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DGA whacks Brady in new TV ad

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* The Democratic Governors Association is up on TV with a significant buy in Chicago. More details for subscribers tomorrow. From Politico

The Democratic Governors Association is taking a blowtorch to Illinois state Sen. Bill Brady, the Republican nominee for governor, launching a strongly negative ad in the Chicago media market at what one strategist called “saturation levels.”

The commercial, called “Daughters,” starts Tuesday and targets female voters with the message that Brady has “made a career voting against working women,” warning: “Brady opposed the creation of family medical and maternity leave. He was one of only three legislators to vote against expanding mammogram coverage.”

“Bill Brady opposes a woman’s right to choose even in cases of rape and incest,” the narrator continues. “Our daughters and our state deserve better.” […]

“The truth is voters – especially women – don’t know where he stands or who he is,” the strategist said. “In particular, they don’t know how radical and outside the mainstream his views are and the effect they would have on the future of Illinois.”

Rate it


posted by Rich Miller
Tuesday, Jul 13, 10 @ 9:41 am

Comments

  1. Its very good. Very direct and highlights Brady’s disturbingly right wing voting record.

    This will play well in the Chicago area.

    Comment by dave Tuesday, Jul 13, 10 @ 9:45 am

  2. …Ouch.

    If that buy’s as big as they claim then this obliterates the last few months’ worth of appearances Brady’s been making in Chicagoland.

    Comment by Rob_N Tuesday, Jul 13, 10 @ 9:45 am

  3. I agree with dave that this is an effective ad. Think of the home run it could have been if they had snippets of Brady in his own words spliced into the ad. Solid B+

    Comment by Cincinnatus Tuesday, Jul 13, 10 @ 9:47 am

  4. It’s a panic move.

    It may bring Brady down, but it doesn’t help Quinn much.

    All Brady has to do is highlight the MGT program and child care centers in homes of sex offenders.

    “You wouldn’t need abortion in the case of rape if it weren’t for Pat Quinn releasing violent criminals to the streets and letting sex offenders run child care centers. Just sayin’.”

    Comment by John Bambenek Tuesday, Jul 13, 10 @ 9:48 am

  5. That’s an A. I thought he’d get hit on this message after Labor Day when more people are paying attention, and i wouldn’t be surprised to see this in heavy rotation then. That “even in cases of rape or incest” line is going to drag him way down–I look forward to his wiggling around it.

    Comment by corvax Tuesday, Jul 13, 10 @ 9:49 am

  6. It’s about time that Brady was targeted on the social issues, since it’s where he runs far distant from what most voters in this state believe. Frankly, it seems based on his opinions on the minimum wage and other issues, he doesn’t seem to support working people in general, including men.
    And why does the commercial state “Our Daughters deserve better”… are they assuming only fathers watch TV (I assume if it was targeted to mothers they’d have used “we” or “you”)? And really, maternity leave (and paternity leave if you can get it)is good for everyone, not just women.

    Comment by bethb Tuesday, Jul 13, 10 @ 9:49 am

  7. This ad is exactly why my money is on Quinn (even if he is ineffective). Brady can’t defend this. He can go on the attack with the early release, but he can’t defend his right wing past that is well documented. This isn’t a conservative Glen Poshard, this is a classic right wing politician.

    Comment by Ahoy Tuesday, Jul 13, 10 @ 9:50 am

  8. A. It is a good ad and just the type Quinn needs. With a steady flow of ads like this that demonstrate Brady’s real position on issues, Quinn has a real chance of remaining governor.

    Also, Quinn needs to stop messing up.

    Comment by Montrose Tuesday, Jul 13, 10 @ 9:52 am

  9. Smoke and mirrors. The state is still broke and people still need jobs. It’s a good ad, but I think the message will be lost pretty quickly.

    Comment by FirstAmmendment Tuesday, Jul 13, 10 @ 9:52 am

  10. A - …very effective ad targeted to suburban women who often are swing voters. I’m sure this ad (or one like it) will rerun again in late October as a final reminder.

    Comment by Niles Township Tuesday, Jul 13, 10 @ 9:53 am

  11. There’s also an online website they’re doing as well: http://www.StopBillBrady.com

    Comment by Alison Tuesday, Jul 13, 10 @ 9:53 am

  12. “You wouldn’t need abortion in the case of rape if it weren’t for …..”

    Really Bambenek? Do you think before you speak?

    Look in the mirror when you’re talking about “panic”.

    The majority of our fair state disagrees with you and Bill Brady and your extremist con demagoguery.

    Comment by Rob_N Tuesday, Jul 13, 10 @ 9:53 am

  13. I agree with Firstammendment….this election will be about the economy. If ever there was a year that somebody as conservative as Bill can win…it is this year.

    Comment by raising kane Tuesday, Jul 13, 10 @ 9:54 am

  14. its a great ad, but the timing is questionable. i hope that the intended audience is watching tv and not on vacation. as for content, this is an A. If Quinn can use this ad to force Brady to talk social issues, he will have knocked Brady off of his game plan (which is to avoid social issues and focus on the economy).

    Now drive it home, Pat!

    Comment by anon Tuesday, Jul 13, 10 @ 9:57 am

  15. Way too wordy, ineffective visuals, generic sound. B-/C+

    Comment by Rich Miller Tuesday, Jul 13, 10 @ 9:58 am

  16. It could have been better. He could have been shown euthanizing puppies. Maybe that will be the next ad.

    It will have an impact.

    Comment by How Ironic Tuesday, Jul 13, 10 @ 9:59 am

  17. Rob, you have not been nor never will be any credible analyst on what a majority of “our fair state” thinks. Mostly because you’re a crank.

    And yes, I think voters care more about releasing criminals and letting sex offenders run child day care. That’s why Pat Quinn almost lost his own primary, an almost unheard of thing in this state.

    I can point you to any number of polls that substantiate what raising kane and firstamendment are saying, this election is about the economy. Care to show me a poll where a significant number of voters like suburban women will vote solely based on the federal issue of abortion?

    Comment by John Bambenek Tuesday, Jul 13, 10 @ 9:59 am

  18. Yeah, I’m not as flip as Rob_N, John, but…Democrats would absolutely pounce on a “You wouldn’t need abortion in the case of rape” line. It would prove once again that Brady doesn’t care about women.

    I think it’s a good ad, I too question the timing. It seems like it would have an even greater impact in August, when kids are gearing up to go back to school. B+.

    Comment by Concerned Observer Tuesday, Jul 13, 10 @ 10:02 am

  19. Corvax says, “I thought he’d get hit on this message after Labor Day when more people are paying attention”

    Politics 101. This ad is more direct than Blago’s “What is she thinking” series but will have the same effect. (The pre-Labor Day timing’s similar too.)

    People know Quinn. The struggle for Brady right now is whether he can define himself before the Dems do it for him.

    The ad buy is in the Chicago market. Brady severely underperformed in the Chicago area during the primary because nobody knows who he is up here — to the extent he almost lost the nomination because of it.

    Comment by Rob_N Tuesday, Jul 13, 10 @ 10:03 am

  20. It connects with important issues for many women. The question is, in the end, what issues will matter more?
    Coruption?
    Jobs/Economy?
    Budget deficit?
    One party rule?
    If the issues listed above matter more, then Quinn is in big trouble.

    Comment by 13th Ward Tuesday, Jul 13, 10 @ 10:04 am

  21. - It’s a panic move. -

    Yeah, everyone is panicking with the gap narrowing even as Brady has been spending tons of money on TV already.

    - Care to show me a poll where a significant number of voters like suburban women will vote solely based on the federal issue of abortion? -

    Well, maybe not solely, but combined with voting against FMLA and mammogram coverage, I think it will probably have more of an effect than your brilliant analysis predicts.

    Comment by Small Town Liberal Tuesday, Jul 13, 10 @ 10:09 am

  22. Bambenek, you don’t need to be a crank or an analyst to be able to read the fact that poll numbers have consistently shown — over decades — that you and Brady are far to the right of what most Illinoisans consider normal.

    It ain’t my fault you choose to ignore facts.

    PS - You, sir, would be the definition of a “crank”.

    You’re the one who filed a frivolous claim with the FEC against a media outlet despite previous FEC rulings contrary to your claim. Moreover, not even your conservative allies supported you (except for your fellow “cranks” at Ill Review, that is) because they recognized their own right to do exactly what you were claiming was somehow illegal.

    Need I remind you that the FEC dismissed your bunk in pretty much record time, recording for the entire country your place in infamy as a “crank.”

    Comment by Rob_N Tuesday, Jul 13, 10 @ 10:11 am

  23. good ad — @howironic, yah, the puppies would be a killer ad (no pun intended). Have to remember to tell my uber dog loving friend about that since she was angry about the pay raises. Her anger over those will pale when she learns about his puppy extermination en masse bill.

    Comment by justsickofit Tuesday, Jul 13, 10 @ 10:11 am

  24. It’s the ad everyone knew was coming. Brady could still overcome this by sticking to attacking Quinn’s competence and pressing on things like MGT Push and the pay raises. Brady has been pretty quiet thus far on social issues.

    Comment by MKA1985 Tuesday, Jul 13, 10 @ 10:12 am

  25. While this ad makes liberal democratic women feel better about their choice of Quinn it will also energize the opponents of abortion to mobilize and turn out in greater numbers. That is usually the problem with pressing hot issues—-there is always another side.

    Comment by Moderate Tuesday, Jul 13, 10 @ 10:17 am

  26. Way too wordy, ineffective visuals, generic sound. B-/C+
    —————-

    Rich…I might agree with you, but that focus on “even in case of rape and incest” makes it a higher grade for me. I think if Brady was “lightly” pro-life, many pro-choice people would overlook that this year given Quinn’s weak effort and our economic conditions. However, as a dad of a daughter, I can tell you no government official will stand in the way of me protecting my daughter from harm (rape, incest) even if that protection means affording her the right to an abortion. When moderates hear his stance on rape and incest…the ad goes from a lower mark to a much higher effectiveness mark. Brady is an anti-choice as you can be.

    Comment by Niles Township Tuesday, Jul 13, 10 @ 10:18 am

  27. Hey DGA, 1990 called, they want their ad back.

    Seriously, this is a canned attack that I think viewers tend to tune out. Female VO, serious tone, pictures of children, melodramatic blah, blah, blah.

    I think it helps set Brady’s ceiling in the Chicago market at best. At worst, the buy is too small and people aren’t watching tee-vee much during the summer, and it doesn’t register.

    It’s an important issue and a huge Brady vulnerability, but I think this ad is a swing for the fences that misses the ball.

    C+

    Comment by 47th Ward Tuesday, Jul 13, 10 @ 10:19 am

  28. It’s succinct, to the point, and probably highly effective with regards to its target audience. The guy has an embarrassingly bad record on social issues, and we can probably expect more ads in the future hammering him on his positions on women’s rights, sexual orientation, and so on.

    We can also probably expect this site to jump all over this ad: http://www.whoisbillbrady.com/

    Comment by jonbtuba Tuesday, Jul 13, 10 @ 10:20 am

  29. Very effective. Rich’s criticism reminds me of the line from “Amadeus” where his work is criticized for having too many notes. I watched it twice (once before and once after reading Rich’s note) and still did not see the too wordy issue.
    The visuals could have been a bit better though, which is why I give it a B rather than and A.
    It is worth noting that this ad nearly summarizes all that Quinn has. Quinn cannot run on his own record. All he has is this and the much more difficult task of showing that when Brady talks about balancing the budget without a tax increase, he’s lying.

    Comment by Skeeter Tuesday, Jul 13, 10 @ 10:21 am

  30. Since “our daughters” (like the cute, sad eyed little ones shown in the ad) will hopefully not be needing mammograms, family leave, or abortions any time soon it seems pretty disingenuous and a little creepy to use them this way– as if those in the ad are personally going to be affected in that manner by whomever is elected Il governor in Nov. 2010. “What women can expect” would have been more honest, but still disingenuous since there is no reason to “expect” anything dastardly from Brady–or wonderful from Quinn on these issues. Especially in the midst of an economic meltdown.

    That said, This will be a powerful message and effective at reaching women (and men) who are unabashed single issue voters. And there appear to be a lot on both sides of the equation.

    For people who are not single issue voters, who fully understand the limits of any governor’s role in reproductive rights issues, and who are sick to death of these issues continuing to dominate national and local politics and fundraising, then this ad will be irritating but probably not a deal maker or breaker one way or the other.

    Comment by Responsa Tuesday, Jul 13, 10 @ 10:25 am

  31. - All he has is this and the much more difficult task of showing that when Brady talks about balancing the budget without a tax increase, he’s lying. -

    Hardly, have you forgotten about his taxes? Whether its fair or not, Brady not paying any taxes will not go over well with voters. And Plummer refusing to release doesn’t help at all.

    Comment by Small Town Liberal Tuesday, Jul 13, 10 @ 10:26 am

  32. One more note — as a father myself, the mammogram line is far more effective than the abortion stuff. It is one of those things that go to the core and at the same time is much easier to relate to. Thinking of her needing a mammogram and having some career politician say it should not be covered makes me angry. The anger may well be enough to get me to hold my nose and vote for Quinn.
    I can imagine a whole series of ads with women talking about how mammograms saved their lives, and how Brady voted against them.

    Comment by Skeeter Tuesday, Jul 13, 10 @ 10:27 am

  33. Very good ad. This is just the start with much more to come. Brady is a right wing radical and has been for the 17 years that he has held public office in Illinois.

    Comment by (618) Democrat Tuesday, Jul 13, 10 @ 10:27 am

  34. I think the issue has been pretty much brought up every way it can be and ran into the ground. Those that find it an important issue have already decided who to vote for.
    It will be interesting to see if the DGA actually runs the AD and spends the money they say they will.
    I think that Brady will stay on message and it will be Jobs, a corrupt poorly run government that has caused 20000 teachers to be laid off. Parents will understand this much more when they find out their children’s classes size’s have grown to 30 and 40 right after they learn the tax Holiday for school supplies saved them a buck two eighty.

    Comment by Ok Tuesday, Jul 13, 10 @ 10:27 am

  35. - as if those in the ad are personally going to be affected in that manner by whomever is elected Il governor in Nov. 2010. -

    So you’re saying a governor’s impact only lasts the years they are in office? I have a feeling you might be in the minority in thinking that.

    Comment by Small Town Liberal Tuesday, Jul 13, 10 @ 10:28 am

  36. *That said, This will be a powerful message and effective at reaching women (and men) who are unabashed single issue voters.*

    I don’t think this only works on single issue voters, provided there are subsequent ads that point to his stance on the minimum wage, puppies, etc., that show a pattern. This ad can begin to build a picture of Brady that shows he is too extreme for libs and moderates, and he has no plan for fixing our budget mess. Of course, doing that requires spending lots of money on ads.

    Comment by Montrose Tuesday, Jul 13, 10 @ 10:28 am

  37. Small Town Liberal — Despite Brady’s own failure to pay taxes, I suspect most voters think that by cutting patronage workers, all the state budget problems will be solved. That’s insane of course, but I suspect that is what people believe.
    Quinn, if he wants to fight on that issue, will have the job of showing people that their basic factual beliefs are mistaken. That’s pretty close to impossible. People will believe what they want to believe.

    Comment by Skeeter Tuesday, Jul 13, 10 @ 10:31 am

  38. … People know Quinn …

    Who does? Those that believe him to be populist fighting, ever fighting, for those without a voice? Or the machinists and unions that know a strategically placed check will get Pat to abandon everyone but the check writer?

    And don’t forget those huge pay raises he gave to his personal staff while telling all us outsiders to sacrifice and share the pain. That will be the gift that keeps on giving to Brady.

    Comment by Joe from Joliet Tuesday, Jul 13, 10 @ 10:33 am

  39. All this does is go after the National Association of Gals vote - NAG and hardcore leftist voters who freak out over someone preaching against their sexuality but have no trouble with the government telling them where they can live, what they can eat, what they can drink, what kind of light bulb they can use, how much water flushes thru their toliets, etc.

    Comment by Segatari Tuesday, Jul 13, 10 @ 10:34 am

  40. This is what Quinn has to do. As the incumbent at a time when a majority of Illinoisans are digusted with incumbants, Quinn has to change the subject.

    Incumbents will spend millions this year trying to get voters to avoid looking around at their fiscal plight, joblessness, falling economic standard of living, and massive government failure, corruption and fraud under them. In order to avoid being voted out of office as they should, incumbents will spend millions trying to change the subject.

    Quinn has no other choices here because he is a lousy governor, no doubt about it. He certainly can’t run on what he has done as governor.

    With this ad, he is changing the subject and hoping voters are stupid enough to fall for it.

    C+

    Comment by VanillaMan Tuesday, Jul 13, 10 @ 10:35 am

  41. Are you people saying that a practicing Catholic is to far out of the mainstream to be elected in the Chicago area? Come on! the area is mostly Catholic, Weather they follow the faith fully or just go to church at Christmas and Easter that is their church’s stand, I don’t think people would be afraid of some one who is one of them.
    This commercial reminds me of the 1980’s when the pro choice side was at their high in polling. Now it’s 50/50. I give it a c-

    Comment by churchgoer Tuesday, Jul 13, 10 @ 10:35 am

  42. I already know Brady thinks ‘the market’ should decide whether or not I make as much money as the men I work with. And that’s why I’m voting for Quinn. Not that I think he’s done a good job, or that having a governor who hates women means the legislature would pass a law saying women are counted as 7/8s human or something. I just don’t vote for people with whom I have such a fundamental disagreement. They might misconstrue my vote as agreement with them.

    Comment by Cheryl44 Tuesday, Jul 13, 10 @ 10:40 am

  43. A and F

    The ad gets an A in terms of the message and production. It will open a lot of people’s eyes as to how Brady stands on social issues.

    The ad gets an F in terms of the topic when one considers the economic crisis which our great state currently faces. I understand a lot of voters are concerned about such social matters, but what do they matter when the economic climate is so poor and people are wondering whether their taxes will be increased and how we will climb out of this massive mound of debt?

    The other interesting item to note is that Brady will probably get his clock cleaned in Chicago regardless of how much he visits the Windy City. Perhaps it would have been better to run a minimum wage, FMLA and worker’s rights ad in areas such as Peoria, Rockford and the Metro East.

    Comment by Team Sleep Tuesday, Jul 13, 10 @ 10:42 am

  44. Are you people saying that a practicing Catholic is to far out of the mainstream to be elected in the Chicago area?

    No… but what many are saying is that Brady is far more conservative than your typical “practicing Catholic.”

    And Brady ISN’T a practicing Catholic any many other of his right-wing stances, such as minimum wage, workers’ rights, the death penalty, poverty programs, etc. Hell… I am quite sure that the Catholic church would be for coverage of mammograms.

    So you can tout Brady’s Catholicism all you want, but he only selectively picks what Catholic stances he wants to take. Which, frankly, shows his true colors as a radical right-winger rather than a good practicing Catholic.

    Comment by dave Tuesday, Jul 13, 10 @ 10:42 am

  45. This ad reminds me of the saying about the feminist movement now: her body, her choice, his wallet.

    A woman, to feminists, can do anything she wants as long as she can force a man somewhere to pick up the tab.

    Comment by just sayin Tuesday, Jul 13, 10 @ 10:51 am

  46. People post here that Brady is too conservative to win in Illinois. Peter Fitzgerald beat Carol Mosley-Braun and look how conservative he was. CMB was seen as inept and unable to function competently. Sound familiar?

    All Brady has to do to counter this is to hammer home the simple theme, “It’s the budget, stupid”.

    Game over.

    Comment by dupage dan Tuesday, Jul 13, 10 @ 10:52 am

  47. 4 out of 10. It reminds me of republicans in 06 trying to scare people about democrats on terrorism. Sometimes current events overwhelm historical issues and that’s happening this year to the point that voters are concerned about other things and too disgusted with democrats to listen.

    they would have been better off attacking brady’s strength and the real issue this year-corruption and spending.

    Comment by shore Tuesday, Jul 13, 10 @ 11:03 am

  48. @responsa and others who think Brady won’t do anything “dastardly” if he becomes gov. Christie in NJ used budget cuts as the excuse to cut public funding of women’s health services to fit his social agenda. VA gov wrote LGBT out of discrimination laws. Don’t underestimate the power of executive orders in the hands of wingnuts.

    Comment by haverford Tuesday, Jul 13, 10 @ 11:03 am

  49. Now it’s 50/50.
    ————-

    Maybe across the country or even IL, but not in Chicago. Every poll I’ve seen still shows a majority are pro-choice in the Chicago area. This ad is sure to run up here only.

    Comment by Niles Township Tuesday, Jul 13, 10 @ 11:06 am

  50. Rob_N

    Last I checked, those polls moved in our favor, but we aren’t talking opinion polls, we are talking political ones, and right now the message coming loud and clear is “It’s the jobs/deficit, stupid”.

    And as far as Democrats hammering away at “you wouldn’t need abortion in the case of rape…”, just ask Orvette Davis what she thinks is more important… keeping criminals off the street or a governor who essentially has little to know say about abortion being pro-life.

    Comment by John Bambenek Tuesday, Jul 13, 10 @ 11:09 am

  51. Not that I’m swayed by the ad, but donning my “Jane Q Public” persona:

    Unlike Responsa, the term “Daughters of Illinois” (even when accompanied by a visual of a young child) got my attention immediately as a woman and as a mother.

    Also key phrases: “working” women, leave, mammograms, and “even in cases of rape and incest”.

    Again, unlike Responsa, made me think of LONG-term implications of the choices we’re making now on our daughters’ “right” to their choices at some point, including their ability to take care of their families (leave and health). (Again, not agreeing; only responding to the ad.) The visuals helped to drive that home.

    Visuals, sound, voice are all good. I can see what someone (Rich?) was saying re: number of words. Compared to the speed of the vid itself (calm) is noticeable but not overdone completely. One “negative” thing that did jump out at me: the “blink” at the end. Seemed a little too…too….

    Overall, pretty effective for even those “on the fence” re: abortion because of the other topics addressed. 8 out of 10 (and I’ll admit, my bias is probably showing re: score).

    Comment by The REAL Anonymous fka Anonymous Tuesday, Jul 13, 10 @ 11:11 am

  52. John, come on.

    5600+ rapes in Illinois in 2001 (AG’s office).
    1200 perpetrated by family members (same source).

    I’ll go out on a limb and suggest those 5600 people weren’t all released violent offenders, or sex offenders running preschools.

    But if you want to take that angle, I’m pretty sure the IL Democrats will let you. And then hammer home the fact that you know absolutely nothing about which you speak.

    Comment by Concerned Observer Tuesday, Jul 13, 10 @ 11:14 am

  53. Churchgoer,

    I have to agree with Dave on this one. As a practicing Catholic, I don’t agree with Brady on any of these issues. I can’t imagine not paying a women through the family and medical leave act. Also the rape thing really gets me. The mammograms is just flat out mean.

    Don’t try to paint Catholics with a broad brush, Quinn has been a Catholic his whole life.

    Comment by UISer Tuesday, Jul 13, 10 @ 11:20 am

  54. Democrats don’t have a clue. The fiscal mess this state is in and they want to talk about social issues ???

    Comment by Windy City Mama Tuesday, Jul 13, 10 @ 11:21 am

  55. I’ll add that there’s just ONE thing that they could have included, IF it’s in Brady’s record (and I have no clue) that would have made this a HUGE hit when it comes to “choice”. But I’m not going to say what.

    Comment by The REAL Anonymous fka Anonymous Tuesday, Jul 13, 10 @ 11:22 am

  56. >Are you people saying that a practicing Catholic is to far out of the mainstream to be elected in the Chicago area? Come on! the area is mostly Catholic

    Are they practicing Catholics or “cafeteria Catholics”?

    Comment by Segatari Tuesday, Jul 13, 10 @ 11:24 am

  57. =This ad reminds me of the saying about the feminist movement now: her body, her choice, his wallet.=

    Uh uh. Key phrase: “working women”. Applies to “feminists” who do so because they choose to do so–AND where I’d bet MANY women are: they have no choice but to work even in two-income families OR because they’re “single mothers”.

    Comment by The REAL Anonymous fka Anonymous Tuesday, Jul 13, 10 @ 11:29 am

  58. And as a matter of fact, just, many would find your comment insulting in this order:

    “Feminists”: would probably see it as a compliment.

    “Women supplementing their partners’ income”: would wonder which planet you live on–especially today.

    Moms who are heads of household, possibly even due to no fault of their own: would probably give you a one-finger salute when no one is watching.

    And it’s that last group that probably includes many women who think as you do, but again in many case through no choice of their own, are where they are AND doing everything they can to take care of their children.

    Comment by The REAL Anonymous fka Anonymous Tuesday, Jul 13, 10 @ 11:34 am

  59. *With this ad, he is changing the subject and hoping voters are stupid enough to fall for it.*

    VM- So, voters are stupid to think about social issues? Give them some credit. They can walk and chew gum at the same time. I care deeply about our state’s budget, the economy, and unemployment, and I also care a lot about social issues. I have a list of things that matter to me across the spectrum, and I would venture to guess that is the case with a lot of voters.

    Can Quinn avoid talking about the economy and what he has/has not done to help right the ship? No.

    Can Brady pretend that no one will care about anything but the unemployment rate when they step in the voting booth? No.

    Comment by Montrose Tuesday, Jul 13, 10 @ 11:35 am

  60. Segitari
    It doesnt matter pick and choose or not they do know what the church teaches and LIFE is central even in the case of Rape/incest like it or not.
    UISer Quinn can claim to be but he knows he is not in line with the churches stand on life, and marriage and euthanasia. But Quinn and you others prove my point you don’t agree with church teachings and still you claim the Catholic label thats my point.

    Comment by churchgoer Tuesday, Jul 13, 10 @ 11:36 am

  61. Listen folks,
    Quinn is running for Governor of Chicago, and Brady is running for Govenror of Downstate. Two different guys, different parties, different campaign tactics, different voter bases, different focus issues, different everything except they are going for the same job.

    So fighting Quinn on his misrepresentation of Brady’s social stand is a waste of time. Fighting Brady on his misrepresentation of Quinn’s gubernatorial stand is another waste of time. If we pursue this, we will argue all day long instead of focusing on what needs to be done in Illinois.

    The fight for Illinois is in the Chicagoland suburbs. Quinn is losing based on economic issues, and Brady is losing based on social issues. Voters will determine their own priorities for voting as they do months from now.

    Brady will win if they decide that our government is a massive failure and bankrupted. Quinn will win if they decide that Brady’s social stands are more important.

    The rest is just kerfuffle.

    Comment by VanillaMan Tuesday, Jul 13, 10 @ 11:37 am

  62. So fighting Quinn on his misrepresentation of Brady’s social stand is a waste of time.

    What misrepresentation?

    Comment by dave Tuesday, Jul 13, 10 @ 11:41 am

  63. I care deeply about our state’s budget, the economy, and unemployment, and I also care a lot about social issues. I have a list of things that matter to me across the spectrum, and I would venture to guess that is the case with a lot of voters.

    What matters is how high you rank each issue. It isn’t either/or. Everyone has an opinion. Caring about what Brady says regarding gay marriage is one thing, it is another to prioritize it over the fact that the state is bankrupted and joblessness and business failure is destroying the state.

    Quinn can’t win based on his record. He has to make Brady the issue, while running as the incumbent. The Governor has to hope that voters will prioritize social issues over fiscal ones.

    Comment by VanillaMan Tuesday, Jul 13, 10 @ 11:42 am

  64. *What matters is how high you rank each issue. It isn’t either/or. Everyone has an opinion. Caring about what Brady says regarding gay marriage is one thing, it is another to prioritize it over the fact that the state is bankrupted and joblessness and business failure is destroying the state.*

    You say that as though it is a given Brady wins on economics. Quinn is messing up left and right, but I have yet to see anything that shows me Brady has a plan that will work better.

    I will grant you that Brady has a much easier time messaging around our fiscal crisis as an “outsider,” but he can’t take for granted that he wins the economic argument. Quinn has lots of material he can use to show that Brady does not not understand the problem, let alone have a solution.

    Comment by Montrose Tuesday, Jul 13, 10 @ 11:53 am

  65. One other thought…

    To those who are criticizing this ad because it doesn’t focus on the economy…well, not every ad, every cycle, will focus on the same issue. If that sort of campaign worked, everyone would do that. But it doesn’t, and you’re in danger of making yourself seem like a one-trick pony.

    You trot out ads on social issues, on economic issues, on purely political issues. You see what works, and what doesn’t.

    It’s JULY. Criticizing the topic of an ad doesn’t usually make much sense until, oh, September or October. There are exceptions, of course, but usually errors of omission — i.e., failing to capitalize on a major recent event. Brady hasn’t had one lately, at least not one that will ring true all the way until November.

    Comment by Concerned Observer Tuesday, Jul 13, 10 @ 11:54 am

  66. CO is right.

    Comment by Rich Miller Tuesday, Jul 13, 10 @ 12:08 pm

  67. If I’m not mistaken, there is either serious misinformation or feigned outrage over Brady’s stand on some of these issues. For instance the question about mammograms is not whether they are truly covered or not. All health carriers cover them. It is about who is paying the tab. The language dictated that they be covered as wellness with no out of pocket costs to the woman. Big difference. This really language that has everything to do with medical mandates in Ill that raise all our insurance rates. That has everything to to do with affordability and availability of insurance to middle and lower income working people. Hey I need to have frequent eye screening but I don’t expect no out of pocket coverage to keep me from losing sight. I just pay for it.

    Comment by The Southern Tuesday, Jul 13, 10 @ 12:12 pm

  68. –Quinn has lots of material he can use to show that Brady does not not understand the problem, let alone have a solution.–

    When friends, colleagues and I sit around discussing all Illinois’ problems and woes, one over-arching thought keeps emerging: Why has Quinn done *nothing* in the year and a half he has been governor to show that *he* understands the problem and to suggest that he has a solution? Even his supporters, when pressed, can come up with little that Quinn has actually accomplished since he took over from Blago–or any real evidence that he is up to the job, despite several examples that suggest he is NOT up to the job. How does Quinn get past this?

    Sometimes when things are desperate it just feels like it’s time to give somebody else a chance to try. I think that’s ultimately what this election is going to come down to for many voters.

    Comment by Responsa Tuesday, Jul 13, 10 @ 12:18 pm

  69. =CO is right.=

    Emphasis added on JULY. It would seem that as we get closer to November, analyzing previous ads and maybe even poll results, would be more appropriate and interesting, for several reasons.

    Comment by The REAL Anonymous fka Anonymous Tuesday, Jul 13, 10 @ 12:19 pm

  70. Well, Southern, a lot of us believe that since mammograms keep women alive, they should not have to ask about out of pocket when going in for one.

    The decision to get one should be based on “What have the doctor and patient decided based on medical need” and not on “Can I afford the $500 out of pocket right now?”

    I would be happy paying a small premium increase to make sure no woman has to ask that second question. I suspect a lot of fathers will feel the same way, particularly if their wife has a family history of breast cancer (and there are many of us out there).

    Comment by Skeeter Tuesday, Jul 13, 10 @ 12:20 pm

  71. The Southern - Maybe you should tell Bill Brady to compare mammograms to eye screenings, see how well that plays with suburban women. I love how people think that making laws that force insurance companies to cover certain things raises our costs. Do you think it would be cheaper if insurance companies were allowed to cover whatever they wanted and we could all pay for the rest out of pocket? Do you understand how insurance works? Get a clue.

    Comment by Small Town Liberal Tuesday, Jul 13, 10 @ 12:22 pm

  72. Skeeter - Well said.

    Comment by Small Town Liberal Tuesday, Jul 13, 10 @ 12:23 pm

  73. Ad must be pretty good based on all the discussion it’s generating.

    Comment by The REAL Anonymous fka Anonymous Tuesday, Jul 13, 10 @ 12:27 pm

  74. UISer Quinn can claim to be but he knows he is not in line with the churches stand on life, and marriage and euthanasia. But Quinn and you others prove my point you don’t agree with church teachings and still you claim the Catholic label thats my point.

    Churchgoer,

    I don’t think it is a great policy to decide who’s religion is better than anothers. I don’t agree with the church on a number of issues. I consider, and will consider myelf a Catholic until the day I die.

    Dare I say judging others isn’t very Christian of you. :)

    My point is you don’t know another person’s faith.

    Comment by UISer Tuesday, Jul 13, 10 @ 12:38 pm

  75. Skeet and STL. No one is denying either the service or the coverage. It is Co-Pay and deductible. My point is that you and I know our daughters need it. They need food too. We budget for it. When we didn’t have 500.00 we made payments on medical bills, I hope that is the approach my daughters take. I do not want them to favor increased entire system costs because of the manageable costs and then make catastrophic care out of reach for so many.

    By the way STL, whether you want to believe it or not insurance actuaries will tell you these mandates increase costs just on a compliance level that is always going to be reflected in premium. I highlight that it is the actuaries not insurance execs or sales people etc. They really have no axes to grind.

    Comment by The Southern Tuesday, Jul 13, 10 @ 12:39 pm

  76. The Southern - Its about out of pocket costs. If insurance companies have to treat mammograms as a required procedure, women pay less out of pocket to have them done, meaning more women have access to them. Premiums may go up as a result of mandates, but they also may go down as a result of earlier diagnosis of diseases. This is how insurance works, we all pay some, but if we’re unlucky enough to fall ill, the burden is shared. The point is, Bill Brady is for women having to pay more out of pocket for mammograms, thats the bottom line.

    Comment by Small Town Liberal Tuesday, Jul 13, 10 @ 12:56 pm

  77. A+. Devastating to Brady.

    Comment by just sayin' Tuesday, Jul 13, 10 @ 1:22 pm

  78. Oh also, someone maybe should check out any relationship to the fact Brady is the ranking Republican member on the Senate Insurance Committee. I think the Brady family businesses include insurance too. Maybe not a surprise Brady would side with what insurance companies want, plus add the fact he’s got two big national insurance companies hq’d in his home town of Bloomington.

    Wouldn’t be the first time Brady put his own wallet first when casting a vote on the senate floor.

    Just sayin’.

    Comment by just sayin' Tuesday, Jul 13, 10 @ 2:01 pm

  79. Also — Bill Brady supports forcing women to go through the medically unnecessary and embarrassing procedure of having an ultrasound before an abortion.

    Wouldn’t that increase insurance premiums for women who are using their insurance to pay for it?

    Comment by Alison Tuesday, Jul 13, 10 @ 2:34 pm

  80. That strikes me as a dirty ad. It almost frames Brady as anti-woman.

    Comment by Levois Tuesday, Jul 13, 10 @ 3:27 pm

  81. Levois,
    Brady’s record IS anti-woman. When you want to deny woman mammograms (by not mandating coverage) and when you want to deny abortion even in cases of rape and incest, you are anti-woman.
    That’s sort of the point.

    Comment by Skeeter Tuesday, Jul 13, 10 @ 3:33 pm

  82. Questioning mamogram coverage or unlimited abortions isn’t anti-woman.

    Stoning a married woman after whipping her 99 times for being too friendly to another man is anti-woman. Forcing women to wear full burkas is anti-woman. Burning down schools that educate girls is anti-woman.

    But you guys probably want us to abandon those women because you don’t want to make the men who take those kinds of anti-women actions angry with you.

    You’d rather demonize Bill Brady as a monster instead.

    Comment by VanillaMan Tuesday, Jul 13, 10 @ 4:18 pm

  83. VMan, stick to the state context, please.

    Comment by Rich Miller Tuesday, Jul 13, 10 @ 4:20 pm

  84. Vman, have you completely lost it?

    When you say

    “But you guys probably want us to abandon those women because you don’t want to make the men who take those kinds of anti-women actions angry with you”

    are you actually suggesting that people who think women should get mammograms without paying a deductible are the equalivant, or would justify, stoning?

    You’ve gone off the deep edge, Vman. That may be the most insane thing ever posted on this forum.

    Comment by Skeeter Tuesday, Jul 13, 10 @ 4:22 pm

  85. VanillaMan - You’re hilarious dude. “Require mammogram coverage and the Taliban wins” would be a great slogan for Brady, maybe you should suggest it to him.

    Comment by Small Town Liberal Tuesday, Jul 13, 10 @ 4:27 pm

  86. Great opprtunity for Brady to ask “which do you find more offensive?…my being a devout Roman Catholic throughout my career or or the string of victims left by criminals Pat Quinn let out of prison early?

    Comment by anon Tuesday, Jul 13, 10 @ 6:41 pm

  87. Ahhh, I see the Quinn people have been busy beavers on this thread today. Y’all deserve a pay raise, er, um never mind. ;)

    I agree with ok, responsa and the rest of the non-quinn people.

    As a woman, I found this ad condescending on many fronts. Granted I follow this stuff perhaps more than the average female voter, but it’s as if the Quinn Camp is saying, “honey, sweetie, baby the real political stuff is beyond you, so here..focus on this easier stuff. Get all emotional, you know how emotional you females get.”

    For women the Quinn Camp is totally trying to dumb down this election/ the issues.

    That’s so wrong because so many women are head of household in this state and therefore the economic/quality of life issues really do matter more than the social stuff. You have women who are seriously making some hard choices everyday.

    if you will recall when the unions tried to unionize homecare providers, or something to that effect last year, and Quinn aided them in that effort. It was women who stood up the SEIU and Quinn and said NO,on behalf of their developmentally disabled children.

    The fallout from Quinn’s inablity to govern effectively and come up with a budget that works impacts women in many ways:

    tell the emale victim of domestic violence, to whom Quinn never apologized to by the way, why MGT Push had to happen and she got no notice that her attacker was on the loose.

    tell the mother of school-aged children why K-12 education programs have to be cut, especially a mother who works and relies on after-school programs to help keep her children out of harms way before she can get home from work.

    tell the mother of developmentally disabled child why Quinn’s staff “deserves” generous pay raises while her child gets little to no consideration for his/her needs under Quinn’s FY11 budget at all. take the chicago tribune story about little baby jo-jo from last weekend as a case in point. it was a hearwarming yet heartbreaking story about a sweet and innocent little baby who through no fault of his own was born with a rare skin disease, that also causes developmental problems. he became a ward of the state because his parents couldn’t care for him the way he needed to be cared for: he required round the clock care. baby jo-jo is fortunate to have a found a foster mother, unfortunately she’s not working. she was laid off from her job. granted she is getting paid for being a foster parent, but she hopes to adopt baby jo-jo. he will require care for the rest of his life. quinn has already said that he is cutting billions of dollars from mental ill/developmentally disability programs. yet has no shame in giving his staff generous pay raises, and vowed not to rescind the raises.

    It’s sad that Quinn Camp is so out of touch to think that these stereotypical women’s issues are the only issues that resonate with female voters,and are the only issues female voters understand.

    The camp doesn’t want women to focus on the serious stuff, but would rather treat them to all the fluff, that at the end of the day doesn’t matter. Why? because Brady won’t be able to get any of social policy agenda through the democrat controlled GA. Quinn and his camp think women are too stupid to know this fact.

    What is the Camp going to do next, hold a burn your bra rally?

    Comment by Will County Woman Tuesday, Jul 13, 10 @ 8:54 pm

  88. Odd line of attack, Will County Woman.

    You are claiming that you support Brady over Quinn because Quinn cuts too much from the budget?

    You must realze that this is a pretty insane, given Brady’s balance the budget without raising taxes thing. You real think Brady will spend MORE on those things?

    Come on, WCW. You can’t possibly be serious.

    Comment by Skeeter Tuesday, Jul 13, 10 @ 9:02 pm

  89. And another thing about this DGA ad that I found disturbing, as was pointed out by someone else, is the use of the little girls to defend/support abortion. these are little girls who have no concept of the abortion issue, nor should they. i really do take issue with children being used for something like this. shame on their parents for allowing this.

    Comment by Will County Woman Tuesday, Jul 13, 10 @ 9:07 pm

  90. And that’s another outstanding point WCW, since I’ve never seen the anti-abortion people use photos of children to support the cause. /snark/

    Comment by Skeeter Tuesday, Jul 13, 10 @ 9:14 pm

  91. Wow… it is shocking to see how divorced from reality WCW can be.

    Your hate for Quinn is amazing.

    Comment by dave Tuesday, Jul 13, 10 @ 9:49 pm

  92. dave, I don’t hate Quinn. I just don’t think he’s a good fit for the governor’s office—especially now with all the trouble illinois is in. i’ve all of this before too. he needs to step aside or the people of illinos need to majke him step aside because he isn’t getting it done.

    in your love for all things quinn, i don’t how you can live with yourself knowing that he is in way over his head and only making things worse. since your such a fan and all, what can Quinn do for illinois at this point and moving forward? and, why hasn’t he done it by now?

    Comment by Will County Woman Tuesday, Jul 13, 10 @ 10:02 pm

  93. WCW, you did see my reply to your “snark” comment regarding the Bud Billiken Parade, right? Just wanna make sure.

    Comment by The REAL Anonymous fka Anonymous Tuesday, Jul 13, 10 @ 10:28 pm

  94. Quinn = Catholic
    Don’t make me laugh!

    Comment by ChiGal Tuesday, Jul 13, 10 @ 11:33 pm

  95. I give the ad a solid A. Brady’s controversial positions need to be highlighted. The ad reinforces what CapFax insiders already know — Brady is out of step, especially on social issues, with most voters in Illinois.

    Comment by Chubs Mahoney Wednesday, Jul 14, 10 @ 12:50 am

  96. Sure chubs, and I don’t agree with Brady on many of his positions on social issues. As a woman it would, and given the crisis that illinois is in, it would unpardonably selfish and petty of me to just focus on the social issues. I suspect that there are many other women who would agree with that quality of life issues are far more important right now and going foward. if there are no doctors, or very few doctors, in illinois because the quality of living is so crappy, who cares about abortion that point? Other far salient questions include: does Illinois have a future , and if so, what kind of future will it have? Why should anyone want to live here and/or conduct business here? Is it’s only claim to fame that women can abortions here? Really?!?

    Also, I do see some very key and tangible advantages with Brady over Quinn. Apart from who I trust more to do right by a tax increase, is the question of who is more likely to say no to Mike Madigan and fight him when necessary? Brady! no question. Quinn has had two years to stand up to Mike Madigan and hasn’t done it. I’m not saying that Brady would or should fight Madigan on everything; I think Brady is going to have to be willing to compromise on a lot of things, and accept a few lumps here and there, if he is to get anything done. everything that I have seen of Brady so far suggest to me that he is not going to rollover and play dead all of the time. he doesn’t strike me as someone who will shy away from a good fight every once in a while with Mike Madigan, for the sake of keeping up appearences as opposition party and on principle, if nothing else.

    Illinois needs balance because all-dem all-the- time has proven problematic and hasn’t really worked in the people’s favor, as a case in point the state’s fiscal crisis. the dems’ culture of corruption is yet another reason why i think voters, including women, will rightly decide to shuffle the deck on the constitutional offices, to get some much needed political party balance going.

    Real…anonymous, I saw what you wrote last week.

    Comment by Will County Woman Wednesday, Jul 14, 10 @ 7:10 am

  97. - As a woman it would, and given the crisis that illinois is in, it would unpardonably selfish and petty of me to just focus on the social issues. I suspect that there are many other women who would agree with that quality of life issues are far more important right now and going foward. if there are no doctors, or very few doctors, in illinois because the quality of living is so crappy, who cares about abortion that point? Other far salient questions include: does Illinois have a future , and if so, what kind of future will it have? Why should anyone want to live here and/or conduct business here? Is it’s only claim to fame that women can abortions here? Really?!? -

    Do you use an online translator to go from Japanese to English or something? I’d like to read the untranslated version if possible to determine if it contains a single coherent thought.

    Comment by Small Town Liberal Wednesday, Jul 14, 10 @ 8:59 am

  98. Taken from BradyforIllinois.com

    A Note from Jerry Clarke, Campaign Manager

    Summer is in full swing in Illinois, and so is Bill’s campaign to take back state government from the insiders in Springfield, and get Illinois back on track.

    Unfortunately, Pay Quinn and his tax and spending allies showed they’ll stop at nothing to protect big government over the interests of working families in Illinois.

    Last week Governor Quinn released a nasty and misleading attack ad, attempting to once again distract from the issues foremost on the minds of Illinois families — their wallets, their jobs and the failed leadership that threatens both.

    Working women and families in Illinois cannot afford Governor Quinn’s 33% tax increase. They cannot afford to continue to lose jobs. Under his failure leadership — Illinois has lost more than 200,000 jobs – and more will go across the border. The state budget remains out of control and corruption continues to take its toll.

    The Quinn campaign and his big government cronies in Washington have already been caught in inaccuracies – they even had to pull their first ad in this campaign. Now they’re distorting the record again.

    Here’s the truth – Bill Brady voted to expand mammogram coverage – the bill that actually became law — and Governor Quinn knows it. (HB1881 /PA90-0007) Illinois already has a Family Medical Leave Act – it is the federal act that became law in 1993.

    So don’t be fooled by Pat Quinn’s tax and spend allies, we can’t get Illinois moving again by electing the same old political insiders who won’t make the hard choices to help create jobs.

    Comment by Andrew Tuesday, Jul 20, 10 @ 12:18 am

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