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* It’s not always easy being a White Sox fan…

The @whitesox are making it really difficult for their fans these days. Their logo is a downward facing arrow!! pic.twitter.com/RbP4hQaZoW

— John Chase (@chasejohn) August 24, 2016

I don’t think I ever once used “US Cellular Field” in a conversation, so I’ll just keep right on calling it Sox Park.

* The Question: Can it get any worse?

posted by Rich Miller
Thursday, Aug 25, 16 @ 3:30 pm

Comments

White Sox playing home games at the “Bruce and Diana Rauner” Stadium.

Comment by Huh? Thursday, Aug 25, 16 @ 3:33 pm
Yes, it can always get worse.
that’s the lesson of the past 15 years

Comment by Michelle Flaherty Thursday, Aug 25, 16 @ 3:34 pm
Yes. It can. TRUMP FIELD.

Comment by New Slang Thursday, Aug 25, 16 @ 3:34 pm
Sure: Kirk and Duckworth could schedule a ‘debate’ there.

Comment by Linus Thursday, Aug 25, 16 @ 3:36 pm
Sox Park it is for me too. I sometimes go back to Comiskey. I really miss Comiskey. I hated “The Cell.” But in comparison to … oh, I just can’t even write it, I wish The Cell would stay.

To your post. Unfortunately, it can get worse. I dread the thought of how. But true White Sox fans know misery is now upon us, in droves.

Comment by Deft Wing Thursday, Aug 25, 16 @ 3:36 pm
Come on Rich, just think how good it feels and sounds when you say, “Cap. Fax Sox Park”. Make it happen.

Comment by Give Me A Break Thursday, Aug 25, 16 @ 3:37 pm
Yes it can for Sox fans…the best team in baseball, the Cubs, could win the World Series!

Comment by Hello Thursday, Aug 25, 16 @ 3:37 pm
It can always get worse. But as a Cubs fan, I will gladly call it Guaranteed Rate Field!

Comment by My button is broke... Thursday, Aug 25, 16 @ 3:39 pm
As a Cubs fan I generally have called it Comisky or The Cell. I’m now going to just start calling it Sox Park. Guaranteed Rate Field is a monstrosity of a name

Comment by Johnnie Walker Blue Thursday, Aug 25, 16 @ 3:41 pm
===Can it get any worse?===

SOX SIGN TEBOW

Comment by Oswego Willy Thursday, Aug 25, 16 @ 3:42 pm
The arrow says yes.

Comment by Trolling Troll Thursday, Aug 25, 16 @ 3:46 pm
In today’s Tribune, Paul Sullivan suggested a shortened version similar to “the Cell”. His suggestion…the G-spot.

Comment by Bogey Golfer Thursday, Aug 25, 16 @ 3:46 pm
It could have been “Charmin Toilet Paper Field.”

Comment by Norseman Thursday, Aug 25, 16 @ 3:47 pm
After a months long search for new revenue streams, Chairman Jerry Reinsdorf announced that the naming rights to the team have been sold. Welcome to the American League, the Chicago Oscar Meyer Wieners!

Comment by Juice Thursday, Aug 25, 16 @ 3:48 pm
Unfortunately , it can get worse.

Comment by Mama Thursday, Aug 25, 16 @ 3:49 pm
===Can it get any worse?===

They could trade Chris Sale for Albert Pujols.

Comment by 47th Ward Thursday, Aug 25, 16 @ 3:51 pm
Typical of the last few years is grabbing Big Game James Shields and now the owe him $20M/year for the next two years.

Comment by James the Intolerant Thursday, Aug 25, 16 @ 3:51 pm
Could it get worse?

* Cubs win world series
* Sox bring back Robin
* Trade Sale to Cubs/Cubs sign Sale as free agent
* maintain two headed monster: Kenny and Rick

this was fun..thanks Rich #FlytheW

Comment by Dozer Thursday, Aug 25, 16 @ 3:51 pm
“Tronc Field”

It could always get worse.

Comment by ChicagoVinny Thursday, Aug 25, 16 @ 3:51 pm
Surely one of you baseball fans/state government wonks can do something hilarious with the new initials. GRF? Continuously underresourced? Slow to pay? There’s comedy in there somewhere.

Comment by Hopeless Solo Thursday, Aug 25, 16 @ 3:56 pm
=Can it get any worse?=

Yes, they could call it Wrigley Field.

Comment by JS Mill Thursday, Aug 25, 16 @ 4:00 pm
===Can it get any worse?===

Sox Aquire Clark the Cub

Comment by Oswego Willy Thursday, Aug 25, 16 @ 4:00 pm
Sure, it almost did. They could be playing in the Tropicana Dome.

I don’t call any of these places by their corporate names, except Wrigley. Irony they were 100 years ahead of everyone else, eh?

Comment by A guy Thursday, Aug 25, 16 @ 4:01 pm
Just call it New Cominskey Park — drives the Obama-haters crazy (crazier, if that’s possible).

I don’t recognize name changes, and you don’t have to: They will always be Sears Tower, the Standard Oil Building, the Northwestern Station, etc.

Twenty-something cabbies from Guineau-Bissau and Pakistan can figure it out, so no worries.

Comment by Anonymous Thursday, Aug 25, 16 @ 4:04 pm
Montreal White Sox at Shaw Communications Field. 2030 can’t come soon enough.

Comment by Jeff Trigg Thursday, Aug 25, 16 @ 4:04 pm
The GRATE. That’s the BEST possible outcome.

Comment by Albany Park Patriot Thursday, Aug 25, 16 @ 4:05 pm
I wonder if Sox chairman Jerry Reinsdorf will be sending any portion of the payments for the naming rights to the Illinois Sports Facilities Authority (ISFA) (aka Illinois taxpayers) who own the facility?

Comment by Small town taxpayer Thursday, Aug 25, 16 @ 4:11 pm
Don’t listen to our corporate overlords. Just keep calling it Kaminsky.

Comment by Keyrock Thursday, Aug 25, 16 @ 4:12 pm
I’m with Anonymous @ Thursday, Aug 25, 16 @ 4:04 pm. Assembly Hall will always be Assembly Hall, I don’t care what name they want to put on the marquee.

Comment by L.A. Thursday, Aug 25, 16 @ 4:14 pm
“Hon. Michael J. Madigan Field” - they’ll keep redrawing the park dimensions so the Sox can always win

Comment by Anon Thursday, Aug 25, 16 @ 4:17 pm
Worse? You betcha!

Preparation H Park?

Comment by Streator Curmudgeon Thursday, Aug 25, 16 @ 4:23 pm
I’m a lifelong Cubs fan. That being said, when I heard the news on the SCORE yesterday, gotta say I felt a lil bad for you White Sox folks.

Don’t know if it can get worse, but it can get better. The SCORE mentioned that Guaranteed Rate is changing its logo, so maybe the downward arrow will disappear.

Comment by Chicago_Downstater Thursday, Aug 25, 16 @ 4:23 pm
Rauner turnaround field

Comment by Publius Thursday, Aug 25, 16 @ 4:24 pm
“The Cell”, part of the Chicago Bulls Sports Complex.

Comment by Anon Downstate Thursday, Aug 25, 16 @ 4:31 pm
They could move the radio broadcast to the even wingnuttier WIND.

Comment by lake county democrat Thursday, Aug 25, 16 @ 4:35 pm
A promotion similar to the Disco Demolition goes bad, but this time the entire stadium is blown up, including the new Guaranteed Rate sign.

Comment by Six Degrees of Separation Thursday, Aug 25, 16 @ 4:40 pm
== Can it get any worse? ==

You betcha !!!!

: Keep Williams

: Keep Ventura

More than ’nuff said.

Comment by sal-says Thursday, Aug 25, 16 @ 4:44 pm
Yes
I have and always will call it Comisky. If I were a Cubs fan, I would stay quite. What’s the name of their spring training home? Anything can change at any time.

Comment by Gus Thursday, Aug 25, 16 @ 4:51 pm
Wouldn’t it have been fabulous if Cubs Food had bought the naming rights.

Comment by IL Dem Thursday, Aug 25, 16 @ 4:56 pm
I’m really hoping that the company nukes the red arrow pointing down logo and replaces it with something more aesthetically appealing and inspirational to fans and players of the baseball team with which they are associating themselves on a long term financial basis. The name is bad but must be understood as part of the national trend toward corporate naming rights of sports venues. U.S. Cellular money paid for some very nice features and upgrades at the south side stadium which have made Sox Park miles ahead of Wrigley in terms of amenities, sight lines and and fan comfort.

So, guaranteed Rate management, fix the logo and I’ll gladly leave you in peace while my family continues to refer to it as Sox Park.

Comment by Responsa Thursday, Aug 25, 16 @ 5:09 pm
==I wonder if Sox chairman Jerry Reinsdorf will be sending any portion of the payments for the naming rights to the Illinois Sports Facilities Authority (ISFA) (aka Illinois taxpayers) who own the facility?==

Answers are at Crain’s. Google for article if you are interested.

Comment by Responsa Thursday, Aug 25, 16 @ 5:15 pm
Yes, it can get worse. You can keep being Sox fans!

Comment by Now What? Thursday, Aug 25, 16 @ 5:17 pm
i think it will continue until we have the Bill Wirtz effect.

Comment by Mark Thursday, Aug 25, 16 @ 5:27 pm
The worst thing would be if they used the name The Grate for a year and switched it to America Field, and the fans would be clamoring to make America Grate Again.

Comment by Bobbysox Thursday, Aug 25, 16 @ 5:29 pm
It can always get worse. If there’s one thing I’ve learned from being a political junkie ever since I was 10, it’s that it can always get worse.

If it turns out that the only brands that get added value from naming rights are pet food brands, we’ll get “Pedigree Tasty Bites Park” or some gibberish like that. We had the Poulan Weed Eater Bowl for several years, nothing stopping them from escalating that to long-term naming rights of a stadium as opposed to a game.

Comment by Anonymous Thursday, Aug 25, 16 @ 5:33 pm
And again, anon 5:33 is me. How do I get auto-populate to work again??

Comment by Angry Chicagoan Thursday, Aug 25, 16 @ 5:33 pm
== Can it get any worse? ==

Oh, yeah. Missed ‘Sox Problem #1′ earlier.

Ownership ! 😣

Comment by Anonymous Thursday, Aug 25, 16 @ 5:49 pm
Yes. A lifetime contract for Kenny Williams.

Comment by Ravenswood Right Winger Thursday, Aug 25, 16 @ 6:19 pm
What we need is for all the school children to send in their pennies. When we get enough, we buy the naming rights and call it Comiskey.

Comment by Anonymous Thursday, Aug 25, 16 @ 7:02 pm
Cialis Field?

Racing fans will remember that Mark Martin, a true gentleman, had to drive a NASCAR Racecar(TM) painted in his sponsor’s colors. Yes, a big four-wheeled Viagra tablet rollin’ round the track.

It can always get worse.

Comment by Arthur Andersen Thursday, Aug 25, 16 @ 7:42 pm
I don’t understand why it was the Sox that made the announcement. Isn’t the ballpark owned by the Sports Facilities Authority. Shouldn’t they be the ones making the announcement?

C’mon, Quinn’s former campaign staff that now manage the authority disgusting salaries need SOMETHING to do! The least they could do is write a press release.

Comment by Just Me Thursday, Aug 25, 16 @ 8:14 pm
I call it G-Rate as in the Sox are playing great down at G-Rate

Comment by ANON Thursday, Aug 25, 16 @ 9:38 pm
can it get any worse? yes, if the team is sold to some rich jerk who has little idea of Sox history or lot tailgates or the love of that exploding scoreboard. some have problems with Reinsdorf…..some never forgive the strike shortened season and his role, probably denying Sox fans a WSeries win then. but he got us the Sox win in 2005. hear that Cub fans? We won the World Series. and this year, we split with the Cubs on the field. that’s the season for me. could not give a hoot about the Domestic Violence excusing Cubs.

Comment by Amalia Thursday, Aug 25, 16 @ 10:16 pm
Amalia took the words right out of my keyboard. Won’t be too long before the North Side Apologists fall back into their “Wait till next year” mantra. Now THAT’S a ballpark that needs to be renamed - “Heimlich Field”, anyone?

Comment by Tom K. Thursday, Aug 25, 16 @ 10:52 pm
Emily Litella would have a great time with this one.

Comment by TinyDancer(FKA Sue) Thursday, Aug 25, 16 @ 11:41 pm
It is sort of debatable if “Wrigley Field” was named solely to promote chewing gum. It was the actual name of the team owner and not the same as “Double Mint Stadium.” The prior owner of the Cubs (Weegham) also had his name on the park before he sold the ownership.

Comment by Anonymous Friday, Aug 26, 16 @ 12:40 am
Sure, it can always get worse. Sox can allow that country bumpkin, Hawk Harrelson, to be on every broadcast again. Gawd, he is AWFUL. The main reason that watching Sox games is virtually impossible when they are on the road.

Comment by Big Joe Friday, Aug 26, 16 @ 8:50 am
Sometimes you should just say “no thanks” and take the lower bidder. Yes, I think “Yahoo Field” would draw equal or more ire.

Comment by Just Sayin' Friday, Aug 26, 16 @ 9:01 am
Will always be Comiskey park, Sears Tower and Public aid……

Comment by JDuc Friday, Aug 26, 16 @ 9:06 am
Honestly the worst name ever.

Practically any other Chicago based company (maybe not “mondelez”") would have had a better sounding name on the ballpark:
WeatherTech Field
Vienna Beef Park
Al’s Beef Field
Tootsie Roll Park
Walgreens Field

I don’t care about selling naming rights, I have gotten used to it most places. But best rate is the worst name.

White Sox haven’t failed this badly since they decided to stick with Robin Ventura for this season.

Comment by siriusly Friday, Aug 26, 16 @ 9:40 am

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