SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rate the new Oberweis ad

Monday, Jun 9, 2014

* US Senate candidate Jim Oberweis is touted in a new radio ad as someone who boosted a woman into finance management

- Posted by Rich Miller        


37 Comments
  1. - Oswego Willy - Monday, Jun 9, 14 @ 10:14 am:

    “D”

    Why?

    “Gloria”. A woman give a testimonial, and never gives her own name, but a narrator IDs her as “Gloria”

    Awful.

    Jim Oberweis is not a career politician because Jim Oberweis lost 5 elections in a row.

    You have to win elections to have a career in politics.


  2. - Walker - Monday, Jun 9, 14 @ 10:15 am:

    WooWoo! Hired and promoted a professional woman!

    What a special guy!

    Might have worked as an ad 30 years ago. (Obie’s mind-set?)

    D-


  3. - Demoralized - Monday, Jun 9, 14 @ 10:15 am:

    Eh. Maybe a C. Nothing that spectacular.

    I had to chuckle at the line that “Jim Oberweis isn’t a career politician.” The only reason he isn’t is because he couldn’t win the 50 elections he was in prior to this most recent one.


  4. - Yipperdo - Monday, Jun 9, 14 @ 10:25 am:

    Too long and too wordy.


  5. - wordslinger - Monday, Jun 9, 14 @ 10:27 am:

    It’s a good concept, the execution is bland.

    Testimonials are better if you fully ID and flesh out the person — and they’re much better on TV where you can put a face to the story.

    B-


  6. - Just Observing - Monday, Jun 9, 14 @ 10:28 am:

    He promoted one woman decades ago… wow, what a great guy! Ridiculous.


  7. - Oswego Willy - Monday, Jun 9, 14 @ 10:32 am:

    ===…— and they’re much better on TV where you can put a face to the story.===

    Yes. If this was a TV Ad, with her face, and her telling her story, it goes from a “D” to a “B-” for me.

    Having a narrator tell me who the woman is in a radio Ad is a fail. Had she said in the Copy, “My name is Gloria R, and I… ”

    Loads more credibility in a radio Ad.

    The narrator IDing her makes it less. No “C” for a testimonial radio Ad that a narrator IDs the person speaking.


  8. - Wumpus - Monday, Jun 9, 14 @ 10:40 am:

    Wow, instead of taking cues from the idiots, JO is taking the lead from Rauner!

    I am sure Gloria is appreciative beyond your mocking. How many women type people has Gloria helped get into this arena?


  9. - Roadiepig - Monday, Jun 9, 14 @ 10:53 am:

    Might be more impactful if it was a tv ad, but by not even introducing herself sorta diminishes the testimonial for me.

    Btw- did he have to borrow Mitt Romney’s “Binders full of women” to find her?


  10. - eh - Monday, Jun 9, 14 @ 10:53 am:

    cheesy rates c-


  11. - Yellow Dog Democrat - Monday, Jun 9, 14 @ 11:00 am:

    Jiminy Crickets!

    If that is a Durbin ad, I give it a B+.

    My first thought was: “OMG, Oberweis is trying to inoculate himself. Did he oppose the Equal Pay Act? Is there a glass ceiling at Oberweis Dairy? Both??”

    Whatever Oberweis is attempting to pre-empt, this ad merely opens the door. And it is terribly done. The actors could be robots, but then the script is so bad it is hard to blame them.

    And yes: dated material.

    If Obie had been promoting women in the 30’s, he’d be a civil rights pioneer. Supporting equality after the majority of states had adopted the ERA is not heroic…and the fact that Jim thinks it is noteworthy raises serious questions.


  12. - A guy... - Monday, Jun 9, 14 @ 11:07 am:

    C’mon guys, quit with the little minding going on with this. It’s long for radio. There could be two women’s voices instead of one to maximize some impact. On the pass/fail scale, it’s definitely a pass. He’s telling people something different about himself and likely contrary to what they may have heard. Smart.

    Very good concept, mediocre execution, but bound to be reasonably effective with people who still have an open mind or are capable of changing their mind. Having been burned by the “clever” badly received ads in his past, he’s being more careful. He’s learned something. Out of the blocks, good- not great. But giving it a D- or any poor grade says more about you than the ad. Smarten up.


  13. - Demoralized - Monday, Jun 9, 14 @ 11:11 am:

    ==Out of the blocks, good- not great. But giving it a D- or any poor grade says more about you than the ad.==

    Yeah, it says we didn’t like the ad. Is that a crime? What exactly does it say about us @A guy? I think I’m pretty smart. Sorry we don’t all agree with you. Maybe we’ll check with you next time so you can tell us how we should feel. I don’t want my thoughts to say something bad about me because you don’t agree with them.


  14. - Demoralized - Monday, Jun 9, 14 @ 11:14 am:

    And, by the way, I think Oberweis is doing 100 times better in this campaign than he has in the past. I don’t think he will win but it won’t be because he stuck his foot in his mouth this time. I just think the ad stunk.


  15. - Oswego Willy - Monday, Jun 9, 14 @ 11:16 am:

    We are asked to rate it - A Guy… -, I chose letter grades for my ratings, gave a clear and concise critique, and if Gentleman’s “C” is average, it ain’t.

    You are like a student who blames the teacher for bad grades, lol


  16. - wordslinger - Monday, Jun 9, 14 @ 11:22 am:

    –It’s long for radio.–

    It’s 60 seconds. That’s standard.


  17. - Willie Stark - Monday, Jun 9, 14 @ 11:27 am:

    Jim’s binder has one woman in it. Ya think his polling is showing he’s not doing well with women?

    With deft instincts like this, you can tell Obie has his finger on the pulse of what the people who make the family healthcare decisions (women) care about:

    “Most of the residents in Illinois are concerned about health care,” Oberweis said [in Nov. 2013]. “And Mr. Durbin has been one of the biggest supporters of Obamacare.”

    Preach it, Jim (and Gloria)!


  18. - Wumpus - Monday, Jun 9, 14 @ 11:27 am:

    Nice premptive ad before the parakeets squawk on about a war on women

    B -


  19. - farfrompuken - Monday, Jun 9, 14 @ 11:31 am:

    The last half of the ad sounded like Oberweis speaking in third person. Goofy


  20. - VanillaMan - Monday, Jun 9, 14 @ 11:31 am:

    Oberweis is confirming that a man whose career is based on milk, cannot be anti-woman as well.

    Win or lose, Jim is rehabilitating his image with this campaign.


  21. - A guy... - Monday, Jun 9, 14 @ 11:34 am:

    === wordslinger - Monday, Jun 9, 14 @ 11:22 am:

    –It’s long for radio.–

    It’s 60 seconds. That’s standard.===

    Political ads are frequently :30s and :15s. This is a tough theme to promote quickly, but worth a try at a :30 or 2 continuing themes. There are plenty of :30 ads in radio Slinger.

    Demo,
    Think whatever you want about the ad. You’re more fair than most. Just listen to the argument; the guy’s trying to portray attributes that are more softly appealing. I assume the testimonial is true, so it’s a different side of him coming out. Good for him. Your second comment is better and more like you. Quinn’s ads have been conceptually ridiculous. This one starts out with a very solid theme. It just doesn’t have great tempo. It’s good- it gets a message across. Not great- It lags a little too much to be as effective as it could be. Grades are subjective. It’s why I don’t. A “D” means close to failure where I went to school. In my focus group, I’d drop the highest and lowest input to get a real feel. An unbiased one.

    OW,
    Nevermind.


  22. - Yellow Dog Democrat - Monday, Jun 9, 14 @ 11:36 am:

    Wumpus -

    I agree it is pre-emptive, just not sure it is effective.

    Ads featuring women praising Oberweis for wanting to raise the minimum wage, talking about the difficulties of saving for college or paying for child care, would have been much, much, much better.


  23. - mail guy - Monday, Jun 9, 14 @ 11:37 am:

    D. She should say her own name, first and last, so she doesn’t sound like a paid shill. Sounds like radio from the 80s. Durbin will barely even need to spend his money on his own race at this rate…

    P.S. How many swing voters do you think are paying $6-7 for a malt at his stores? Seriously, got three kids, and the wife with you that’s 5 shakes, malts, whatever… $30… anyway…


  24. - Amuzing Myself - Monday, Jun 9, 14 @ 11:43 am:

    Decent idea, but extremely poorly done. Needed the woman to ID herself for cred, and the music behind it is terrible. Agree a woman narrator would have been better, too. C- because it was so badly executed.


  25. - 47th Ward - Monday, Jun 9, 14 @ 11:44 am:

    And her name is G-L-O-R-I-yi yi yi.

    G.L.O.R.I.A.


  26. - Norseman - Monday, Jun 9, 14 @ 11:44 am:

    Having been raised on Oberweis milk, it is delicious. It’s nice to have a family business.


  27. - wordslinger - Monday, Jun 9, 14 @ 11:45 am:

    –How many swing voters do you think are paying $6-7 for a malt at his stores? –

    A $5 shake? That’s just milk and ice cream, they don’t put bourbon in it or nothing?


  28. - Amalia - Monday, Jun 9, 14 @ 11:57 am:

    C, mainly for execution.

    because hiring a woman in finance in 1980 was actually something so it’s a good anecdote and nice that she stayed in the job for 30 years. ( heck, in many industries right now there is an imbalance of hiring and treatment of women still grossly objectifies…tech industry big example of that…so a 1980 example strikes me as very good.)

    but unless such a woman in a commercial needs to remain without a full name (sexual assault victims, for example) she should be named fully and not just seem like a prop. and hire a woman for a voice over. (note to those making such commercials—and I’m pleading to you too, Dems— please call up on Netflix the movie “In an World” from last year and learn about the world of voiceovers and sexism in a cute romantic comedy written and directed by and starring Lake Bell.)

    but unless Oberweis has lots of these anecdotal stories, his record in public office on women and his opinions on issues of concern to women, will shine through the badly executed radio plays. and shine badly.


  29. - Arthur Andersen - Monday, Jun 9, 14 @ 12:17 pm:

    C.

    Barely.

    Both Obie and the Narrator were running out of breath trying to get in those long sentences, the piano music was distracting, and Gloria needs a last name.

    Aside from that I thought it was splendid.


  30. - Upon Further Review - Monday, Jun 9, 14 @ 12:32 pm:

    C- at best. Completely forgettable.


  31. - Louis G. Atsaves - Monday, Jun 9, 14 @ 12:43 pm:

    C. I would have used a female voiceover for the introduction and ending. And I’m sure we will find out soon enough who Gloria is once the press follows up. Maybe this will give Oberweis some positive free media coming off this ad?

    So far, Oberweis has exceeded my expectations and is not running his campaigns like he did in the past.


  32. - Steve - Monday, Jun 9, 14 @ 12:49 pm:

    The people who comment on this website are “high information” voters. That ad was gearing towards the low information voter and “re-introducing” Oberweis. I give it a B. Yeah, it was hokey but… sometimes hokey can be effective. Does that mean he’s going to win the election? Probably not. But, don’t be surprised it Oberweis comes within 5 points of Durbin.


  33. - LisleMike - Monday, Jun 9, 14 @ 12:51 pm:

    D
    Too wordy
    If “Gloria” spoke in bullet points, more effective IMO. “Jim did this: 1, 2, and 3. I support him because of them” Effective, and to the point. I honestly don’t remember all she said.


  34. - Newsclown - Monday, Jun 9, 14 @ 12:51 pm:

    “My name is, um, Betty. Yes, that’s it. Betty.

    I was working in the Secretary of State’s office and was under-employed, without enough paperwork to process. But thanks to Jim’s forward thinking, I was able to make a solid career out of processing Jim’s many speeding tickets and handicapped parking violations over the years. Thanks, Jim!”


  35. - Mighty M. Mouse - Monday, Jun 9, 14 @ 5:52 pm:

    Oberweis once hired a woman who really appreciates it. That’s nice. So how many times in a row must he lose before he gets the message? Is six enough?


  36. - Hit or Miss - Monday, Jun 9, 14 @ 6:45 pm:

    The ad is nice as far as it goes, but that is not very far. As a listener I need more reason to vote for home.


  37. - Precinct Captain - Monday, Jun 9, 14 @ 7:29 pm:

    If Jim Oberweis wanted to show how much he promoted women in business, he should talk about how his ex-wife Elaine saved Oberweis Dairy from the brink of bankruptcy–but then he’d end up having to talk about how he wrecked the company.


Sorry, comments for this post are now closed.


* Good morning!
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * The Wolf Among Us now available on Google Play Store
        * Google Wallet now accepts recurring transfers, shows Low Balance alerts
        * 10 cleverest Lumia shots of the month: Color Pop special
        * Sony Xperia Z3 now available for purchase through T-Mobile
        * Tapkast Brings Ephemeral Status Updates To Your iPhone’s Lock Screen
        * Google Drive, Docs for Android updated with better search, PDF viewer
        * Lenovo Has Completed The $2.91 Billion Acquisition Of Motorola From Google

        * Tim Cook Tells the World ‘I’m Proud to Be Gay’
        * Caught between China and low-cost phones, Samsung’s mobile profits plunge
        * Angry Birds Transformers Launched On Android
        * Spend Rarely but Freely to Rebuild Your Wardrobe Over Time
        * Apple CEO Tim Cook officially says that he is gay
        * 13 Inch Lenovo Tablet 2 Windows Announced
        * Lenovo officially buys Motorola Mobility, is now the no. 3 smartphone vendor in the world

        * The offseason begins with a new Chicago manager and old arguments
        * World Series Game 7: Notes and discussion
        * Guillen, White Sox look back on '05 championship
        * White Sox offseason plan roundup: Designated hitter
        * Fall Stars Game filled to brim with talent
        * World Series Game 6: Notes and discussion
        * Thomas proud with Big Hurt Brewhouse set to open


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Amazon To Open First Illinois Distribution Faci.....
        * Dave McKinney: Mensch..
        * Advisors, Money Managers Eye Governor Races In .....
        * The demotion of Dave McKinney..
        * Waukegan School Board member apologizes for tel.....


        * Dedication set at memorial of 1994 plane crash
        * Illinois' US Senate candidates spar in last debate
        * Candidates spar in final debate US Senate debate
        * Chicago mayoral candidate says he can raise $3M
        * Judge denies ex-representative new bribery trial
        * Chicago pol investigated in prizes-for-votes plan
        * Restructuring to close 9 Chicago Catholic schools
        * Grocery chain sues Clorox for price discrimination
        * Lawyer: Rap reference in complaint misleading
        * Waukegan school board apologizes for actions

        * Judge denies ex-representative new bribery trial
        * Libertarian candidate for governor gets union cash
        * Illinois Supreme Court justice faces opposition
        * Quinn pledges $1.3M for 3-state intermodal port
        * Vallas: Rauner ‘doesn’t get it’ on minimum wage
        * Acquiring first seeds a dilemma for medical marijuana growers
        * Election 2014: Background on the big races, endorsements, videos
        * Medical pot dilemma: Where to get the first seeds?
        * Vallas: Rauner “doesn’t get it” on minimum wage
        * Ex-state lawmaker could change plea in child porn case

        * Apple CEO: 'I'm proud to be gay'
        * Is this the cheapest price yet for college textbooks?
        * 10 Things to Do
        * Classy in the classroom
        * Allstate profit more than doubles


        * Durbin, Oberweis square off for final time
        * Refund those unfair yellow-light tickets
        * Sad day  when  Catholic  schools  close
        * Let’s not oversell CTA terrorist screenings
        * Let’s not oveRsell CTA terrorist screenings
        * Tourism biz should be more transparent
        * Emanuel: ‘World is different now,’ defends CTA random bag checks
        * Schneider, Dold fighting for the Jewish vote in 10th District: Sweet
        * Off-duty correctional officer shot; wounded suspect arrested at hospital
        * Man awaiting trial on sex assault charges accused of murder


        * Man charged in downtown convenience store robberies
        * Police shoot man in Back of the Yards
        * Waukegan school district, teachers announce tentative contract
        * Trauma center protesters target U. of C. capital campaign
        * U of C: No deal with nurses by Friday; union eyes strike vote
        * Teen shot in Marquette Park
        * Durbin touts record; Oberweis blasts 'political speak'
        * In video, mother tells how she wrapped newborn in plastic, put him in trash
        * Cops: Elgin man charged with murder in park stabbing
        * Cardinal: Closing 7 schools unavoidable in cash-strapped district


        * As Infrastructure Crumbles, Trillions Of Gallons Of Water Lost
        * Authorities: Springfield Woman's BAC Three Times The Legal Limit
        * 2014 Election Coverage: Citizens, here's your homework!
        * Aldermen skip chance to ask about city’s handling of police commander
        * Immigrant Rights Groups: Demand Oustrips Slots For Driver's Licenses
        * U-S Senate Candidates Differ On Ebola Response And More
        * Listen to State Week - October 24, 2014
        * A Look At Amazon's Move To Illinois
        * Bedrock 66: Charlie Parr Plays Springfield Friday
        * What's New With The Sangamon Valley Youth Symphony? Quite A Lot


        * Eugene Robinson: Ben Bradlee and the whole story
        * George Will: In Georgia, a capitalist struggles
        * Richard Dye and Richard Winkel Jr: Illinois’ fiscal situation is worse than you know or candidates will admit
        * Steve Herr: Benedictine in the administrative age
        * Quote of the Day: Thursday, Oct. 30
        * On Lincoln’s Side: A Just Pardon
        * Bernard Schoenburg: Bell accuses Scherer of ‘illegally’ taking tax break while he got same exemption
        * Judge denies ex-representative new bribery trial
        * Bill Edley: Will history repeat itself in the 17th?
        * Michael Gerson: A matter of ends


        * Daily business briefing: Stimulus ends, dollar strengthens
        * Part of Moline's 15th Street closed today
        * Temperatures taking a scary turn
        * SIU retention numbers up from last year
        * New-Gazette Publisher John Foreman 10/30/2014
        * Police wonder: Why is this many giving out money to metro-east children?
        * Police wonder: Why is this man giving out money to metro-east children?
        * Clerk and sheriff seats contested in Saline County
        * Illinois bands corner
        * Jim Dey: Centennial senior keeps eye on master goal


        * Chicago adds 2 electric buses with federal grant
        * Memory quilt to preserve New Lenox
        * 2nd round of Illinois marijuana patients to apply
        * Ex-Pekin youth pastor charged in child porn case
        * WhatsApp founders own nearly $9B in Facebook stock

        * Patrick Cannon defense strategy rare but n...
        * Feds fine Jesse Jackson Jr.'s campaign com...
        * Ex-Congressman Jesse Jackson Jr. faces sen...
        * Representative Jan Schakowsky Sends Letter...
        * Rep. candidate pushes to uphold marriage b...
        * Reps. Schakowsky and Waxman Introduce Bill...
        * Statement by Representative Jan Schakowsky...
        * U.S. House Passes Resolution Condemning An...
        * FAA Rejects Call For New O'Hare Noise Stud...
        * Representatives Quigley, Duckworth, Schako...

        * Amazon To Open First Illinois Distribution......
        * Illinois' US Senate candidates spar in las......
        * Dems rush to save suddenly vulnerable incu......
        * DCCC Head, Rep. Steve Israel: ‘We’re In Tr......
        * DCCC Head, Rep. Steve Israel: ‘We’re In Tr......

        * Hearing on ISIS's Atrocities Against Women......

        * Republican Jim Oberweis to speak in Englewood
        * Boo! Chicago Center for Green Technology closes
        * Beachwood Photo Booth: Skully Bungalow
        * Many Questions But Few Answers At Red Light Camera Hearings
        * Protestors Shutdown Wicker Park Intersection Tuesday Night
        * Have gift cards replaced turkeys as 21st Century preference for buying a vote?
        * The Off-Year Infections
        * Facebook To Hold Q&As With Illinois Gubernatorial Candidates
        * Facebook To Host Q&As With Illinois Gubernatorial Candidates
        * Report: Emanuel's $13 Minimum Wage Plan Would 'Shortchange' Women, Minority Workers


        * Another Democrat Runs Away From Pat Quinn
        * Quinn on buying votes with taxpayer money: “Is that a crime?”
        * Editorial: Ebola politics and health practices
        * Governor Pat Quinn Directs State Education Chief to Help Reach Resolution in Waukegan Local Teachers' Strike
        * Governor Quinn Announces Cronus Has Chosen Illinois for New $1.4 Billion Fertilizer Plant - Major Expansion Project to Create Thousands of Jobs in Central Illinois




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller