image
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rate the new Oberweis ad

Monday, Jun 9, 2014

* US Senate candidate Jim Oberweis is touted in a new radio ad as someone who boosted a woman into finance management

- Posted by Rich Miller        


37 Comments
  1. - Oswego Willy - Monday, Jun 9, 14 @ 10:14 am:

    “D”

    Why?

    “Gloria”. A woman give a testimonial, and never gives her own name, but a narrator IDs her as “Gloria”

    Awful.

    Jim Oberweis is not a career politician because Jim Oberweis lost 5 elections in a row.

    You have to win elections to have a career in politics.


  2. - Walker - Monday, Jun 9, 14 @ 10:15 am:

    WooWoo! Hired and promoted a professional woman!

    What a special guy!

    Might have worked as an ad 30 years ago. (Obie’s mind-set?)

    D-


  3. - Demoralized - Monday, Jun 9, 14 @ 10:15 am:

    Eh. Maybe a C. Nothing that spectacular.

    I had to chuckle at the line that “Jim Oberweis isn’t a career politician.” The only reason he isn’t is because he couldn’t win the 50 elections he was in prior to this most recent one.


  4. - Yipperdo - Monday, Jun 9, 14 @ 10:25 am:

    Too long and too wordy.


  5. - wordslinger - Monday, Jun 9, 14 @ 10:27 am:

    It’s a good concept, the execution is bland.

    Testimonials are better if you fully ID and flesh out the person — and they’re much better on TV where you can put a face to the story.

    B-


  6. - Just Observing - Monday, Jun 9, 14 @ 10:28 am:

    He promoted one woman decades ago… wow, what a great guy! Ridiculous.


  7. - Oswego Willy - Monday, Jun 9, 14 @ 10:32 am:

    ===…— and they’re much better on TV where you can put a face to the story.===

    Yes. If this was a TV Ad, with her face, and her telling her story, it goes from a “D” to a “B-” for me.

    Having a narrator tell me who the woman is in a radio Ad is a fail. Had she said in the Copy, “My name is Gloria R, and I… ”

    Loads more credibility in a radio Ad.

    The narrator IDing her makes it less. No “C” for a testimonial radio Ad that a narrator IDs the person speaking.


  8. - Wumpus - Monday, Jun 9, 14 @ 10:40 am:

    Wow, instead of taking cues from the idiots, JO is taking the lead from Rauner!

    I am sure Gloria is appreciative beyond your mocking. How many women type people has Gloria helped get into this arena?


  9. - Roadiepig - Monday, Jun 9, 14 @ 10:53 am:

    Might be more impactful if it was a tv ad, but by not even introducing herself sorta diminishes the testimonial for me.

    Btw- did he have to borrow Mitt Romney’s “Binders full of women” to find her?


  10. - eh - Monday, Jun 9, 14 @ 10:53 am:

    cheesy rates c-


  11. - Yellow Dog Democrat - Monday, Jun 9, 14 @ 11:00 am:

    Jiminy Crickets!

    If that is a Durbin ad, I give it a B+.

    My first thought was: “OMG, Oberweis is trying to inoculate himself. Did he oppose the Equal Pay Act? Is there a glass ceiling at Oberweis Dairy? Both??”

    Whatever Oberweis is attempting to pre-empt, this ad merely opens the door. And it is terribly done. The actors could be robots, but then the script is so bad it is hard to blame them.

    And yes: dated material.

    If Obie had been promoting women in the 30’s, he’d be a civil rights pioneer. Supporting equality after the majority of states had adopted the ERA is not heroic…and the fact that Jim thinks it is noteworthy raises serious questions.


  12. - A guy... - Monday, Jun 9, 14 @ 11:07 am:

    C’mon guys, quit with the little minding going on with this. It’s long for radio. There could be two women’s voices instead of one to maximize some impact. On the pass/fail scale, it’s definitely a pass. He’s telling people something different about himself and likely contrary to what they may have heard. Smart.

    Very good concept, mediocre execution, but bound to be reasonably effective with people who still have an open mind or are capable of changing their mind. Having been burned by the “clever” badly received ads in his past, he’s being more careful. He’s learned something. Out of the blocks, good- not great. But giving it a D- or any poor grade says more about you than the ad. Smarten up.


  13. - Demoralized - Monday, Jun 9, 14 @ 11:11 am:

    ==Out of the blocks, good- not great. But giving it a D- or any poor grade says more about you than the ad.==

    Yeah, it says we didn’t like the ad. Is that a crime? What exactly does it say about us @A guy? I think I’m pretty smart. Sorry we don’t all agree with you. Maybe we’ll check with you next time so you can tell us how we should feel. I don’t want my thoughts to say something bad about me because you don’t agree with them.


  14. - Demoralized - Monday, Jun 9, 14 @ 11:14 am:

    And, by the way, I think Oberweis is doing 100 times better in this campaign than he has in the past. I don’t think he will win but it won’t be because he stuck his foot in his mouth this time. I just think the ad stunk.


  15. - Oswego Willy - Monday, Jun 9, 14 @ 11:16 am:

    We are asked to rate it - A Guy… -, I chose letter grades for my ratings, gave a clear and concise critique, and if Gentleman’s “C” is average, it ain’t.

    You are like a student who blames the teacher for bad grades, lol


  16. - wordslinger - Monday, Jun 9, 14 @ 11:22 am:

    –It’s long for radio.–

    It’s 60 seconds. That’s standard.


  17. - Willie Stark - Monday, Jun 9, 14 @ 11:27 am:

    Jim’s binder has one woman in it. Ya think his polling is showing he’s not doing well with women?

    With deft instincts like this, you can tell Obie has his finger on the pulse of what the people who make the family healthcare decisions (women) care about:

    “Most of the residents in Illinois are concerned about health care,” Oberweis said [in Nov. 2013]. “And Mr. Durbin has been one of the biggest supporters of Obamacare.”

    Preach it, Jim (and Gloria)!


  18. - Wumpus - Monday, Jun 9, 14 @ 11:27 am:

    Nice premptive ad before the parakeets squawk on about a war on women

    B -


  19. - farfrompuken - Monday, Jun 9, 14 @ 11:31 am:

    The last half of the ad sounded like Oberweis speaking in third person. Goofy


  20. - VanillaMan - Monday, Jun 9, 14 @ 11:31 am:

    Oberweis is confirming that a man whose career is based on milk, cannot be anti-woman as well.

    Win or lose, Jim is rehabilitating his image with this campaign.


  21. - A guy... - Monday, Jun 9, 14 @ 11:34 am:

    === wordslinger - Monday, Jun 9, 14 @ 11:22 am:

    –It’s long for radio.–

    It’s 60 seconds. That’s standard.===

    Political ads are frequently :30s and :15s. This is a tough theme to promote quickly, but worth a try at a :30 or 2 continuing themes. There are plenty of :30 ads in radio Slinger.

    Demo,
    Think whatever you want about the ad. You’re more fair than most. Just listen to the argument; the guy’s trying to portray attributes that are more softly appealing. I assume the testimonial is true, so it’s a different side of him coming out. Good for him. Your second comment is better and more like you. Quinn’s ads have been conceptually ridiculous. This one starts out with a very solid theme. It just doesn’t have great tempo. It’s good- it gets a message across. Not great- It lags a little too much to be as effective as it could be. Grades are subjective. It’s why I don’t. A “D” means close to failure where I went to school. In my focus group, I’d drop the highest and lowest input to get a real feel. An unbiased one.

    OW,
    Nevermind.


  22. - Yellow Dog Democrat - Monday, Jun 9, 14 @ 11:36 am:

    Wumpus -

    I agree it is pre-emptive, just not sure it is effective.

    Ads featuring women praising Oberweis for wanting to raise the minimum wage, talking about the difficulties of saving for college or paying for child care, would have been much, much, much better.


  23. - mail guy - Monday, Jun 9, 14 @ 11:37 am:

    D. She should say her own name, first and last, so she doesn’t sound like a paid shill. Sounds like radio from the 80s. Durbin will barely even need to spend his money on his own race at this rate…

    P.S. How many swing voters do you think are paying $6-7 for a malt at his stores? Seriously, got three kids, and the wife with you that’s 5 shakes, malts, whatever… $30… anyway…


  24. - Amuzing Myself - Monday, Jun 9, 14 @ 11:43 am:

    Decent idea, but extremely poorly done. Needed the woman to ID herself for cred, and the music behind it is terrible. Agree a woman narrator would have been better, too. C- because it was so badly executed.


  25. - 47th Ward - Monday, Jun 9, 14 @ 11:44 am:

    And her name is G-L-O-R-I-yi yi yi.

    G.L.O.R.I.A.


  26. - Norseman - Monday, Jun 9, 14 @ 11:44 am:

    Having been raised on Oberweis milk, it is delicious. It’s nice to have a family business.


  27. - wordslinger - Monday, Jun 9, 14 @ 11:45 am:

    –How many swing voters do you think are paying $6-7 for a malt at his stores? –

    A $5 shake? That’s just milk and ice cream, they don’t put bourbon in it or nothing?


  28. - Amalia - Monday, Jun 9, 14 @ 11:57 am:

    C, mainly for execution.

    because hiring a woman in finance in 1980 was actually something so it’s a good anecdote and nice that she stayed in the job for 30 years. ( heck, in many industries right now there is an imbalance of hiring and treatment of women still grossly objectifies…tech industry big example of that…so a 1980 example strikes me as very good.)

    but unless such a woman in a commercial needs to remain without a full name (sexual assault victims, for example) she should be named fully and not just seem like a prop. and hire a woman for a voice over. (note to those making such commercials—and I’m pleading to you too, Dems— please call up on Netflix the movie “In an World” from last year and learn about the world of voiceovers and sexism in a cute romantic comedy written and directed by and starring Lake Bell.)

    but unless Oberweis has lots of these anecdotal stories, his record in public office on women and his opinions on issues of concern to women, will shine through the badly executed radio plays. and shine badly.


  29. - Arthur Andersen - Monday, Jun 9, 14 @ 12:17 pm:

    C.

    Barely.

    Both Obie and the Narrator were running out of breath trying to get in those long sentences, the piano music was distracting, and Gloria needs a last name.

    Aside from that I thought it was splendid.


  30. - Upon Further Review - Monday, Jun 9, 14 @ 12:32 pm:

    C- at best. Completely forgettable.


  31. - Louis G. Atsaves - Monday, Jun 9, 14 @ 12:43 pm:

    C. I would have used a female voiceover for the introduction and ending. And I’m sure we will find out soon enough who Gloria is once the press follows up. Maybe this will give Oberweis some positive free media coming off this ad?

    So far, Oberweis has exceeded my expectations and is not running his campaigns like he did in the past.


  32. - Steve - Monday, Jun 9, 14 @ 12:49 pm:

    The people who comment on this website are “high information” voters. That ad was gearing towards the low information voter and “re-introducing” Oberweis. I give it a B. Yeah, it was hokey but… sometimes hokey can be effective. Does that mean he’s going to win the election? Probably not. But, don’t be surprised it Oberweis comes within 5 points of Durbin.


  33. - LisleMike - Monday, Jun 9, 14 @ 12:51 pm:

    D
    Too wordy
    If “Gloria” spoke in bullet points, more effective IMO. “Jim did this: 1, 2, and 3. I support him because of them” Effective, and to the point. I honestly don’t remember all she said.


  34. - Newsclown - Monday, Jun 9, 14 @ 12:51 pm:

    “My name is, um, Betty. Yes, that’s it. Betty.

    I was working in the Secretary of State’s office and was under-employed, without enough paperwork to process. But thanks to Jim’s forward thinking, I was able to make a solid career out of processing Jim’s many speeding tickets and handicapped parking violations over the years. Thanks, Jim!”


  35. - Mighty M. Mouse - Monday, Jun 9, 14 @ 5:52 pm:

    Oberweis once hired a woman who really appreciates it. That’s nice. So how many times in a row must he lose before he gets the message? Is six enough?


  36. - Hit or Miss - Monday, Jun 9, 14 @ 6:45 pm:

    The ad is nice as far as it goes, but that is not very far. As a listener I need more reason to vote for home.


  37. - Precinct Captain - Monday, Jun 9, 14 @ 7:29 pm:

    If Jim Oberweis wanted to show how much he promoted women in business, he should talk about how his ex-wife Elaine saved Oberweis Dairy from the brink of bankruptcy–but then he’d end up having to talk about how he wrecked the company.


Sorry, comments for this post are now closed.


* CeaseFire funding eliminated
* Credit unions serve as not-for-profit cooperatives; Banks elect Subchapter S to avoid taxes
* The consequences of cuts
* Measure twice, cut once
* *** UPDATED x1 *** Oil train derails near river confluence
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Sony Xperia Z4 frame leak gets compared to Xperia Z3
        * Lady Gaga’s Backplane Crashes, Burns Money, Tries To Rise Again
        * Google Wireless will probably only work with Nexus 6
        * Installing Java on a Mac? Beware the now-bundled Ask.com toolbar
        * Mobile App Search Service Quixey Confirms $60 Million In New Funding
        * Upcoming Revamped Apple Music Streaming Service Won't Offer Free Ad-Supported Tier
        * Possible HTC One M9 Plus pics return, reveal hardware changes

        * Pandora Founder Tim Westergren Makes the Case for Free: The Code/Media Interview
        * Pack a "Kitchen Survival Kit" When You Move
        * Unhappily Ever After: Artist Adds Pinocchio and Sebastian to Sad Disney Tumblr
        * ​Five Professional "Weaknesses" You can Reframe to Your Advantage
        * Apple to Join the Blue-Chip Dow Jones Industrial Index, Replacing AT&T
        * US firm runs mass copyright shakedown in Canada
        * Embrace the Word “We” In a Job Interview to Show You're a Team Player

        * Tim Anderson's Cactus League debut reflects reports
        * Crain progressing toward live batting practice
        * Danks' experience shaping his approach on mound
        * Abreu, Alexei add to spring hit total in Sox loss to LA
        * Pierzynski's quick thinking sent '05 White Sox on their way
        * Anderson focused in return opportunity with White Sox
        * Visitation, services for Minoso on Friday, Saturday

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        March 2015
        February 2015
        January 2015
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Measure twice, cut once..
        * Train carrying Bakken crude derails, burns in I.....
        * The consequences of cuts..
        * Unions sue to block executive order..
        * Another fiery oil train derailment..
        * Illinois Governor's Budget Would Hit Foster Kid.....
        * Budget cuts aren't enough..
        * Comptroller talks about job, governor..
        * Man robs Aurora bank..
        * Bikes 'N' Roses Launches GoFundMe Campaign To R.....


        * Illinois records 7th-coldest February on record
        * Illinois oil train derailment involved safer tank cars
        * Unions ask federal judge to dismiss Rauner lawsuit over dues
        * Legislation would make pumpkin Illinois' official state pie
        * Lindenwood student accused of sexual assault
        * CTA reports overall ridership dropped 3 percent last year
        * Fans, relatives to pay respects to White Sox star Minoso
        * Belleville woman, 68, dies following house fire
        * Remains of 2 babies put in ceiling at Indiana funeral home

        * Unions ask federal judge to dismiss Rauner lawsuit over dues
        * Senate Democrats criticize salaries in governor's office
        * House forms education funding task force
        * Unions sue to block Rauner's order on dues collection
        * Lawmakers propose increasing state's earned income tax credit
        * Local men plead guilty to stealing millions from Illinois EPA
        * Report: State budget cuts would harm children in poverty
        * Court monitor says IDOT should clean house on hiring rules
        * Senate President Cullerton: We're not stalling
        * Judge grants delay of medical marijuana permit in Kankakee

        * CTA ridership dropped 3 percent last year
        * Bored by golf and cancer cured, AbbVie CEO Gonzalez came back to work
        * Why Ken Griffin hated one of his first jobs
        * Not the Ken Griffin story you were expecting
        * Train hauling 103 oil cars derails outside Galena


          * College of DuPage officials drink, eat well on taxpayers' dime
          * Legislation would make pumpkin Illinois' official state pie
          * BNSF: Oil train derailment near Galena involved safer tank cars
          * Wisconsin Assembly passes right-to-work bill after 19 hours of debate
          * Niles North boys basketball team has to forfeit postseason win
          * Police, FBI seek man who robbed Aurora bank
          * Central time advocates try to restart Indiana clock debate
          * After record cold overnight, let the warm-up begin
          * Cab driver stabbed during robbery in West Rogers Park
          * Woman says ex-boyfriend disguised himself before sexually assaulting her


          * Listen to State Week - February 27, 2015
          * Unions Take Rauner To Court
          * Art Beat: Three Art Shows & Rock N' Roll
          * Parents, Day Care Providers Worry About Child Care Funding
          * Full Audio: Poetry Out Loud - Central IL Regional Contest 2015
          * Let's Talk Kids - "A Shot in the Arm"
          * Lincoln Carriage Headed To DC
          * "Don't Get Used To This" Breezy Budget Hearing
          * Lawmaker Suggests Eliminating Tuition Waivers For University Employees' Children
          * Sexting Laws Could Be Added to School Handbooks


          * Unions ask federal judge to dismiss Rauner lawsuit over dues
          * Our Opinion: Will Schock drown in the drip, drip, drip?
          * David E. Miller: New hepatitis C treatments save lives, reduce expensive complications
          * E.J. Dionne: The Bibi-Boehner coalition
          * Esther Cepeda: The importance of Chicago's Latino vote
          * Senate Democrats criticize salaries in governor's office
          * Quote of the Day: Thursday, March 5, 2015
          * House forms education funding task force
          * Unions sue to block Rauner's order on dues collection
          * Lawmakers propose increasing state's earned income tax credit


          * 2015 Unofficial
          * PHOTOS: H&R Images of the Month Feb. 2015
          * LIVE: UNOFFICIAL 2015
          * Daily Digest 3/6/15
          * Speaker Madigan joins push for school funding overhaul
          * Illini scrapbook: The legend of Dee Brown
          * Durbin making endorsement today in ESL mayoral race
          * Five things to do: There is no rhyme or reason this weekend, just dive in
          * Section of Illinois 14 could be named for Christopher grad killed in Vietnam
          * Bitter cold across much of the Corn Belt


          * NASA craft circling Ceres in first visit to dwarf planet
          * Can Clinton live up to pledge to learn from 2008 mistakes?
          * Judge: Man innocent in 1994 home invasion, sex assault
          * Fort Collins, Colorado St drafting agreement on new stadium
          * UEFA to set up new soccer league in Crimea

          * US Rep. Randy Hultgren joins bipartisan gr...
          * EMILY's List Gala: Hillary Clinton Hosts a...
          * Sen. Blumenthal guides vets suicide act in...
          * How local lawmakers voted on Homeland Secu...
          * National Review’s Rick Lowry and His Phony...
          * Registration for park programs start March...
          * Bob Clifford Named One of 100 Most Powerfu...
          * The cost of nuclear: Lawmakers say it's wo...
          * Hillary Clinton Ignores Email Controversy ...
          * WATCH: Hillary Clinton Speaks at Emily’s L...

          * President Obama Is Proposing A New Way To ......
          * Durbin wants expanded care for veterans...

          * Over 300 GOP Members Ask SCOTUS to Support......
          * More than 300 Republicans ask Supreme Cour......
          * Rudy Giuliani, Susan Collins, Mark Kirk As......
          * Morning Briefing...
          * Mehlman marriage brief signed by more than......

          * 5 practical lessons learned through IAR’s Legal Webinar
          * Netanyahu.
          * Gustafson will push you forward at IAR Spring Conference
          * Rauner's pick for Southern Illinois Univ. trustee stirs up 2012 controversy
          * Reader letter supports Illinois Policy Institute's support for decriminalizing pot
          * Illinois Watchdog Radio - Live on IR
          * UPDATE x1: WLS dumps more conservative talk show hosts - including Rush Limbaugh
          * Parents express opposition to U.N. Convention on the Rights of the Child
          * UPDATE x1: WLS dumps more conservative talk show hosts
          * February, 2015 political map of Chicago.


          * Statewide Financial Aid Workshops Help Improve Illinois FAFSA® Completion Rates - Illinois Student Assistance Commission Encourages Students to Continue to Complete Their FAFSAs
          * White-Nose Syndrome Found in Four Additional Illinois Counties - Disease That Has Killed Millions of Bats in North America Confirmed For First Time in Union, Saline, Johnson and Jackson Counties
          * IDHR Introduces Training on Preventing Pregnancy Discrimination in the Workplace - Program will focus on proactive compliance with new law
          * IEMA Urges People to Prepare for Severe Weather - Tornadoes, floods and severe storms can happen any time of year
          * IDHS helps more than 5,000 individuals with disabilities find jobs - Program offers necessary tools to earn a living wage and become more independent




              Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller