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* Statement…
Governor Pritzker remains focused on guiding the state through COVID-19 by following the science, listening to medical experts, and is proud of all the Illinoisans who have been working together to fight the pandemic—his campaign message continues to reflect that.
This would be the first ad released under the campaign’s new management.
* It’s a 60-second spot…
* Script…
Announcer: From the beginning, he led.
Pritzker: We’re ready to put the full weight of the state behind a full fledged response.
I’m gonna fight like hell for you in the weeks ahead.
We need the federal government to lead, follow or get out of the way.
Announcer: Staying focused on the job at hand.
Pritzker: This is not a time for politics. We have too much to do to save people’s lives.
Announcer: Never giving up.
Pritzker: We can defeat this thing in Illinois or do better than the other states because our people are just better at this. We’ve proven that.
Announcer: Never giving in.
Pritzker: We’ve been operating on facts and data and science from the very beginning.
I reject the premise of the question. The idea that this is a complete trade-off between keeping you healthy and making sure that we have an economy that’s moving forward.
Announcer: And always working to keep Illinoisans safe.
Pritzker: We want to make sure we get every dose into every arm that we possibly can across the state as quickly as possible.
Announcer: JB Pritzker. Strong leadership in tough times.
posted by Rich Miller
Tuesday, Aug 10, 21 @ 10:30 am
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Previous Post: Big biz putting off return to offices as 40 percent of state employees still working remotely
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I can’t wait to see this at the beginning of every YouTube video I click on for the next year…
Comment by NIU Grad Tuesday, Aug 10, 21 @ 10:42 am
It’s an A-/B+
Gotta leave room for growth, doncha know.
It hits on a good theme and mutes the Trumpkins call for politicizing “everything”, plus, as an incumbent above water it reinforces good thoughts to Pritzker.
SoS and Treasurer.
“Republicans” can take it to those offices and win. It’s so obvious even I can see it.
This ad is prolly why in a big overall it’s going to be difficult to take the narrative away and make things political and divisive, even in the suburbs, as Pritzker will likely spend $300,000 a day, every day, to be like this ad wants him seen, and be ruinous to the eventual GOP nominee
Good ad. Always room to improve, A-/B+
Comment by Oswego Willy Tuesday, Aug 10, 21 @ 10:47 am
It’s a pretty good ad concept with good production values. But 60 seconds is just way too long to impose upon viewers’ time in one shot. Most of us really don’t live our lives longing for campaign ads you know.
Comment by Responsa Tuesday, Aug 10, 21 @ 10:50 am
I was in my kitchen doing dishes this morning when the ad came on. When I heard the words “fight like hell for you” it stopped me and I listened. good ad.
Comment by Hmm Tuesday, Aug 10, 21 @ 10:51 am
Wow, they really found some pull quotes to make JB sound muscular. It’s a strong ad. And like I always say, being on the air at all (Especially when you’re the only game in town, give or take some Bailey radio ads) is more important than what exactly you say.
Comment by Arsenal Tuesday, Aug 10, 21 @ 10:52 am
==It’s a pretty good ad concept with good production values. But 60 seconds is just way too long to impose upon viewers’ time in one shot. Most of us really don’t live our lives longing for campaign ads you know. ==
It’s intended to be run during pre-planned commercial breaks. There’s blocks of them that total 16 minutes every hour. No one needs to seek it out, or have anything else they’re doing- besides watching other ads- interrupted.
Comment by Arsenal Tuesday, Aug 10, 21 @ 10:55 am
The ad is ok but the reality of JB violating his own pandemic orders complete with photos should invalidate the “tough” approach. But that all depends if a strong opponent would emerge with deep pockets.
Comment by Your Mom Tuesday, Aug 10, 21 @ 11:00 am
==It’s intended to be run during pre-planned commercial breaks. ==
lol Arsenal. OK. Yeah, I guess 60 seconds does give more time to go potty or let the dog out. Thanks.
Comment by Responsa Tuesday, Aug 10, 21 @ 11:08 am
==lol Arsenal. OK. Yeah, I guess 60 seconds does give more time to go potty or let the dog out. Thanks. ==
You’re welcome! I’m sure that the next time you so desperately search for something to criticize, it’ll go better.
Comment by Arsenal Tuesday, Aug 10, 21 @ 11:20 am
I’d give it an A- but he is preaching to the choir with me. I don’t know why a guy with $3.5 billion wants these kind of headaches - I’d be on a beach somewhere - but I’m glad he does. The ad highlights what I like about him.
Comment by Rachel Tuesday, Aug 10, 21 @ 11:27 am
It’s an C+/B-
Gotta leave room for growth, doncha know.
It hits on a good theme and mutes the Trumpkins call for politicizing “everything”, plus, as an incumbent above water it reinforces good thoughts to Pritzker.
SoS and Treasurer.
“Republicans” can take it to those offices and win. It’s so obvious even I can see it.
This ad is prolly why in a big overall it’s going to be difficult to take the narrative away and make things political and divisive, even in the suburbs, as Pritzker will likely spend $300,000 a day, every day, to be like this ad wants him seen, and be ruinous to the eventual GOP nominee
Good ad. Always room to improve, C+/B-
Comment by Ricky the Fact Finder Tuesday, Aug 10, 21 @ 11:27 am
Seeing this brought me back to the time spent working from home and watching the COVID briefings last year. I appreciated the reality-based approach then, and this is a good reminder of why. Hopefully at election time people will remember those who fought the science-based approach tooth and nail (cough cough, DeVoreBaileyMiller, cough) and decide - with the benefit of hindsight and the delta, epsilon, zeta etc. waves behind us - which approach really helped the most Illinoisans in their time of need. Well done in my opinion.
Comment by Dysfunction Junction Tuesday, Aug 10, 21 @ 11:35 am
Good thing I don’t copyright, lol
I am proud you learned to cut *and* paste.
Gold star.
Comment by Oswego Willy Tuesday, Aug 10, 21 @ 11:43 am
The Governor rejects the premise of the question about the trade off between health and a growing economy because it has an inconvenient truth for so many Illinois businesses
He claims he was following facts and data and science from the beginning while mandating small business close but allowing big box stores to remain open
Comment by Lucky Pierre Tuesday, Aug 10, 21 @ 11:49 am
“… Lucky Pierre… I don’t care if you die, did you see the stock market today?”
Comment by Oswego Willy Tuesday, Aug 10, 21 @ 11:57 am
Liked it the first time I saw it. Frankly was aggravated by it the second time I saw it
Not sure it moves the needle for undecided voters or helps get turnout up for the Democratic base.
Sales pitches this early in campaigns have traditionally gone after voters that might be leaning against or on the fence with a candidate.
I suppose if you are going to spend $300,000 a day on “look at me” videos this is what we can expect to see for the next year or so.
C-
Comment by Back to the Future Tuesday, Aug 10, 21 @ 11:57 am
It’s a pretty good ad, B-. It’s good to lay down a pro-data/science marker, since on the other side science and data are rejected a lot.
Good for Pritzker to get out there now, before there’s an opponent, unlike the Fair Tax campaign that waited too long and let opponents seize the narrative.
Comment by Grandson of Man Tuesday, Aug 10, 21 @ 11:59 am
–It’s an A-/B+–
Agree with OW.
Comment by King Louis XVI Tuesday, Aug 10, 21 @ 11:59 am
I don’t care if you die?
JB Pritzker is running ads bragging about his COVID response, but facts are stubborn things.
33 states had fewer deaths per capita than Illinois.
https://www.statista.com/statistics/1109011/coronavirus-covid19-death-rates-us-by-state/
Comment by Lucky Pierre Tuesday, Aug 10, 21 @ 12:06 pm
Do you know any small business who are traded on the stock market?
Me neither
Comment by Lucky Pierre Tuesday, Aug 10, 21 @ 12:07 pm
I’d give it a solid A. It made me think how nice it was having a Governor that cared about the people not his political agenda. Living in Florida it’s just the opposite. We the people come second maybe third even though he makes it sound like we are first on his list.
Comment by Club J Tuesday, Aug 10, 21 @ 12:10 pm
==I don’t care if you die?==
That’s pretty well what you said. You favor economics more than health. It’s all about money for you and your ilk.
Comment by Demoralized Tuesday, Aug 10, 21 @ 12:43 pm
=== Do you know any small business who are traded on the stock market?
Me neither===
You wrote…
===trade off between health and a growing economy===
So, that “premise”… you don’t mind if people die if, say, the stock market is booming… like Trump… who said that constantly…
I know you remember
Comment by Oswego Willy Tuesday, Aug 10, 21 @ 12:48 pm
=== JB Pritzker is running ads bragging about his COVID response, but facts are stubborn things.
33 states had fewer deaths per capita than Illinois.===
So your “premise” is Pritzker not only was bad at covid but bad at choosing lives over money?
Polling so far seems to disagree with you.
Comment by Oswego Willy Tuesday, Aug 10, 21 @ 12:49 pm
Back to the ad…
The use of the calendar to cut to different snippets (done on the different days) reinforces that this has been going on for a while and Pritzker has been there, “every day”, working for Illinois.
I do like that editing done there, smooth and with multiple purposes
Comment by Oswego Willy Tuesday, Aug 10, 21 @ 1:34 pm
Primary isn’t until next June. Must be nice to be a $4 billion trust fund baby.
Comment by Soapbox Derby Tuesday, Aug 10, 21 @ 1:49 pm
- Soapbox Derby -
Did you rate the ad? I missed it.
The reality is, like anything in politics… advantages and disadvantage in most things, including vast wealth.
Comment by Oswego Willy Tuesday, Aug 10, 21 @ 1:51 pm
==Primary isn’t until next June. Must be nice to be a $4 billion trust fund baby. ==
I, for one, had no idea that JB Pritzker was wealthy.
Comment by Arsenal Tuesday, Aug 10, 21 @ 2:18 pm
==JB Pritzker is running ads bragging about his COVID response, but facts are stubborn things.
33 states had fewer deaths per capita than Illinois. ==
Do you think you were contradicting him? You can do a good job responding to COVID in absolute terms and 32 other people can do a better job in relative terms. But JB ain’t running against any of those other Governors, he’s running against the guy in the helicopter.
Comment by Arsenal Tuesday, Aug 10, 21 @ 2:20 pm
Who knew we have Oswego Sneed on this board?
LP, your shtick is stale.
Comment by Lt Guv Tuesday, Aug 10, 21 @ 2:27 pm
“33 states had fewer deaths per capita than Illinois. ==”
How many of those states were hit hard in the first wave of the pandemic when the percentage deaths per infection were at their highest? Context matters.
Comment by Skutt Tuesday, Aug 10, 21 @ 2:40 pm
==LP, your shtick is stale.==
It’s beyond stale. It’s gotten to the moldy stage.
Comment by Demoralized Tuesday, Aug 10, 21 @ 3:32 pm
So,I take it that now IS the time for politics?
Comment by Southsider Tuesday, Aug 10, 21 @ 3:59 pm
When it comes to doing the right thing for the collective future there’s not a single democrat I trust these days. Not one. Too much blind, power-hungry hive mind going on. I also trust very few Republicans. More or less, I think far less government and more personal responsibility and individualism is the answer.
Give the ad a C. Average.
I don’t particularly like Pritzker but so far I don’t mind him either. So far, he’s not your typical Palatine-like heavy handed extremist who is bent on exercising power. That part is refreshing. So far.
Comment by Traffic Cone Tuesday, Aug 10, 21 @ 4:58 pm
==I think far less government and more personal responsibility and individualism is the answer.==
That’s your answer to handling a global pandemic? Great plan.
Comment by Demoralized Tuesday, Aug 10, 21 @ 5:02 pm
== Demoralized ==
Yep. Sure is.
Are you one of those who needs to be told what to do, step by step? I know lots of those. There seems to be a systemic glut of those types today. Exhausting.
Or are you one of those that needs to tell others what to do? I have no desire to tell others what to do. There are various people who try to tell me what to do. Usually the types without children who try to tell you how to raise children. You know, scolds. They like to assume a lot also. That’s also exhausting but easy to ignore.
Comment by Traffic Cone Tuesday, Aug 10, 21 @ 5:17 pm
=== Are you one of those who needs to be told what to do, step by step? I know lots of those. There seems to be a systemic glut of those types today. Exhausting.
Or are you one of those that needs to tell others what to do? I have no desire to tell others what to do. There are various people who try to tell me what to do. Usually the types without children who try to tell you how to raise children. You know, scolds. They like to assume a lot also. That’s also exhausting but easy to ignore.===
If I’m ever confused to what my In-Law Uncle would say about “Freedom, ‘Merica, and Science” I’ll pull this up.
It’s a global pandemic. But “you’re not gonna tell me”…
It’s both comical and tragically sad.
Comment by Oswego Willy Tuesday, Aug 10, 21 @ 5:21 pm