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$300,000 a week in July

Wednesday, Jul 30, 2014

* CBS Chicago’s Jay Levine

Illinois Governor Pat Quinn has joined challenger Bruce Rauner on TV, with an unusually early series of campaign commercials.

Ironically, the new Quinn ads started airing the same day a new poll commissioned and carried by GOP linked organizations shows Rauner with a double digit lead.

CBS 2 Jay Levine reports as predicted several months ago, this could go down as the most expensive Illinois race ever. With broadcast sources telling us both candidates are now spending more than $300,000 a week on TV and it’s not even Labor Day, which traditionally is the start of the heavy spending home stretch.

- Posted by Rich Miller        


19 Comments
  1. - Streator Curmudgeon - Wednesday, Jul 30, 14 @ 10:34 am:

    Even if Rauner were paying this out of his own pocket, that would still leave him $700,000 a week in “walking around money.”


  2. - Formerly Known As... - Wednesday, Jul 30, 14 @ 10:37 am:

    Commercials and chicken costumes. Nothing else.

    That is what we are about to endure for the next 3 months.

    To the post, Quinn had to get up on the air earlier than normal lest he be completely defined by Rauner ads before mustering a few commercials of his own. No choice.


  3. - MrJM - Wednesday, Jul 30, 14 @ 10:37 am:

    “this could go down as the most expensive Illinois race ever.”

    I have a hard time imagining a set of plausible circumstances in which this wouldn’t be the state’s most expensive campaign.

    In my eyes, only question remaining is if it will also go in the history books as Illinois’ most vacuous campaign.

    – MrJM


  4. - Oswego Willy - Wednesday, Jul 30, 14 @ 10:38 am:

    It’s not about the money…

    …and when they say it’s not about the money, it’s about the money.

    Quinn needs to find the negative “sweet spot” and drive Rauner’s negatives WAY up, because in reality, 10% negatives before the Primary didn’t get it “done.”


  5. - Skeptic - Wednesday, Jul 30, 14 @ 10:38 am:

    Pedantic Rant: It’s not ironic, it’s coincidental.


  6. - CircularFiringSquad - Wednesday, Jul 30, 14 @ 10:43 am:

    Another example as media treating polls, no matter how sloppy, as news. Of course we await Jay doing a little backgrounder on BizWiz Flip’s corporate schemes


  7. - Wensicia - Wednesday, Jul 30, 14 @ 10:45 am:

    Up here, it’s either Quinn vs Rauner or Comcast vs AT&T, about 80% of all commercials.


  8. - Yellow Dog Democrat - Wednesday, Jul 30, 14 @ 10:50 am:

    @FKA:

    I recommended Quinn challenge Rauner to a series of Lincoln-Douglas style debates, but I guess that worries them.

    Heck, I would be thrilled if one of those debates was on CapFax.


  9. - WhoKnew - Wednesday, Jul 30, 14 @ 11:14 am:

    I thought Quinn was livin’ on $11 this week!!


  10. - Formerly Known As... - Wednesday, Jul 30, 14 @ 11:17 am:

    @YDD:

    My kingdom for a series of L-D style debates.

    Even just one. Hold it during the state fair. Stream it live so the whole state and beyond may see.

    Sadly, I fear our collective Capfax hearts may cease beating from an overabundance of joy and excitement.

    Followed swiftly by those of the general public once they actually see who their choices are during the debate.


  11. - Anonymous - Wednesday, Jul 30, 14 @ 11:17 am:

    “Ironically, the new Quinn ads started airing the same day a new poll commissioned and carried by GOP linked organizations shows Rauner with a double digit lead.”

    Doesn’t seem to be very ironic at all, actually.


  12. - Precinct Captain - Wednesday, Jul 30, 14 @ 11:18 am:

    Quinn needs to drive up Rauner’s negatives? Maybe, but not necessarily now. What is Rauner’s name recognition? Don’t mention your opponent if most people still don’t know who he is.


  13. - BJM - Wednesday, Jul 30, 14 @ 11:39 am:

    I was thinking that if these political commercials were taxed like cigarettes and other things we could do without, that we could use this as a new revenue source for the financial problems of the state.


  14. - Anonymous - Wednesday, Jul 30, 14 @ 11:54 am:

    ==Don’t mention your opponent if most people still don’t know who he is.==

    So your strategy would be to allow your opponent to introduce and define himself before you step in? Brilliant….


  15. - Dirty Red - Wednesday, Jul 30, 14 @ 1:14 pm:

    Has anybody heard when the Comcast regional manager is having us all over to celebrate the new swimming pool he/she just had put in?


  16. - Precinct Captain - Wednesday, Jul 30, 14 @ 1:20 pm:

    ==- Anonymous - Wednesday, Jul 30, 14 @ 11:54 am:==

    Rauner has spent millions upon millions on advertising already but still has poor name recognition. You don’t attack him by name through commercials, you get yourself set up in a little base first. Also, try reading my full comment which begins, “Quinn needs to drive up Rauner’s negatives? Maybe, but not necessarily now.”


  17. - A guy... - Wednesday, Jul 30, 14 @ 3:02 pm:

    ===”Rauner has spent millions upon millions on advertising already but still has poor name recognition”===

    Most ignorant comment of the day and week. A contender for the month.


  18. - Yellow Dog Democrat - Wednesday, Jul 30, 14 @ 9:59 pm:

    @BJM -

    Rauner’s Tax Plan includes a tax on television advertising.

    But not Capitolfax advertising.


  19. - Precinct Captain - Thursday, Jul 31, 14 @ 3:58 pm:

    ==Most ignorant comment of the day and week. A contender for the month.==

    Ignorant? You might want to stop in by the polling department at 230 West Monroe.


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