SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
*** UPDATED x1 *** Schilling rides a motorcycle in first ad

Thursday, Sep 4, 2014

* I really like the visual quality of Bobby Schilling’s new TV ad

* Script…

Bobby Schilling: “I know these roads—lived here my whole life. I know our people, our places, and our perseverance. I know our struggles—and our successes. This is my home. This is where Christie and I are raising our 10 kids. It’s where I started our family restaurant. I know first-hand how Washington makes it hard for families and workers, and I want to stop it. I’m Bobby Schilling, and I approve this message because I know we’re all on this road together.”

*** UPDATE *** From the Cheri Bustos campaign…

“Bobby Schilling’s first ad is a blatant attempt to hide the ‘Real Bobby Schilling’s’ record of putting the Tea Party first and Illinois middle class families last. In Congress, Schilling voted to protect tax breaks for corporations that ship jobs overseas, to end the Medicare guarantee for seniors and walked out of a public meeting with workers whose jobs were shipped to China. Now he’s making a six figure salary working for one of his campaign contributors helping wealthy Chinese businessmen game the immigration system. If this is what he means by ‘leading by example’ Illinois working families will reject him once again this November.”

- Posted by Rich Miller        


32 Comments
  1. - Formerly Known As... - Thursday, Sep 4, 14 @ 3:27 pm:

    Good visuals, production and concept.

    But the script makes it.


  2. - Oswego Willy - Thursday, Sep 4, 14 @ 3:29 pm:

    Wow.

    Best Ad I’ve seen yet.

    “A”…restaurant quality, great angles, editing, and simple.

    Wow, that’s good.


  3. - Cassiopeia - Thursday, Sep 4, 14 @ 3:31 pm:

    Interesting that there is no mention of party.


  4. - John A Logan - Thursday, Sep 4, 14 @ 3:41 pm:

    Best ad I have seen yet. Well put together.


  5. - Team Sleep - Thursday, Sep 4, 14 @ 3:43 pm:

    Man - that was great! More please. There is a reason I walked precincts in four counties for Bobby in 2010. This ad is a good reminder.


  6. - Almost the Weekend - Thursday, Sep 4, 14 @ 3:46 pm:

    Bustos and Schilling have the best campaign ads this year. The DCCC Bost Ad is the best I’ve seen by an outside group. What is the media buy on this ad? I know Schilling has not been raising a bunch of money, but if he can get money behind this it could move numbers.


  7. - Anonymous - Thursday, Sep 4, 14 @ 3:48 pm:

    Really good spot. Who did it?


  8. - Western Ave. Doug - Thursday, Sep 4, 14 @ 3:54 pm:

    Keeps you watching because you want to find out who is under the helmut. Shows his full face when he approves the message. Better take notes in the on the North Shore.


  9. - 47th Ward - Thursday, Sep 4, 14 @ 3:54 pm:

    Very good ad.

    “We’re all on this road together” sounds communitarian to me. I like it, but if the Ayn Rand crowd hears him talking this way, they might not want him back in Congress.


  10. - B-non - Thursday, Sep 4, 14 @ 3:58 pm:

    10 kids? What is he, a Kennedy?


  11. - goose/gander - Thursday, Sep 4, 14 @ 3:58 pm:

    steve scherer specialty


  12. - Anon - Thursday, Sep 4, 14 @ 4:00 pm:

    The Strategy Group for Media


  13. - A guy... - Thursday, Sep 4, 14 @ 4:11 pm:

    “communitarian” is the word of the day. It makes you pause and think about it.

    Good ad. Riding a motorcycle when you’ve got 10 (count’em) kids seems a little risky. But he’s wearing a helmet and there’s probably more space on those country roads. All in all, nicely done.


  14. - Gooner - Thursday, Sep 4, 14 @ 4:13 pm:

    Good ad. Nice positive message.

    Like many ads, meaningless, but it will connect with voters.

    I also give it an A.


  15. - Anon - Thursday, Sep 4, 14 @ 4:32 pm:

    This ad is great! By far the best I have seen so far. You can tell that Steve Shearer was behind this.


  16. - Galena Pirate - Thursday, Sep 4, 14 @ 4:44 pm:

    His campaign the last two years hadn’t been living up to his 2010 and 2012 campaigns. I thought he lost a lot of his swagger and staff from back then.

    After seeing this ad I think the swag is back for Mr. Schilling!


  17. - Biker buddies needed - Thursday, Sep 4, 14 @ 4:58 pm:

    Cool ad - but coincidentally he is on the road alone throughout the entire commercial.

    Would have been a more effective message if he was actually riding off with other bikers at the end.


  18. - Illinois76 - Thursday, Sep 4, 14 @ 5:05 pm:

    Schilling had big dollar fundraisers with Majority Leader McCarthy in Peoria and Boehner in the Quad Cites. He’s getting the money. And I also love the radio ad against Bustos from an outside group. Without an Obama surge, Bustos is done. Schilling is working hard but a bit below statewide radar. Plus Bustos mortally wounded herself on that broken promise if giving back 10% of her pay. That is personal greed.


  19. - wordslinger - Thursday, Sep 4, 14 @ 5:06 pm:

    I like actual footage in the district and people in the district. How hard is that?

    Why the national phone-it-in consultants don’t understand that authenticity breeds empathy is beyond me.

    “We’re all on this road together.” Dold, Davis, now Schilling — GOP congressional candidates got the warm and fuzzies this cycle.

    I guess the outside groups can drop the napalm and keep the nasty away from the candidate.

    The change in tone starts at the top. Paul Ryan has been doing the national media rounds expressing remorse over his obscene “makers and takers,” and “full stomach, empty soul,” rhetoric.


  20. - 47th Ward - Thursday, Sep 4, 14 @ 5:19 pm:

    ===Paul Ryan has been doing the national media rounds expressing remorse===

    He also stopped listing Ayn Rand as his favorite author. He learned a lot by losing.


  21. - i miss illinois - Thursday, Sep 4, 14 @ 6:05 pm:

    good ad.


  22. - NW Illinois Dem - Thursday, Sep 4, 14 @ 7:01 pm:

    Wordslinger is right on — the national consultants don’t get it.
    They use good video from the district — believable, good video that works. I live in the 17th and highly recommend that candidates who come out with good positive stuff may differentiate and win.


  23. - walker - Thursday, Sep 4, 14 @ 8:56 pm:

    How do Callis, Bustos, and Schilling all get better ads out than any of the statewide candidates? Word has it - local talent.


  24. - VanillaMan - Thursday, Sep 4, 14 @ 11:01 pm:

    First rate ad.
    Outstanding production values.
    Great script.

    Bustos and her crew’s response was uninteresting.
    A+


  25. - Callout - Friday, Sep 5, 14 @ 7:31 am:

    Bustos’ best response is to complain that Bobby is making 6 figures in a non-government job? Bustos makes 6 figures as a Congresswoman. And she’d still make 6 figures if she kept her promise to return 10% of her salary—which she still refuses to make good on. People love that…


  26. - bored now - Friday, Sep 5, 14 @ 8:18 am:

    great ad, but the lack of (other) people is noticeable [roads don’t vote; i don’t know how many motorcyclist will]…


  27. - Freeze up - Friday, Sep 5, 14 @ 8:24 am:

    He’s wearing a jacket from a gun manufacturer in his district, Springfield Armory in Geneseo. Subtle reference that the 2nd Amendment crowd will recognize but the other side probably won’t notice.


  28. - Wumpus - Friday, Sep 5, 14 @ 8:44 am:

    Maybe a motorcycle tour of the district with Bruce Rauner is next, lol.


  29. - *BigFan* - Friday, Sep 5, 14 @ 9:25 am:

    Bobby, I work for Springfield Armory, don’t think your XDM jacket in this ad hasn’t gone unnoticed. =)


  30. - Southpaw - Friday, Sep 5, 14 @ 9:39 am:

    I also noticed the XDM jacket and wondered how many mentions it would get. I like the ad…no name calling, no bickering, just a positive ad to get his name out there and make people take notice.


  31. - Mr C - Tuesday, Sep 9, 14 @ 11:11 pm:

    What make of motorcycle is Bobby riding?


  32. - Anon - Monday, Sep 15, 14 @ 3:36 pm:

    Harley


TrackBack URI

Sorry, comments for this post are now closed.


* Question of the day
* McKinney resigns from Sun-Times: "I’m convinced this newspaper no longer has the backs of reporters like me"
* Another one pops
* Reality vs. reporting
* New anti-Rauner theme: "Wolf of Winnetka"
* Redefining Bobby
* Pat and Bruce
* The lindane file
* US judge orders hiring monitor at IDOT
* Underdog endorsements
* Birth control, millionaires and the minimum wage
* Good morning!
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Philips quad HD I966 Aurora handset has us a little jealous
        * Are your jeans ruining your iPhone 6?
        * Apple Pay’s First TV Ad Is A World Series Spot From MasterCard And MLB
        * Twitter brings log-in via phone number to wider app landscape with 'Fabric' platform
        * Oh, Canada! Nokia Lumia 830 Now Available
        * Hands On With Google Inbox: Useful Email Triage Tools For A Mobile Workflow
        * Verizon Leads Flint Mobile’s $9.4M Round As Payment Service Comes To The Web

        * Watch Out for Suspicious Microsoft Office Files--It Could Be Malware
        * AT&T Touts Customer Gains, but Earnings Miss Estimates
        * Re/code’s Excellent Google Inbox Adventure
        * Most Popular Linux Desktop Environment: GNOME Shell
        * The Best Techniques for Negotiating with Car Dealerships
        * Facebook allows page admins to save, backdate posts
        * Gawker These Are the Creepy 4Chan Successors Behind Gamergate's Pathetic War | io9 10 Bizarre Theori

        * 23 potential MLB free agents as SkyMall items
        * World Series Game 1: Notes and discussion
        * The e-gus off-season plan
        * Reading Room: A wild card of a World Series
        * Following same path as '59 White Sox, KC eyes title
        * larry's Offseason Plan
        * Abreu wins Sporting News' AL Rookie of the Year honors


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Federal judge deals Quinn ethics blow on IDOT p.....
        * Emanuel to name former Preckwinkle administrati.....
        * Education-Focused Campaign Spending Crosses Par.....
        * Topic matches for "immigration"..
        * Reporter resigns following Rauner complaint..
        * Dave McKinney, Sun-Times Springfield Bureau Chi.....
        * Work begins on BNSF Eola Yard for Chicago-Molin.....
        * Reporter quits Sun-Times, cites ‘chilling effec.....
        * The Clintons, the Democrats' 2014 super surrogates..


        * Editor defends Sun-Times after reporter quits
        * Reporter resigns following Rauner complaint
        * Self, Weber speak at Wayne McClain funeral
        * Court-appointed monitor ordered for IDOT hiring
        * Man suspected of killing 7 refuses to answer judge
        * Incoming Chicago archbishop won't live in mansion
        * Chicago Bears Chairman speaks to DeKalb students
        * Judge imposes gag order in Indiana slayings case
        * Chicago hospitalizes 2 air travelers from Liberia
        * Vice President Joe Biden to return to Illinois

        * Sun-Times political reporter resigns following Rauner complaint
        * Minimum wage hike supporters urge early voting
        * Federal judge orders court-appointed monitor for IDOT hiring
        * Rep. Raymond Poe to undergo stem cell transplant
        * Bill Clinton campaigns for Quinn, Durbin
        * Quinn, Rauner spar over jobs, taxes
        * Election 2014: Learn about all the candidates
        * What to watch for in third governor debate tonight
        * U of I sees turning point as election nears
        * Chicago Sun-Times endorses Rauner for governor

        * Ebola? Biz travelers say 'meh'
        * Sun-Times Springfield bureau chief Dave McKinney resigns
        * Northern Trust now charging Europeans to park their cash
        * Humbler abode: New Chicago archbishop won't live in mansion
        * Chicago hospitalizes two air travelers from Liberia


        * Father Bob Botthof, teacher who became priest after losing wife, dies at 85
        * Father Bob Botthof, teacher who became priest after losing wife, dies at 85
        * Sparse crowd at CPS HQ before Board of Ed vote on Hancock school
        * Indiana officials identify fourth body found after arrest of suspected serial killer
        * Jail guard smuggled weed in sandwiches, feds say
        * Back to the past with mayor’s move
        * Court officials suggest ISIS wannabe could be released from jail on bond
        * Tentative deal at U of I hospital averts threatened nurses’ strike, union says
        * Unemployment rates fall in 31 states, including Illinois
        * 3 Daley scandals cost Chicago taxpayers over $6 million


        * FBI announces 2 bank robberies on the NW Side
        * Camera rolling for Wallenda high-wire walk
        * Grisly new details as second murder charge filed in Indiana slayings
        * Extra-alarm fire out, no injuries
        * Police activity reported in Cary neighborhood
        * Skokie middle school closed after anonymous Instagram threats
        * Emanuel festivals chief defends Taste loss, Great Chicago Fire fizzle
        * Passenger from Liberia moved out of isolation in Chicago; mayor touts handling of case
        * 3 injured in Marquette Park shootings
        * New archbishop will live at Holy Name Cathedral


        * Suspicion lingers over Ebola treatment
        * Judge Orders Court Appointed Monitor For IDOT Hiring
        * 13th Dist. Candidates Talk NAFTA, Ebola During Springfield Debate
        * Attorneys Due In Court For Quinn Hiring Lawsuit
        * Small Campaign Contributions Amount To Chump Change
        * Civic Fed: Lawmakers Once Again Taking Illinois Down Bad Budget Path
        * Cheddar's Leaves Springfield WUIS-SJR Business Report
        * Area Cub Scouts Burned In Explosion
        * Notes On The Final Governor Debate
        * Task Force Hopes To Help Turn Students Into Good Citizens


        * Sun-Times political reporter resigns following Rauner complaint
        * Minimum wage hike supporters urge early voting
        * Federal judge orders court-appointed monitor for IDOT hiring
        * Our Opinion: Choice for Illinois comptroller comes down to experience
        * Rep. Raymond Poe to undergo stem cell transplant
        * Bill Clinton campaigns for Quinn, Durbin
        * Joanna McQuillan Weeks: Cheese balls deserve more respect
        * Our Opinion: White, Madigan for another term
        * Quinn, Rauner spar over jobs, taxes
        * Our Opinion: Say yes to Magro’s project


        * Scott Air Force Base sergeant to appear on Wheel of Fortune
        * Kroner: A celebration fit for a legend
        * St. Clair County Board District 23: Dennis Renner
        * Champaign woman sentenced to 25 years for attempted murder, robbery
        * Monroe County Resident Circuit Judge: Dennis Doyle
        * Company fined $25 million for work-at-home scheme
        * State Representative, 107th District: John Cavaletto
        * Updated: 2 dead in shooting attack at Canada's Parliament
        * Rauner in metro-east: 'Lot of baloney' in IDOT hiring
        * Wayne McClain funeral service


        * Sun-Times reporter quits over paper's handling of story
        * 2 dead in shooting attack at Canada's Parliament
        * Girls volleyball: Scouting the MSL title game
        * CDH proposes $14.2 million expansion of Winfield campus
        * Naperville Water Street developer now aiming for November start

        * Patrick Cannon defense strategy rare but n...
        * Feds fine Jesse Jackson Jr.'s campaign com...
        * Ex-Congressman Jesse Jackson Jr. faces sen...
        * Representative Jan Schakowsky Sends Letter...
        * Rep. candidate pushes to uphold marriage b...
        * Reps. Schakowsky and Waxman Introduce Bill...
        * Statement by Representative Jan Schakowsky...
        * U.S. House Passes Resolution Condemning An...
        * FAA Rejects Call For New O'Hare Noise Stud...
        * Representatives Quigley, Duckworth, Schako...

        * Election 2014: Wide gap on the issues in U......
        * Vice President Joe Biden to campaign for S......
        * Vice President Joe Biden to campaign for S......
        * Vice President Joe Biden to campaign for S......
        * Vice President Joe Biden to campaign for S......

        * Online Marketplace for Sex Led Indiana Ser......

        * Electing school boards.
        * Waukegan update. End the curfew.
        * Stand for Children PAC supports SB16, donates to both Dems and Republicans
        * New Polls: Illinois legislative races
        * Where's Weyermuller? Breakfast with Ted Cruz and Chicago GOP
        * Republicans Crow As Questions Swirl Surrounding Sun-Times' Rauner Endorsement
        * McKinney Leaves The Sun-Times
        * Our America Fund launches new anti-Durbin ad: Cop Killer
        * ‘Jealous’ boyfriend to Obama: ‘Don’t touch my girlfriend’ [video]
        * New poll numbers for Illinois congressional races


        * TV Breaking News: Ethics blow for Pat Quinn
        * Federal judge deals Quinn ethics blow on IDOT patronage hiring
        * Rauner Statement on Federal Hiring Monitor at IDOT
        * New TV Ad: Endorsed
        * Governor Quinn Statement on Positive Economic News - Illinois Led the Midwest in Job Creation in September and Had Second Best Growth in Nation; Unemployment Rate Has Dropped More Than Any Other State in the Last Year




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller