* Press release…

Chris Kennedy’s campaign for governor will begin airing its first television ad of the campaign starting tomorrow. The ad features Kennedy discussing the violence that plagues our state. In addition to the TV ad, the campaign will also release a digital ad tomorrow.

I’m told this is a Chicago broadcast TV buy.

* TV ad…

* Script…

Chris Kennedy: Violence which can touch our society anywhere will eventually touch our society everywhere. Just as it did to my family.

Reporter: He was a toddler when his father, Robert Kennedy, was killed in 1968.

Chris Kennedy: I understand how difficult it is to recover from that.

Narrator: He’s laid out an 8-point program to battle gun violence in Illinois.

Chris Kennedy: No one action will prevent the next deadly night but together we can, we must, we will rise up and stop the slaughter.

* Digital ad…

* Script…

Ra Joy: We lost our son to gun violence this summer, that is the most excruciating experience you can ever have.

Chris’s family has experienced tragic loss because of senseless gun violence. We are determined transform our pain into purpose

He has a solution, an 8-point plan to address the violence.

Chris Kennedy: No one action will prevent the next deadly night but together we can, we must, we will rise up and stop the slaughter.

*** UPDATE ***  Greg Hinz…

The Kennedy campaign isn’t saying how much the ads, which will air in the Chicago media market, will cost. “It’s just the beginning,” says a spokeswoman. But trade sources suggest it’s around $125,000—a modest figure as these things go, particularly compared to the tens of millions of dollars that Democratic rival J.B. Pritzker has spent, but still telling.

* Trade sources…

$$ ALERT @KennedyforIL booked TV from 11/14-11/19. We've seen a total of $125k in Chicago.

— AdvertisingAnalytics (@Ad_Analytics) November 13, 2017