Today, Illinois Governor J.B. Pritzker, Indiana Governor Eric Holcomb, Kentucky Governor Andy Beshear, Michigan Governor Gretchen Whitmer, Minnesota Governor Tim Walz, Ohio Governor Mike DeWine, and Wisconsin Governor Tony Evers joined together in a social media video to encourage everyone across the region to remain safe heading into the holiday season.
“For eight months, the COVID-19 pandemic has devastated American families everywhere. To fight this virus, governors across the country have listened to medical experts, stepped up, and worked around the clock to protect our families, the brave men and women on the front lines, and our small business owners. And no matter the action we take, we understand that our fight against COVID-19 will be more effective when we work together,” the governors said. “That is why this group of bipartisan governors is joining forces today to urge families across our region, and Americans everywhere, to do their part to protect themselves and their families from the spread of COVID-19. When it comes to fighting this virus, we are all on the same team.”
Over the past month COVID-19 cases have skyrocketed across the Midwest and medical experts are advising people not to host Thanksgiving with people from outside of their households. Together, the governors each addressed the families in their region on how they can protect their loved ones, the frontline workers, and small businesses owners from the COVID-19 pandemic.
=== Pritzker pretty much has to stay in Illinois now.===
If Pritzker leaves now, after the video… he’ll lose those willing to give any governor a chance to recharge… and the “Partytime Pritzker” folks will cite this ad as plain silly.
It’s a solid video. Love that it was bipartisan and includes Indiana and Ohio. Unfortunately the people who need to listen are the least likely to listen.
When I was a kid they told me to Stop…Look…and Listen…was that just me racing ahead blindly as I peddled?
Panic is Nature’s way of saying BEWARE.
- Nuke The Whales - Tuesday, Nov 17, 20 @ 12:28 pm:
They should have made it more clear that the Governors of Indiana and Ohio are Republicans. Maybe even start with Holcomb who I think has gotten the least internet hate from the people.
Just brutal. An idea with so much potential was so poorly executed. DeWine’s audio is too low. Evers wears a mask when no one else does, muffling his voice, and muddling their message.
The sentences were too long and they didn’t play up the bipartisan angles enough for anyone to really notice. I give it a D.
It’s wonderful to see bi-partisan messages right now from our leaders. The remarks delivered in this video are desperately needed. Now is the right time to release this.
The execution is off though. Their sound levels are all over the place. The captions are too small and rather long for one screenshot at a time. The video editors had seven governors and they couldn’t play around with lining it up like a Zoom call with a tile or two that said ‘#MaskUp’? Each Governor could have said ‘Mask Up’ and put on a mask right after that. The video could have finished with a #MaskUp hashtag.
Great effort organizing them all. Thank you to the Governors for putting this out there. Splurge for the audio designer and graphic designer next time. Better yet, I’m sure there’s a firm out there that would have dedicated pro bono time ala the ‘By Chicago. For Chicago.’ initiative.
==But hey, Iowans, travel with your green bean casserole.==
It took awhile, but even Gov. Reynolds is getting with the program. Sadly, it’s only good for three weeks. https://tinyurl.com/y4xpxubz
- Give Us Barabbas - Tuesday, Nov 17, 20 @ 12:52 pm:
A for effort. B for execution; the photography, audio, and lighting are not as uniformly good as Whitmer’s clips. This is a nice effort but it is only going to land on the people that don’t need to hear it. I think that is a general Democratic/ liberal failing: Liberals and Dems take an argument and weigh it on the merits, on the facts, and assume everyone else would too.
The national election stats prove this to be untrue.
Half the nation decides things by their gut, by emotion, and not their head. Logical appeals and facts won’t move their needle; indeed, that audience is actually predisposed to dismiss all such fact and logic-based appeals, and authority figures like governors don’t influence them. I don’t like celebrity spokesman spots in general, but if you want to reach the anti-maskers, you need an approach like the governors’ video here, only with a raft of celebrities and opinion leaders that gut-based audience might listen to. And if you can’t get enough NASCAR, Football, and Country Music artists to fill the card, your only other way to go is to find actor-spokespeople that look and feel like these people’s own relatives and neighbors. They’ll listen to a neighbor before some government person. Which is kinda how we got here, come to think of it.
Conspicuously missing are the Governors of Missouri and Iowa. One thing this pandemic has done has show the true character of people and shown what kind of leaders we have in this country. Some have chosen to lead. The Governors of Missouri and Iowa have not.
- NIU Grad - Tuesday, Nov 17, 20 @ 12:12 pm:
I can’t imagine the work the GOV Comms teams went through to get all of this together and keep everyone on the same page. Kudos.
- Oswego Willy - Tuesday, Nov 17, 20 @ 12:13 pm:
=== Pritzker pretty much has to stay in Illinois now.===
If Pritzker leaves now, after the video… he’ll lose those willing to give any governor a chance to recharge… and the “Partytime Pritzker” folks will cite this ad as plain silly.
- Montrose - Tuesday, Nov 17, 20 @ 12:17 pm:
But hey, Iowans, travel with your green bean casserole.
- Because I said so.... - Tuesday, Nov 17, 20 @ 12:17 pm:
Excellent.
- Southern Skeptic - Tuesday, Nov 17, 20 @ 12:20 pm:
It’s a solid video. Love that it was bipartisan and includes Indiana and Ohio. Unfortunately the people who need to listen are the least likely to listen.
- City Zen - Tuesday, Nov 17, 20 @ 12:20 pm:
Poor editing. Should come across as one statement with multiple speakers. JB’s flu shot statement seems misplaced.
- Dotnonymous - Tuesday, Nov 17, 20 @ 12:24 pm:
When I was a kid they told me to Stop…Look…and Listen…was that just me racing ahead blindly as I peddled?
Panic is Nature’s way of saying BEWARE.
- Nuke The Whales - Tuesday, Nov 17, 20 @ 12:28 pm:
They should have made it more clear that the Governors of Indiana and Ohio are Republicans. Maybe even start with Holcomb who I think has gotten the least internet hate from the people.
- Sensitive Nancy - Tuesday, Nov 17, 20 @ 12:29 pm:
Just brutal. An idea with so much potential was so poorly executed. DeWine’s audio is too low. Evers wears a mask when no one else does, muffling his voice, and muddling their message.
The sentences were too long and they didn’t play up the bipartisan angles enough for anyone to really notice. I give it a D.
Whitmer outshined them all.
- Tweed - Tuesday, Nov 17, 20 @ 12:32 pm:
B-, C+?
It’s wonderful to see bi-partisan messages right now from our leaders. The remarks delivered in this video are desperately needed. Now is the right time to release this.
The execution is off though. Their sound levels are all over the place. The captions are too small and rather long for one screenshot at a time. The video editors had seven governors and they couldn’t play around with lining it up like a Zoom call with a tile or two that said ‘#MaskUp’? Each Governor could have said ‘Mask Up’ and put on a mask right after that. The video could have finished with a #MaskUp hashtag.
Great effort organizing them all. Thank you to the Governors for putting this out there. Splurge for the audio designer and graphic designer next time. Better yet, I’m sure there’s a firm out there that would have dedicated pro bono time ala the ‘By Chicago. For Chicago.’ initiative.
- Oswego Willy - Tuesday, Nov 17, 20 @ 12:36 pm:
It’s an A-
DeWine and Whitmer were the standouts.
Grateful for all the governors taking part.
- Jocko - Tuesday, Nov 17, 20 @ 12:36 pm:
==But hey, Iowans, travel with your green bean casserole.==
It took awhile, but even Gov. Reynolds is getting with the program. Sadly, it’s only good for three weeks.
https://tinyurl.com/y4xpxubz
- Give Us Barabbas - Tuesday, Nov 17, 20 @ 12:52 pm:
A for effort. B for execution; the photography, audio, and lighting are not as uniformly good as Whitmer’s clips. This is a nice effort but it is only going to land on the people that don’t need to hear it. I think that is a general Democratic/ liberal failing: Liberals and Dems take an argument and weigh it on the merits, on the facts, and assume everyone else would too.
The national election stats prove this to be untrue.
Half the nation decides things by their gut, by emotion, and not their head. Logical appeals and facts won’t move their needle; indeed, that audience is actually predisposed to dismiss all such fact and logic-based appeals, and authority figures like governors don’t influence them. I don’t like celebrity spokesman spots in general, but if you want to reach the anti-maskers, you need an approach like the governors’ video here, only with a raft of celebrities and opinion leaders that gut-based audience might listen to. And if you can’t get enough NASCAR, Football, and Country Music artists to fill the card, your only other way to go is to find actor-spokespeople that look and feel like these people’s own relatives and neighbors. They’ll listen to a neighbor before some government person. Which is kinda how we got here, come to think of it.
- Rachel - Tuesday, Nov 17, 20 @ 12:58 pm:
Worked for me. Loved it. A
- Anyone Remember - Tuesday, Nov 17, 20 @ 3:31 pm:
Where’s Mike Parson?
- Demoralized - Tuesday, Nov 17, 20 @ 5:02 pm:
Conspicuously missing are the Governors of Missouri and Iowa. One thing this pandemic has done has show the true character of people and shown what kind of leaders we have in this country. Some have chosen to lead. The Governors of Missouri and Iowa have not.