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Callis recycles ad, reportedly lowers buys

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* From a press release…

Former Chief Judge and Congressional challenger Ann Callis today released her fourth television ad of the general election, “Deserve.” Building on Callis’ initial introduction to voters, the ad focuses on her pragmatic leadership as Judge in Madison County, where she spearheaded major bipartisan initiatives like establishing the first Veterans’ Court in Illinois to help troubled veterans get back on their feet. The ad also highlights Callis’ personal commitment to help military families as the proud mother of an Army Ranger who returned this summer from a tour in Kuwait.

* The ad…

* Does that look familiar to you? It should. From the NRCC…

The problem is this ad isn’t new at all. Callis launched the same ad back in February during her primary. Watch it here.

We will give her credit – she changed the one and only citation in the ad, but everything else is exactly the same. Is this rerun of the same ad the only way Callis can afford to put a “new” message on the air?

Rodney Davis just announced today a hugely successful Q3 – over $500k raised with $1.2M cash on hand. Apparently the folks in Washington understand Callis’ campaign is a total flop. What else would explain the fake “new” TV ad? Has the Pelosi money tree been chopped down?

It’s not that recycling an ad is a big scandal or anything, but there’s no doubt that doing so saves a bunch of production cash. Also, from the Davis campaign…

(T)hey dropped from 800 to 500 GRP this week. Another sign of low funds?

posted by Rich Miller
Wednesday, Oct 1, 14 @ 11:24 am

Comments

Ann’s done.

Comment by Jimmy Wednesday, Oct 1, 14 @ 11:25 am
“Welp, we’ll make of with what we already have, do things a bit ’smarter’ and ‘targeted’ with out Ad buys, and see where we are in a week and figure out what to do next week”

Translation?

Don’t get too embarrassed, try to finish respectable.

Comment by Oswego Willy Wednesday, Oct 1, 14 @ 11:35 am
This plane is on autopilot.

She’s planning a course for a dignified landing, and maybe to fight another day.

Comment by Formerly Known As... Wednesday, Oct 1, 14 @ 11:46 am
Callis ain’t gonna win, but it seems extremely childish for the NRCC and the Davis campaign to so ruthlessly attack a benign ad about veterans.

Comment by Precinct Captain Wednesday, Oct 1, 14 @ 11:47 am
Cue the violins.

Comment by A guy... Wednesday, Oct 1, 14 @ 12:06 pm
Look on the bright side, Ms. Callis - you can continue to avoid living in the district and spend more time enjoying your Breckenridge Colorado place during ski season instead of finding DC staffers.

I love Breckenridge! This year it’s $749 for the adult Epic Pass! Peak Eight Basins! WHOO-HOO! Perfect powder, amiright Ann?

Comment by VanillaMan Wednesday, Oct 1, 14 @ 12:18 pm
Why did she quit being a judge?

Comment by DuPage Wednesday, Oct 1, 14 @ 12:47 pm
==- DuPage - Wednesday, Oct 1, 14 @ 12:47 pm:==

To run for Congress.

Comment by Precinct Captain Wednesday, Oct 1, 14 @ 1:44 pm
Callis’ political career, if you can call it one, is over. She was the darling of the Dems. Tremendous potential. She performed so poorly, she will need to go back to Dad and ask for the judges position where she didn’t have any real competition for office. again.

Comment by Apocalypse Now Wednesday, Oct 1, 14 @ 2:59 pm
Curiously, the Alton Rotary Club just recognized a different Madison County Judge for founding the Veteran’s Court there. Judge Romani seems to have gotten quite a bit of credit for this accomplishment that Callis credits to herself. Alton Telegraph had the story at
http://www.thetelegraph.com/news/news/50331920/Rotary-honors-military-at-Alton-Square-Mall

Comment by Curious One Wednesday, Oct 1, 14 @ 4:46 pm
It is also my understanding that Judge Charles Romani took the initiative to establish the Madison County Veteran’s Court. Not sure what role former Judge Callis played in this matter. Obviously some clarification is needed here.

Comment by nikobey Wednesday, Oct 1, 14 @ 7:00 pm
Someone with the DCCC and her campaign agreed with Ann that Judicial reform and sending your kids to the mid-east was a winning message. How’s it working out??? Ignorance about rural issues coupled DCCC arrogance has pretty much destroyed Democratic Candidates in rural areas. Illinois for the first time ever in our state’s history may not have a Democratic Congressman from downstate. We have no one to blame but ourselves.

Comment by Louis Howe Wednesday, Oct 1, 14 @ 7:50 pm
You knew it was over when the IEA went for Davis so early.

Comment by One of Three Puppets Wednesday, Oct 1, 14 @ 8:37 pm
It does seem like a good, intro ad though. Agree that Callis has a steep hill to climb. But any need to re-invent the wheel if you have a good intro ad in the can?

Comment by SouthSide Wednesday, Oct 1, 14 @ 11:10 pm
===It does seem like a good, intro ad though===

True, but it’s October 1st.

Comment by Rich Miller Wednesday, Oct 1, 14 @ 11:30 pm