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Rate the new anti-Esther Joy King ad

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* As subscribers know, there are negative ads on TV already in state legislative races. Here’s one in a US Rep. race…

This is the 17th District. Esther Joy King is the Republican nominee running against Democrat Eric Sorensen.

She’s a fraud. A liar. Esther Joy King inflates her resume. Esther Joy King claimed she ran three companies, but there’s little evidence they exist. She claims to serve on the board of a nonprofit, but get this, there’s no public record, anywhere. One job she did have inflated her title, fired in less than a year. She’s a fraud. F-R-A-U-D. Esther Joy King lied every step of the way. Don’t send her to Congress. House Majority PAC is responsible for the content of this message.

posted by Rich Miller
Friday, Sep 9, 22 @ 12:26 pm

Comments

I’m tired of politicians straight up lying with no repercussions, so I’m just fine with the ad.

Comment by Lake County Mom Friday, Sep 9, 22 @ 12:36 pm
Rate it a C-. Interesting approach to attack a non-incumbent with the “vote against her character” rather than attacking her ideas. Also not sure that those claims that say are fraud/lies are the ones she is making.

https://estherforcongress.com/about-esther/

Comment by Donnie Elgin Friday, Sep 9, 22 @ 12:44 pm
Solid B. Direct, no messing around with this perpetual candidate.

Comment by JS Mill Friday, Sep 9, 22 @ 12:58 pm
LOL - I love the “her website bio doesn’t say those things, so is she really saying them?” argument.

Comment by SaulGoodman Friday, Sep 9, 22 @ 1:03 pm
Good ad - but fails the “volume off at the bar” test. They should put some text to go with it to make the messaging stick.

Comment by SportShoz Friday, Sep 9, 22 @ 1:34 pm
Anyone see the humor in the fact that her opponent is a meteorologist - a profession that is known for not facing consequences for being wrong? No? Just me?

Comment by rtov Friday, Sep 9, 22 @ 1:51 pm
To the Ad — I think it will do some damage throughout the 17th CD. Persuadable voters and even some GOP voters I know still don’t think she is “One of us” (meaning from the area)& are dubious of her Chicago employment record, and if she cares about them or just wants to be in Congress. That narrative has carried through from 2 years ago. It’s a B+

@SportShoz is correct it fails the “sound off” test and should have more text. But With volume on, continuing to hear F-R-A-U-D over and over will sink in to some voters’ minds, I believe.

Comment by Hafner Friday, Sep 9, 22 @ 2:02 pm
A-

Pretty effective, succinct, and direct hit to credibility; something that both sides’ voters are cautious about.

It’s the classic one-two punch. You have the PAC do the negative ads, and the candidate themselves run the biographical/”This is who I am and why I’m running” ads. A strategy as old as Citizens United, at least.

Comment by Commissar Gritty Friday, Sep 9, 22 @ 2:03 pm
Seems kind of early to start running voter suppression ads.

Comment by Franklin Friday, Sep 9, 22 @ 2:16 pm
I give it a B. Attacking the honesty/integrity of your opponent can be effective, and this is a decent hit at King’s credibility. Not the most serious allegations, though. The ad’s production is pretty good, which helps deliver the message.

Comment by Techie Friday, Sep 9, 22 @ 2:30 pm
Not my district, but after looking it up, I see she’s a lawyer.
Does anyone expect lawyers to tell the truth anyway? /S

Comment by Bruce( no not him) Friday, Sep 9, 22 @ 2:42 pm
“Seems kind of early to start running voter suppression ads.”

Those words don’t mean what you seem to think they do.

Comment by New Day Friday, Sep 9, 22 @ 2:50 pm
Do your research before you start believing what that ad claims. Most of it is a bunch of bunk. The one the things that are true don’t are half-truths without all the facts.

Comment by frank h Thursday, Sep 15, 22 @ 10:32 pm

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