonsense again I see.

    ==And I can always take my money, business, and jobs out of this state.==


  28. - Rich Miller - Monday, May 19, 14 @ 1:00 pm:

    ===. His razor thin victory is now the subject of a major investigation===

    Quinn won Chicago by about 400,000 votes in 2010, about what RRB won by in both 2006 and 2002.

    What won him the election, mostly, were pro-choice, anti-gun North Shore women. Compare Mark Kirk’s numbers to Bill Brady’s in that region. And then go back and look at how well JBT did in that same region vs. RRB. It ain’t pretty for Brady.

    The attempt to rewrite history by saying Quinn won because he bought black votes with this program is not very sound and makes me more than a little uncomfortable.

    Do you know how much time Brady spent in the city? Hardly any. He clearly saw Quinn posing on this violence issue. He could’ve tried to do something to counter it. Instead he abandoned the field to Quinn.

  29. - Ghost - Monday, May 19, 14 @ 1:25 pm:

    Ironically part of the pension problem is that we reduced the work force from 65k contribtuing employees to 44k contributing employees.

    As a generic concept, we form a social structure for everyones mutual benfit and protection. We create rules to protect each other in dealing with each other, and have services to protect our health and safety.

    Who would buy a house if they could just collapse, or give money to a bank or investment house if they could just walk off with the money etc. To keep people from being driven to crime to survive we provide basic food and support.

    To oversee all of this we have government. All of these budget discussions and the people complaining about the size of government or government spending never really identify which part of governemnt they want removed? Police protection? prison? you want to get rid of providing food and medical care… then when the hungry gather together in large groups to take food we do what? arrest them and put them in jails which are an even more expensive way to feed and houe people then if we just provided assitance…. get rid of minimium wage so that we have larger groups of people gathering in grpt to take food and medical supplies.

    Has no one studied history? a market is not made stronger or better protected by elminating or reducing governemt rules and enforcement… for an example see the regualtory holes in the banking industry that collapsed the economy. It wasnt big governemtn that wiped out the economy, it was a smaller government and weak regualtory support.

    Smaller and weaker government leads to problems not solutions.

  30. - Oswego Willy - Monday, May 19, 14 @ 1:34 pm:

    - Upon Further Review -,

    Counties. Don’t. Vote.

    Bill Brady gave Cook County directly, and Chicago, very specifically to Quinn. At no time in the last 8 weeks up to Election Day did Brady’s Crew vie to be relevant in all of Cook. Quinn was competing with his own GOTV self.

    To all that, and to the Post,

    This is playing to economics, perception, emotion, and the pocketbook. It has little to do with geography, or the history of Quinn’s victory over Brady.

    It’s a narrative, not a target audience Ad.

  31. - VanillaMan - Monday, May 19, 14 @ 1:50 pm:

    Sorry ghost - but your history is history.

    Any historian teaching that stuff is now out of date. What we thought worked in the 20th century, we are discovering doesn’t work in the 21st.

  32. - VanillaMan - Monday, May 19, 14 @ 1:55 pm:

    You are only telling half the story, OW.

    Just as Brady ignored Chicago, Quinn ignored Illinois. We had two candidates campaigning for two different governorships; one for Chicago, and the other for Illinois.

    Brady comes up short, but no one believed he was going to lose. He was up 9 on election day.

    This is why the $54,000,000 was given away. They believed there would be a four year or more stretch without grant money. So they guzzled everything they could and stored god knows how much away in little bank accounts to ride out the Brady Administration that never came.

    Brady was a boob in 2010, but so was Quinn.

  33. - Rich Miller - Monday, May 19, 14 @ 2:10 pm:

    ===He was up 9 on election day.===

    Not in any poll which included all candidates’ names. Every poll which did that had the race extremely close.

  34. - Rich Miller - Monday, May 19, 14 @ 2:10 pm:

    Again, so many silly myths out there. Stop believing fairy tales.

  35. - Oswego Willy - Monday, May 19, 14 @ 2:15 pm:

    - VanillaMan -,

    If you don’t compete in an area, Quinn was only competing against himself.

    Bill Brady’s Crew had ZERO Election Day apparatus. At all. Period. You lose 9 points in a day like that.

    Rauner lost 17 points like that in a March.

    What do you call the top vote getter in an election for Governor?


    We won’t know how effective Quinn would have been if he had to defend any part of Cook, including Chicago.

    Remember, 4 votes a precinct in all of Cook, Brady wins.

    Two houses a precinct, two voters per house.

    The rest is Rich’s analysis, with a parlor game if “what if” for Brady’s Ground Game.

    I hear ya, but with no effort by Brady in Cook, difficult to see actual tangible votes.

    The “scandal” is deviating on its face. We will all see how it plays out.

  36. - Oswego Willy - Monday, May 19, 14 @ 2:20 pm:


    To Rich’s point on “9 points” and even Rauner’s 17 point drop;

    Polls are just that, polls. Can’t vote your “Pluses”, you can be up 40 points and lose if they don’t come out and vote.

    Raw “pluses” voted, that is the real number that is reflected on Election Day.

  37. - Anonymous - Monday, May 19, 14 @ 2:55 pm:

    If the income tax is allowed to expire there will be rewrite:
    “Three years ago, when he raised taxes by 67 percent, he promised it would be temporary.

    “Now, he’s only going to let it go down by 40 percent so he can continue the overspending.”
    That’s what I call “fun with math!”

  38. - Pot calling kettle - Monday, May 19, 14 @ 3:00 pm:

    Anon 2:55 was moi!

  39. - wordslinger - Monday, May 19, 14 @ 4:08 pm:

    –Any historian teaching that stuff is now out of date. What we thought worked in the 20th century, we are discovering doesn’t work in the 21st.–

    LOL, centuries. Just another turn of the calendar.

    What are you talking about specifically, professor?

  40. - Anon - Monday, May 19, 14 @ 4:42 pm:

    Illinois’ 3% flat tax is one of the lowest state income taxes in the US. We need a progressive income tax to solve Illinois’ low revenue problem.

Sorry, comments for this post are now closed.

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