SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Campaign TV ad buyers love crime shows

Wednesday, Jul 16, 2014

* From NBC Chicago

There’s a reason why your primetime “Law & Order: SVU” binges are being interrupted with an increasing number of negative political commercials.

As it happens, politicians’ campaigns and the special interests that back them are intentionally programming their gloomiest, most attack-y ads during gritty procedural crime dramas that air in primetime, according to new research from The Cook Political Report’s Elizabeth Wilner.

Almost 77 percent of political spots that aired during police, mystery and suspense series were negative in tone, followed by 71 percent of entertainment magazine programs.

Political media buyers know that “if you are watching between the hours of 7 and 11, you already are tuning in for some sort of violence or character assassination,” Wilner told USA Today in an interview, adding: “You are primed … for drama anyway.”

* From the Cook Political Report story

- Early morning (5am-8:59am) is by far the most popular “daypart”—i.e., time of day—for airing political ads overall, accounting for 24% of all spot occurrences covered in the study. A gap of 8,000 spots separates early morning (34,576) from the next most preferred daypart, daytime (9am-3:59pm; 26,608).

- Local news remains by far the preferred programming genre for airing political ads overall, claiming 43% of all spots included in the study and seeing nearly three times as many spots as the next most preferred genre, talk shows (61,039 to 21,054).

- Crime shows, followed by entertainment magazine shows, see the highest shares of negative ads out of all spots aired within those genres (76.5% and 70.7%, respectively).

The study was conducted of general election advertising in key Senate, House and governor races rated as “toss-up” by the Cook Political Report as of July 14.

Per Harley’s dataviz, 70.5% of all spot occurrences—or individual airings of TV ads—during primetime programming (8pm-10:59pm) were either totally negative or contrast, followed by prime access (7-7:59pm) at 68.1%. By comparison, 65.1% of all spot occurrences during early morning programming and 63.4% of spots airing during late fringe (11:30pm-4:59am) were negative or contrast.

* Local news shows have always been a desired political advertising vehicle and some DC TV outlets accommodated campaigns in 2012. From the Washington Post

Faced with an unprecedented flood of commercials for candidates and causes, Washington’s TV stations have had to get creative to fit them all in. Some are trimming their regular programming to squeeze in a few more ads, and some are adding more news at other hours.

WTTG (Channel 5), the District’s Fox affiliate, for example, began bumping daily reruns of “The Simpsons” on Monday to add an extra half-hour to its 6 p.m. newscast. The expanded “News Edge” program will focus on political news — the kind of programming political advertisers demand most.

WJLA (Channel 7), the area’s ABC affiliate, has temporarily added two weekend newscasts to its schedule for the same reason. On Saturday, the station preempted network programming and aired a two-hour movie in prime time in order to create more local ad slots. The station has occasionally shaved time from some of its weekday programming to accommodate an extra political ad or two, said Bill Lord, WJLA’s general manager.

- Posted by Rich Miller        


10 Comments »
  1. - a drop in - Wednesday, Jul 16, 14 @ 11:34 am:

    Hope I don’t wear out my mute button.


  2. - Cheryl44 - Wednesday, Jul 16, 14 @ 11:45 am:

    This is another reason I’m happy I bought a Roku and a subscription to HuluPlus. I will be watching last night’s Daily Show tonight, but I have yet to see a political ad via streaming video.


  3. - zatoichi - Wednesday, Jul 16, 14 @ 11:50 am:

    Political TV ad = time to channel surf, get back to the work project I brought home, or put on head phones for a computer game.


  4. - Shore - Wednesday, Jul 16, 14 @ 12:06 pm:

    one of the better posts of the year.


  5. - Shark Sandwich - Wednesday, Jul 16, 14 @ 12:23 pm:

    “In the binge viewing audience, politically based attack ads are considered especially heinous…”


  6. - wordslinger - Wednesday, Jul 16, 14 @ 12:32 pm:

    Ugh, my wife and daughter are hooked on those CSI SUV Law and Order shows. Talk about phone-it-in formula.

    My cue to leave the room (maybe that’s why they watch them).


  7. - Leatherneck - Wednesday, Jul 16, 14 @ 12:55 pm:

    How appropriate here in Illinois that political ads frequently appear on crime shows, considering part of the state’s political history as far back as at least Governor Matteson (1853-1857).


  8. - Ghost - Wednesday, Jul 16, 14 @ 1:07 pm:

    So the sci - fi channel is safe….. You can watch sharknado and sharknado 2 in peace….


  9. - Louis G. Atsaves - Wednesday, Jul 16, 14 @ 1:07 pm:

    I don’t watch any of those crime shows but I certainly learned something today with this posting!


  10. - Person 8 - Wednesday, Jul 16, 14 @ 6:10 pm:

    The power of DVR!!

    This is most likely why Rauner had ads during bears games.


TrackBack URI

Post your comment... And please take a half second to come up with a nickname. It makes following the posts easier for everyone... Thanks

In other words, do your best to be civilized and smart.


* Reader comments closed for the weekend
* Today's map: Every state's wealthiest person
* Question of the day
* The Sun-Times' inexcusable reefer madness
* Today's long read
* How times change
* 4,700 percent increase in Chinese students at UIUC since 2003
* Pollapalooza
* Another day, another $1.5 million
* Justifiable turnabout or pay to play?
* Cook moves Enyart district from "Lean D" to "Toss-up"
* Two important inversion opinions
* SUBSCRIBERS ONLY - Supplement to today’s edition
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Thanks, Obama: Now you can legally unlock your smartphone if you want to
        * These are currently the best prepaid solutions available in the U.S.
        * iPhone 6 won’t glow, Plastic Moto 360, HTC Windows Phone & more – Pocketnow Daily
        * Samsung Galaxy S5 Sport Unboxing (Video)
        * Unlocking Consumer Choice and Wireless Competition Act becomes law
        * Pardon the dust
        * FCC’s new proposal will put a stop to any Sprint, T-Mobile spectrum-acquiring joint venture

        * GameStops In Philadelphia To Start Fingerprinting Customers Who Trade-in Games
        * Alleged iPhone 6 Home Button/Touch ID Component Leaked
        * Job Cuts At Beats Not Happening Yet [Rumor]
        * Flappy Bird Returns As Flappy Birds Family On Amazon’s Fire TV
        * President Obama Signs Cellphone Unlocking Bill, Makes It Legal
        * Head Of Beats Music To Now Head Up iTunes Radio At Apple
        * Apple Officially Welcomes Beats To The Family

        * Putnam feels good after bullpen session
        * Saladino's season over following Tommy John surgery
        * Pitching coach Cooper returns to White Sox
        * GM Hahn disappointed by stalled deal
        * So what do the White Sox do now?
        * White Sox Charities Week kicks off with auction
        * July struggles bury Dayan Viciedo, Gordon Beckham


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Sen. Kirk seeks investigation of federal disast.....
        * Gov. Quinn signs bill extending Illinois drone .....
        * Illinois Gov. Quinn signs legislation strengthe.....
        * Illinois governor hopeful pledges $1M of fortun.....
        * Illinois governor hopeful pledges $1M of fortun.....
        * Tom's Mailbag Aug. 2, 2014 - Champaign/Urbana N.....


        * Illinois governor hopeful pledges $1M of fortune
        * Ill. drone law extended to private operators
        * Quinn signs bills bolstering Ill. child protection
        * Firefighter puts out neighbor's Bloomington blaze
        * Memorial set for ex-Ill. Commerce Chairman Manshio
        * Quinn signs law expanding ban an cyberbullying
        * Illinois patients continue nursing home care waits
        * State halts disposal of gas waste at Clinton site
        * Trial of man in officer's death to stay in Pontiac
        * Kirk seeks investigation of federal disaster funds

        * Rauner pledges $1M in personal funds, catches criticism
        * Quinn, Rauner budget plans debatable
        * Memorial set for former ICC chairman Calvin Manshio
        * Rauner meets with Sangamon County GOP
        * Back pay, OT pushes state government's '$100,000 club' to 7,800
        * Quinn signs law expanding ban on cyberbullying
        * Rauner event on Saturday moved to Boondock's
        * Illinois patients continue nursing home care waits
        * Kirk seeks investigation of federal disaster funds
        * State lawmaker's replacement named

        * Quinn signs law expanding ban on cyberbullying
        * Quinn TV ad portrays an Illinois comeback many voters don't feel
        * State universities at risk from Illinois budget woes, S&P warns
        * Illinois governor hopeful Bruce Rauner pledges $1 million of fortune
        * Rauner pledges $1 million of fortune


        * Former co-worker recalls shooter, victim in Loop office tragedy
        * Pension payments delayed to retired Chicago teachers
        * Computer glitch delays teachers’ pension deposits; checks can be picked up at Loop office
        * Everything you need to know about Lollapalooza 2014
        * Police chase ends with crash at Great Lakes Naval Station
        * Open door to third parties on ballot
        * Whitney Young students release endangered turtles in swamp
        * Man found dead in Cicero attic after fire


        * McCarthy defends department's crime reporting, faults media coverage
        * Mississippi man charged in 2013 slaying on West Side
        * Man gets natural life plus 25 years for son's murder, girlfriend's assault
        * Loop shooting: How did trusted partner become disgruntled gunman?
        * Rosie sign on Kennedy Expressway gives family hope
        * Chicago man fatally shot in Aurora: police
        * Rauner, Quinn get big campaign contributions
        * Four charged with heroin trafficking, DuPage prosecutors say
        * Astronaut sky high on list of best graduation speakers
        * Reckless homicide charges filed in fatal Edgewater Beach accident


        * Feds set to divert refugee funds to deal with unaccompanied minors
        * Durbin Files Legislation Reacting To Hobby Lobby Decision
        * Listen to State Week - August 1, 2014
        * "The Civil War" Becomes A Downtown Musical
        * New Choir Brings A Level Of Expertise
        * Republican Attorney General Candidate: Pension Changes Unconstitutional
        * Some Historic Sites To Curtail Hours Due To Lack Of Money
        * At Historic Sites, Budget Cuts Could Lead To Closures
        * State Fair Manager "Moving Forward" After Ethics Violation
        * Community Prosecutions Credited With Drops In Crime


        * Rauner pledges $1M in personal funds, catches criticism
        * Memorial set for former ICC chairman Calvin Manshio
        * Quinn signs law expanding ban on cyberbullying
        * Illinois patients continue nursing home care waits
        * Kirk seeks investigation of federal disaster funds
        * Bernard Schoenburg: Changes coming to Prairie Capital Convention Center board
        * Margaret Niederer: Bruce Rauner is not the change Illinois needs
        * E.J. Dionne: The GOP’s impeachment two-step
        * Esther Cepeda: Giving teachers their voice
        * State lawmaker's replacement named


        * Revamped ATV measure approved
        * Sign-up Saturday for Free Fair pageants
        * Weird and wonderful things you can buy at the Decatur Celebration
        * Big Latch On to celebrate Breastfeeding Week
        * Determinations made in three Madison County deaths
        * Coroner: Motorcyclist died after being shot in his head
        * Registered sex offender arrested after entering school
        * SportsTalk 8-1-14
        * Falknor to present concert in the park
        * Bunkhouse demo closes chapter for Atalissa


        * 10 big things from Torres' tenure
        * Elgin mayor: Torres' resignation doesn't end his community involvement
        * Police chase ends inside Great Lakes naval base
        * Bears' safeties all getting a shot
        * ATF investigating gun used by Tower Lakes man in Loop shooting

        * Congressman Lipinski Says We CANNOT Fit al...
        * Lipinski Says Electronic Truck Log Require...
        * Rep. Lipinski Issues Statement on Presiden...
        * Congressman Dan Lipinski to host 3 events ...
        * House passes Lipinski bill for Herbie John...
        * Renaming of Mount Greenwood post office in...
        * Rep. Lipinski's Bill Improving Internation...
        * Rep. Lipinski Announces $206428 Grant for ...
        * Rep. Lipinski's Bill Renaming Mount Greenw...
        * A Bipartisan Argument for Full-Service Com...

        * FDA to Require Premarketing Approval for "......
        * FDA to Require Premarketing Approval for "......
        * FDA to Require Premarketing Approval for "......
        * FDA to Require Premarketing Approval for "......
        * FDA to Require Premarketing Approval for "......

        * Israel pushes deeper in Gaza after soldier......
        * Kirk seeks investigation of federal disast......
        * Obama: Ex-Im Bank Fight Hurts U.S. Companies...
        * Trial exposes CEO's calls, texts to Va. fi......
        * 62 killed in Gaza; Israeli soldier feared ......

        * The Big Heart
        * Guest ten minute drawing. Annie Tan.
        * Guest ten minute drawing. Arthur Goldstein.
        * Guest ten minute drawing. Jose Vilson.
        * Guest ten minute drawing. H.D. Worth.
        * Gustafson ideas arrive in time for you
        * Six easy ways to protect sensitive online data: National Cyber Security Awareness Month
        * Earned Sick Time Chicago Coalition Delivers Petition Signatures To Mayor's Office
        * Chicago manufacturing lags during nation's economic recovery
        * Agriculture Coalition supports Rauner for Governor


        * ICYMI: Federal funds misused in Quinn anti-violence program
        * Governor Quinn Invites Applications for 32nd Annual Hometown Awards
        * Governor Quinn Announces Completion of Cutting Edge Broadband Network - $100 Million Illinois Century Network Construction Brings Ultra-Fast Access to Communities Across 55 Counties
        * Veteran Hiring Event Nets 26 On-the-Spot Job Offers - Pre-Registration and Illinoisjoblink.com Key to Hiring Success
        * Governor Quinn Announces Investments to Expand Recreation and Tourism in Rockford Area - Investments Will Help Expand and Improve Rockford Area Facilities to Create Jobs, Support Recreation and Drive Tourism




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller