SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
Cool new political tech

Monday, Jun 23, 2014

* This looks very big. From a press release…

Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a new partnership with The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans. The partnership is the first of its kind for The Data Trust, which has the exclusive list exchange agreement with the Republican National Committee. […]

Through this partnership, Targeted Victory will incorporate The Data Trust’s political data inventory into its Audience Exchange, a powerful block of consumer and political data. The new segments will enable Targeted Victory’s clients to place their message in front of their most important audiences. This partnership is the first of many anticipated by The Data Trust to place its data in the marketplace to be used across all methods of contact.

* I asked specifically how this would be done and Abe Adams, Senior Director of Client Strategy & Fundraising at Targeted Victory, sent over some dot points…

· We’re building the biggest data marketplace in politics. Audience Exchange has a powerful block of consumer and political data from world-class providers like i360, Datalogix, Lotame, and now The Data Trust.

· The Data Trust has compiled records and information on about 260 million Americans. Until now, their data was only used for mail and phone outreach. By onboarding their data into Audience Exchange, we now have additional medium to touch these potential voters - online.

· This new data segment is available to Targeted Victory clients, but also available to self-service Targeted Engagement users. Targeted Engagement is the first self-service advertising product built exclusively for politics, and offers the voter data used by presidential campaigns to campaigns of ALL SIZES on the right.

· Our partnership with The Data Trust gives campaigns of all sizes access to a powerful new block of data, and will enable campaigns to target and segment audiences with more reach and versatility than ever before.

Looks pretty extensive.

* And that’s not the only move Targeted Victory is making. From Campaigns and Elections

How can campaigns reach voters who are consuming media on multiple screens? The Republican digital firm Targeted Victory has rolled out a new partnership with Rentrak aimed at helping campaigns do just that.

Targeted Victory plans on layering Rentrak’s TV viewing data into Audience Exchange, a catalogue that uses consumer-based data from providers i360, Datalogix, and Lotame. The partnership is notable given the role Rentrak data played in 2012—the Obama campaign contracted with the data provider to better target persuadable voters based on their TV viewing habits.

* From the Q&A

C&E: How do you expect the trend of straying away from traditional television viewing habits to continue in 2014?

Beach: I think both the broadcast and the digital mediums are growing, but I think that a larger share of this development is going digital. It’s always been that there are two groups of people: live TV watchers, who compose 17% of viewers, and “off the grid” viewers, meaning people who watch all of their content through streaming or DVR, who compose 30% of viewers. But what we’ve seen in the last year’s research is a third middle group which we’re calling “screen agnostic.” These people are trending away from only live TV, but are consuming on numerous devices. These people compose the largest group of the three, as they compose 54% of viewers. They are who we hope to target with this product.

* Meanwhile, a reader turned me on to Greenhouse

A free browser extension for Chrome, Firefox, and Safari that exposes the role money plays in Congress. Displays on any web page detailed campaign contribution data for every Senator and Representative, including total amount received and breakdown by industry and by size of donation. Puts vital data where it’s most relevant so you can discover the real impact of money on our political system.

I installed the app for my Safari browser. This is what happens when you hover over an incumbent’s name…

Very, very cool. Now, if only they’d expand the app to include challengers.

* From a MapLight press release…

MapLight, a nonpartisan research organization that tracks the influence of money in politics, announces the launch of an extensive mapping project examining the geographic origin of contributions to legislators by state; contributions from companies to legislators by state; and roll call votes by state and district on key bills in Congress. For the first time, it will be possible to instantly see and understand the role money from outside sources plays in local races and the geographic alignment of support and opposition to key legislative initiatives.

Have you run across any cool political apps/tech lately?

* Related…

* NGP VAN and Catalist partner for NEA’s ‘Activist Continuum’: Catalist is providing statistical algorithms and NGP VAN is taking their calculations and plugging them into their “Continuum” interface, which “give end-users dynamically updated information about member activities – and better tailor communication to match the topics and types of activities that members are most interested in,” according to Stu Trevelyan, NGP VAN’s CEO.

- Posted by Rich Miller        

  1. - Chicago Cynic - Monday, Jun 23, 14 @ 2:42 pm:

    Wow - that Greenhouse app is extraordinarily cool.

  2. - walker - Monday, Jun 23, 14 @ 2:48 pm:

    Coo stuff.

    The only piece of data they will never get (I hope) is which person got your vote.

  3. - walker - Monday, Jun 23, 14 @ 2:48 pm:

    “Cool stuff” above. sorry

  4. - CirularFiringSquad - Monday, Jun 23, 14 @ 2:54 pm:

    Yup…The coolest. It is called right or left hand to be used to knock on a door and talking with the folks who open the door.

  5. - wordslinger - Monday, Jun 23, 14 @ 3:01 pm:

    –The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans.–

    I find all this massive collection, warehousing, accessing and sharing of individual’s “data” profoundly depressing. I try to give up as little of my “data” as possible.

    There are about 240 million Americans 18 and over, so at 260 million, Data Trust is roping in a lot of kids under 18, too. Also depressing.

    Is there some disconnect among those “right-of-center” that Data Trust serves and all this Big Brotherism?

    Brave New World, to mix my Orwell and Huxley.

  6. - Drew - Monday, Jun 23, 14 @ 3:02 pm:

    I recently made a bill tracker that attempts to show the progress of Illinois legislation in a more graphical fashion. It’s still a work in progress (that is to say the navigation and functionality need some tweaks). But it’s something I do in the evenings in my free time, but once a statehouse junkie, always a statehouse junkie.

  7. - Anonymous - Monday, Jun 23, 14 @ 3:11 pm:

    –The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans.–

    This should be THE concern of the ACLU. Drones are not the issue, drones are just easier to understand. This data aggregation menace is mostly unregulated. You would be shocked what they have on you. I know Rich hates it but adblockers and Ghostery are the way to go. To the post, use Ghostery and stop being tracked/analyzed by big data.

  8. - Lobo Y Olla - Monday, Jun 23, 14 @ 3:12 pm:

    Sorry, me above.

  9. - Nonplussed - Monday, Jun 23, 14 @ 3:17 pm:

    If I hover over my name, will the app tell me I’m broke?

  10. - Name Withheld - Monday, Jun 23, 14 @ 3:22 pm:

    I like the look of Greenhouse, but when I went to install it via Chrome it said the app could “access my data on all websites”. That’s a bit much just to have the ability to hover over someone’s name and see the money. It seems grossly excessive for any any app, especially one developed by a 16 year old as a project and not a money-maker.

    I’m curious as to what data is accessed by the app? My bank information? Email credentials? The FAQ said that the app specifically doesn’t support the private browsing mode in Chrome, so you’re prevented from using the app in a mode designed for privacy.

    I’m far from being a Luddite, and I have no problems allowing an app to access some of my data when warranted and when there’s a need. I just don’t see where it’s necessary in order for this app to perform its function.

  11. - Databoy - Monday, Jun 23, 14 @ 3:25 pm:

    Rove did a great job gathering data in 2004 and had many of the ACLU types bemoaning the effort. But Obama took it to another level in ‘08 and ‘12 and they’ve complained as much about that as they have about him resigning the patriot act and keeping Gitmo open.

    I’m not overly concerned. but yes, kinda creepy.

  12. - The Captain - Monday, Jun 23, 14 @ 3:30 pm:

    I still think the use of the Rentrak data in 2012 was the biggest political data development in a very long time. In ten years someone is going to write a book about how much that development changed the game. I haven’t been able to see or play with that data so maybe its impact has been oversold but it sounds like something that should completely change how TV is bought.

  13. - DataNoob - Monday, Jun 23, 14 @ 3:44 pm:

    This may sound like a novice question - but with many commenters bemoaning the Big Brother-esque tracking of data by the Right - is this new app significantly different from the NGP VAN system used by the Left?

  14. - A guy... - Monday, Jun 23, 14 @ 5:25 pm:

    They know ye better than ye know yeself. It’s progress, or is it?

  15. - Norseman - Monday, Jun 23, 14 @ 5:29 pm:

    I’m still waiting to read about that Capitol Fax app.

  16. - Enchilada - Monday, Jun 23, 14 @ 11:44 pm:

    Nothing here that NGP Van hasn’t been doing for 8 years. Check out Legiscan or Bill trak–they pull and compile legislative data so you don’t have to refresh ancient state of Illinois websites.

    Also nearly every state candidate this cycle is using NationBuilder, a company that prides itself on harvesting your data without you knowing it.

  17. - Dave - Tuesday, Jun 24, 14 @ 11:12 am:

    Pocket Congress is a great iOS app for tracking and quick research on Congressional info, both legislation & legislators.

  18. - Dave - Tuesday, Jun 24, 14 @ 11:27 am:

    It’s all federal, though. Not at the state level.

Sorry, comments for this post are now closed.

* *** UPDATED x1 *** Let's be careful out there
* Question of the day
* SUBSCRIBERS ONLY - Political events calendar
* What today's cyber attack could mean for election day
* Rewriting history
* Army Corps of Engineers taking back state park
* Fire everything!!!
* More horrible pension news
* More flowery Madigan praise from Bradley
* Because... Madigan!
* Looking on the dark side
* Lawyers: Mayor Emanuel is "not a policymaker for the city"
* Duckworth has huge cash advantage
* SUBSCRIBERS ONLY - Supplement to today’s edition and a campaign roundup
* Good morning!
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Visit our advertisers...






Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

* Sony XPERIA XZ First Impressions: The Real Sony Flagship?
* Ouch – Samsung roasted by President Obama
* MacRumors Giveaway: Win a Customizable iPhone 7 or 7 Plus Case From Casetify
* Pixel SIM tray has Google’s address imprinted on it
* Sprint, US Cellular start LG V20 pre-orders
* uBreakiFix partners with Google for same-day Pixel screen repairs
* SoundShare’s new iMessage app lets you text your friends entire songs

* International draft stands to benefit White Sox
* Davidson reflects on 'whirlwind' 2016 season
* Starting pitcher rankings: White Sox have four of them
* Podcast: 2016 Chicago White Sox Infield Review
* White Sox Rumors: Sox hire Chris Getz as new Director Of Player Dev...
* Source: Getz to oversee Sox player development
* Awakening from denial: A Sox fan's journey through dark Cub-winning...


Main Menu
Pundit rankings
Subscriber Content
Blagojevich Trial
Updated Posts

October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005


RSS Feed 2.0
Comments RSS 2.0


* Drunken driving education program reinstated in.....
* Drunken driving education program reinstated in.....
* Drunken driving education program reinstated in.....
* Drunken driving education program reinstated in.....
* Drunken driving education program reinstated in.....
* Drunken driving education program reinstated in.....
* Drunken driving education program reinstated in.....
* Drunken driving education program reinstated in.....

* Cook County, Illinois, lawyer who posed as judge charged
* Attack in Afghanistan killed Illinois soldier, Oklahoma man
* Attack in Afghanistan killed Illinois soldier, Oklahoma man
* Retiring Wrigley Field scoreboard operator has seen it all
* Drunken driving education program reinstated in Springfield
* Arson suspected in fire at Illinois home where bodies found
* Paralympic medalist will be UI homecoming parade marshal
* Illinois man accused of threatening fire in GOP office
* Men caught with 128 pounds of pot convicted in Nebraska
* Boy realizes goal of headstone for father he never knew

* SIU injury-prevention program reinstated through stopgap budget
* Survey: 386 state jobs could relocate to Springfield
* SIU injury-prevention program reinstated through state's stopgap spending plan
* Illinois unemployment rate holds at 5.5 percent
* Loose ceiling beam in Coliseum led to closure
* Proposal would ban agency directors from campaign ads
* Illinois State Fair Coliseum closed due to structural deficiencies
* State fairgrounds Coliseum temporarily closed due to structural deficiencies
* Illinois agency: YouTube glitch behind training video porn
* Corrections officers call for increased safety at Logan County prison

* The possible vendetta behind today's web attacks
* Cyber attacks take down multiple major websites
* Cyber attacks take down major websites
* OCC expands, plans to move Chicago HQ
* Paid sick leave law pays off for political backers

* The blueprint for beating the Bulls was on display in finale
* Boy, 11, mowed lawns to buy headstone for father he never knew
* Two teens hurt in Back of the Yards drive-by shooting
* Mendoza urges Chicago to kick residential permit parking habit
* Police: Females targeted in Loop robberies
* Film Study: Pernell McPhee gets his chance to shake off rust
* 16-year-old Evanston boy facing gun, drug charges
* Feds: Former Cook County officer charged with unreasonable force
* Man charged with robbing Frankfort bank
* CPS has lost nearly 11,000 students since last fall

* McDonald's turnaround revs up abroad as revenue beats estimates
* EU leaders spar over Russia sanctions
* Jets, yachts, vacation homes all factors in cancer center founder divorce
* Cops: Group of teens robbing women in Loop, near Millennium Park
* Update: On-the-lam Naperville pig meets his end Thursday
* Bears' vacancy at quarterback has been going on for decades
* Evanston police: Chicago teen facing felony gun, cannabis charges
* Cubs fan wins big lottery prize while watching game
* Liquor store owner alleges Monee mayor 'colluding' to shut him down

The widget AQL4JYGHIY powered by Feed Informer does not exist.

* SIU injury-prevention program reinstated through stopgap budget
* Survey: 386 state jobs could relocate to Springfield
* Our View: For circuit judge, Cadagin, Troemper are endorsed
* SIU injury-prevention program reinstated through state's stopgap spending plan
* Illinois unemployment rate holds at 5.5 percent
* Loose ceiling beam in Coliseum led to closure
* Proposal would ban agency directors from campaign ads
* Bernard Schoenburg: Judge candidates investing in their own campaigns
* Eugene Robinson: Can we please just fast-forward to Election Day?
* Ray LaHood and Ed Rendell: Vote 'yes' on roads amendment

* Deloufleur expands to new building in Crainville
* Tom's #Mailbag, Oct. 21 2016
* Friends, family remember Fairview soldier killed in Afghanistan
* U.S. internet disrupted by cyberattacks on key firm
* Order of the Eastern Star group hosts 16th Black and White Ball
* Heroin, gun lead to Champaign man's arrest
* Jean Bradley
* Prime time for an upriver bike ride — or paddle — this weekend
* Illinois senators aim to ban campaigning by agency directors
* Senior World offers quality care to clients, respite to caregivers

* Missner completes Skokie office
* Benner added, Keating promoted at Astellas
* American Hotel to buy Woleco
* Rozner: Chicago Cubs won't allow narrative to engulf them
* RH (Restoration Hardware) opens at Chicago Premium Outlets in Aurora

* House lawmakers overcome hurdle on key tra...
* Rodney Davis talks funding with Bloomingto...
* The agency that fought Illiana gets a new ...
* Rep. Dold takes educational cruise down Ch...
* Lawmakers decry high turnover rate of VA h...
* CBD Oil, and politics
* Simon considering state Senate bid
* Killer Congressman Tom MacArthur trying to...
* Shutdown? State may not notice
* Rep. Bob Dold

* US Sen. Dick Durbin urges big pharma actio......
* The Daily Northwestern : U.S. Sen. Dick Du......

* Kirk far behind Duckworth in fundraising f......
* Kirk far behind Duckworth in fundraising f......

* GRI Grad CE Helps REALTORS® Steer Clear of Trouble
* Vote for Sen. Forby says Illinois REALTORS®
* Bucktown Man Arrested After Mugging Woman At Gunpoint, Resisting Arrest
* Bucktown Felon Arrested After Mugging Woman At Knifepoint, Resisting Arrest (Updated)
* Chicagoans would rather watch playoff baseball than crummy football
* Illinois REALTORS® make plans to celebrate state’s 200th birthday
* Morning Minute: First-time buyers help push U.S. home sales higher in September
* How Does the Minimum Wage Work?
* Knight: The Last Real Election
* Illinois REALTORS® expands Consulate General Liaison roster

* Illinois EPA Sponsors Interactive Environmental Education Event with Riverton Elementary School - Riverton Third and Fourth Graders “Dive In!” to Celebrate the Environment
* Illinois Partners with State of Telangana, India to Strengthen Smart State Initiatives - State to state agreement to accelerate opportunities and service to citizens
* Illinois EPA Announces Vehicle Emissions Testing Network Updates - New Contract to Offer More Efficient, Less Expensive Tests
* Annual Training Underway For Gas Station Owners, Service Technicans
* Governor Rauner Announces Recommendations from Health Care Fraud Elimination Task Force Report

      Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller