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Perhaps the best DCCC ad I’ve seen in a while

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* I am usually no fan of DCCC TV ads. But this one I kinda like…

The Democratic Congressional Campaign Committee is launching its first television ad in Illinois’ 10th Congressional District, highlighting how former Congressman Bob Dold is just a reliable Republican who is standing with Republicans who want to raise the retirement age, privatize Social Security and who has opposed a woman’s right to make her own health care decisions, even restricting access to birth control and defunding Planned Parenthood. The ad starts today.

* It’s not the message so much as the style. It jumps right at you…

As a commenter noted this week, it looks like an ad for a new truck.

* Script…

For Republican reliability, take a look at the 2014 Bob Dold.

With features that include lockstep voting with Republicans, the Tea Party counts on Bob Dold.

Fully loaded with Republican ideas – like raising the retirement age, and privatizing Social Security.

Bob Dold puts the brakes on women’s choice, voting ten times with Republicans against women’s health, restricting access to birth control, defunding Planned Parenthood.

Typical, reliable Republican. That’s the 2014 Bob Dold.

The Democratic Congressional Campaign Committee is responsible for the content of this advertising.

posted by Rich Miller
Thursday, Oct 16, 14 @ 2:54 pm

Comments

Its a great ad.

Comment by paddyrollingstone Thursday, Oct 16, 14 @ 2:55 pm
Saw the ad yesterday on TV. Kind of conflicted about it because I found it a bit too slickly produced to be believable. Hope it has its desired effect.

Comment by Chicago Cynic Thursday, Oct 16, 14 @ 2:57 pm
But Dold voted against eliminating funding for Planned Parenthood… The base grilled him for it. Who am I kidding? It’s October. It doesn’t really matter. http://politics.nytimes.com/congress/votes/112/house/1/93

Comment by Scratching my head... Thursday, Oct 16, 14 @ 3:00 pm
Tea party is anything but lockstep with Repubs.

Comment by ~pfft Thursday, Oct 16, 14 @ 3:05 pm
A creative, slickly polished approach to delivering a somewhat tired line of attack.

It stands out, and will either soar or bomb with most. Script is == meh ==, production is == ooh, shiny ==.

Comment by Formerly Known As... Thursday, Oct 16, 14 @ 3:06 pm
That is a very well done ad.

A

Comment by Team Sleep Thursday, Oct 16, 14 @ 3:09 pm
I saw it last night and did a double take. It stood out in the clutter. But then i also like Frerich’s, too, because it’s out of the ordinary and kinda nerdy.

Comment by D.P.Gumby Thursday, Oct 16, 14 @ 3:09 pm
Nice!

The Schneider “home decorator” ad is out too.

Except that it compares him to a doormat, I like it.

Two years ago, I believe it was paint colors.

Much better then. But still, not bad

Comment by Yellow Dog Democrat Thursday, Oct 16, 14 @ 3:13 pm
The ad seems want to to make it look like Dold is the current congressman –not someone else named Schneider who has been in congress for the last two years. Very strange approach. Most voters in the 10th know who their congressman is, I think.

Comment by Responsa Thursday, Oct 16, 14 @ 3:23 pm
I just saw that Americans for Prosperity (Rauner and IPI affiliate) is having a lame PR event in the 10th CD region in late October.

The Event is described by AFP as follows: “In recognition of Governor Quinn’s tax-hiking legacy, Americans for Prosperity (AFP) Illinois has launched the Leaving the Land of Lincoln Tour featuring the Quinn Moving Company truck. We are taking the “Quinn Moving Company” truck all over the state to highlight the costs of Governor Quinn’s policies on our economy…Our tour may cause some laughs at the Governor’s expense, but his policies are no joking matter”.

Betchya Schneider is loving this and Bob Dold is crying!

Maybe someone should tell AFP that Dold, in part, lost his last election due to the “guilty by association – Walsh/Tea Party ” label that Schneider tagged him with then and NOW!

WOW – even when they try to coordinate they can’t get it right.

Comment by 2 Cents... Thursday, Oct 16, 14 @ 3:26 pm
What they couldn’t afford Dennis Leary to narrate it? (He narrates the Truck commercials)

Some lawyer at Ford is definitely looking at this. Also, is there really a pickup truck audience on the North Shore that I am not aware of? Perhaps an Audi/BMW/Mercedes riff would’ve been more appealing.

Comment by Jimmy CrackCorn Thursday, Oct 16, 14 @ 3:26 pm
ooops… forgot to mention - AFP’s featured speaker…you guessed it Joe Walsh!

Comment by 2 Cents... Thursday, Oct 16, 14 @ 3:28 pm
@Responsa:

Dold used to be a Congressman so I don’t think it’s all that deceiving to reference his voting record.

Second, I wouldn’t count on most people knowing who their Congressman is.

Comment by Demoralized Thursday, Oct 16, 14 @ 3:28 pm
Quite a few anti-Dold commercials the past week, outpacing anti-Schneider commercials. The door-mat pieces are kinda cheesy, but make a nice contrast between candidate positions.

Comment by Wensicia Thursday, Oct 16, 14 @ 3:30 pm
good ad—gets the point across with interesting look, not too flashy

Comment by Belle Thursday, Oct 16, 14 @ 3:41 pm
Saw this ad 2 or 3 times during last nights Blackhawks game. Slick ad. But not sure it was the best use of DCCC money when I was watching the game from Central IL.

Comment by hisgirlfriday Thursday, Oct 16, 14 @ 3:42 pm
Americans For Prosperity moving truck for leaving Illinois. That says it all.

Comment by walker Thursday, Oct 16, 14 @ 3:42 pm
It’s an “A”, made me look for it again to see all the nuances.

And the “busy” way it imitates, makes it all the better.

Well done.

Comment by Oswego Willy Thursday, Oct 16, 14 @ 3:48 pm
Dold also has a new one out with Mark Kirk, in which they both tout their “moderate” credentials while drinking coffee.

It’s still 2014 and Kirk is already campaigning.

Comment by Mike Thursday, Oct 16, 14 @ 4:03 pm
===Dold also has a new one out with Mark Kirk===

I posted that earlier this week. Pay attention, please.

Comment by Rich Miller Thursday, Oct 16, 14 @ 4:07 pm
^That was pretty snippy.

Comment by Watchdog Thursday, Oct 16, 14 @ 4:09 pm
I liked it. Snappy wording, fast pace, clever.

Comment by Aldyth Thursday, Oct 16, 14 @ 4:11 pm
The ad makes me like Dold even more!

Comment by Jerry Hubbard Thursday, Oct 16, 14 @ 4:29 pm
If I have to weigh this one against the Kirk ad, I’ll take the Kirk ad.

Comment by Chicago Cynic Thursday, Oct 16, 14 @ 4:43 pm
I agree, needed the voiceover guy with his voice coming out of his toenails, but I thought it was a refreshingly different ad. No smarmy piano, no grainy B&W pictures of the scowling opponent, none of the usual cliches…

“Second, I wouldn’t count on most people knowing who their Congressman is.” I think the number of people who know who their Senators are would be shockingly low.

Comment by Skeptic Thursday, Oct 16, 14 @ 4:48 pm
That is sweet.

Comment by Soccermom Thursday, Oct 16, 14 @ 5:00 pm
Great spot.

Humor is hard to pull off, so when it works it’s a home run.

Schneider is unorthodox; what other incumbent in a tight race anywhere is so thoroughly identifying himself and his opponent by party affiliation?

Comment by Wordslinger Thursday, Oct 16, 14 @ 5:16 pm
like the spot lots. still wish the incumbent had something to define him other than a still of him with a phone in his hand.

Comment by Amalia Thursday, Oct 16, 14 @ 5:46 pm
Worn out and stale argument, slickly packaged as though it is relevant.

Comment by VanillaMan Friday, Oct 17, 14 @ 9:22 am