SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
*** UPDATED x1 *** Schilling rides a motorcycle in first ad

Thursday, Sep 4, 2014

* I really like the visual quality of Bobby Schilling’s new TV ad

* Script…

Bobby Schilling: “I know these roads—lived here my whole life. I know our people, our places, and our perseverance. I know our struggles—and our successes. This is my home. This is where Christie and I are raising our 10 kids. It’s where I started our family restaurant. I know first-hand how Washington makes it hard for families and workers, and I want to stop it. I’m Bobby Schilling, and I approve this message because I know we’re all on this road together.”

*** UPDATE *** From the Cheri Bustos campaign…

“Bobby Schilling’s first ad is a blatant attempt to hide the ‘Real Bobby Schilling’s’ record of putting the Tea Party first and Illinois middle class families last. In Congress, Schilling voted to protect tax breaks for corporations that ship jobs overseas, to end the Medicare guarantee for seniors and walked out of a public meeting with workers whose jobs were shipped to China. Now he’s making a six figure salary working for one of his campaign contributors helping wealthy Chinese businessmen game the immigration system. If this is what he means by ‘leading by example’ Illinois working families will reject him once again this November.”

- Posted by Rich Miller        


32 Comments
  1. - Formerly Known As... - Thursday, Sep 4, 14 @ 3:27 pm:

    Good visuals, production and concept.

    But the script makes it.


  2. - Oswego Willy - Thursday, Sep 4, 14 @ 3:29 pm:

    Wow.

    Best Ad I’ve seen yet.

    “A”…restaurant quality, great angles, editing, and simple.

    Wow, that’s good.


  3. - Cassiopeia - Thursday, Sep 4, 14 @ 3:31 pm:

    Interesting that there is no mention of party.


  4. - John A Logan - Thursday, Sep 4, 14 @ 3:41 pm:

    Best ad I have seen yet. Well put together.


  5. - Team Sleep - Thursday, Sep 4, 14 @ 3:43 pm:

    Man - that was great! More please. There is a reason I walked precincts in four counties for Bobby in 2010. This ad is a good reminder.


  6. - Almost the Weekend - Thursday, Sep 4, 14 @ 3:46 pm:

    Bustos and Schilling have the best campaign ads this year. The DCCC Bost Ad is the best I’ve seen by an outside group. What is the media buy on this ad? I know Schilling has not been raising a bunch of money, but if he can get money behind this it could move numbers.


  7. - Anonymous - Thursday, Sep 4, 14 @ 3:48 pm:

    Really good spot. Who did it?


  8. - Western Ave. Doug - Thursday, Sep 4, 14 @ 3:54 pm:

    Keeps you watching because you want to find out who is under the helmut. Shows his full face when he approves the message. Better take notes in the on the North Shore.


  9. - 47th Ward - Thursday, Sep 4, 14 @ 3:54 pm:

    Very good ad.

    “We’re all on this road together” sounds communitarian to me. I like it, but if the Ayn Rand crowd hears him talking this way, they might not want him back in Congress.


  10. - B-non - Thursday, Sep 4, 14 @ 3:58 pm:

    10 kids? What is he, a Kennedy?


  11. - goose/gander - Thursday, Sep 4, 14 @ 3:58 pm:

    steve scherer specialty


  12. - Anon - Thursday, Sep 4, 14 @ 4:00 pm:

    The Strategy Group for Media


  13. - A guy... - Thursday, Sep 4, 14 @ 4:11 pm:

    “communitarian” is the word of the day. It makes you pause and think about it.

    Good ad. Riding a motorcycle when you’ve got 10 (count’em) kids seems a little risky. But he’s wearing a helmet and there’s probably more space on those country roads. All in all, nicely done.


  14. - Gooner - Thursday, Sep 4, 14 @ 4:13 pm:

    Good ad. Nice positive message.

    Like many ads, meaningless, but it will connect with voters.

    I also give it an A.


  15. - Anon - Thursday, Sep 4, 14 @ 4:32 pm:

    This ad is great! By far the best I have seen so far. You can tell that Steve Shearer was behind this.


  16. - Galena Pirate - Thursday, Sep 4, 14 @ 4:44 pm:

    His campaign the last two years hadn’t been living up to his 2010 and 2012 campaigns. I thought he lost a lot of his swagger and staff from back then.

    After seeing this ad I think the swag is back for Mr. Schilling!


  17. - Biker buddies needed - Thursday, Sep 4, 14 @ 4:58 pm:

    Cool ad - but coincidentally he is on the road alone throughout the entire commercial.

    Would have been a more effective message if he was actually riding off with other bikers at the end.


  18. - Illinois76 - Thursday, Sep 4, 14 @ 5:05 pm:

    Schilling had big dollar fundraisers with Majority Leader McCarthy in Peoria and Boehner in the Quad Cites. He’s getting the money. And I also love the radio ad against Bustos from an outside group. Without an Obama surge, Bustos is done. Schilling is working hard but a bit below statewide radar. Plus Bustos mortally wounded herself on that broken promise if giving back 10% of her pay. That is personal greed.


  19. - wordslinger - Thursday, Sep 4, 14 @ 5:06 pm:

    I like actual footage in the district and people in the district. How hard is that?

    Why the national phone-it-in consultants don’t understand that authenticity breeds empathy is beyond me.

    “We’re all on this road together.” Dold, Davis, now Schilling — GOP congressional candidates got the warm and fuzzies this cycle.

    I guess the outside groups can drop the napalm and keep the nasty away from the candidate.

    The change in tone starts at the top. Paul Ryan has been doing the national media rounds expressing remorse over his obscene “makers and takers,” and “full stomach, empty soul,” rhetoric.


  20. - 47th Ward - Thursday, Sep 4, 14 @ 5:19 pm:

    ===Paul Ryan has been doing the national media rounds expressing remorse===

    He also stopped listing Ayn Rand as his favorite author. He learned a lot by losing.


  21. - i miss illinois - Thursday, Sep 4, 14 @ 6:05 pm:

    good ad.


  22. - NW Illinois Dem - Thursday, Sep 4, 14 @ 7:01 pm:

    Wordslinger is right on — the national consultants don’t get it.
    They use good video from the district — believable, good video that works. I live in the 17th and highly recommend that candidates who come out with good positive stuff may differentiate and win.


  23. - walker - Thursday, Sep 4, 14 @ 8:56 pm:

    How do Callis, Bustos, and Schilling all get better ads out than any of the statewide candidates? Word has it - local talent.


  24. - VanillaMan - Thursday, Sep 4, 14 @ 11:01 pm:

    First rate ad.
    Outstanding production values.
    Great script.

    Bustos and her crew’s response was uninteresting.
    A+


  25. - Callout - Friday, Sep 5, 14 @ 7:31 am:

    Bustos’ best response is to complain that Bobby is making 6 figures in a non-government job? Bustos makes 6 figures as a Congresswoman. And she’d still make 6 figures if she kept her promise to return 10% of her salary—which she still refuses to make good on. People love that…


  26. - bored now - Friday, Sep 5, 14 @ 8:18 am:

    great ad, but the lack of (other) people is noticeable [roads don’t vote; i don’t know how many motorcyclist will]…


  27. - Freeze up - Friday, Sep 5, 14 @ 8:24 am:

    He’s wearing a jacket from a gun manufacturer in his district, Springfield Armory in Geneseo. Subtle reference that the 2nd Amendment crowd will recognize but the other side probably won’t notice.


  28. - Wumpus - Friday, Sep 5, 14 @ 8:44 am:

    Maybe a motorcycle tour of the district with Bruce Rauner is next, lol.


  29. - *BigFan* - Friday, Sep 5, 14 @ 9:25 am:

    Bobby, I work for Springfield Armory, don’t think your XDM jacket in this ad hasn’t gone unnoticed. =)


  30. - Southpaw - Friday, Sep 5, 14 @ 9:39 am:

    I also noticed the XDM jacket and wondered how many mentions it would get. I like the ad…no name calling, no bickering, just a positive ad to get his name out there and make people take notice.


  31. - Mr C - Tuesday, Sep 9, 14 @ 11:11 pm:

    What make of motorcycle is Bobby riding?


  32. - Anon - Monday, Sep 15, 14 @ 3:36 pm:

    Harley


TrackBack URI

Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* No pension bump for Stermer, MJM still not persuaded on special session
* SUBSCRIBERS ONLY - More comptroller stuff
* 1:30 comptroller announcement expected - Stermer appointed, says he will resign January 12th
* SUBSCRIBERS ONLY - Comptroller stuff
* Golden Horseshoe Awards
* Bears open thread
* More adventures in misgovernance
* Question of the day - Golden Horseshoe Awards
* Petulance all around
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * OnePlus One mini, BlackBerry Classic, Windows Phone ups & downs | Pocketnow Weekly 127
        * Get off the fence and go get a smartwatch
        * Apple Watch retail, Android Wear Lollipop, Nexus 6 comments & more – Pocketnow Daily Recap
        * Our 5 favourite new Windows Phone apps of the week
        * White elephant: There's a reason they give this advice away
        * Galaxy S6 evidence, Sony Xperia Z4 leak, Lumia Denim & more – Pocketnow Daily
        * Deezer update: lyrics you can read or sing-along to

        * Avoid the Underage Car Rental Surcharge by Renting from USAA
        * Indian E-Commerce is On Fire. What Will Amazon and Alibaba Do About It?
        * Know If Your Pet Is Tax Deductible
        * The first intergalactic war will be started by spoilers
        * These iOS tips will help you take better iPhone photos
        * Blackberry’s Chen has stanched the bleeding, but not much more
        * The DJI Inspire 1: finally, a drone that flies well indoors

        * White Sox also had a December to remember 100 years ago
        * Terrerobytes: Future of Cuban baseball complicated on both sides
        * White Sox sign George Kottaras to a minor league deal
        * Kottaras to join White Sox with Minor League deal
        * Loss of Draft picks viewed as good trade for White Sox
        * Windy City revival: Cubs, White Sox revamped for '15
        * ZiPS projections underscore White Sox's riskiest bets

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Only thing even Rahm Emanuel can't fix: Da Bears..
        * Latest Illiana tollway step a heartbreaker to some..
        * What Illinois’ Budget Plan Means For The Gubern.....
        * Rauner responds to comptroller appointment..


        * 2nd Illinois prison with possible chickenpox
        * 2 dozen injured in southern Indiana bus crash
        * Stolen laptop held Northwestern patient data
        * Illinois farm groups foresee market growth in Cuba
        * 2 charged with stealing from Salvation Army bucket
        * US criminal probes nab 13; race questions raised
        * Quinn signs bill increasing juror pay
        * Gov. Quinn names comptroller to replace Topinka
        * Home confinement ordered for ex-pharmacy officials
        * Illinois law nixes deadline for asbestos lawsuits

        * 2nd Illinois prison with possible chickenpox
        * Springfield-based U.S. attorney’s investigations nab 13; race questions raised
        * Quinn signs bill increasing juror pay
        * Quinn names longtime aide Jerry Stermer comptroller until Jan. 12
        * Quinn signs law to nix deadline for asbestos lawsuits
        * Quinn to name comptroller replacement this afternoon
        * Madigan says T-Mobile settlement shields consumers
        * Quinn calls legislature back to Springfield to approve special election to replace Topinka
        * Audit: DCFS loses track of runaways
        * Audit: Illinois fails to monitor runaway kids

        * Can Garcia's run for mayor fire up independents?
        * Chicago's newest workout (and personal statement) options
        * A photo shop for photographers
        * The Life of Patrick Ryan: Act II, Scene 2
        * Office conversions kick small firms to the curb


        * Lakeview pot dispensary on hold; Tunney opposes Halsted location
        * Despite community pleas, CPS puts Dyett HS out for proposals
        * Quinn to appoint new Illinois Comptroller today
        * Gov. Quinn appoints longtime aide as Illinois comptroller
        * Watch: President Obama's year-end press conference
        * Rewriting the Sony cyberattack script
        * time for new course in Cuba
        * Are Rahm's numbers creeping up? New internals show him near 50
        * Obama guidance, press schedule, Dec. 19, 2014. Press conference
        * A whole lot of nothing from the City Council


        * Officials: Child at U. of C. tests negative for Ebola
        * Demario Bailey funeral: 'The kids are the world. It starts with them'
        * Emanuel's son robbed near family's North Side home
        * DNA leads to murder charges in 1994 stabbing
        * Officials: Two Bartlett students hacked into Elgin district portal
        * Crest Hill brothers face child pornography charges
        * 1 dead, 16 injured in separate shootings
        * Stolen Northwestern Memorial Healthcare computer had information of 2,800 patients
        * At least 1 firefighter injured in Robbins fire
        * East Chicago man shot to death in Gary


        * Listen to State Week - December 19, 2014
        * Quinn Picks Budget Chief To Be Temporary Comptroller
        * 'Uber-gentrification' a force in Chicago's West Loop
        * Durbin leaving Congressional roommates behind
        * Worries rise in Russia as ruble falls
        * Improviser finds purpose in Chicago police mental health crisis trainings
        * Chicago 'petcoke' handler says it'll enclose piles
        * Waukegan woman seeks to trademark 'I can't breathe'
        * Obama re-establishing US relations with Cuba
        * Teaching hospitals hit hardest by medicare fines for patient safety


        * 2nd Illinois prison with possible chickenpox
        * Springfield-based U.S. attorney’s investigations nab 13; race questions raised
        * Sen. Dick Durbin: Clean water access bill honors Simon
        * Charles Krauthammer: How to fight the lone wolf
        * Quote of the day: Saturday, Dec. 20, 2014
        * Quinn signs bill increasing juror pay
        * Quinn names longtime aide Jerry Stermer comptroller until Jan. 12
        * Quinn signs law to nix deadline for asbestos lawsuits
        * Madigan says T-Mobile settlement shields consumers
        * E.J. Dionne: Chuck Schumer: Take two


        * LIVE! Braggin' Rights '14
        * Saturday SportsTalk 12-20-14
        * Coffee with the Plant Experts 12-20-14
        * PHOTOS: Northeast Community Fund & Dove's Christmas food baskets
        * Missouri Pregame 12-20-14
        * New plans address flooding
        * Rolling pin repair uncovers hidden message
        * College of Liberal Arts & Sciences Convocation
        * Community food pantry has expanded in Belleville, but so has the need
        * Murphysboro teachers, district reach tentative contract agreement


        * La-Lafayette beats Nevada in New Orleans Bowl 16-3
        * Miami Beach Bowl Matchup
        * Boca Raton Bowl Matchup
        * Poinsettia Bowl Matchup
        * Northern Illinois Bowl History

        * Lipinski Succeeds on Manufacturing Bill - ...
        * Schock touts ABLE Act to help parents, chi...
        * Champaign post office will honor black pol...
        * Bill Renaming Mt. Greenwood Post Office fo...
        * Schock on Cuba Relations - WICS-TV
        * Controversy and change mark 2014 in Highla...
        * Lipinski: Will change lead to commonsense ...
        * Schock Discusses New Able Act - WICS-TV
        * Bost Readies to Join Congress
        * Lipinski seeks nominations for academies -...

        * Sen. Dick Durbin Criticizes Rep. Darrell Issa...

        * Senator Hosts Hearing on ISIS Threat in Ch......

        * Human Rights Organizations Urge Passage Of Reparations For Chicago Police Torture Survivors
        * The Weekend Desk Report
        * Tale of two cities.
        * Rahm wants more street cops.
        * CTA "shell game"
        * 25 hours of standardized testing. A question for the IEA: What ever happened to New Business Item 1?
        * Keeping retirement weird.
        * Former ILGOP chair to head Springfield office of government affairs firm
        * Senator Kirk avoids tax vote in prep for reelection
        * Illinois businesses to pay more for “captive insurance” exchanges


        * Governor Quinn Appoints Jerry Stermer as Illinois Comptroller
        * Governor Quinn Calls Legislative Special Session - Governor Urges Legislature to Set Up 2016 Special Election for Comptroller
        * Governor Quinn Announces Illinois’ Unemployment Rate Hits New Low - Illinois’ Economic Comeback Continues; Unemployment Rate Falls to Lowest Level in More than Six Years
        * Illinois Ranks #1 in Volunteer Rate Among the Country’s 8 Largest States - 2.57 Million Illinoisans Give $7.2 Billion in Service
        * Law Enforcement, IDOT Make Final Push to Save Lives in 2014, Roadside Safety Checks Planned Over Holidays - New Episode of “The Driving Dead” Premieres Friday as Holiday Travelers are Reminded to Drive Sober and Buckle Up




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller