SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Cool new political tech

Monday, Jun 23, 2014

* This looks very big. From a press release…

Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a new partnership with The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans. The partnership is the first of its kind for The Data Trust, which has the exclusive list exchange agreement with the Republican National Committee. […]

Through this partnership, Targeted Victory will incorporate The Data Trust’s political data inventory into its Audience Exchange, a powerful block of consumer and political data. The new segments will enable Targeted Victory’s clients to place their message in front of their most important audiences. This partnership is the first of many anticipated by The Data Trust to place its data in the marketplace to be used across all methods of contact.

* I asked specifically how this would be done and Abe Adams, Senior Director of Client Strategy & Fundraising at Targeted Victory, sent over some dot points…

· We’re building the biggest data marketplace in politics. Audience Exchange has a powerful block of consumer and political data from world-class providers like i360, Datalogix, Lotame, and now The Data Trust.

· The Data Trust has compiled records and information on about 260 million Americans. Until now, their data was only used for mail and phone outreach. By onboarding their data into Audience Exchange, we now have additional medium to touch these potential voters - online.

· This new data segment is available to Targeted Victory clients, but also available to self-service Targeted Engagement users. Targeted Engagement is the first self-service advertising product built exclusively for politics, and offers the voter data used by presidential campaigns to campaigns of ALL SIZES on the right.

· Our partnership with The Data Trust gives campaigns of all sizes access to a powerful new block of data, and will enable campaigns to target and segment audiences with more reach and versatility than ever before.

Looks pretty extensive.

* And that’s not the only move Targeted Victory is making. From Campaigns and Elections

How can campaigns reach voters who are consuming media on multiple screens? The Republican digital firm Targeted Victory has rolled out a new partnership with Rentrak aimed at helping campaigns do just that.

Targeted Victory plans on layering Rentrak’s TV viewing data into Audience Exchange, a catalogue that uses consumer-based data from providers i360, Datalogix, and Lotame. The partnership is notable given the role Rentrak data played in 2012—the Obama campaign contracted with the data provider to better target persuadable voters based on their TV viewing habits.

* From the Q&A

C&E: How do you expect the trend of straying away from traditional television viewing habits to continue in 2014?

Beach: I think both the broadcast and the digital mediums are growing, but I think that a larger share of this development is going digital. It’s always been that there are two groups of people: live TV watchers, who compose 17% of viewers, and “off the grid” viewers, meaning people who watch all of their content through streaming or DVR, who compose 30% of viewers. But what we’ve seen in the last year’s research is a third middle group which we’re calling “screen agnostic.” These people are trending away from only live TV, but are consuming on numerous devices. These people compose the largest group of the three, as they compose 54% of viewers. They are who we hope to target with this product.

* Meanwhile, a reader turned me on to Greenhouse

A free browser extension for Chrome, Firefox, and Safari that exposes the role money plays in Congress. Displays on any web page detailed campaign contribution data for every Senator and Representative, including total amount received and breakdown by industry and by size of donation. Puts vital data where it’s most relevant so you can discover the real impact of money on our political system.

I installed the app for my Safari browser. This is what happens when you hover over an incumbent’s name…

Very, very cool. Now, if only they’d expand the app to include challengers.

* From a MapLight press release…

MapLight, a nonpartisan research organization that tracks the influence of money in politics, announces the launch of an extensive mapping project examining the geographic origin of contributions to legislators by state; contributions from companies to legislators by state; and roll call votes by state and district on key bills in Congress. For the first time, it will be possible to instantly see and understand the role money from outside sources plays in local races and the geographic alignment of support and opposition to key legislative initiatives.

Have you run across any cool political apps/tech lately?

* Related…

* NGP VAN and Catalist partner for NEA’s ‘Activist Continuum’: Catalist is providing statistical algorithms and NGP VAN is taking their calculations and plugging them into their “Continuum” interface, which “give end-users dynamically updated information about member activities – and better tailor communication to match the topics and types of activities that members are most interested in,” according to Stu Trevelyan, NGP VAN’s CEO.

- Posted by Rich Miller        


18 Comments
  1. - Chicago Cynic - Monday, Jun 23, 14 @ 2:42 pm:

    Wow - that Greenhouse app is extraordinarily cool.


  2. - walker - Monday, Jun 23, 14 @ 2:48 pm:

    Coo stuff.

    The only piece of data they will never get (I hope) is which person got your vote.


  3. - walker - Monday, Jun 23, 14 @ 2:48 pm:

    “Cool stuff” above. sorry


  4. - CirularFiringSquad - Monday, Jun 23, 14 @ 2:54 pm:

    Yup…The coolest. It is called right or left hand to be used to knock on a door and talking with the folks who open the door.


  5. - wordslinger - Monday, Jun 23, 14 @ 3:01 pm:

    –The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans.–

    I find all this massive collection, warehousing, accessing and sharing of individual’s “data” profoundly depressing. I try to give up as little of my “data” as possible.

    There are about 240 million Americans 18 and over, so at 260 million, Data Trust is roping in a lot of kids under 18, too. Also depressing.

    Is there some disconnect among those “right-of-center” that Data Trust serves and all this Big Brotherism?

    Brave New World, to mix my Orwell and Huxley.


  6. - Drew - Monday, Jun 23, 14 @ 3:02 pm:

    I recently made a bill tracker that attempts to show the progress of Illinois legislation in a more graphical fashion. It’s still a work in progress (that is to say the navigation and functionality need some tweaks). But it’s something I do in the evenings in my free time, but once a statehouse junkie, always a statehouse junkie. http://maythirtysecond.com/billcount/legi/


  7. - Anonymous - Monday, Jun 23, 14 @ 3:11 pm:

    –The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans.–

    This should be THE concern of the ACLU. Drones are not the issue, drones are just easier to understand. This data aggregation menace is mostly unregulated. You would be shocked what they have on you. I know Rich hates it but adblockers and Ghostery are the way to go. To the post, use Ghostery and stop being tracked/analyzed by big data.


  8. - Lobo Y Olla - Monday, Jun 23, 14 @ 3:12 pm:

    Sorry, me above.


  9. - Nonplussed - Monday, Jun 23, 14 @ 3:17 pm:

    If I hover over my name, will the app tell me I’m broke?


  10. - Name Withheld - Monday, Jun 23, 14 @ 3:22 pm:

    I like the look of Greenhouse, but when I went to install it via Chrome it said the app could “access my data on all websites”. That’s a bit much just to have the ability to hover over someone’s name and see the money. It seems grossly excessive for any any app, especially one developed by a 16 year old as a project and not a money-maker.

    I’m curious as to what data is accessed by the app? My bank information? Email credentials? The FAQ said that the app specifically doesn’t support the private browsing mode in Chrome, so you’re prevented from using the app in a mode designed for privacy.

    I’m far from being a Luddite, and I have no problems allowing an app to access some of my data when warranted and when there’s a need. I just don’t see where it’s necessary in order for this app to perform its function.


  11. - Databoy - Monday, Jun 23, 14 @ 3:25 pm:

    Rove did a great job gathering data in 2004 and had many of the ACLU types bemoaning the effort. But Obama took it to another level in ‘08 and ‘12 and they’ve complained as much about that as they have about him resigning the patriot act and keeping Gitmo open.

    I’m not overly concerned. but yes, kinda creepy.


  12. - The Captain - Monday, Jun 23, 14 @ 3:30 pm:

    I still think the use of the Rentrak data in 2012 was the biggest political data development in a very long time. In ten years someone is going to write a book about how much that development changed the game. I haven’t been able to see or play with that data so maybe its impact has been oversold but it sounds like something that should completely change how TV is bought.


  13. - DataNoob - Monday, Jun 23, 14 @ 3:44 pm:

    This may sound like a novice question - but with many commenters bemoaning the Big Brother-esque tracking of data by the Right - is this new app significantly different from the NGP VAN system used by the Left?


  14. - A guy... - Monday, Jun 23, 14 @ 5:25 pm:

    They know ye better than ye know yeself. It’s progress, or is it?


  15. - Norseman - Monday, Jun 23, 14 @ 5:29 pm:

    I’m still waiting to read about that Capitol Fax app.


  16. - Enchilada - Monday, Jun 23, 14 @ 11:44 pm:

    Nothing here that NGP Van hasn’t been doing for 8 years. Check out Legiscan or Bill trak–they pull and compile legislative data so you don’t have to refresh ancient state of Illinois websites.

    Also nearly every state candidate this cycle is using NationBuilder, a company that prides itself on harvesting your data without you knowing it.


  17. - Dave - Tuesday, Jun 24, 14 @ 11:12 am:

    Pocket Congress is a great iOS app for tracking and quick research on Congressional info, both legislation & legislators.


  18. - Dave - Tuesday, Jun 24, 14 @ 11:27 am:

    It’s all federal, though. Not at the state level.


TrackBack URI

Sorry, comments for this post are now closed.


* Union PAC returns to airwaves with anti-Rauner ad
* A sure-fire cure for the grumpies
* Dem says Manar reform bill is a "disaster" that would "devastate schools"
* The congressional beat
* *** UPDATED x1 - There is a tie-in *** Ethics, schmethics
* Question of the day
* *** UPDATED x1 - 2010 AP "fact check" *** Everything old is new again
* Yesterday's best comment
* *** UPDATED x2 - Rauner response - Quinn response *** The strange case of Barry Saacks
* SUBSCRIBERS ONLY - Today's cable TV buys
* Rate Pat Quinn's new Latino ad
* *** UPDATED x2 - IDOC responds *** Rauner going all-in on prison-related issues
* SUBSCRIBERS ONLY - Supplement to today’s edition: TV ads, cable buy, mailers
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Good morning!
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Polaroid Cube Review: big fun, tiny package
        * iPhone 6 Plus suffering bend damage: you’re carrying it wrong? (Poll)
        * Rackspace wins rotation patent case against Rotatable Technologies
        * iPhone 6 pocket problems: Some buyers report that sitting down bends phones
        * The Week in Mac Apps: 9 tools for productivity
        * tinyCam Monitor PRO app updated, now supports Android Wear
        * Google already working on Android “M”?

        * Rocket Internet Prices Shares to Value Firm Around $8 Billion
        * Use an iPad Power Adapter to Charge Your iPhone 6 Faster
        * Samsung Bows Out Of The European Laptop Market
        * Blizzard To Cancel Titan MMO Despite 7 Years Of Work Put In
        * Know the Warning Signs of a Heart Attack (They're Different for Women)
        * PayPal inches toward bitcoin acceptance by enabling payments for digital goods
        * Why Alibaba is Worth More Than Amazon in Three Charts

        * John Danks can finish seasons again
        * Bassitt twirls gem, blanks Tigers for 7 2/3 in first win
        * Carroll, White Sox out to spoil Tigers' Central plans
        * Bassitt twirls gem, blanks Tigers for 7 2/3 in first win
        * White Sox 2, Tigers 0: Chris Bassitt picks up first win
        * Avisail realizes V-Mart will be highly coveted as free agent
        * White Sox announce dignitaries for Paul Konerko Day


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Equality Illinois PAC endorses Gov. Quinn's re-.....
        * Gov. Quinn Promotes High-Speed Rail In Granite .....
        * Mayor Emanuel wants Illinois to reform drug laws..


        * Springfield children's hospital official arrested
        * Treasurer hopefuls look to boost office's image
        * Longtime southern Illinois reporter Malkovich dies
        * Grafton residents ask plant to eliminate fish odor
        * Auto insurer to market Blue Cross health coverage
        * Wise hears from U of I faculty about professor
        * Chicago mayor wants Illinois to reform drug laws
        * Former Illinois health official charged in scheme
        * Critics worry of Indiana Toll Road spending cuts
        * Police: 10 cows shot, killed after truck overturns

        * Chicago mayor wants state to reform drug laws
        * Former state health official charged in scheme
        * Governor candidates differ over ‘common sense’ on guns
        * Quinn, Rauner differ over ‘common sense’ on guns
        * Rauner gets support from black Chicago pastors
        * Don’t bet on gaming expansion — yet
        * GOP's Rauner gets another $1M from hedge fund CEO
        * Former Illinois prisoners get help reintegrating
        * Court: Lincoln inmate must use $20K settlement to pay incarceration costs
        * Deadline ahead for Illinois marijuana businesses

        * Tribune Media CEO takes in $8.7 million in 2013
        * Schawk Inc. founder dies at 88
        * Ex-Illinois president of Citibank lands at Urban Partnership Bank
        * 'Chicago rebuilding its position as a major American city hosting an art fair'
        * State Farm, Blue Cross parent team up to sell Obamacare plans


        * Trial begins for latest defendant to stand trial in Joliet double-murder
        * Opening statements expected Tuesday for latest defendant to stand trial in Joliet double-murder
        * Harvey to vote on having Cook County sheriff audit its police department
        * 1 killed, 10 wounded in shootings Monday
        * Our online IDs deserve better security
        * Truck driver arrested after allegedly holding children hostage near Midway
        * Parents who want to attend school fair asked to provide names, emails
        * State rep candidate voted in Illinois and Wisconsin
        * Medical pot license seekers 'everyone from Cheech and Chong . . . to hedge fund guys'
        * U.S. rep wants black contractors to get fair share of 95th Street station project


        * Emanuel pushes to reduce penalties for minor drug possession statewide
        * Man charged with public indecency for 5th time
        * Cops: Girl, 16, missing from Archer Heights neighborhood
        * Prosecutor: Defendant in Joliet slayings 'lost it' after victim fought back
        * United settles discrimination claims
        * Mavis Staples to be celebrated with star-studded concert
        * Cops: Man shot, killed after going to East Chicago home to watch Bears
        * DePaul issues alert after female students' phone numbers posted
        * Kelly: Hearings for suspended Notre Dame players could come next week
        * Cook County seeking public input on former hospital site


        * Tim Landis: Bike Lanes, Medical Marijuana And Meat
        * Group Wants More Information For Voters When Selecting Judges
        * A Redo On Redistricting
        * Polls Showing Illinois Governor's Race A Draw
        * Cupich to be next Chicago archbishop
        * Listen to State Week - September 19, 2014
        * Chris Mooney: More Evidence-Based Policymaking Needed
        * African Drumming At Southwind Park On Saturday
        * Investors gather in Chicago seeking cannabis businesses
        * Climate, Space Create Challenges For Local Food


        * Chicago mayor wants state to reform drug laws
        * Former state health official charged in scheme
        * Governor candidates differ over ‘common sense’ on guns
        * Kathleen Parker: Mark Sanford’s ongoing saga with himself
        * Rauner gets support from black Chicago pastors
        * Don’t bet on gaming expansion — yet
        * Thomas Schneider and Jay Scott: Building strong families to curb child abuse, neglect
        * GOP's Rauner gets another $1M from hedge fund CEO
        * Former Illinois prisoners get help reintegrating
        * Court: Lincoln inmate must use $20K settlement to pay incarceration costs


        * Florida man admits to killing family in 911 call
        * Police: UPS gunman had been fired before shooting
        * Obama urges world to follow U.S. lead on climate
        * Firefighter douse blaze at ethanol plant
        * Rally to keep St. Elizabeth's in Belleville is tonight
        * PHOTOS: Community Involvement Fair
        * Benton driver's license facility to celebrate Customer Service Week
        * Sha-Na-Na's 'Bowzer' to stump for Enyart for Belleville
        * Sha-Na-Na's 'Bowzer' to stump for Enyart in Belleville
        * With Coleman in, who's next?


        * Renovations to ‘refresh' Naper Boulevard Library
        * Grafton residents ask plant to eliminate fish odor
        * Wisconsin college stuent shares her Ebola story
        * Rutgers' Goodwin, Peoples to replace James at halfback
        * Kelly: 5 suspended players to have hearings by next week

        * Illinois vote: Dems split on aid for Syria...
        * Rep. Lipinski Stands with Middle Class; Su...
        * Breen meets key Washington politicians - C...
        * Hispanic Caucus: Obama Must 'Act Boldly' O...
        * Luis Gutierrez: After WH Asked for 'Forbea...
        * Sean Hannity Battles Illinois Democrat Lui...
        * Luis Gutierrez: Securing border 'sounds go...
        * Fox's Hannity spars with Democrat over thr...
        * Hannity Battles Rep. Gutierrez: 'Not Contr...
        * Luis Gutierrez: Must Pass Immigration Refo...

        * McConnell's record indicates he's for gun ......
        * McConnell's record indicates he's for gun ......
        * Energy labs show off high-tech innovation...
        * Energy labs show off high-tech innovation...
        * Energy labs show off high-tech innovation...

        * Democrat Giannoulias backs Republican Cros......

        * Mark Anderson. To those who don’t understand the political importance of Karen Lewis’ race against Rahm.
        * Push poll.
        * Carter: What’s Up With the Democrats In Illinois?
        * Downstate mineral owners receive false leasing agreement termination letters
        * Rodney Davis lands United Mine Workers' endorsement
        * Sierra Club backs Quinn for Governor
        * Family Business: Gutierrez pays wife from campaign funds
        * D'Souza gets community confinement for election law violation
        * The [Tuesday] Papers
        * Where's Weyermuller? Brunching with Republican Women of Park Ridge


        * The Economic Empowerment Forum Endorses Rauner for Governor
        * State Director on Aging Says September Observances Stress the Importance of Healthy Aging - September is Healthy Aging Month; September 23 is Falls Prevention Day
        * Governor Quinn Breaks Ground on First Veterans Home in Chicago - New Facility Will Care for 200 of the Nation’s Heroes
        * Quinn still refusing to fire 20 political cronies
        * Illinois Chamber of Commerce Endorses Rauner for Governor




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller