121 Comments - How Ironic - Friday, Oct 10, 14 @ 10:47 am: Boom! That’s going to leave a mark. - MrJM - Friday, Oct 10, 14 @ 10:48 am: Devastating. – MrJM - Aldyth - Friday, Oct 10, 14 @ 10:49 am: Wow. Just wow. - Oswego Willy - Friday, Oct 10, 14 @ 10:50 am: Quinnsters, but me a Cannoli, we’ll call it even. Fair? OW (Snark) ===- Oswego Willy - Tuesday, Oct 7, 14 @ 3:32 pm ===And I’m not so sure that there will be an ad. This seems a tough issue to frame, even Cliff Notes version.=== Fade from black to B&W picture of Bruce Rauner. “Bruce Rauner wants to shake up Springfield, but when Bruce faces adversity, he will bury you (Carol Marin freeze screen shot, B&W with Quote) In a sworn deposition a CEO of Bruce Rauner tells us. “I will bury her,” Rauner is alleged to have told Gilman. “I will make her radioactive,” Rauner allegedly told Gilman, according to the complaint. “She will never get another job anywhere, ever. I will bankrupt her with legal fees. I don’t know if she has a family or not, but if she does, she better think twice about this.” “Bury her?” Threaten her family. Illinois deserves better” Under :30 seconds, and I just threw up what was reported, no layout, but it can work to turn off women. I’m a Dope and I can make this work.=== - Roadiepig - Friday, Oct 10, 14 @ 10:50 am: Wow is right. Very good effective use of the quotes that should make the suburban women leaning Rauner think twice (if there are any undecideds left, as others have pointed out) - Macbeth - Friday, Oct 10, 14 @ 10:50 am: Come on, Illinois voters love businessmen who talk thug. Don’t they? - Peoria guy - Friday, Oct 10, 14 @ 10:51 am: I heard that on WGN radio this morning driving to work. That is a tough one. - Southerner - Friday, Oct 10, 14 @ 10:51 am: Best one yet, by far. This one will hit a strong cord with women voters. - Obamas Puppy - Friday, Oct 10, 14 @ 10:51 am: …and match. - Anonymiss - Friday, Oct 10, 14 @ 10:52 am: Very strong. The reading of the quote - by a tough-as-nails female reporter - is killer. Good work, Carol. Good work, Team Quinn. - Demoralized - Friday, Oct 10, 14 @ 10:52 am: Reinforces a stereotype people already have of big businessmen. Good ad. - Peoria guy - Friday, Oct 10, 14 @ 10:53 am: He is a bully. You play hardball in business and it will come back to bite you if you run for office. I suspect Rauner had no idea how many bites he would sustain. - train111 - Friday, Oct 10, 14 @ 10:53 am: After two days of the NRI dudd and a ho hum debate last night, it feels pretty good to get back to the camopaign of each candidate upping the other for the most outrageous add. - Cassiopeia - Friday, Oct 10, 14 @ 10:53 am: But is the quote true? - Skeptic - Friday, Oct 10, 14 @ 10:54 am: “But for a cannoli ere goes I.” I’d like to buy a “Y” for my friend Oswego Willy please, Alex. (Sorry, couldn’t resist.) To the post…Zing. - Gooner - Friday, Oct 10, 14 @ 10:55 am: Cue Republicans screaming CLASS WARFARE in 3, 2, 1 . . . Yes, they are going to yell about this ad, but the rest of us are going to think the contrast between millionaire and cutting benefits for poor and middle class is very effective. I thought it was very effective. I give it an A. One more note — this may also help Quinn, since even though it makes no reference to that race, it may well remind people of that rich guy cutting things for poor theme. - Rich Miller - Friday, Oct 10, 14 @ 10:55 am: ===…and match=== Not quite. PQ survived the NRI hearings this week and didn’t take it on the chin too badly during the debate. That’s game for the week. Set was this ad. Match is still a few weeks away. - How Ironic - Friday, Oct 10, 14 @ 10:56 am: @Cassiopeia, Yes, the quote is true. - Oswego Willy - Friday, Oct 10, 14 @ 10:57 am: - Skeptic -, lol. I am mocking myself. Even a Dope like me saw the “beauty” of the setup. If anything, I am redundantly random. Plus, I just like cannoil… - Because I said so..... - Friday, Oct 10, 14 @ 10:57 am: Did he really think no one would find out? Great ad and I wouldn’t be surprised if the Quinn camp has more devestating ads in the can and ready to go. - Shore - Friday, Oct 10, 14 @ 10:58 am: This is probably a different post but I thought quinn dominated the debate last night and the moderators were superb. Questions like which members of the opposing party in the legislature were well informed and unlike the fluff ABC-7 and the chicago stations who see these things more as marketing opportunities pull it was a button down issues focused wonkish debate. Rauner looked stiff , never really punched back and on a few questions had I don’t know as a response on issues and questions that weren’t that esoteric. - Almost the Weekend - Friday, Oct 10, 14 @ 10:58 am: And Rauner pollsters stick with the PQ is a corrupt Chicago machine politician. PQ’s media team is making a strong pitch to go national with Clinton in 2016. Their positive and negative ads have been much better than Rauner. Quinn’s play Major League, Rauner is playing AA. - Mason born - Friday, Oct 10, 14 @ 10:58 am: Cassiopeia Does it matter? It’s heresay but this isn’t a court. - Jimmy - Friday, Oct 10, 14 @ 11:00 am: Cassiopeia: “But is the quote true?” I think the whole state would love a thorough explanation from Rauner. - walker - Friday, Oct 10, 14 @ 11:01 am: Hard to find any fault in the production, script, delivery. And it’s directly to the point. Really well done. Compare it to today’s Rauner attack ad, which is full of sound and fury. Will work because it appeals more to emotion and personal values than to policy. - Gooner - Friday, Oct 10, 14 @ 11:01 am: Needless to say, I posted the response to the Durbin on the wrong thread. Not sure how I mixed that up. My bad. - The Captain - Friday, Oct 10, 14 @ 11:02 am: The “did he really think no one would find out” line has been quite versatile for this campaign and I’ve now seen it often enough that I was anticipating it at the end. Whoever came up with that theme probably deserves a jelly donut. - The Captain - Friday, Oct 10, 14 @ 11:05 am: == PQ’s media team is making a strong pitch to go national with Clinton in 2016. == I too would like some of these really good drugs. - Jimmy - Friday, Oct 10, 14 @ 11:05 am: ATW: “Rauner pollsters stick with the PQ is a corrupt Chicago machine politician” At this point, it seems reasonable to conclude that Rauner has not created any significant number of jobs to base a positive ad on so all he has is phony watches, jackets and automobiles. - Meanderthal - Friday, Oct 10, 14 @ 11:06 am: Should’ve included some quotes from the judge dismissing the case, but that would have been too fair. Carol Marin was always in the tank for the Dems but good enough to seem unbiased. But desperate times call for desperate measures and a fellow member of the indignant liberal media/faux reformer alliance named Quinn is in big trouble so we get this trash. This was Jerry Springer material and Marin was the one that produced it. Shameful journalistic ethics. - VM - Friday, Oct 10, 14 @ 11:06 am: “Did he really think no one would find out” That tag line had to be on the research report, which I would love to read. - Stones - Friday, Oct 10, 14 @ 11:06 am: Effective Ad. Bruce is going to have a hard time countering. - MrJM - Friday, Oct 10, 14 @ 11:07 am: “The reading of the quote - by a tough-as-nails female reporter - is killer.” Absolutely. Carol’s voice conveys the authority of God’s older sister. It can’t help but make the ad’s message implicitly credible. I don’t think it would be half as effective without the sound of her voice. – MrJM - Been There - Friday, Oct 10, 14 @ 11:07 am: Rauner is starting to make George Ryan look like a softy. George was able to pull off the lovable grandfather type with the public (before his troubles) even though he was actually tough as nails. It doesn’t look like Bruce will ever have a chance to be seen in the same light. - wordslinger - Friday, Oct 10, 14 @ 11:08 am: Rauner has to answer. You can’t leave it out there. Threaten a woman and her family. A woman, mind you, that was fired for not firing people. You can’t make that up. No one would believe it. - The Shadow - Friday, Oct 10, 14 @ 11:11 am: This is amazing and brings a smile to my face. - Meanderthal - Friday, Oct 10, 14 @ 11:13 am: State workers might find this hard to believe, but sometimes people need to be fired because they are not performing their responsibilities and they stand in the way of the organization advancing forward. - Been There - Friday, Oct 10, 14 @ 11:14 am: Another great thing about this ad is that Quinn’s camp doesn’t even accuse him of anything or call him a bully or anything except for the final tag line. They just laid it out there for the public to make up their own mind. - 2 Cents... - Friday, Oct 10, 14 @ 11:15 am: Couldn’t happen to a nicer guy! I got tingles WOW! - Samurai - Friday, Oct 10, 14 @ 11:16 am: “I will bury her … I will Bankrupt her with legal fees. I don’t know if she has a family or not, but if she does….” If you fools had a Harvard MBA, then you would realize that this is how to drive results. - Oswego Willy - Friday, Oct 10, 14 @ 11:17 am: Let’s keep this in mind; If Bruce Rauner wants to call it false, he can, but I wouldn’t go down this road. “Why?” Jeri. Ryan. This is a sworn depo. Do you think the person quoted wants to say they…lied…in a sworn depo? No way. So it will reinforce the quote’s truth, hurting even more. This “box” the Ad had Rauner in? The “it’s a lie, ask!”…well, if Carol Marin says, “So we asked if they lied in their deposition…” This Ad is 100 times better than just the :30 second hit, because if Rauner goes after the credibility…the “hurt” does more than leave this very ugly mark. - Macbeth - Friday, Oct 10, 14 @ 11:18 am: — If you fools had a Harvard MBA, then you would realize that this is how to drive results. — Please. Tell me more about how this drives results. Enlighten me. - DuPage Dave - Friday, Oct 10, 14 @ 11:19 am: And guess what- it’s Carol Marin’s birthday today. So best wishes to her. Happy 66th. - Skeptic - Friday, Oct 10, 14 @ 11:20 am: Meanderthal: What does “bury you and your family with legal fees” have anything to do with being fired? - Levi - Friday, Oct 10, 14 @ 11:22 am: Rich, can you provide a transcript for those of us lacking video capabilities? - Robert the Bruce - Friday, Oct 10, 14 @ 11:24 am: A-. One person, one story, clear script. They were able to fit the “after firing her for not laying off workers” line without it getting clunky. Loved the pic of the deposition and the NBC and Sun times to provide credibility to the claims. Just to be picky, I wasn’t a fan of the voiceover. I’d have gone with a more abusive sounding man. But wow, this is a terrific hit. - Anon - Friday, Oct 10, 14 @ 11:24 am: — If you fools had a Harvard MBA, then you would realize that this is how to drive results. — Okay, I have an MBA from Northwestern and an MPP from U Chicago…explain to me how this isn’t just an awful person saying awful things? - The Historian - Friday, Oct 10, 14 @ 11:25 am: Apologies if most everyone here already knows these, but (1) who’s doing PQ’s opposition research?, and (2) who’s doing his media/TV ads? - DuPage Dave - Friday, Oct 10, 14 @ 11:27 am: Rauner brings up one of the key differences between “us” and “them”. The .01 percent can afford to keep cases in court forever without concern about winning. They know the other guy can’t afford to pay attorneys forever. While the legal system is supposed to be fair to both sides, it really favors the side with the most money. Whether this concerns individuals or businesses the side with the bigger bank account has the advantage. This is his trump card. He knows that he doesn’t have to prove his side is right, or be concerned that the woman in question has truth on her side. He knows he can ruin her financially and that’s equivalent to winning. As to the ad- it seems pretty effective to me, but then I can’t stand Rauner or his ilk so I’m not an impartial judge. - Carhart Representative - Friday, Oct 10, 14 @ 11:27 am: “State workers might find this hard to believe, but sometimes people need to be fired because they are not performing their responsibilities and they stand in the way of the organization advancing forward.” Which is why the companies that Rauner take over always do so well. You can’t make a nursing home very profitable without letting some nurses go. - Been There - Friday, Oct 10, 14 @ 11:28 am: ===If Bruce Rauner wants to call it false, he can, but I wouldn’t go down this road. === OW, are you trying to get the Rauner camp to buy you cannoli’s too? Your consulting business must be lucrative to your waistline. - Louis G Atsaves - Friday, Oct 10, 14 @ 11:29 am: Yellow press journalism by Carol Marin and the Chicago Sun-Times on a story shopped by a Democratic organization last week justifying a vicious hit piece television ad. These were the charges that were dismissed out in a summary judgment. November 4th can’t come soon enough. And we wonder why Illinois politics continues to be the laughing stock of the nation? Sheesh! - Jimmy - Friday, Oct 10, 14 @ 11:30 am: Meanderthal: “State workers might find this hard to believe, but sometimes people need to be fired because they are not performing their responsibilities and they stand in the way of the organization advancing forward.” Do their families need to be threatened? - PoolGuy - Friday, Oct 10, 14 @ 11:31 am: i’ve never been a fan of the billionaire bruce moniker, so this ad explains it better with a real life situation. the typical rich, greedy corporate exec doing everything in his power to maximize profits at the expense of others and even their families. He is not satisfied with firing someone, but “burying” them just because they had the gall to stand take a stand. Makes me think how he would react to GA members who won’t take his side on a vote. yikes. - DuPage - Friday, Oct 10, 14 @ 11:31 am: Why am I not surprised? This is just the latest in a string of ads that show things Rauner did not plan on anyone finding out. - Rich Miller - Friday, Oct 10, 14 @ 11:33 am: ===If you fools had a Harvard MBA, then you would realize that this is how to drive results.=== And if you had half an inkling of what makes a good political ad, you’d know that THIS is how to “drive results.” Fool. I’ve watched this ad ten times, to simulate 1,000 points. It doesn’t lose any of its edge. - Oswego Willy - Friday, Oct 10, 14 @ 11:34 am: ===OW, are you trying to get the Rauner camp to buy you cannoli’s too? Your consulting business must be lucrative to your waistline.=== If Rauner’s Crew “buys” me Cannoli, it will go to my…spelling error (stupid phone!) Right - Skeptic -, exactly right. This Ad was so simple to see from Jump Street, especially the way NBC 5 framed it, how it wouldn’t be seen or used would as an Ad have surprised me more. Quinnsters can pay me in 1 cannoli, Rauner’s Crew would have to offer a cannoli plant - for equality of assets and all. - Samurai - Friday, Oct 10, 14 @ 11:34 am: ==Please. Tell me more about how this drives results. Enlighten me.== Macbeth. That was snark my friend. Bruce is fond of saying such things as he knows how to “drive results”, “focus like a laser,” etc. - Angel's Sword - Friday, Oct 10, 14 @ 11:35 am: What’d I say? September was a practice jab. - Jimmy - Friday, Oct 10, 14 @ 11:35 am: Samurai ““I will bury her … I will Bankrupt her with legal fees. I don’t know if she has a family or not, but if she does….” “If you fools had a Harvard MBA, then you would realize that this is how to drive results.” You should take that Harvard MBA and get into political consulting. I hope Rauner responds the way you have suggested. You about to see some results at the ballot box. - How Ironic - Friday, Oct 10, 14 @ 11:35 am: @Louis G Atsaves, “These were the charges that were dismissed out in a summary judgment.” Just because the case was dismissed, DOES NOT MEAN that Brucie didn’t threaten the woman with financial ruin. He did, in fact threaten to ‘bury’ her, and cause her to be blackballed. I hardly think that’s appropriate. I guess your moral compass is slightly off? - Gooner - Friday, Oct 10, 14 @ 11:38 am: Louis G A, Have you read the order granting summary judgment? How about the motions and responses? With all due respect, unless you have, “granted summary judgment” is absolutely meaningless. If you keep referencing the MSJ as a means of shoring up failing support, be my guest. However, if you intend it as meaningful argument, you should drop it because any 1L can tell you that there are hundreds of reasons for granting MSJ. - Oswego Willy - Friday, Oct 10, 14 @ 11:38 am: - Louis G Atsaves -, With respect, If you would like, do you want to say the person giving the sworn deposition was…lying? Up to you. - Formerly Known As... - Friday, Oct 10, 14 @ 11:38 am: == These were the charges that were dismissed out in a summary judgment. == Waiting for the == fact check == on this ad from the Rauner campaign or a media-type, if that is the case, in 3…2…1… This ad still cuts to the bone. It will be interesting to see the suburban women #’s in upcoming polls. - Responsa - Friday, Oct 10, 14 @ 11:39 am: This was predicted and we all expected it to show up in an ad after the Marin report. Rauner’s had a few days to plan a response. Let’s see what he and the campaign staff come up with to counter it. B. - Honest Abe - Friday, Oct 10, 14 @ 11:40 am: That’s what happens when They their money can buy power. I have said all along this guy can not be trusted. Anyone who hides their money to avoid paying taxes can not be trusted. - paddyrollingstone - Friday, Oct 10, 14 @ 11:41 am: Louis G Atsaves: “These were the charges that were dismissed out in a summary judgment.” Black’s Law Dictionary defines Summary Judgment as follows: A quick decision of a court based on briefings and affidavits where material facts are not disputed or where the court’s opinion is used for judgment The operative phrase hearing being: “material facts are not disputed.” - Formerly Known As... - Friday, Oct 10, 14 @ 11:43 am: == It doesn’t lose any of its edge. == At all. It is very difficult to effectively counter an ad like this. All you can do is try to reveal the ad as false, which @OW points out the difficulties of doing, or try to run something even more negative and bloody against the other guy. The downward spiral that is bloodtober now picks up speed. First one to the bottom wins. Ugh. - Oswego Willy - Friday, Oct 10, 14 @ 11:45 am: To the validity, Getting caught in the weeds of “payouts”, “summary judgements”, any and all of the wonky legalese of what happened or didn’t. Stop. Just stop for one second…ask yourselves; “The sworn deposition is what the ‘hit’ is all about. Attacking the truth of the words, and the person who swore to tell the truth is the fact, and only fact needed, that hold the water for validity” So, who is going to be FIRST, to say the person lied in the deposition, and further, do you want a Carol Marin or someone like her do a Jeri Ryan, ask that question and they say they stand by their depo, in the face of perjury? The Ad is genius. It covers it all, it’s insulated as fact, that if Rauner calls the statement false, the media feeding frenzy begins, “get that person and ask if they lied” Utter. Genius. - Bill White - Friday, Oct 10, 14 @ 11:46 am: . . . try to run something even more negative and bloody against the other guy . . . Like spending taxpayer dollars to buy votes? Oh snap! - 3rd Generation Chicago Native - Friday, Oct 10, 14 @ 11:50 am: I saw this on WGN news this morning, the Carol Marin part is good. And right on the heels of a debate, I don’t think went well for Rauner. - Grandson of Man - Friday, Oct 10, 14 @ 11:57 am: Very strong ad with very harsh language coming via a journalist with a lot of integrity. I rate it a strong A. - CircularFiringSquad - Friday, Oct 10, 14 @ 11:59 am: Little Vinny not going to be happy. Bad,bad haircut makes him look like he just out of the chair at barber college. Button down shirt with strip tie — look has been out (even on north shore) for 30 years. Could not keep attention span for 60 minutes And then PQ whacks him over the woman he tried to fire. The check grabbers at Rauner HQ will have a long weekend. Hopefully the are buying the TV time now so the commission will be banked. And we did not mention he sounded like he was really for early release ( Capt Fax may be warming up that tamale for toss later) - Formerly Known As... - Friday, Oct 10, 14 @ 12:01 pm: Though you might also be able to pull off a “taking the high road” response if you stick to it very strictly through the home stretch. Return to the roots. Go back to focusing on jobs, economy, taxes, ineffective leadership, and so on. Use this as an example of the Obama quote == When you have nothing to run on, you try to paint the other guy as someone to run from. == Use the bloodiness of the ad against itself, and go back to talking about == real == issues. Steer things back towards a referendum on your opponent’s performance instead of a choice between the both of you. It is a gamble, maybe even a big one, and taking it depends on the confidence you have in your ideas; the discipline and thick skin of your candidate and campaign team; whether you think you have enough time left to effectively take that gamble; and how empty the cupboard is of grenades to lob back at damaging stuff like this during the final month. You could wind up defenseless and gored by your opponent’s knife, or wind up sidestepping their attacks and running cleanly past them to the finish line as they continue swiping knives at the thin air where you used to be standing. My guess is it turns into a knife fight. - Skeptic - Friday, Oct 10, 14 @ 12:07 pm: http://www.gpo.gov/fdsys/pkg/USCOURTS-azd-2_02-cv-02099/pdf/USCOURTS-azd-2_02-cv-02099-12.pdf Here go read it. I’m no lawyer and couldn’t plow through the whole thing, but what I saw were counts of fiduciary misconduct that were dismissed for several reasons, most of which were that the plaintiffs couldn’t sell the case to the judge. Of course that has nothing to do with the validitiy fo that quote. - Anon. - Friday, Oct 10, 14 @ 12:11 pm: ==With all due respect, unless you have, “granted summary judgment” is absolutely meaningless.== What granting summary judgment means is “assuming everything you say is true, you still lose.” That doesn’t mean that the “bury her” quote is not word for word what Rauner said. - Hit or Miss - Friday, Oct 10, 14 @ 12:14 pm: A good ad for Quinn, bad for Rauner. - Skeptic - Friday, Oct 10, 14 @ 12:17 pm: Bill White @11:46 — The difference is that no one has presented any evidence that vote buying actually occurred. In fact the LAC gave up trying yesterday. There *is* solid evidence that BR said what he said. - Yellow Dog Democrat - Friday, Oct 10, 14 @ 12:18 pm: At the least, it rolls through the weekend unrefuted. The best you can do is…. ….oh wait, just because Oswego Willy is helping Quinn out doesn’t mean I have to give Rauner help. One in 10 voters is apparently undecided. This ad might make a difference. At the least, it makes a big, last minute offensive by Rauner difficult. Quinn has a slight lead, the polls suggest, and this ad is as much defense against the Two-minute drill as it is offense. Blitz, blitz, blitz. - chi - Friday, Oct 10, 14 @ 12:19 pm: Carol Marin is quoting a candidate for governor threatening a female employee and her family. Oh man. How is it possible to counter this effectively? Oh man. What an ad. - Finn - Friday, Oct 10, 14 @ 12:19 pm: Is the Rauner who said, I will get to know every member of the General Assembly on a personal basis… ..the same Rauner who said, I don’t know if she has a family but if she does… How can a guy who doesn’t bother to learn basic info about his hand-picked CEOs get to know 177 members of the GA well enough to threaten them, I mean, drive change? - Anonymous - Friday, Oct 10, 14 @ 12:19 pm: Rauner appears to be one so very, very easy to dislike for the many points brought up in this blog over the past months. His face is a window to his soul. Uh oh, if he wins campers. If he loses, uh oh as well. Illinois. - Bill White - Friday, Oct 10, 14 @ 12:23 pm: @Skeptic @12:17 pm My point is that NRI was utterly neutralized yesterday, leaving Bruce Rauner without ammo. Sometimes snark is hard to convey on the intra web. - Streator Curmudgeon - Friday, Oct 10, 14 @ 12:25 pm: This ad won’t change any minds of voters who have already decided for Rauner. If they haven’t figured him out by now, they’re never going to. But it will change the minds of some independents. BTW, I thought Quinn held up well in the debate last night while Rauner was vague and tried the presidential debate tactic of smiling and shaking his head. I don’t think it will play here. - THEGUN - Friday, Oct 10, 14 @ 12:27 pm: Hes a successful businessman. Anyone who thinks that he got that way passing cups of tea around with crumpets is going to vote for Quinn anyways. Id love to give Rauner the chance to square off with madigan, instead of cow towing and being a puppet. - Skeptic - Friday, Oct 10, 14 @ 12:30 pm: Bill White: My apologies. And especially for thinking you were a Raunerbot. I should be taken to court and buried for that. - Angel's Sword - Friday, Oct 10, 14 @ 12:40 pm: ===Id love to give Rauner the chance to square off with madigan, instead of cow towing and being a puppet.=== Rauner couldn’t last a minute in legislative trench warfare vs. Speaker Madigan. In case you didn’t notice, he can’t even deal with Gov. Quinn. - Oswego Willy - Friday, Oct 10, 14 @ 12:41 pm: ===Anyone who thinks that he got that way passing cups of tea around with crumpets is going to vote for Quinn anyways. Id love to give Rauner the chance to square off with madigan, instead of cow towing and being a puppet.=== Will Rauner bury MJM or just ruin his family? Dope. - Formerly Known As... - Friday, Oct 10, 14 @ 12:42 pm: @Bill White - It was a good comment, snark or not. If they were relying on the NRI hearings to provide quotes for their version of this ad, it didn’t happen. Unless some lucky assistance arrives from the other investigations, any new or helpful info from the NRI stuff is not likely to come before Novermber 4. What they have now is very similar to what they already had, no new fireworks. - tomkat1000 - Friday, Oct 10, 14 @ 12:42 pm: Anything for a buck. So sad. So sick. - jake - Friday, Oct 10, 14 @ 12:49 pm: Every once in a while, an ad emerges in a political campaign that is absolutely lethal. My gut feeling is that this is one of those. At the very least, this shifts the momentum decisively to Quinn. - Robert the Bruce - Friday, Oct 10, 14 @ 12:49 pm: ==Rauner couldn’t last a minute in legislative trench warfare vs. Speaker Madigan.== While my money is on Speaker Madigan, I’d love to see that fight. - wordslinger - Friday, Oct 10, 14 @ 12:50 pm: –Yellow press journalism by Carol Marin and the Chicago Sun-Times on a story shopped by a Democratic organization last week justifying a vicious hit piece television ad.– This is a political ad, remember? Anyway, how is reporting the contents of a court file on a lawsuit “yellow journalism?” If you can’t spin better than that, you might one to sit this one out. - Bill White - Friday, Oct 10, 14 @ 12:55 pm: == Rauner couldn’t last a minute in legislative trench warfare vs. Speaker Madigan. In case you didn’t notice, he can’t even deal with Gov. Quinn. == or Mary Ann Ahern . . . - Ginhouse Tommy - Friday, Oct 10, 14 @ 1:15 pm: Bill White It wouldn’t be that vicious, but just very frustrating for Rauner. Threats don’t work against the Speaker or it would have been tried before. He always has the upper hand. This attack ad shows what Bruce Rauner truly is. Simply put he’s a bully. He didn’t just want to fire her, he wanted to embarrass and humiliate her. Just rub her nose in it for good measure because she dared to tell him no. A mean, cold as ice bully. Be you a man or woman, your fair game. That’s not tough, that’s just mean. - Bill White - Friday, Oct 10, 14 @ 1:22 pm: @Ginhouse Tommy You are exactly right. It wouldn’t be that vicious because Bruce Rauner would be silly putty in the hands of Madigan and Cullerton. But it’s all hypothetical because Quinn is looking really strong right now. I don’t see how Rauner can recover from the complete evaporation of the NRI angle, this video ad and the numbers don’t add up video ad. The core Anybody But Quinn camp will get Rauner a decent showing but I don’t see him reversing the momentum going forward. - Samurai - Friday, Oct 10, 14 @ 1:26 pm: @11:33 ==And if you had half an inkling of what makes a good political ad, you’d know that THIS is how to “drive results.” Fool I’ve watched this ad ten times, to simulate 1,000 points. It doesn’t lose any of its edge== Ouch. I even caught the wrath of Rich with my poor attempt at sarcasm. To be clear… Not a Rauner fan and his threat to Christine Kirk was despicable. - phocion - Friday, Oct 10, 14 @ 1:30 pm: ==If you would like, do you want to say the person giving the sworn deposition was…lying?== Willy, you are mistaken about what Ms. Kirk said in her sworn deposition. In Her Sworn Deposition, Kirk Says The Phone Call She Referenced In Her Complaint Was “Entirely Professional.” ATTORNEY: “What did you say to Mr. Rauner and what did he say to you during that call?” CHRISTINE KIRK: “That — I said, ‘Bruce, you said to call you about my severance,’ and he said that I needed to work with Joe, that I had loans outstanding, and I needed to work with Joe on resolving those loans and the severance.” ATTORNEY: “Did he say anything else during that call?” KIRK: “Not that I recall.” ATTORNEY: “What did you say to him?” KIRK: “I told him I would do that.” ATTORNEY: “Was that call entirely professional?” … KIRK: “Yes, I believe so.” (Christine Kirk Deposition, 6/8/05, p. 999-1000) - Oswego Willy - Friday, Oct 10, 14 @ 1:37 pm: ===Willy, you are mistaken about what Ms. Kirk said in her sworn deposition.=== You walked into it. I never said it was a “she”… It wasn’t a “she” who said it. ===“The sworn deposition is what the ‘hit’ is all about. Attacking the truth of the words, and the person who swore to tell the truth is the fact, and only fact needed, that hold the water for validity” So, who is going to be FIRST, to say the person lied in the deposition, and further, do you want a Carol Marin or someone like her do a Jeri Ryan, ask that question and they say they stand by their depo, in the face of perjury?=== Where is the “her”? Try the other board member deposed. Report what you find… - Yellow Dog Democrat - Friday, Oct 10, 14 @ 1:37 pm: As for the Quinn media team, remember Joe Slade White did Clinton ‘96. The quality of his work is not a shock. A member of Team Quinn did refer to Hillary as the next President, which seems a bit premature, but I chalk it up to excitement and nothing else. Hanging with the Clinton’s has a certain intoxicating quality. - Nick - Friday, Oct 10, 14 @ 1:45 pm: The most effective ad of the season. - phocion - Friday, Oct 10, 14 @ 1:46 pm: Willy, I was corrected what you WROTE. I know what the other person said, and it doesn’t paint a flattering picture of the GOP Nominee for Governor. None of this is good for Rauner. Please own what you say here, however. Gotcha is for amateurs. - Oswego Willy - Friday, Oct 10, 14 @ 1:50 pm: - phocion -, I do own everything I comment. Always do. You tried to say I was talking about “her”, never did. Not once. - Carl Nyberg - Friday, Oct 10, 14 @ 2:01 pm: I think this ad is at least partly good for Rauner. It reenforces that he’s gonna be tough on people who get in his way. That’s what he’s promising to do. But the bit about going after people’s families? That’s not being tough. That’s a kind of ruthlessness that crosses a line. It’s threatening to shoot civilians. - Carl Nyberg - Friday, Oct 10, 14 @ 2:03 pm: Is Rauner offering to “unseal” the contents of this lawsuit? Isn’t the logical inference that the stuff under seal is even more damning? - Precinct Captain - Friday, Oct 10, 14 @ 2:24 pm: ==- The Historian - Friday, Oct 10, 14 @ 11:25 am:== 1) Don’t know of any firm, but Quinn’s campaign has a research division. 2) Joe Slade White is the Quinn campaign’s media consultant. They’ve done most of the negative ads. There’s also a guy on Quinn’s staff who made the Brookport and Washington positive spots. - Oswego Willy - Friday, Oct 10, 14 @ 2:29 pm: BTW, I keep looking, what didn’t I own? - illini - Friday, Oct 10, 14 @ 2:31 pm: One of the very best ads I’ve seen this fall. Unfortunately, I have yet to see this on any St. Louis stations. If this is the real Bruce R. every voter in Illinois needs to be cautious! - The Historian - Friday, Oct 10, 14 @ 2:49 pm: Precinct Captain, thank you! It seems like the best oppo–and this is *A* race to make this point in–is done by VERY low visibility folks, and gets surprisingly little audible discussion even among professional insiders. I’d think this is an opportunity for a really good reporter or two to pull back the curtain some…… - Chef - Friday, Oct 10, 14 @ 3:15 pm: Ouch. That stings. I’m saddened that Quinn is going to be our governor. MJM will see his reign continue for another 4 years. What a disappointing development. - Jake From Elwood - Friday, Oct 10, 14 @ 3:28 pm: ==Carol’s voice conveys the authority of God’s older sister. It can’t help but make the ad’s message implicitly credible. I don’t think it would be half as effective without the sound of her voice.== Best point of the thread by Mr.JM. Marin adds credibility to political ads like James Earl Jones adds to consumer products. It will resonate. - Responsa - Friday, Oct 10, 14 @ 4:00 pm: ==Carol’s voice conveys the authority of God’s older sister. It can’t help but make the ad’s message implicitly credible. I don’t think it would be half as effective without the sound of her voice.== ==Best point of the thread by Mr.JM. Marin adds credibility to political ads like James Earl Jones adds to consumer products. It will resonate. (Jake from Elwood)== It’s bad day for Rauner, but I have to disagree with you guys about the Marin “voice of God’s older sister” thing. I’ve thought from the first time I heard this ad this morning that using a female voice to recreate the Rauner statement “threatening” a female exec was a significant mis-step. As to credibility, yeah she’s a seasoned and respected reporter but Carol Marin is not a household name in most of IL outside Chicago and collars. - Bill White - Friday, Oct 10, 14 @ 4:13 pm: == Carol Marin is not a household name in most of IL outside Chicago and collars. == My intuition is that collar county women is THE target demographic. - MrJM - Friday, Oct 10, 14 @ 4:16 pm: “Carol Marin is not a household name in most of IL outside Chicago and collars.” The women in Chicago and the collar counties are the voters that Quinn most needs to secure. – MrJM - Bobio - Friday, Oct 10, 14 @ 4:23 pm: It’s a vague weak ad. If Rauner wants to respond he could use it to say when his employees won’t do their jobs he will get rid of them unlike Quinn who is aware of hundreds of illegal hires in his departments but keeps the employees and their managers. I imagine the exec was suing because she was fired for not following orders, right? - PoolGuy - Friday, Oct 10, 14 @ 4:25 pm: this is for suburban women i am almost certain. but my sister lives in central IL and she votes D and R, she said it was devastating ad. - Not OW - Friday, Oct 10, 14 @ 4:30 pm: OK, so Oswego Willy was right. But still. “I will bury her. I will bankrupt her with legal fees. I don’t know if she has a family or not but if she does she better think twice about this.” And what is ‘this?’ The threat of a lawsuit that ultimately went nowhere, with the meat tossed by a judge and the rest gotten rid of with, in the scheme of things, go-away money. Which doesn’t take away from the ad’s effectiveness–OW and Rich are right. Still, there’s an argument to be made that BR doesn’t play with kid gloves, which isn’t necessarily a bad quality in a governor. As Rich says, I’m just sayin. - Amalia - Friday, Oct 10, 14 @ 4:43 pm: the ad plays well on radio also. bone chillingly good. - Oswego Willy - Friday, Oct 10, 14 @ 4:47 pm: - Not OW -, With an Ad like this, Rauner might not get the chance to be governor. It’s a devastating hit, powerful Ad. Just sayin’ - wordslinger - Friday, Oct 10, 14 @ 6:11 pm: –It’s a vague weak ad. If Rauner wants to respond he could use it to say when his employees won’t do their jobs he will get rid of them unlike Quinn who is aware of hundreds of illegal hires in his departments but keeps the employees and their managers.– Yeah, go with that, Bobo. She was already fired. He threatened her and her family after the fact. Like Louis, sit this one out. You’re bringing nothing to the table and you don’t know the play, if there is one. But Rauner will have to respond. He can’t leave this hanging. It will be the end of him. His crew has been pretty quick to respond up to now. But crickets on this today. It’s going to run all weekend. They better have something up and good to go. Because if they don’t, there’s no point doing anything else. - Adlai - Saturday, Oct 11, 14 @ 9:18 am: “If Rauner wants to respond he could use it to say when his employees won’t do their jobs he will get rid of them” And if he wants to respond, will he say when he threatens those employees? And their families? “I imagine the exec was suing because she was fired for not following orders, right?” And why was she threatened? Why was her family threatened? You’re not grappling with the actual issue here. “As to credibility, yeah she’s a seasoned and respected reporter but Carol Marin is not a household name in most of IL outside Chicago and collars.” “most of IL” actually lives in Chicago and the collars. That being said, I doubt that Marin’s voice is really that big of a deal (even inside Chicago, how many people would positively ID that?). But the point is to have someone outside the campaign structure read that quote. Sorry, comments for this post are now closed.