I grew up right here in this neighborhood.
That’s the apartment we brought our kids home to.
I’ve seen gun violence outside my home.
Like every parent, I worry about my two kids.
So when I was asked to fill Barack Obama’s seat, I started our work.
Tougher laws for reckless gun dealers, keeping kids safe from online predators, and reforming the criminal justice system.
I’m Kwame Raoul.
This is the work of my life…and I’m just getting started.
* The Question: Your rating? Don’t forget to explain.
Excellent introduction piece. It shows that he has knowledge and understanding about the issue. His name recognition is pretty high, and he comes off as a serious individual who has reasons to care. A- Could have been a little longer, and covered a few more issues.
It’s a very effective ad. It highlights his role as a father, and it says, I’ve stayed here to improve things. The Obama reminder probably isn’t necessary there, but it works fine for him and it’s a fact. Good ad.
I live in his State Senate district, and I doubt I’m voting for him (not ruling it out, but not my first choice at the moment), but that was a good ad.
Invoking President Obama is a good move in Illinois, his awareness of gun violence (even though the AG doesn’t do much on that issue) scores points, mentioning his kids and the challenges raising them is good.
Would love to know his position on legalization. For that matter, have the AG candidates been asked? I bring it up because it’s central to criminal justice reform/ removing profit from gangs. Solid Ad.
wordslinger, I’d say Obama’s approval rating is certainly around 90% among dem primary voters. But I also give voter’s enough credit to think that they can parse “when I was asked to fill Barack Obama’s seat” does not mean “Barack Obama has endorsed me for AG”. It’s verbal gymnastics that makes it seem disingenuous, and could turn people off. After hearing it repeatedly I’m certainly turned off by it at this point.
I think I remember highly rating a Kwame “intro” ad last week or the week before. With this, I’m not sure he needs another such similar intro ad as much as he needs ones that would better flesh out his story and provide an outline about his goals/plans if he is elected Illinois AG. The ad itself is fine, but in the crowded field he needs to do more at this late date than again rely so heavily on the Obama hook. Grade B.