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Question of the day

Wednesday, Aug 20, 2014

* Gov. Pat Quinn’s new TV ad includes this tagline

Bruce Rauner, if he wins, we lose.

* The Question: Should the Quinn campaign keep that slogan or come up with something else? Take the poll and then explain your answer in comments, please.


polls

- Posted by Rich Miller        


67 Comments
  1. - MEP - Wednesday, Aug 20, 14 @ 11:46 am:

    It generally fits with the “he’s a rich guy who doesn’t care about you” theme so I would keep it.


  2. - Oswego Willy - Wednesday, Aug 20, 14 @ 11:48 am:

    Keep it.

    Pure genius.

    Must wrap all the hypocrisy around it. Forget the “rich” stuff;

    How did he get “rich”
    How does he use his wealth
    Who has been hurt do Rauner can get wealth.

    ===Bruce Rauner, if he wins, we lose.===

    It’s the frame. Paint the picture.


  3. - Southwest Cook - Wednesday, Aug 20, 14 @ 11:49 am:

    Who’s “we”? The people who got us into this mess?


  4. - OneMan - Wednesday, Aug 20, 14 @ 11:52 am:

    Voted yes, because it is short and too the point

    but Southwest Cook makes a good point, Rauner has the money to turn it on Quinn, by defining the WE….


  5. - Anonymous - Wednesday, Aug 20, 14 @ 11:52 am:

    Seems to set up on a tee an easy reply from Rauner:

    “With Quinn, we’ve lost”


  6. - William j Kelly - Wednesday, Aug 20, 14 @ 11:55 am:

    Keep it! Because it is true!


  7. - 47th Ward - Wednesday, Aug 20, 14 @ 11:57 am:

    Hate to say this, but I think Rauner can easily spin this back against Quinn by saying Illinois is already losing badly now…

    Come up with something new please. And remember, it’s going to take more than a tag line to win this thing.


  8. - Jimmy - Wednesday, Aug 20, 14 @ 11:58 am:

    Voted no mainly because it sort of reminds of the “Don’t do what Donny Don’t does!” line from the Simpsons…

    http://thesimpsonsforever.tumblr.com/post/4043494494/dont-do-what-donny-dont-does


  9. - Oswego Willy - Wednesday, Aug 20, 14 @ 11:59 am:

    ===And remember, it’s going to take more than a tag line to win this thing.===

    Well said. Well done.


  10. - Stones - Wednesday, Aug 20, 14 @ 12:02 pm:

    I vote Keep it. Simple and effective.


  11. - Western Ave. Doug - Wednesday, Aug 20, 14 @ 12:03 pm:

    Keep it up so Willy can have more catnip every time he watches the tube.


  12. - VanillaMan - Wednesday, Aug 20, 14 @ 12:06 pm:

    Your campaign slogan is supposed to be about YOU!

    “With Governor Quinn, all of us win!” - is much better.


  13. - MrJM - Wednesday, Aug 20, 14 @ 12:06 pm:

    I’ve already said that I think it’s a good campaign theme.

    It clearly conveys the message that the interests of “Billionaire Bruce Rauner” are not the same as “the good people of Illinois”. And that message works retrospectively — “He made his fortune how?” — and prospectively — “He’s now gonna do what to who?”

    But a pithy phrase alone ain’t gonna win the race for Quinn.

    – MrJM


  14. - Norseman - Wednesday, Aug 20, 14 @ 12:08 pm:

    This might help Quinn’s campaign to tighten things up. They’ve been flailing about too much.


  15. - Stuff happens - Wednesday, Aug 20, 14 @ 12:08 pm:

    I thought “vote for me because I’m not the other guy” was Rauner’s line.


  16. - Oswego Willy - Wednesday, Aug 20, 14 @ 12:09 pm:

    - Western Ave. Doug -,

    Are you looking through my windows? What kind if catnip is my absolute fav?

    Did I miss your vote while reading your “Drive-By”?


  17. - DuPage - Wednesday, Aug 20, 14 @ 12:09 pm:

    Keep it. Short but sums it up very well.


  18. - Bogey Golfer - Wednesday, Aug 20, 14 @ 12:13 pm:

    The Rauner camp will have a better comeback by the weekend.


  19. - downstate hack - Wednesday, Aug 20, 14 @ 12:17 pm:

    I’d keep it. Simple but effective especially to his base.


  20. - olddog - Wednesday, Aug 20, 14 @ 12:19 pm:

    Keep it. And keep pounding it.

    I think it works because it can fit so many contexts. Not just offshore tax havens, outsourcing, etc. but issues like minimum wage … shoddy business ethics, bankruptcies, etc. … “I don’t know and I don’t care” about kids in the neighborhood schools … out-of-state money from radical right-wingers … and that’s just off the top of my head. The pitch isn’t that Rauner’s rich — it’s that he’s a rich guy who’s going to put the hurt on everyday people who work for a living.


  21. - ChinaTown - Wednesday, Aug 20, 14 @ 12:23 pm:

    Its simplicity is good. but it seems pretty easy to suggest we’re “losing” already under Quinn. If the election is a referendum on PQ, he loses.


  22. - Jay Dee - Wednesday, Aug 20, 14 @ 12:27 pm:

    I’m pretty sure I’ve seen the same slogan on a movie poster or two or ten. Short and sweet is good; bordering on a cliche is not.


  23. - Robert the Bruce - Wednesday, Aug 20, 14 @ 12:28 pm:

    Keep it. Fear is a powerful motivator.


  24. - Anonymous - Wednesday, Aug 20, 14 @ 12:30 pm:

    bruce rauner, what do i stand for?


  25. - Formerly Known As... - Wednesday, Aug 20, 14 @ 12:30 pm:

    I like it. Unfortunately, it turns out to be a ripped-off retread.

    President Obama’s Super PAC, “Priorities USA”, used this exact wording for their primary slogan in 2012.

    In 2013, Australian Prime Minister Kevin Rudd used a variation of this against Tony Abbott. Rudd at least had the decency to tweak the slogan to “if he wins, you lose”.

    Does this count as “outsourcing” your campaign’s creativity? Or just plagiarizing your slogan word-for-word?


  26. - Abraham Froman - Wednesday, Aug 20, 14 @ 12:31 pm:

    Voted to keept it, plays to Quinn’s underdog/CUB days of looking out for the little guy. Reignites his fight for the people narrative


  27. - Streator Curmudgeon - Wednesday, Aug 20, 14 @ 12:48 pm:

    Get rid of it. Capitol Fax denizens can come up with much better:

    Vote for Rauner–if you want Thurston Howell running Illinois.

    Pat Quinn for Governor: He’s less stinky than the rich guy.

    Bruce Rauner: He’ll outsource everything but your taxes.

    Pat Quinn for Governor: He doesn’t know where the Cayman Islands are.

    Bruce Rauner: He’ll turn our downward spiral into a clean flush.

    Bruce Rauner: In one guy you get both Romney and Nixon.

    Pat Quinn: Who’d you rather have being a heartbeat away from being governor?


  28. - Demoralized - Wednesday, Aug 20, 14 @ 1:01 pm:

    Dump it. Why have your opponents name in your slogan?


  29. - I B Strapped - Wednesday, Aug 20, 14 @ 1:08 pm:

    Keep it. It’s lame but not as lame as Quinn.


  30. - Steve - Wednesday, Aug 20, 14 @ 1:13 pm:

    Keep it. Quinn doesn’t have a great record to run on so… it’s not that bad of a slogan.


  31. - Wumpus - Wednesday, Aug 20, 14 @ 1:17 pm:

    It beats “4 more years of Blagojavich”


  32. - Yellow Dog Democrat - Wednesday, Aug 20, 14 @ 1:17 pm:

    I guess I should say keep it, since it is almost verbatim what I recommended earlier this week.

    Almost, and I would tweak it slightly.

    When Rauner wins, we lose.

    Acknowledge that he has been “successful,” and then turn that success against him by pointing out how we have all lost while he has gotten richer.


  33. - Skeptic - Wednesday, Aug 20, 14 @ 1:34 pm:

    FKA: More than one candidate has used the “A leader for a change” motto, so reuse/retread is certainly nothing new either.

    To the post: I voted yes, short and to the point.


  34. - wordslinger - Wednesday, Aug 20, 14 @ 1:45 pm:

    It’s fine, if uninspired, for the negative spots. In fact, it’s pretty much the working message for every negative spot ever made.

    I get Quinn’s in a tight spot. Raising taxes, cutting spending, making responsible pension contributions and paying down old bills were all the right thing to do at the same, but wildly unpopular. And the other guy gets to say all kinds of crazy contradictory stuff and claim the jobs is easy. That’s life in the NFL.

    But for an overall theme, you need something aspirational and positive, especially when you’re closing the deal in the last days.


  35. - Pete - Wednesday, Aug 20, 14 @ 2:02 pm:

    It’s a sad tag line.

    It simply states that the only reason to vote for Quinn is so “We don’t lose?”

    Lose what? Illinois has nothing left to lose.


  36. - Carl Nyberg - Wednesday, Aug 20, 14 @ 2:08 pm:

    Rauner stinks of dirty money and ignorance of policy.


  37. - Anonymous - Wednesday, Aug 20, 14 @ 2:16 pm:

    rauner inversion salesman


  38. - Formerly Known As... - Wednesday, Aug 20, 14 @ 2:18 pm:

    Skeptic: I would suggest the theme of “leader for change” is much more generic and applies to almost any campaign ever. This is very specific wording that reflects a lack of creativity or ability to develop something better.

    This particular slogan can also be negatively interpreted as a sign of desperation. As one of many newspapers described Rudd’s attempt at the time

    == Prime Minister Kevin Rudd has defended Labor’s latest round of negative advertisements as ‘’returning fire based on policy facts'’ amid more signs the government is on track for a heavy election defeat.

    Targeting Opposition Leader Tony Abbott with the line ‘’if he wins, you lose'’, the new TV ads warn the Coalition would cut the bonus for parents of schoolchildren, rein in school funding, axe 12,000 jobs and slash low-income earners’ super contributions. ==


  39. - Anonymous - Wednesday, Aug 20, 14 @ 2:24 pm:

    don`t bring me down bruce


  40. - Anonymous - Wednesday, Aug 20, 14 @ 2:28 pm:

    why does rauner want to be gov?


  41. - Anonymous - Wednesday, Aug 20, 14 @ 2:36 pm:

    i`l take a pat before a punch


  42. - Anonymous - Wednesday, Aug 20, 14 @ 2:48 pm:

    forest ranger rauner


  43. - Anonymous - Wednesday, Aug 20, 14 @ 2:54 pm:

    rauner really?


  44. - better days - Wednesday, Aug 20, 14 @ 3:11 pm:

    Illinois working man taxpayers have lost under Quinn ..67% tax increase ,,lied as only temporary tax increase…. time for new blood like when Hawaii voters outted long term governor


  45. - Diogenes in DuPage - Wednesday, Aug 20, 14 @ 3:13 pm:

    I voted “Keep it”, unfortunately, because negativity and class warfare will be successful with many voters here. I wish Rauner would get more substantive. His rope-a-dope approach of saying “I’m not Democrat and I’m not Pat Quinn” will only go so far. He should give his plans for improving things in Illinois with strategies that are substantive and not vague/impossible.


  46. - better days - Wednesday, Aug 20, 14 @ 3:14 pm:

    Hey folks Governor Rauner sounds much better each passing day !!!!!!!!!!!!!!!!!!!!


  47. - kathryn - Wednesday, Aug 20, 14 @ 3:16 pm:

    the “we” are the political insiders and political hacks that will lose their contacts, graft and cushy jobs


  48. - wordslinger - Wednesday, Aug 20, 14 @ 3:19 pm:

    Better days, you had a hard time in school, didn’t you?


  49. - Anonymous - Wednesday, Aug 20, 14 @ 3:29 pm:

    rauner rule(do unto other`s then split)


  50. - Anonymous - Wednesday, Aug 20, 14 @ 3:37 pm:

    bamboozel bruce


  51. - Anonymous - Wednesday, Aug 20, 14 @ 4:01 pm:

    bruce rauner, hammer and shake the taxpayer


  52. - Carl Nyberg - Wednesday, Aug 20, 14 @ 4:08 pm:

    Rauner will have two projects as Gov.

    1. Protect Ken Griffin’s flash-trading scam.
    2. Pander to RWNJs so he can Mitt Romney for President.


  53. - Sunshine - Wednesday, Aug 20, 14 @ 4:30 pm:

    Quinn When you want to be on the losing team
    Rauner Shake up Springfield
    Write-in There’s always hope


  54. - dupage dan - Wednesday, Aug 20, 14 @ 4:38 pm:

    It’s meaningless to me. Who’s “we”? It could be just an acceptance of reality - if Rauner wins, we (Quinn, et al) loses. Simple math, right?

    Quinn certainly doesn’t speak for me - and I’m a state employee. If Quinn wins, I lose - he has promised me that. Repeatedly. However, he didn’t in the beginning. He promised union members all sorts of things coming in. And then he not only went back on his word, he betrayed hard working state employees, both union and merit-comp.

    I ain’t no raunerbot. But at least I know where he stands on the matter. He wants to gut the unions and the pensions. He may not have come out with a fiscal policy but I bet you it involves busting the unions.

    So, do I pick the candidate who smiles, tells me about the great river Mississippi and then lies to me? Or the guy who promises I won’t be able to retire on my pension? Decisions, decisions.

    I voted to keep it. It’s as meaningful as anything else Quinn has put out and since it doesn’t matter to me, why not keep it?


  55. - Anonymous - Wednesday, Aug 20, 14 @ 5:00 pm:

    rauner,the man without a plan


  56. - Anonymous - Wednesday, Aug 20, 14 @ 5:11 pm:

    repeal rauner


  57. - Anonymous - Wednesday, Aug 20, 14 @ 6:01 pm:

    quinn keeps the union rauner kills the union


  58. - Anonymous - Wednesday, Aug 20, 14 @ 6:18 pm:

    Better: if he wins, you lose.


  59. - Redux - Wednesday, Aug 20, 14 @ 6:35 pm:

    =i`l take a pat before a punch=

    Laughed out loud.


  60. - bored to zzzzz - Wednesday, Aug 20, 14 @ 8:56 pm:

    Keep it - what else can he say? Also it highlights the reality that although currently dreadful, policy-making could actually get worse with klepto-capitalist at helm. Have been how bett er to spend time/energy than voting for Quinn like a nap maybe. But Rauner may be bad enough to force a vote for Quinn’s crew-without-a-clue.


  61. - bored to zzzzz - Wednesday, Aug 20, 14 @ 8:59 pm:

    Oops - have been thinking how better ..
    not typin’ it so well because zzzzzzzzzzz


  62. - Anonymous - Wednesday, Aug 20, 14 @ 9:51 pm:

    rauner the disclaimer candidate


  63. - Anonymous - Wednesday, Aug 20, 14 @ 10:45 pm:

    good aim at gop undeicided keep it


  64. - Anonymous - Wednesday, Aug 20, 14 @ 11:59 pm:

    rauner, the more you know the less you want him


  65. - Democratic Yoda - Thursday, Aug 21, 14 @ 12:36 am:

    2006, Blago vs. Topinka - visual - Judy Baar Topinka dancing the poka with George Ryan, “Judy Baar Topinka - What’s she thinking?”

    2010, Brady vs. Quinn - visual - crabby, mean-looking Bill Brady picture with a background voice talking about how Brady voted for a bill that mass-killed dogs & cats with carbon monoxide followed by the line, “Bill Brady…..Who is this guy?” (paid for by “Pets for Pets”):-)

    2014, Rauner vs. Quinn - background voice, “Bruce Rauner ran nursing homes that sucked so bad, that many of our wise Elders died because of lack of care. He also owns 9 homes but is against raising the minimum wage. Who IS Bruce Rauner? (A male blue collar worker comes on the screen with his wife and family), “Bruce Rauner’s Carthart is a costume…he has no idea how WE live.”


  66. - VanillaMan - Thursday, Aug 21, 14 @ 8:12 am:

    The majority of these posting reflect the negativity of the Quinn campaign, as does this “slogan”.

    Negativity and using your opponent’s name in your slogan - is a loser.

    He can say it better and include his own name, and be positive about it, as well.


  67. - Anonymous - Thursday, Aug 21, 14 @ 8:53 am:

    i guess you should not talk about the other person his merits grant him a free pass


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