SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Cool new political tech

Monday, Jun 23, 2014

* This looks very big. From a press release…

Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a new partnership with The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans. The partnership is the first of its kind for The Data Trust, which has the exclusive list exchange agreement with the Republican National Committee. […]

Through this partnership, Targeted Victory will incorporate The Data Trust’s political data inventory into its Audience Exchange, a powerful block of consumer and political data. The new segments will enable Targeted Victory’s clients to place their message in front of their most important audiences. This partnership is the first of many anticipated by The Data Trust to place its data in the marketplace to be used across all methods of contact.

* I asked specifically how this would be done and Abe Adams, Senior Director of Client Strategy & Fundraising at Targeted Victory, sent over some dot points…

· We’re building the biggest data marketplace in politics. Audience Exchange has a powerful block of consumer and political data from world-class providers like i360, Datalogix, Lotame, and now The Data Trust.

· The Data Trust has compiled records and information on about 260 million Americans. Until now, their data was only used for mail and phone outreach. By onboarding their data into Audience Exchange, we now have additional medium to touch these potential voters - online.

· This new data segment is available to Targeted Victory clients, but also available to self-service Targeted Engagement users. Targeted Engagement is the first self-service advertising product built exclusively for politics, and offers the voter data used by presidential campaigns to campaigns of ALL SIZES on the right.

· Our partnership with The Data Trust gives campaigns of all sizes access to a powerful new block of data, and will enable campaigns to target and segment audiences with more reach and versatility than ever before.

Looks pretty extensive.

* And that’s not the only move Targeted Victory is making. From Campaigns and Elections

How can campaigns reach voters who are consuming media on multiple screens? The Republican digital firm Targeted Victory has rolled out a new partnership with Rentrak aimed at helping campaigns do just that.

Targeted Victory plans on layering Rentrak’s TV viewing data into Audience Exchange, a catalogue that uses consumer-based data from providers i360, Datalogix, and Lotame. The partnership is notable given the role Rentrak data played in 2012—the Obama campaign contracted with the data provider to better target persuadable voters based on their TV viewing habits.

* From the Q&A

C&E: How do you expect the trend of straying away from traditional television viewing habits to continue in 2014?

Beach: I think both the broadcast and the digital mediums are growing, but I think that a larger share of this development is going digital. It’s always been that there are two groups of people: live TV watchers, who compose 17% of viewers, and “off the grid” viewers, meaning people who watch all of their content through streaming or DVR, who compose 30% of viewers. But what we’ve seen in the last year’s research is a third middle group which we’re calling “screen agnostic.” These people are trending away from only live TV, but are consuming on numerous devices. These people compose the largest group of the three, as they compose 54% of viewers. They are who we hope to target with this product.

* Meanwhile, a reader turned me on to Greenhouse

A free browser extension for Chrome, Firefox, and Safari that exposes the role money plays in Congress. Displays on any web page detailed campaign contribution data for every Senator and Representative, including total amount received and breakdown by industry and by size of donation. Puts vital data where it’s most relevant so you can discover the real impact of money on our political system.

I installed the app for my Safari browser. This is what happens when you hover over an incumbent’s name…

Very, very cool. Now, if only they’d expand the app to include challengers.

* From a MapLight press release…

MapLight, a nonpartisan research organization that tracks the influence of money in politics, announces the launch of an extensive mapping project examining the geographic origin of contributions to legislators by state; contributions from companies to legislators by state; and roll call votes by state and district on key bills in Congress. For the first time, it will be possible to instantly see and understand the role money from outside sources plays in local races and the geographic alignment of support and opposition to key legislative initiatives.

Have you run across any cool political apps/tech lately?

* Related…

* NGP VAN and Catalist partner for NEA’s ‘Activist Continuum’: Catalist is providing statistical algorithms and NGP VAN is taking their calculations and plugging them into their “Continuum” interface, which “give end-users dynamically updated information about member activities – and better tailor communication to match the topics and types of activities that members are most interested in,” according to Stu Trevelyan, NGP VAN’s CEO.

- Posted by Rich Miller        


18 Comments
  1. - Chicago Cynic - Monday, Jun 23, 14 @ 2:42 pm:

    Wow - that Greenhouse app is extraordinarily cool.


  2. - walker - Monday, Jun 23, 14 @ 2:48 pm:

    Coo stuff.

    The only piece of data they will never get (I hope) is which person got your vote.


  3. - walker - Monday, Jun 23, 14 @ 2:48 pm:

    “Cool stuff” above. sorry


  4. - CirularFiringSquad - Monday, Jun 23, 14 @ 2:54 pm:

    Yup…The coolest. It is called right or left hand to be used to knock on a door and talking with the folks who open the door.


  5. - wordslinger - Monday, Jun 23, 14 @ 3:01 pm:

    –The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans.–

    I find all this massive collection, warehousing, accessing and sharing of individual’s “data” profoundly depressing. I try to give up as little of my “data” as possible.

    There are about 240 million Americans 18 and over, so at 260 million, Data Trust is roping in a lot of kids under 18, too. Also depressing.

    Is there some disconnect among those “right-of-center” that Data Trust serves and all this Big Brotherism?

    Brave New World, to mix my Orwell and Huxley.


  6. - Drew - Monday, Jun 23, 14 @ 3:02 pm:

    I recently made a bill tracker that attempts to show the progress of Illinois legislation in a more graphical fashion. It’s still a work in progress (that is to say the navigation and functionality need some tweaks). But it’s something I do in the evenings in my free time, but once a statehouse junkie, always a statehouse junkie. http://maythirtysecond.com/billcount/legi/


  7. - Anonymous - Monday, Jun 23, 14 @ 3:11 pm:

    –The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust’s warehouse of data on more than 260 million Americans.–

    This should be THE concern of the ACLU. Drones are not the issue, drones are just easier to understand. This data aggregation menace is mostly unregulated. You would be shocked what they have on you. I know Rich hates it but adblockers and Ghostery are the way to go. To the post, use Ghostery and stop being tracked/analyzed by big data.


  8. - Lobo Y Olla - Monday, Jun 23, 14 @ 3:12 pm:

    Sorry, me above.


  9. - Nonplussed - Monday, Jun 23, 14 @ 3:17 pm:

    If I hover over my name, will the app tell me I’m broke?


  10. - Name Withheld - Monday, Jun 23, 14 @ 3:22 pm:

    I like the look of Greenhouse, but when I went to install it via Chrome it said the app could “access my data on all websites”. That’s a bit much just to have the ability to hover over someone’s name and see the money. It seems grossly excessive for any any app, especially one developed by a 16 year old as a project and not a money-maker.

    I’m curious as to what data is accessed by the app? My bank information? Email credentials? The FAQ said that the app specifically doesn’t support the private browsing mode in Chrome, so you’re prevented from using the app in a mode designed for privacy.

    I’m far from being a Luddite, and I have no problems allowing an app to access some of my data when warranted and when there’s a need. I just don’t see where it’s necessary in order for this app to perform its function.


  11. - Databoy - Monday, Jun 23, 14 @ 3:25 pm:

    Rove did a great job gathering data in 2004 and had many of the ACLU types bemoaning the effort. But Obama took it to another level in ‘08 and ‘12 and they’ve complained as much about that as they have about him resigning the patriot act and keeping Gitmo open.

    I’m not overly concerned. but yes, kinda creepy.


  12. - The Captain - Monday, Jun 23, 14 @ 3:30 pm:

    I still think the use of the Rentrak data in 2012 was the biggest political data development in a very long time. In ten years someone is going to write a book about how much that development changed the game. I haven’t been able to see or play with that data so maybe its impact has been oversold but it sounds like something that should completely change how TV is bought.


  13. - DataNoob - Monday, Jun 23, 14 @ 3:44 pm:

    This may sound like a novice question - but with many commenters bemoaning the Big Brother-esque tracking of data by the Right - is this new app significantly different from the NGP VAN system used by the Left?


  14. - A guy... - Monday, Jun 23, 14 @ 5:25 pm:

    They know ye better than ye know yeself. It’s progress, or is it?


  15. - Norseman - Monday, Jun 23, 14 @ 5:29 pm:

    I’m still waiting to read about that Capitol Fax app.


  16. - Enchilada - Monday, Jun 23, 14 @ 11:44 pm:

    Nothing here that NGP Van hasn’t been doing for 8 years. Check out Legiscan or Bill trak–they pull and compile legislative data so you don’t have to refresh ancient state of Illinois websites.

    Also nearly every state candidate this cycle is using NationBuilder, a company that prides itself on harvesting your data without you knowing it.


  17. - Dave - Tuesday, Jun 24, 14 @ 11:12 am:

    Pocket Congress is a great iOS app for tracking and quick research on Congressional info, both legislation & legislators.


  18. - Dave - Tuesday, Jun 24, 14 @ 11:27 am:

    It’s all federal, though. Not at the state level.


Sorry, comments for this post are now closed.


* It's just a (gun) bill
* How will the strike authorization vote work?
* Rauner admin complains about ACA, warns about federal Medicaid changes
* After Madigan's election, Republicans move on to Madigan's rules
* Question of the day
* Unsolicited advice
* Chairman's association announces straw poll
* *** UPDATED x1 *** "Institute" keeps the heat on SGOPs
* Tribune, Daily Herald give Senate deal some breathing room
* Blair Hull back in the news
* Dem candidates start to staff up
* Ambition isn't always blind
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............
<


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

  
* Yahoo surprises no one by pushing back its Verizon acquisition close date
* Time Inc-owned Viant acquires mobile ad company Adelphic
* Trump’s inauguration broke live video streaming records
* Samsung pens in Galaxy Note 8 as successor in stylus-equipped line
* Every Chromebook launched in 2017 will be able to run Android apps
* We’re hiring a video editor to help grow our YouTube channel!
* Google starts testing Instant Apps in the wild

* Renteria: Sox instilling team-first mentality
* Kopech, Soto among 19 invited to Sox camp
* Moncada No. 1 on MLB Pipeline's Top 10 2B Prospects list
* MLB mourns death of Royals pitcher Ventura
* Report: Yordano Ventura killed in car accident
* MLB mourns death of Royals pitcher Ventura
* South Side Sox Podcast FAQ

...............


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0
WordPress

Loading


* Illinois asks Congress to be cautious on health.....
* Illinois asks Congress to be cautious on health.....
* Illinois asks Congress to be cautious on health.....
* Illinois asks Congress to avoid hasty 'Obamacar.....
* Illinois asks Congress to be cautious on health.....
* Illinois asks Congress to be cautious on health.....
* Illinois asks Congress to avoid hasty 'Obamacar.....
* Harris responds to AFSCME scheduling strike vot.....
* Letters: Attempt at Illinois budget deal is pra.....
* Illinois asks Congress to avoid hasty 'Obamacar.....


* Illinois asks Congress to be cautious on health law repeal
* CPS considers privatization
* Chicago domestic violence shelter welcomes immigrants
* Chicago State's spending raises questions
* Illinois treasurer asks Trump to assure banks on marijuana
* Police dog wounded in shooting is back home with handler
* Authorities: 2 men survive fall through ice after fishing
* EXCHANGE: Open mic night leads solo artists to form duo
* Valparaiso Police now using 2 drones in investigations
* Indiana prison medical chief works for private Illinois firm

* Rauner administration asks Congress to avoid hasty 'Obamacare' action
* Chicago State University's spending raises questions
* Illinois treasurer asks Trump to assure banks on medical marijuana
* Justices reject appeal over Illinois concealed-carry rules
* Illinois treasurer seeks payout of unclaimed life insurance
* Illinois Senate to try again on pension reform
* Illinois Senate 'bargain' includes hike in minimum wage
* Governor extends tax incentive program
* Schock case reassigned to Urbana's Judge Colin Bruce
* Background-checks policy leads U of I to withdraw 11 job offers

* All-day breakfast push no longer fueling McDonald's growth
* Aetna-Humana merger blocked on antitrust grounds
*
* Grubhub's new TV ads: a bid for authenticity


* Riverdale man gets 16 years for choking his girlfriend
* 19-year-old man shot in Portage Park in June dies
* Opinion: The high school where our kids belong
* Rahm unloads on Trump: Focus on jobs, education — not crowd size
* Letters: Attempt at Illinois budget deal is praiseworthy
* Stephen Colbert to host Emmy Awards
* Jesse Jackson: Will Trump learn to listen?
* Big Ten’s mediocrity shouldn’t hurt Northwestern at tourney time
* Editorial: Women’s March may threaten Trump most
* With Rubio’s tepid support, Tillerson on track to be confirmed


* Nebraska state senator faces more criticism for retweet of women's march
* After tweets insulting women marchers, school board member resigns
* 10 wounded in 3 multiple-victim shootings Sunday amid violent weekend
* Emanuel says Trump should not fixate on inauguration crowd size
* Can jet lag hurt baseball players? Cubs vs. Kershaw suggests yes, study says
* White House Press Secretary Sean Spicer at first briefing: 'Our intention is never to lie to you'
* 5 things a pro-lifer learned from pro-choice friends at the women's march
* Live blog: Week one of the Donald Trump presidency
* Shea McClellin-Phil Emery most intriguing Bears connection to Super Bowl LI
* Source: 'SNL' writer suspended after Barron Trump tweet


The widget AQL4JYGHIY powered by Feed Informer does not exist.


* Rauner administration asks Congress to avoid hasty 'Obamacare' action
* Chicago State University's spending raises questions
* Illinois treasurer asks Trump to assure banks on medical marijuana
* Justices reject appeal over Illinois concealed-carry rules
* State Rep. Steve Andersson: Return power of Illinois House to all 118 members
* Illinois treasurer seeks payout of unclaimed life insurance
* Illinois Senate to try again on pension reform
* Illinois Senate 'bargain' includes hike in minimum wage
* Our View: Give President Trump a chance to succeed
* Angie Muhs: Teaming up to tackle community needs in Springfield


* Boil order issued in Marion
* Jan. 26 prep sports chat
* Train derailment snarls traffic in Danville
* Jan. 25 Illinois basketball chat
* Woodford County looks at organizing ordinances
* Boil Order issued in Murphysboro
* Charter bus with Marion High students on board vandalized in Washington Saturday
* Rantoul hopes to have new police chief by May
* Man admits role in nursing home sex scheme
* Chicago domestic violence shelter welcomes immigrants


* No slam dunk options as Bulls approach NBA trade deadline
* After big performance, no rest planned for Wade
* 'Every Minute Counts' in drive to find Alzheimer's treatment
* Cary-Grove actress nominated for BroadwayWorld Chicago award
* NFL Pro Bowl adds Chicago Bears guard Sitton to roster

* House lawmakers overcome hurdle on key tra...
* Rodney Davis talks funding with Bloomingto...
* The agency that fought Illiana gets a new ...
* Rep. Dold takes educational cruise down Ch...
* Lawmakers decry high turnover rate of VA h...
* CBD Oil, and politics
* Simon considering state Senate bid
* Killer Congressman Tom MacArthur trying to...
* Shutdown? State may not notice
* Rep. Bob Dold

* Durbin, Rauner Denounce Proposals To Repla......
* Durbin hears hospitals' concerns about Oba......

* What happened in week three of the Colonie......

* Transit Matters - Pullman open house
* Thorner: Youth Crusaders for Life Deserve Praise in March for Life Chicago
* Batinick: Hey Dems, time to return power to General Assembly's rank and file
* Illinois Congress members boycott Trump Inauguration
* State Rep. Breen Files Bill to Stop Red Light Cameras at Oak Brook Mall
* These Uptown Kindergarten Students Have A Dream
* Schakowsky tells Evanston crowd: Welcome to the Resistance!
* Pro-Lifers Attend The Women's March: What Happens Next Is Unbelievable
* Trump reinstates pro-life Mexico City policy
* Tribune reporter's last softball question for President Obama


* Honoring Illinois' Fallen - United States and Illinois flags at half-staff immediately until Sunset, Wednesday, January 25, 2017.
* It’s Not Too Late To Get A Flu Shot - Influenza cases increasing in Illinois
* New Authority Allows DCFS to Strengthen and Preserve Families - Federal waiver grants DCFS flexibility to better care for fostered youth
* Illinois Film Industry Generates $499 Million in 2016 - Chicago named #5 Best Place to Live and Work as a Moviemaker
* State Announces Free Tax Preparation for Low Income Families




      Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller