SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
*** UPDATED x1 *** Schilling rides a motorcycle in first ad

Thursday, Sep 4, 2014

* I really like the visual quality of Bobby Schilling’s new TV ad

* Script…

Bobby Schilling: “I know these roads—lived here my whole life. I know our people, our places, and our perseverance. I know our struggles—and our successes. This is my home. This is where Christie and I are raising our 10 kids. It’s where I started our family restaurant. I know first-hand how Washington makes it hard for families and workers, and I want to stop it. I’m Bobby Schilling, and I approve this message because I know we’re all on this road together.”

*** UPDATE *** From the Cheri Bustos campaign…

“Bobby Schilling’s first ad is a blatant attempt to hide the ‘Real Bobby Schilling’s’ record of putting the Tea Party first and Illinois middle class families last. In Congress, Schilling voted to protect tax breaks for corporations that ship jobs overseas, to end the Medicare guarantee for seniors and walked out of a public meeting with workers whose jobs were shipped to China. Now he’s making a six figure salary working for one of his campaign contributors helping wealthy Chinese businessmen game the immigration system. If this is what he means by ‘leading by example’ Illinois working families will reject him once again this November.”

- Posted by Rich Miller        


32 Comments
  1. - Formerly Known As... - Thursday, Sep 4, 14 @ 3:27 pm:

    Good visuals, production and concept.

    But the script makes it.


  2. - Oswego Willy - Thursday, Sep 4, 14 @ 3:29 pm:

    Wow.

    Best Ad I’ve seen yet.

    “A”…restaurant quality, great angles, editing, and simple.

    Wow, that’s good.


  3. - Cassiopeia - Thursday, Sep 4, 14 @ 3:31 pm:

    Interesting that there is no mention of party.


  4. - John A Logan - Thursday, Sep 4, 14 @ 3:41 pm:

    Best ad I have seen yet. Well put together.


  5. - Team Sleep - Thursday, Sep 4, 14 @ 3:43 pm:

    Man - that was great! More please. There is a reason I walked precincts in four counties for Bobby in 2010. This ad is a good reminder.


  6. - Almost the Weekend - Thursday, Sep 4, 14 @ 3:46 pm:

    Bustos and Schilling have the best campaign ads this year. The DCCC Bost Ad is the best I’ve seen by an outside group. What is the media buy on this ad? I know Schilling has not been raising a bunch of money, but if he can get money behind this it could move numbers.


  7. - Anonymous - Thursday, Sep 4, 14 @ 3:48 pm:

    Really good spot. Who did it?


  8. - Western Ave. Doug - Thursday, Sep 4, 14 @ 3:54 pm:

    Keeps you watching because you want to find out who is under the helmut. Shows his full face when he approves the message. Better take notes in the on the North Shore.


  9. - 47th Ward - Thursday, Sep 4, 14 @ 3:54 pm:

    Very good ad.

    “We’re all on this road together” sounds communitarian to me. I like it, but if the Ayn Rand crowd hears him talking this way, they might not want him back in Congress.


  10. - B-non - Thursday, Sep 4, 14 @ 3:58 pm:

    10 kids? What is he, a Kennedy?


  11. - goose/gander - Thursday, Sep 4, 14 @ 3:58 pm:

    steve scherer specialty


  12. - Anon - Thursday, Sep 4, 14 @ 4:00 pm:

    The Strategy Group for Media


  13. - A guy... - Thursday, Sep 4, 14 @ 4:11 pm:

    “communitarian” is the word of the day. It makes you pause and think about it.

    Good ad. Riding a motorcycle when you’ve got 10 (count’em) kids seems a little risky. But he’s wearing a helmet and there’s probably more space on those country roads. All in all, nicely done.


  14. - Gooner - Thursday, Sep 4, 14 @ 4:13 pm:

    Good ad. Nice positive message.

    Like many ads, meaningless, but it will connect with voters.

    I also give it an A.


  15. - Anon - Thursday, Sep 4, 14 @ 4:32 pm:

    This ad is great! By far the best I have seen so far. You can tell that Steve Shearer was behind this.


  16. - Galena Pirate - Thursday, Sep 4, 14 @ 4:44 pm:

    His campaign the last two years hadn’t been living up to his 2010 and 2012 campaigns. I thought he lost a lot of his swagger and staff from back then.

    After seeing this ad I think the swag is back for Mr. Schilling!


  17. - Biker buddies needed - Thursday, Sep 4, 14 @ 4:58 pm:

    Cool ad - but coincidentally he is on the road alone throughout the entire commercial.

    Would have been a more effective message if he was actually riding off with other bikers at the end.


  18. - Illinois76 - Thursday, Sep 4, 14 @ 5:05 pm:

    Schilling had big dollar fundraisers with Majority Leader McCarthy in Peoria and Boehner in the Quad Cites. He’s getting the money. And I also love the radio ad against Bustos from an outside group. Without an Obama surge, Bustos is done. Schilling is working hard but a bit below statewide radar. Plus Bustos mortally wounded herself on that broken promise if giving back 10% of her pay. That is personal greed.


  19. - wordslinger - Thursday, Sep 4, 14 @ 5:06 pm:

    I like actual footage in the district and people in the district. How hard is that?

    Why the national phone-it-in consultants don’t understand that authenticity breeds empathy is beyond me.

    “We’re all on this road together.” Dold, Davis, now Schilling — GOP congressional candidates got the warm and fuzzies this cycle.

    I guess the outside groups can drop the napalm and keep the nasty away from the candidate.

    The change in tone starts at the top. Paul Ryan has been doing the national media rounds expressing remorse over his obscene “makers and takers,” and “full stomach, empty soul,” rhetoric.


  20. - 47th Ward - Thursday, Sep 4, 14 @ 5:19 pm:

    ===Paul Ryan has been doing the national media rounds expressing remorse===

    He also stopped listing Ayn Rand as his favorite author. He learned a lot by losing.


  21. - i miss illinois - Thursday, Sep 4, 14 @ 6:05 pm:

    good ad.


  22. - NW Illinois Dem - Thursday, Sep 4, 14 @ 7:01 pm:

    Wordslinger is right on — the national consultants don’t get it.
    They use good video from the district — believable, good video that works. I live in the 17th and highly recommend that candidates who come out with good positive stuff may differentiate and win.


  23. - walker - Thursday, Sep 4, 14 @ 8:56 pm:

    How do Callis, Bustos, and Schilling all get better ads out than any of the statewide candidates? Word has it - local talent.


  24. - VanillaMan - Thursday, Sep 4, 14 @ 11:01 pm:

    First rate ad.
    Outstanding production values.
    Great script.

    Bustos and her crew’s response was uninteresting.
    A+


  25. - Callout - Friday, Sep 5, 14 @ 7:31 am:

    Bustos’ best response is to complain that Bobby is making 6 figures in a non-government job? Bustos makes 6 figures as a Congresswoman. And she’d still make 6 figures if she kept her promise to return 10% of her salary—which she still refuses to make good on. People love that…


  26. - bored now - Friday, Sep 5, 14 @ 8:18 am:

    great ad, but the lack of (other) people is noticeable [roads don’t vote; i don’t know how many motorcyclist will]…


  27. - Freeze up - Friday, Sep 5, 14 @ 8:24 am:

    He’s wearing a jacket from a gun manufacturer in his district, Springfield Armory in Geneseo. Subtle reference that the 2nd Amendment crowd will recognize but the other side probably won’t notice.


  28. - Wumpus - Friday, Sep 5, 14 @ 8:44 am:

    Maybe a motorcycle tour of the district with Bruce Rauner is next, lol.


  29. - *BigFan* - Friday, Sep 5, 14 @ 9:25 am:

    Bobby, I work for Springfield Armory, don’t think your XDM jacket in this ad hasn’t gone unnoticed. =)


  30. - Southpaw - Friday, Sep 5, 14 @ 9:39 am:

    I also noticed the XDM jacket and wondered how many mentions it would get. I like the ad…no name calling, no bickering, just a positive ad to get his name out there and make people take notice.


  31. - Mr C - Tuesday, Sep 9, 14 @ 11:11 pm:

    What make of motorcycle is Bobby riding?


  32. - Anon - Monday, Sep 15, 14 @ 3:36 pm:

    Harley


Sorry, comments for this post are now closed.


* A missed revenue opportunity
* Caption contest!
* Union-sponsored poll shows support for labor agenda
* A good way and a bad way
* The next target
* Question of the day
* Sam Zell quadruples wife's contribution
* SUBSCRIBERS ONLY - Fundraiser/event list (Use last week's password)
* Cleaning up part of the CoD mess
* Today's number: $42,000
* Anti Israeli boycott bill moves to the House
* Out of state biz journalists peeved at Rauner
* *** UPDATED x1 *** Your daily "right to work" roundup
* Redistricting effort to reboot this week
* Having it both ways
* Why isn't Speaker Madigan voting on bills?
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Nokia denies smartphone return plans
        * LG Watch Urbane available in the Google Store for $349
        * More LG Windows Phone details emerge on company website
        * Best Buy to accept Apple Pay, wants to give customers options
        * Samsung employees create Backup Memory, an app for people with Alzheimer’s disease
        * Big tech companies provide help to disaster response efforts in Nepal
        * Humble Tin Man Games Mobile Bundle expands to twelve games

        * Apple defies tech trends, posts record 2nd quarter
        * Epson’s Upcoming Windows 8.1 Mini PC Stick With Intel Atom Processor
        * Refinery29 Joins the Big Media Startup Club, with a $50 Million Funding Round
        * Play Final Fantasy XIV On iiyama’s Latest 15.6-Inch Gaming Notebook
        * Epoque Hits Back With A New Underwater Mini Digital Action Camera
        * DARPA’s Guided Bullet Proves It Can Hit Moving Targets
        * Moto 360, LG G Watch R See Their Prices Cut On Google Play

        * Samardzija slated to take turn against Orioles
        * Amid protests, Manfred addresses Orioles, White Sox
        * White Sox agree with decision to postpone O's opener
        * MLB has long chosen path of caution during outside turmoil
        * MLB historically sensitive to outside turmoil
        * Protests force postponement of O's-White Sox on Monday
        * Protests force postponement of O's-White Sox on Monday

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        April 2015
        March 2015
        February 2015
        January 2015
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Illinois officials urge investing in transporta.....
        * Sen. Chapin Rose proposes better sclerotic proc.....
        * Rally for UCPD transparency held after passage .....
        * Sam Zell donates $4M to Rauner’s political fund..
        * Board of Trustees Budget Committee makes recomm.....
        * Zell gives $4 million to Rauner's pro-business PAC..
        * Sam Zell gives $4M to 'oppose those who stand i.....
        * Sneed: Obama could announce library site choice.....
        * Illinois budget cuts to affect students, sickle.....
        * Miller: Speaker Michael Madigan's new voting pa.....


        * Chicago men return from Nepal after experiencing earthquake
        * Freight train mishap delays Chicago-Indiana commute
        * US court upholds Chicago suburb's assault weapons ban
        * Report: Internships given based on clout at Illinois agency
        * Trial begins in 2010 slayings of Chicago officer, official
        * Appeal likely after court upholds assault weapons ban
        * US court upholds Chicago suburb's assault weapons ban
        * Man shot by housing authority police office had been barred
        * University of Chicago Medical Center nurses set to strike
        * Suburban Chicago mayors protest proposed budget cuts

        * Frerichs to scale back internship program after audit of treasurer's office
        * Nepal earthquake: Springfield doctors, adoptive family dealing with a disaster close to home
        * Local doctors, adoptive family dealing with a disaster close to home
        * Suburban Chicago mayors protest proposed budget cuts
        * Illinois budget cuts to affect students, sickle cell center
        * Billionaire Sam Zell gives $4M to Rauner's political fund
        * Illinois GOP targets political hiring; Democrats wary
        * Crib bumper bills bump heads in General Assembly
        * New state school superintendent says funding fix could take years
        * Statehouse Insider: Rauner's story of unions stifling innovation "sounds like pure fiction," union says

        * University of Chicago Medical Center nurses set to strike
        * Obscure federal agency with a lot of dough comes calling in Chicago
        * Anne Dias Griffin hires George Ryan prosecutor
        * Rauner: 'Moral' duty to take Illinois back from unions, 'corrupt' insiders
        * Boeing CEO: Losing Ex-Im Bank could cost U.S. manufacturing jobs


          * College football player to be bone marrow donor for infant
          * Chicago men return from Nepal after experiencing earthquake
          * At least 6 former Schock aides now subpoenaed
          * Lawyer: State didn't prove murder by intimidation in Johnsburg teen's death
          * Woman wrongfully arrested by disgraced Schaumburg cop and prosecuted: lawsuit
          * Officials: South Shore Line affected after freight train incident
          * Lure of $20,000 reward led to charges in cop killing, defense says
          * Community Counseling Centers of Chicago asks for $1 million to halt closure
          * Treasurer report finds fault in internship, scholarship programs
          * Appeals court upholds Highland Park assault weapons ban


          * Lawsuit filed against Chicago police over stop-and-frisk
          * Chicago school cleaning contract millions over budget
          * Red light camera ban passes House
          * Method factory opens in Pullman
          * More than 1,000 local nurses plan a strike
          * Changes in taxi industry leave cab owners underwater
          * More than 3,700 dead in Nepal as earthquake's toll rises
          * Trial to begin in 2010 slayings of Chicago officer, official
          * Illinois prisons chief says union contracts causing problems
          * Sheriff Dart to investigate unlicensed rehab centers


          * Frerichs to scale back internship program after audit of treasurer's office
          * Nepal earthquake: Springfield doctors, adoptive family dealing with a disaster close to home
          * Kathleen Parker: With a song in prisoners' hearts
          * Marc Levine: Rauner has the solution for Illinois' pension problem
          * Suburban Chicago mayors protest proposed budget cuts
          * Illinois budget cuts to affect students, sickle cell center
          * Billionaire Sam Zell gives $4M to Rauner's political fund
          * Illinois GOP targets political hiring; Democrats wary
          * Crib bumper bills bump heads in General Assembly
          * New state school superintendent says funding fix could take years


          * Rev. Eugene Gerard
          * Bradley Hill
          * Evelyn Leggans
          * Bobby McCord
          * James Trogolo
          * Bill Gentry
          * Mary Hodges
          * Beverly Holt
          * Alice Wallace
          * Larry Miller


          * Baseball: Lake County roundup
          * Softball: Lake County roundup
          * Girls track scoreboard: Monday's results
          * Softball scoreboard: Monday's results
          * Girls soccer scoreboard: Monday's results

          * The Black Sorority's Political Influence
          * Milbank: Using Jesus to curtail reproducti...
          * Congresswoman Cheri Bustos payed a visit t...
          * Milbank: A House Republican steps to the p...
          * Damaged goods? - And a campaign roundup
          * Congresswoman makes surprise visit to VA c...
          * Susan G. Komen Chicago Advocates Call On C...
          * Self-righteous Republican promotes theocra...
          * Congresswoman Bustos Tours Small Businesse...
          * Will Urban League's Zopp enter Senate race...

          * Capitol Hill Buzz: Dems push higher pay fo......
          * Commissioner Boykin Calls ‘State of Emerge......
          * For-Profit College Closure Could Cost Taxp......
          * Durbin Applauds Corinthian Colleges Shut Down...

          * Senator Kirk, 9/11 First Responders from I......

          * NBC 5 Helps Couple Fight 20 Year Old Parking Tickets
          * Rauner political influence, skill comes from friendly rich peoples’ wallets
          * Anti-Red Light Camera Group Scores Big In City Elections
          * Eye of the Beholder: Working with High-Risk Adolescents
          * Lt. Gov Quinn on Blago, Obama and Biz
          * Chicago Tonight The Week In Review
          * Buffett Says "Last Call" For Bud Brewer
          * Mr Mayor: Knock Down This Wal-Mart Wall
          * BW Chicago, We Hardly Knew Ye
          * In Today's Biz World, Ties No Longer Bind


          * Illinois EPA and Boy Scouts of America Partner for Annual 20-Mile Lincoln Trail Hike - Lincoln Pilgrimage honors Abraham Lincoln’s 20-mile trek; Scouts pick-up litter along the scenic trail
          * IDPH Moves to Eliminate Meningococcal Meningitis - New Vaccination Requirements for Adolescents
          * YOUR ACTIONS MATTER! kicks off statewide as preparations begin for new server training law
          * Emergency Management Officials Launch Weather Alert Radio Contest - ‘Weather Alert Radios Save Lives’ contest promotes awareness; 100 radios to be awarded
          * IDOT Launches Statewide Listening Tour to Discuss Illinois Infrastructure Needs, Priorities





              Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller