- Yellow Dog Democrat - Monday, Jun 9, 14 @ 11:00 am:
If that is a Durbin ad, I give it a B+.
My first thought was: “OMG, Oberweis is trying to inoculate himself. Did he oppose the Equal Pay Act? Is there a glass ceiling at Oberweis Dairy? Both??”
Whatever Oberweis is attempting to pre-empt, this ad merely opens the door. And it is terribly done. The actors could be robots, but then the script is so bad it is hard to blame them.
And yes: dated material.
If Obie had been promoting women in the 30’s, he’d be a civil rights pioneer. Supporting equality after the majority of states had adopted the ERA is not heroic…and the fact that Jim thinks it is noteworthy raises serious questions.
C’mon guys, quit with the little minding going on with this. It’s long for radio. There could be two women’s voices instead of one to maximize some impact. On the pass/fail scale, it’s definitely a pass. He’s telling people something different about himself and likely contrary to what they may have heard. Smart.
Very good concept, mediocre execution, but bound to be reasonably effective with people who still have an open mind or are capable of changing their mind. Having been burned by the “clever” badly received ads in his past, he’s being more careful. He’s learned something. Out of the blocks, good- not great. But giving it a D- or any poor grade says more about you than the ad. Smarten up.
==Out of the blocks, good- not great. But giving it a D- or any poor grade says more about you than the ad.==
Yeah, it says we didn’t like the ad. Is that a crime? What exactly does it say about us @A guy? I think I’m pretty smart. Sorry we don’t all agree with you. Maybe we’ll check with you next time so you can tell us how we should feel. I don’t want my thoughts to say something bad about me because you don’t agree with them.
And, by the way, I think Oberweis is doing 100 times better in this campaign than he has in the past. I don’t think he will win but it won’t be because he stuck his foot in his mouth this time. I just think the ad stunk.
Political ads are frequently :30s and :15s. This is a tough theme to promote quickly, but worth a try at a :30 or 2 continuing themes. There are plenty of :30 ads in radio Slinger.
Think whatever you want about the ad. You’re more fair than most. Just listen to the argument; the guy’s trying to portray attributes that are more softly appealing. I assume the testimonial is true, so it’s a different side of him coming out. Good for him. Your second comment is better and more like you. Quinn’s ads have been conceptually ridiculous. This one starts out with a very solid theme. It just doesn’t have great tempo. It’s good- it gets a message across. Not great- It lags a little too much to be as effective as it could be. Grades are subjective. It’s why I don’t. A “D” means close to failure where I went to school. In my focus group, I’d drop the highest and lowest input to get a real feel. An unbiased one.
- Yellow Dog Democrat - Monday, Jun 9, 14 @ 11:36 am:
I agree it is pre-emptive, just not sure it is effective.
Ads featuring women praising Oberweis for wanting to raise the minimum wage, talking about the difficulties of saving for college or paying for child care, would have been much, much, much better.
Decent idea, but extremely poorly done. Needed the woman to ID herself for cred, and the music behind it is terrible. Agree a woman narrator would have been better, too. C- because it was so badly executed.
because hiring a woman in finance in 1980 was actually something so it’s a good anecdote and nice that she stayed in the job for 30 years. ( heck, in many industries right now there is an imbalance of hiring and treatment of women still grossly objectifies…tech industry big example of that…so a 1980 example strikes me as very good.)
but unless such a woman in a commercial needs to remain without a full name (sexual assault victims, for example) she should be named fully and not just seem like a prop. and hire a woman for a voice over. (note to those making such commercials—and I’m pleading to you too, Dems— please call up on Netflix the movie “In an World” from last year and learn about the world of voiceovers and sexism in a cute romantic comedy written and directed by and starring Lake Bell.)
but unless Oberweis has lots of these anecdotal stories, his record in public office on women and his opinions on issues of concern to women, will shine through the badly executed radio plays. and shine badly.
C. I would have used a female voiceover for the introduction and ending. And I’m sure we will find out soon enough who Gloria is once the press follows up. Maybe this will give Oberweis some positive free media coming off this ad?
So far, Oberweis has exceeded my expectations and is not running his campaigns like he did in the past.
The people who comment on this website are “high information” voters. That ad was gearing towards the low information voter and “re-introducing” Oberweis. I give it a B. Yeah, it was hokey but… sometimes hokey can be effective. Does that mean he’s going to win the election? Probably not. But, don’t be surprised it Oberweis comes within 5 points of Durbin.
I was working in the Secretary of State’s office and was under-employed, without enough paperwork to process. But thanks to Jim’s forward thinking, I was able to make a solid career out of processing Jim’s many speeding tickets and handicapped parking violations over the years. Thanks, Jim!”
If Jim Oberweis wanted to show how much he promoted women in business, he should talk about how his ex-wife Elaine saved Oberweis Dairy from the brink of bankruptcy–but then he’d end up having to talk about how he wrecked the company.