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* From a press release…
Rauner Releases Second Ad of General Election
- Highlights bi-partisan support, will take on both political parties -
Citizens for Rauner launched a new television advertisement today featuring Bruce’s wife, Diana, and highlighting his willingness to take on both parties to fix Illinois.
Watch it by clicking here: https://www.youtube.com/watch?v=LqzFaWpDLOI&feature=youtu.be
The Rauner campaign’s first ad of the general election was a Spanish-language ad released two weeks ago.
“NUTS”
BR: I’m Bruce Rauner
DR: I’m Diana Rauner
BR: I’m pragmatic
DR: He’s cheap
BR: We don’t agree on everything
DR: Like politics
BR: What to eat
DR: And that shirt
BR: What?
DR: It’s old and ugly
BR: I’m a Republican
DR: I’m a Democrat
BR: I love her anyway
DR: I’m voting for him anyway because I know Bruce will take on both parties to fix Illinois.
BR: And drive the career politicians nuts. I will. I’ll drive them nuts.
DR: I know, honey. I know.
* It views much better than it reads. Mrs. Rauner is really quite good at this. Have a look-see…
*** UPDATE *** Here’s the cable TV portion of the buy. Notice the networks, including Food Channel and HGTV. This ain’t a Fox News kinda thing…
Citizens for Rauner
Republican candidate for Governor of Illinois
Agency: Access Media, Los Angeles
Total schedule: $82,256
Flight Dates: 4/4/14 - 4/10/14
Networks: BRVO, FOOD, HGTV, TVL, USA
Dayparts: 4-7P, 7P-Midnight
Syscodes / zones / $ by zone
5170 / Chicago Interconnect / $68, 880
9804 / DirecTV / $7,917
9810 / DISH / $5,459
posted by Rich Miller
Friday, Apr 4, 14 @ 8:58 am
Sorry, comments are closed at this time.
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Great…just what we need in Springfield…another “ON the Job” trainee…Hum, more bread and circus’s…
Comment by Siyotanka Friday, Apr 4, 14 @ 9:00 am
This is an A+. Fits well with society’s tendency to portray Dad or hubby as the insufferable dope. Dude’s worth a billy and still can’t get no respect.
Comment by So. ILL Friday, Apr 4, 14 @ 9:03 am
I actually did not like it. Too disjointed and staged. I feel like it is over the top cutesy and sappy. I do think it is smart softening him up a bit. I would look to see a negative commercial rolled out soon and dual track it with this ad.
Comment by Tom Friday, Apr 4, 14 @ 9:07 am
When heads of PE firms pitch their firms, they’re always pitching themselves as much as they are their services or returns. It’s no wonder he’s able to come across as someone you want to have a beer with.
Comment by Empty Chair Friday, Apr 4, 14 @ 9:08 am
===DR: I’m voting for him anyway because I know Bruce will take on both parties to fix Illinois.===
Remember;
Bruce Rauner is a Raunerite. He can care less if you are a Democrat or Republican. The ideology is about Raunerite Special Interest, which is not “Baloney”, and 1/3 of you GOP GA Members are corrupt.
Other than that…
Nice Ad, serves a purpose. You hid your wife, you use your wife as a prop.
In that scope, “A”…
Comment by Oswego Willy Friday, Apr 4, 14 @ 9:09 am
This will be easy to parody. The SNL people could go gonzo with this. For example, just add the following line
“Yes, Bruce will fix Illinois; he will fix Illinois the same way he fixed he family cat”
Comment by Bill White Friday, Apr 4, 14 @ 9:09 am
Can we vote for Diana for governor?
Comment by South of Sherman Friday, Apr 4, 14 @ 9:11 am
Pretty solid. Humorous and gets a few points across. Had Mrs. Big Muddy view it and she agreed its a good ad that will help define Rauner before Quinn can. She also agreed that Brucie’s shirt is indeed ugly. Every married man can relate to his wife cracking him no matter how successful.
Comment by Big Muddy Friday, Apr 4, 14 @ 9:12 am
Good job humanizing him. Although he is uber rich, he also has a judgmental, jerk of a wife. lol
Comment by Wumpus Friday, Apr 4, 14 @ 9:15 am
I didn’t listen because I’m at work, but reads like a “Shirley and Chester from the Vogue” radio ad. People from Springfield will likely remember them.
Comment by Springfield guy Friday, Apr 4, 14 @ 9:16 am
Presents someone you might even come to like.
Production “flaws” shows he’s not taking it all too imperiously.
Great way to avoid the image of being a scold.
Solid A
Comment by Walker Friday, Apr 4, 14 @ 9:16 am
I don’t find her particularly likable. Need a couple of their kids in this. A “C” at best.
Comment by Kansas Komet Friday, Apr 4, 14 @ 9:16 am
I think it was a very effective Ad. I’d say an A for same reasons as everyone above.
He’s every man with a wife, family etc which we can all relate to. Plus you get a break from hyperpartisan ship by throwing Democrat wife in there. If you don’t know much about him, this Ad is an A+
Comment by Generation X Friday, Apr 4, 14 @ 9:19 am
I reluctantly admit the ad is excellent.
Comment by Jimbo Friday, Apr 4, 14 @ 9:19 am
Overall pretty solid attempt to humanize BR and looks like that attended audience is female swing voters. Reminds me of the video with the Obama’s where they talk about being regular folks that just paid off their college debt and Barack leaves his dirty socks around the house.
The sugarcoating of Bruce’s Ayn Rand economic views has began.
Comment by Citizen Carl Friday, Apr 4, 14 @ 9:21 am
= If you don’t know much about him, this Ad is an A+ =
Agreed
However, it’s only April (both in baseball and politics) and people will want to know details about what is means to “fix Illinois”
Comment by Bill White Friday, Apr 4, 14 @ 9:22 am
Due to “technical difficulties” I can’t watch the ad, but I’d like the transscript very much if Rauner didn’t make all those anti-union statements before the primary election. Now that he’s in, he’s all warm and fuzzy. I’m sorry, but I have a hard time trusting this guy.
I rate the ad (transscript) a C+.
“And drive the career politicians nuts. I will. I’ll drive them nuts.”
What does this mean? I hope it doesn’t mean he’ll do something like this just for the sake of doing it.
Comment by Grandson of Man Friday, Apr 4, 14 @ 9:22 am
Very good ad. Solid A
Comment by OneMan Friday, Apr 4, 14 @ 9:22 am
Yarrrgh.
More importantly, he blinks like a regular person unlike in his primary ads.
Comment by Wumpus Friday, Apr 4, 14 @ 9:23 am
Nicely done. Get to see a different side while BR keeps the hammer swinging. Where’s the dog?
Comment by Commonsense in Illinois Friday, Apr 4, 14 @ 9:23 am
This is a really good ad for a really terrible candidate. Remember people were conned into buying Edsels.
Comment by Publius Friday, Apr 4, 14 @ 9:26 am
David Dring called, he wants his shirt back.
Comment by Michelle Flaherty Friday, Apr 4, 14 @ 9:26 am
So, so far we know Bruce has no plan for Illinois, he’s cheap, wears bad clothes and his wife is a Democrat (which he conveniently didn’t mention in the primary ads). He and his wife are actually advocating for chaos in Springfield. It’ll play real well with the voters. Even in todays digital age where actual information is available at the touch of a button, people still won’t do actual research. Very well run campaign so far, the only mistake has been the weird Howard Dean-esque speech on election night. No more letting Bruce speak off the script.
Comment by DuPage Bard Friday, Apr 4, 14 @ 9:27 am
Diana Rauner has donated money to candidates from both political parties (from a variety of addresses). It is fairly obvious some of the support for Republican leaders was meant to benefit Bruce Rauner. What ought to raise red flags for conservatives and Republicans is her support for Personal Pac (which sometimes claimed that it did not know her address in its campaign disclosure reports). Personal Pac played an important role in Bill Brady’s defeat in 2010.
Comment by Upon Further Review Friday, Apr 4, 14 @ 9:31 am
I’m genuinely curious: do all of you folks who routinely bash Rauner think that Quinn is effective in the job? Because if you do, you have no credibility.
But, if you ALSO think that Quinn is an incompetant buffoon, then that scares me. Because I am looking for the least-bad alternative as a voter here, and suspect that many others are in the same boat.
Frankly, Quinn is such a disaster that I find it hard to believe that anybody is worse.
Comment by Anonymous Friday, Apr 4, 14 @ 9:32 am
Seriously, it’s an A++. The one thing Romney did not do well was introduce himself to the voters, and he let Obama define him.
Comment by A modest proposal Friday, Apr 4, 14 @ 9:32 am
Can only watch it with the sound off but really doesn’t do anything for me. The images and transcript come off as phony to me.
Where was Diana during the primary? If she is so central to who Bruce is and how he would govern, why’d Bruce ship her off to one of their out of state homes for the past year?
I am also just put off generally by the strategy of Republican/conservative politicians trotting out their Democratic/more liberal wives as if that means anything to how they govern. Its like how GOP presidential candidates would be pro-life and then have their wives say they are personally pro-choice and then the GOP candidate would support anti-Roe justices anyway. Its obnoxious and obviously an attempt to have it both ways on every issue. I suppose Bruce is doing it because this strategy has worked for GOP pols in the past, but Diana isn’t some Kennedy scion like Maria Shriver was for Arnold so I’m not sure how well it will work for Bruce.
Comment by hisgirlfriday Friday, Apr 4, 14 @ 9:32 am
===BR: And drive the career politicians nuts. I will. I’ll drive them nuts.===
How? I am still waiting to hear his plan given that ‘career politicians’ control both houses of the GA. When do we get to hear the plan?
Comment by Hit or Miss Friday, Apr 4, 14 @ 9:33 am
The ad is devoid of any content. When is Rauner gonna stop with the schtick and start engaging on issues? I don’t care about cutesy stuff. I don’t want someone to immediately “take on” every politician in Springfield — it’s a recipe for gridlock.
Come on — enough with the negatives, enough with the schtick. Let’s see some potential policy positions — or, at the very least, an intelligent engagement with real issues impacting real people.
The fact that folks are buying Rauner’s schtick is mind-boggling to me.
Comment by Frenchie Mendoza Friday, Apr 4, 14 @ 9:34 am
A+ Great ad. Great introduction of his wife. They both look very natural and unrehearsed, even though scripted. The humor was just the right touch.
Great counter to the “Do You Know Rauner” ads Quinn ran.
Comment by Louis G. Atsaves Friday, Apr 4, 14 @ 9:36 am
===I’m genuinely curious: do all of you folks who routinely bash Rauner think that Quinn is effective in the job? Because if you do, you have no credibility.===
“I’m genuinely curious: do all of you folks who routinely praise Rauner think that Rauner is honest and has integrity? Or that Bruce Rauner has ethics or morals? Because if you do, you have no credibility.”
Better.
Comment by Oswego Willy Friday, Apr 4, 14 @ 9:38 am
I wonder if the Rauners get Oberweis home delivery?
I could easily see Diana saying: “Oberweis? Great milk! Even better ice cream. U.S. Senate? Seriously? Don’t make me laugh.”
Comment by Bill White Friday, Apr 4, 14 @ 9:38 am
I honestly thought it was a good ad. It seems Mrs Rauner is going to be a regular in the campaign circuit. I think she is a big plus for his campaign.
Comment by Stones Friday, Apr 4, 14 @ 9:38 am
Most effective political ad I’ve seen in years. It does exactly what Rauner’s campaign wants - give him a human face without losing the “shake up Springfield” message. Mrs. Rauner will appeal to just about every wife out there. An A+.
Comment by phocion Friday, Apr 4, 14 @ 9:41 am
“drive the career politicians nuts”! Now there’s a goal, …, about dysfunction.
Comment by Analyst Friday, Apr 4, 14 @ 9:43 am
The new Hepburn and Tracy. I’ve got the trailer:
– Voiceover: In a state gone mad, can two opposites find true love while defeating the forces of evil?
He’s a Republican.
DR: “He’s cheap.”
VO: She’s a Democrat.
BR: “I love her anyway.”
VO: Rauner International, in conjunction with 1% Productions, presents: “Beauty and the Beast that Shook Up Springfield.”
This film is rated $ for obscene amounts of money. –
It’s a very good idea to get Mrs. Rauner out there, but the execution here is really hokey, and kind of insulting.
What’s the clapboard supposed to communicate — Crazy Uncle Bruce just can’t get it right? They’re dropping big money to air out-takes? C’mon, we’re not idiots.
And the banter about the shirt — was that supposed to come off as spontaneous? It’s never a good idea to fake sincerity.
Now, if they really wanted to be sincere, when she called his shirt “old and ugly,” Bruce would have said “look who’s talking,” like married couples do in real life, lol.
There’s a good spot in the concept, but this one ain’t it. C, for cloying and cutesy.
Comment by wordslinger Friday, Apr 4, 14 @ 9:43 am
They forgot a line- who knew buying an election would be such a hoot? I know honey! He he he!
Comment by William j Kelly Friday, Apr 4, 14 @ 9:43 am
“I’m genuinely curious: do all of you folks who routinely praise Rauner think that Rauner is honest and has integrity? Or that Bruce Rauner has ethics or morals? Because if you do, you have no credibility.”
I’d like to add that anonymous commenters who won’t pick a screen name and stand behind their statements lack credibility.
Comment by Grandson of Man Friday, Apr 4, 14 @ 9:45 am
Hey honey, how’s about a mansion in Springfield Illinois? Why not we have one everywhere else! He he he!
Comment by William j Kelly Friday, Apr 4, 14 @ 9:46 am
Publius: “Remember, people were conned into”… voting for Blagojevich.
He drove the career politicians nuts, too…
Good ad, though. His wife is attractive and (scripted) humorous.
Comment by downstate commissioner Friday, Apr 4, 14 @ 9:46 am
What Michelle Flaherty said.
The answer is: B.
It does humanize him. It kinda made me chuckle.
It’d be better without the contrived laughing from Daddy Warbucks. Plus the cuts showing they did different takes will make people think even more that it was staged.
Comment by Marty Funkhouser Friday, Apr 4, 14 @ 9:47 am
@hisgirlfriday:
We have now seen more of Diana Rauner than Chicagoans have seen of Amy Rule (the wife of Rahm Emanuel)in almost four years.
Comment by Upon Further Review Friday, Apr 4, 14 @ 9:51 am
Judging by the reaction here, the ad, regardless of any grade, is extremely effective. People like people like themselves. A lot of independent people will like this. There are plenty of split households out there. The Rs will support Rauner, because they like him or hate Quinn. The Ds will support Quinn because they like him and hate Rauner. The soft Rs, soft Ds and Is will like this portrayal a lot. It looks like home to them.
Comment by A guy... Friday, Apr 4, 14 @ 9:52 am
He’s cheap? He just spent 12 million and broke spending caps. Also they sell that ugly shirt at J Crew.
Comment by Normalite Friday, Apr 4, 14 @ 9:53 am
“Michelle in the morning, pols take warning.”
Didn’t Dring used to wear that one with a yellow bow tie?
The clearest way Rauner could drive me crazy, would be not to recognize his own areas of ignorance and incompetence in government. It’s a good sign that he seems to have hired good campaign staff, and listens to them.
Comment by Walker Friday, Apr 4, 14 @ 9:57 am
===…Hepburn and Tracy…===
- wordslinger -, the 2014, “Pat and Mike”?
Closest to reality(?)
Comment by Oswego Willy Friday, Apr 4, 14 @ 10:01 am
Grandson of Man…
Do I think there is a big integrity gap between Bruce and Quinn, no I don’t. So there, there is one answer to your genuine curiosity and I have been around here forever and have used the same handle forever. Also he wasn’t my first choice in the primary, but I still think he is a better choice than Quinn.
Also in terms of full disclosure. I do not work for government, but do have thanks to a previous part time teaching gig at the community college level about $200 (I think it is that much now, haven’t looked) in the SURS.
Comment by OneMan Friday, Apr 4, 14 @ 10:02 am
I was struck by two things:
1) How much they look alike
2) How her body language shows her pulling away from him repeatedly during the spot (her lean away at the end of the spot almost shows her going out of frame). Very telling, in my opinion.
Comment by Knome Sane Friday, Apr 4, 14 @ 10:02 am
Just ask yourselves; How does Pat Quinn respond to this? What portrays him similarly? He really can’t.
Comment by A guy... Friday, Apr 4, 14 @ 10:03 am
===Just ask yourselves; How does Pat Quinn respond to this? What portrays him similarly? He really can’t.===
“I won’t surprise you with a prop wife, rolling her out when I need someone to …throw under the bus… or soften a “.01%” elitist image… I stand up for myself, thanks.”
That would be fun, but harsh, lol
Comment by Oswego Willy Friday, Apr 4, 14 @ 10:07 am
Willie, I think “Adam’s Rib” is closest to the “opposites attract” concept here.
Comment by wordslinger Friday, Apr 4, 14 @ 10:08 am
Very interesting ad buy. He’s definitely targeting women. Learned Brady’s lesson well.
Comment by phocion Friday, Apr 4, 14 @ 10:08 am
–What portrays him similarly? He really can’t.–
I’m sure his momma loves him. That’s about as earth-shattering as “my wife loves me.”
Comment by wordslinger Friday, Apr 4, 14 @ 10:09 am
=Bruce Rauner is a Raunerite. He can care less if you are a Democrat or Republican. The ideology is about Raunerite Special Interest, which is not “Baloney”, and 1/3 of you GOP GA Members are corrupt.=
How about, Pat Quinn is a Quinnerite. He could care less if you are a Democrat or a Republican. The ideology is Quinnerite populism. He knows many of Democrats in his party are corrupt, but they deliver votes.
Comment by Downstater Friday, Apr 4, 14 @ 10:11 am
===What portrays him similarly?===
After 40 years in public life, Quinn doesn’t need to introduce himself to voters. They know him, warts and all, and will make their judgement based on which of these two candidates they trust more. Rauner won’t be able to turn Quinn into a caricature of himself, no matter how much money he spends trying.
Rauner, on the other hand, is so unknown he could be turned into something he isn’t. In fact, he’s trying to do that himself.
As an aside, does it bother any Republicans that this guy just bought your party’s nomination and here is rubbing your noses in the dirt with his Democratic wife featured so prominently? With each passing day, Rauner moves further left. That really used to bother a lot of Republicans. I wonder if it still does?
Comment by 47th Ward Friday, Apr 4, 14 @ 10:13 am
==== Oswego Willy - Friday, Apr 4, 14 @ 10:07 am:
===Just ask yourselves; How does Pat Quinn respond to this? What portrays him similarly? He really can’t.===
“I won’t surprise you with a prop wife, rolling her out when I need someone to …throw under the bus… or soften a “.01%” elitist image… I stand up for myself, thanks.”
That would be fun, but harsh, lol====
It would also be beyond stupid. Just what Democrats would love to see, PQ making fun of a woman, a Democrat, an activist in their causes. Nice try. The only one lol, is you.
Comment by A guy... Friday, Apr 4, 14 @ 10:14 am
- wordslinger -, yeah, thought about that, …
…but the shady fight promoter “selling”, and the shady associates…went “Pat and Mike”
Comment by Oswego Willy Friday, Apr 4, 14 @ 10:14 am
===It would also be beyond stupid. Just what Democrats would love to see, PQ making fun of a woman, a Democrat, an activist in their causes. Nice try. The only one lol, is you.===
It was snark. It was parody of over the top “love”, …”unscripted”
Get over yourself.
Comment by Oswego Willy Friday, Apr 4, 14 @ 10:15 am
I wasn’t a Rauner supporter but the ad is good and will play well with women.
Comment by Empty Suit Friday, Apr 4, 14 @ 10:23 am
- Downstater -,
When Quinn calls 1/3 of the Democrats in the GA corrupt, and rolls out Republican for Quinn on the face of MJM or Cullerton, as a start… Then maybe “Quinnerite” might fly.
Quinn is a Democrat. Good, bad, indifferent, Quinn is a Democrat.
There is no PAC to support Dems or Republicans for Quinn to “help”, Quinn has yet to say such a PAC is to move the Quinn agenda and give cover…
Raunerite is real, Raunerbots are just as real too.
Comment by Oswego Willy Friday, Apr 4, 14 @ 10:23 am
I think this a great commercial for an uninformed voter of Rauner’s past. Attempting to give himself an image before Quinn can hit him, smart move.
Another thing from this: DR needs to start campaigning for him, she will probably be the only positive aspect of this negative/nasty/depressing gubernatorial campaign. And that could be big come November.
Comment by Almost the Weekend Friday, Apr 4, 14 @ 10:27 am
===As an aside, does it bother any Republicans that this guy just bought your party’s nomination and here is rubbing your noses in the dirt with his Democratic wife featured so prominently? With each passing day, Rauner moves further left. That really used to bother a lot of Republicans. I wonder if it still does?===
Good question. The reality for this Republican is that My Party allowed a Raunerite to take My Party’s nomination by out hustling, out working, out maneuvering, out spending, and by hiding who Rauner is, because the others couldn’t define Rauner.
Rauner will not get my vote. The education of both Rauners will decide how others feel about a Raunerite candidate.
Comment by Oswego Willy Friday, Apr 4, 14 @ 10:28 am
Pat Quinn has been divorced for more than a few years. I doubt that he is going to ask his ex-wife or current girlfriend to cut a commercial to respond to the Rauners.
It is hilarious how the Rauners dress down to play “plain folks” when they own nine separate residences.
Some of their real estate holdings are baffling. I can see having a house in Winnetka and a condo in Chicago. What is confusing is that the Rauners have two properties in Chicago which are within walking distance of each other. Very 1%.
Comment by Upon Further Review Friday, Apr 4, 14 @ 10:35 am
“Grandson of Man…
Do I think there is a big integrity gap between Bruce and Quinn, no I don’t. So there, there is one answer to your genuine curiosity”
That wasn’t my quote to which you’re responding. I was quoting Mr. Willy. Sorry that you were mixed up.
I agree with Oswego Willy. The dude’s a phony. We know what he really wants to do, but now that he got a union scare, he’s changing his tune. What would he be saying now if he handily beat Dillard? He’d be attacking public union leaders and pushing right to work.
Comment by Grandson of Man Friday, Apr 4, 14 @ 10:36 am
decent ad. but the part where she says he is cheap and wears old shirts is annoying. when you have a home in Winnetka, condos in Chicago, Manhattan penthouses with moats, and so on stop selling yourself as being cheap.
Comment by PoolGuy Friday, Apr 4, 14 @ 10:36 am
No…
IMHO he didn’t really buy the nomination. Why do I say that, because I don’t think you can’t really do that in Illinois. Otherwise we would have had several different nominees for major office. Does money help, hell yeah, can you just buy a nomination. Generally no.
As for the move to the left as it were. Well, never been a big social issue guy one way or the other I don’t think government has much influence on those issues so why even try to legislate it (guess I am more of libertarian in that regard). Those issues were never a real litmus test for me. So yeah I am totally fine with him moving left as it were.
Also to be blunt, I am kind of tired of losing. I know there are folks who disagree, but the social issues are not getting us as many undecided voters
as they are costing us.
Finally, I think he will do a better job as governor than Pat Quinn. I realize that is a minority opinion here, but I really do.
Comment by OneMan Friday, Apr 4, 14 @ 10:37 am
Thanks to the posters that rated the ad. I give it an A as I think it helps define him on his terms and will make it harder for Quinn to paint the picture of him as simply an evil rich guy. It also is clearly reaching out to moderates and women voters, something some republicans have not been able to pull off in the past but that is necessary to win this election.
Comment by Worth It Friday, Apr 4, 14 @ 10:40 am
@UponFurtherReview: I agree about Mrs. Rahm. And so?
Comment by hisgirlfriday Friday, Apr 4, 14 @ 10:43 am
@EmptySuit: Just curious, are you a woman? I am a woman it didn’t “play well” with me.
Comment by hisgirlfriday Friday, Apr 4, 14 @ 10:46 am
@Knome Sane:
Since the couple has had six children together, your interpretation of her body language in a thirty second spot seems to be meaningless.
Comment by Upon Further Review Friday, Apr 4, 14 @ 10:49 am
Hey, if I can get people to believe I’m an ordinary guy, anybody can!
Comment by Larry the Cable Guy Friday, Apr 4, 14 @ 10:50 am
“Here’s your sign.”
Comment by Larry the Cable Guy Friday, Apr 4, 14 @ 10:52 am
What, you think he spends most of their time in Tuxes and she wears evening gowns?
and for changing his tune…
Guess I am the one who is slow, did anyone think they were not going to go fairly early with a “humanizing” ad after the primary?
Also unless I have missed something in politics over the last 30+ years or so, don’t candidates generally move to the center after a primary? Doesn’t the message change after the primary since the message you use and even the themes you would use change for a general vs a primary?
I don’t think I have ever heard anyone here say
“the problem with that candidate is he spent to much time/money trying to define himself”
Comment by OneMan Friday, Apr 4, 14 @ 10:58 am
Oswego Willy =Rauner will not get my vote.=
Oswego has spent years talking about “My Party”, while constantly belittling Republicans and preaching for the need for inclusiveness, now he rejects Rauner the nominee for “his party”. Oswego-Hypocrit. No credibility. Just a complainer.
Comment by Downstater Friday, Apr 4, 14 @ 10:59 am
Rich guys always think that a political campaign is the same as a PR campaign. There are lots of obvious similarities, but some even bigger differences. A political organization with a strong GOTV effort is something completely different from and far more valuable than putting as many ads as possible on the air.
Rauner won the GOP nomination with a high-priced PR campaign, because none of his opponents had a GOTV operation. You cannot win a general election in Illinois with that strategy.
Comment by Snucka Friday, Apr 4, 14 @ 11:02 am
I am astonished by the multiple comments that this ad “will play well with women”. Does anyone really think that what women care about is the candidate’s wife? What year is this?
Comment by girllawyer Friday, Apr 4, 14 @ 11:12 am
Great targeted ad. They couldn’t have gotten a better Democratic woman out of central casting. Can’t wait to see Quinn’s ad with his dog.
Comment by gesquire Friday, Apr 4, 14 @ 11:21 am
Solid ad here, I would rate it an A.
Comment by Lunchbox Friday, Apr 4, 14 @ 11:27 am
It’s “empty.” Now, it may appeal to those who know nothing about the guy and sat down in a focus group to judge the likeability of the ad. But the guy is a self-defined salesman. He’s 1 percent of the 1 percent. When you know “the real Bruce Rauner” this spot is more irritating and antagonizing for the phoniness than anything else, IMO. But hey, at least this promo didn’t include the infamous Illinois mountains in the background.
Comment by WindyCity Friday, Apr 4, 14 @ 11:27 am
- Downstater -,
Rauner is a Raunerite. Please learn.
Comment by Oswego Willy Friday, Apr 4, 14 @ 11:28 am
“Finally, I think he will do a better job as governor than Pat Quinn. I realize that is a minority opinion here, but I really do.”
With due respect, I would like to see some examples. Allow me to lay out a couple of scenarios.
Rauner has a pension reform bill on his desk that allows workers to keep their defined pensions. Does he veto it because it doesn’t go far enough, or does he sign it? If he vetoes it, it’s unlikely that he will get a pension reform bill on his desk that ends defined pensions. In this scenario, nothing gets done.
A public union contract is expiring. Does Rauner not negotiate with that union because he despises its leadership? Does he tell the union to take the terms or take a flying you know what? Would there be work stoppages and shutdowns?
Comment by Grandson of Man Friday, Apr 4, 14 @ 11:30 am
girllawyer: It will play well with women because it humanizes him, not because they are obsessed with the spouse.
I loathe this guy, but I have to give them props. The best ad I’ve seen in a long time.
Comment by LincolnLounger Friday, Apr 4, 14 @ 11:43 am
People can be either a Republican or Democrat and disagree with their party on certain issues. I grew up as a Democrat and thought of myself as a liberal Catholic Democrat. However, I am pro-life and left the Democratic Party because I was sick of being in political meetings and Election Day celebrations where they demonized pro-life people like myself. I now consider myself an independent even thou I still vote for the Democratic candidate 80 percent of the time because of other issues. I have no tolerance for being demonized for my beliefs. I voted for Quinn in the last election and so did a lot of others who are split on the issues between parties. Most people that I know do not change as the parties change there views and blindly follow the party line 100 percent. Political parties change and people change. Sometimes in the same direction and sometimes in the opposite direction. I have friends who disagree with me but we respect each other’s sincerely held beliefs. People can disagree without being disagreeable. I will vote for Quinn again because I do not trust Brucey Bruce. However, I do not hate him. I just disagree with him on so many levels.
Comment by Johnson's Corner Friday, Apr 4, 14 @ 11:43 am
Gov Edgar told me once (before he was Governor) that he thought trust was perhaps the most important qualifier the public has for a candidate. Do they trust him/her enough to entrust them with doing the right thing, the best they can, in the future on issues or questions that no one yet has any idea what they will be. He said they don’t have to agree with you, the don’t even have to like you, but if they trust you, you have a good chance.
Comment by steve schnorf Friday, Apr 4, 14 @ 11:45 am
No, it doesn’t bother me that Rauner is “moving left”. He signaled that throughout the campaign. In response to my direct questions at a meet-and-greet he stated he was pro-choice (among other things). He didn’t like the question, but he gave the honest answer. That was almost a year ago-this stuff wasn’t hidden to anyone paying the slightest attention.
Some posters here seem to think that Rauner “bought” the election or fooled Republicans. I think you’re missing the point. A large number of R voters did exactly what people like Oswego have been demanding: ignored socially moderate/liberal stances because they felt he was the best economic choice. He didn’t get my vote in the primary, but he’ll get it in the general. IMO, one-party democratic rule has been a disaster. I want to see what positive drive Bruce is capable of.
Comment by liandro Friday, Apr 4, 14 @ 11:45 am
apologies for the garbled syntax above: I should re-read one more time before I hit “Say It”
Comment by steve schnorf Friday, Apr 4, 14 @ 11:47 am
Being in a interracial, mixed poltiical relationship myself, I apprecaite this political advertisement and applaud its effectiveness. If there was ever a time for Democrats to cross party lines, it is now. Diana Rauner xplans that it is okay to side with saving Illinois. Go Rauner go!
Comment by Black Ivy Friday, Apr 4, 14 @ 11:59 am
“Qunnertie”…I don’t think so. No such persons exist. If there are ANY Republicans supporting Quinn, they ain’t being very vocal about it.
Comment by Black Ivy Friday, Apr 4, 14 @ 12:02 pm
Two points:
Have you ever seen Warren Buffett’s wardrobe? Remember that ultra-rich does not equal dapper dresser.
The ad was a “B” and Diana is likeable. Imagine a PQ counter advertisement showing a conversation between PQ and a voiced “Betsy.” Then we can talk about who is really cheap and wears odd clothing.
Comment by Jake From Elwood Friday, Apr 4, 14 @ 12:02 pm
I know some Republicans who are voting for Quinn but don’t like him. It is all about Brucey Bruce vs. Quinn. They are as uncomfortable with Brucey Bruce as I am.
Comment by Johnson's Corner Friday, Apr 4, 14 @ 12:20 pm
One thing is certain: sartorial splendor is a big loser in November.
Comment by Jake From Elwood Friday, Apr 4, 14 @ 12:22 pm
A great ad. Humanizes him. The sticks and blurry stuff makes him look less polished. Appeals to the middle. Give it an A.
Comment by Chicago Cynic Friday, Apr 4, 14 @ 12:25 pm
Being cheap and owning 9 houses isn’t inconsistent. BR likes to put his money in appreciating assets, not bling.
Personally, I kinda liked the ad. You “body language” people are a bit unhinged.
Comment by Arthur Andersen Friday, Apr 4, 14 @ 12:26 pm
@Anonymous at 9:32 - Amen to that.
Comment by Formerly Known As... Friday, Apr 4, 14 @ 12:27 pm
The clothes are patronizing and signal a lack of respect for those (most) of us who have to adhere to a clothing budget. That doesn’t mean he has to wear expensive designer clothing. Dress like it’s a job interview. Which it is.
Comment by Cassandra Friday, Apr 4, 14 @ 12:41 pm
Close to 100 comments and rising. The ad’s working.
Comment by A guy... Friday, Apr 4, 14 @ 12:54 pm
If this is Rauner’s “secret weapon”, I admire his belief in his wife’s appeal.
However unfounded.
– MrJM
Comment by MrJM Friday, Apr 4, 14 @ 1:17 pm
If Diana Rauner is a Democrat why is she handing out campaign cash to anti-choice Republicans? This women is little more than a prop to her billionaire Republican husband.
Comment by DateNight Friday, Apr 4, 14 @ 1:43 pm
Date, probably because, like most intelligent folks, she isn’t a litmus test single issue voter
Comment by steve schnorf Friday, Apr 4, 14 @ 1:49 pm
@Downstater:
I frequently have been puzzled by OW always referring to himself as a Republican since he always wants the Republicans to govern by behaving like Democrats and adopting the Democrat platform.
Comment by Upon Further Review Friday, Apr 4, 14 @ 1:56 pm
This is another really easy and effective way for BR to contrast himself against PQ (who is divorced and does not have a significant other that can be trotted out for commercials). Expect a lot more picking of low handing fruit from the BR campaign.
Comment by 39th Ward Friday, Apr 4, 14 @ 2:03 pm
I really do not want to admit it, but this is an A+ ad.
Comment by Yipperdo Friday, Apr 4, 14 @ 2:27 pm
Excellent ad! BEST campaign money can buy…see if the $$ does better for Rauner than it did for Whitman with her $100+million in CAL?
Comment by Reformed Public Servant Friday, Apr 4, 14 @ 2:27 pm
What a charismatic fellow he is. Reminds me of the smiling charm of Blago, long before the perp-walk.
Comment by cod Friday, Apr 4, 14 @ 2:34 pm
I work for the Republican party and I’m voting Quinn. I have talked to county chairman who refuse to vote for Bruce. I believe a solid 25 percent of the ballots cast in the R primary will b votes for Quinn. Rainer is a liability to many Republican politicians, chairmen. And for all the money spent in the primary he sure did not bring in many or any new Republicans. He sent 8 republican votes in my family straight to Quinn. We will be talking to everyone until election day and pushing them towards Quinn as well. The unions learned in this primary (I am not in a union) that they could move 17 points for a limited amount of money. Bread and butter issues like reducing min wage, teachers are bad, nurses are bad and us peasants need his majesty to save us because he has no problem with making money even if a few grandma’s have to die. Their lives Don’t matter because they did not earn enough money to keep them out of a nursing home in their final years. The man is absolutely disgusting.
Comment by Anonymous Friday, Apr 4, 14 @ 2:36 pm
Date night
It is pro-life and a Democrat can be pro-life.
Comment by Johnson's Corner Friday, Apr 4, 14 @ 2:36 pm
==I work for the Republican party and I’m voting Quinn. I have talked to county chairman who refuse to vote for Bruce. I believe a solid 25 percent of the ballots cast in the R primary will b votes for Quinn.==
You know, “anonymous”, if you don’t know the difference between a primary and a general election you just may not be who you say you are.
Comment by Responsa Friday, Apr 4, 14 @ 2:40 pm
Responsa, i think what they are trying to say is that 25% of this year’s Republican primary voters will vote for Quinn in the general. I could be wrong.
Comment by Shark Sandwich Friday, Apr 4, 14 @ 3:15 pm
A+ Quinn is in trouble,
Comment by Endangered Moderate Species Friday, Apr 4, 14 @ 3:29 pm
Maybe he will unveil his running mate in the next ad. Or probably not.
Comment by Arthur Andersen Friday, Apr 4, 14 @ 3:49 pm
Yes Johnson, a Democrat can be pro-life, but why is reportedly pro-choice Democrat Dianne Rauner passing out $90,250 in campaign cash during the past month to anti-choice radical Republicans like John D Anthony, Mark Batinick, Mell Thillens, Margo Mcdermed, Neil Anderson, Rod Drobinsji, Heidi Holan, Leslie Munger, Sheri Jesiel, Keith Wheeler, Seth Lewis, David Mcsweeny and Reggie Phillips? Clearly, Rauner’s wife is no Democrat and not a pro-choice as she claims to be.
Comment by DateNight Friday, Apr 4, 14 @ 4:15 pm
Everybody calls their side pro and the other anti folks. As I said before the ad is great, but I hope that folks will see through it and his vacuous campaign.
Comment by Jimbo Friday, Apr 4, 14 @ 4:26 pm
Great ad! Funny, smart, A+
Comment by Southern Illinois Voter Friday, Apr 4, 14 @ 4:36 pm
It was a good ad, he did not belittle his opponent, that’s refreshing.
Comment by Mokenavince Friday, Apr 4, 14 @ 4:39 pm