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Rauner runs new TV ad touting newspaper endorsements

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* From the Rauner campaign…

Bruce Rauner today launched a new Chicago-area TV ad touting his sweep of newspaper endorsements over incumbent Gov. Pat Quinn.

Rauner has been endorsed by the Chicago Tribune, Chicago Sun-Times, Daily Herald, Shaw Media Newspapers, Crain’s Chicago Business, the Peoria Journal Star, the Champaign News-Gazette and the Belleville News-Democrat. In the 30-second spot, titled “Endorsed,” Illinois voters learn why independent news sources agree Bruce Rauner is the clear choice to lead our state back to prosperity:

“The power to revive Illinois” – Chicago Tribune
“Bruce Rauner gives Illinois hope” – Northwest Herald
“Rauner will build consensus that considers all interests” – Daily Herald
“A renewed sense of optimism” – Crain’s Chicago Business
“Get Illinois roaring again for the sake of us all.” – Chicago Sun-Times

The ad…

Thoughts?

posted by Rich Miller
Tuesday, Oct 21, 14 @ 11:05 am

Comments

That might be the most underwhelming, cookie-cutter ad he’s ran thus far… What part was I supposed to remember?

Comment by The Muse Tuesday, Oct 21, 14 @ 11:09 am
The effectiveness of newspaper endorsements demonstrated in its entirety.

– MrJM

Comment by MrJM (@MisterJayEm) Tuesday, Oct 21, 14 @ 11:09 am
Ya can’t believe everything you read in newspapers!!

Comment by BMAN Tuesday, Oct 21, 14 @ 11:10 am
Quinn’s campaign should consider showing each endorsement followed by each quotes from each paper’s editorial board parroting some WMD lines in support of the Iraqi invasion.

Comment by Kasich Walker, Jr. Tuesday, Oct 21, 14 @ 11:11 am
Rich, the rest of your headline might read, ” *comma* impresses final 14 people in Illinois who read print news.

Comment by Levi Tuesday, Oct 21, 14 @ 11:11 am
It is what it is… All the large papers endorsed him… It only helps in the psychological factor… As much as it drives most people on here crazy… Would you say they don’t matter if they all went for Quinn? Of course not. Instead, he bought them… They are way wrong… Yes, not being PQ and his non record is enough for our electorate. Remember we had Blago and Ryan.. I am sure we can survive Rauner..Or PQ again..

Comment by Walter Mitty Tuesday, Oct 21, 14 @ 11:13 am
I don’t think the ad was great — could have been stronger — but I do think a sweep of all the major newspapers will move some on the margins toward Rauner.

Comment by Just Observing Tuesday, Oct 21, 14 @ 11:14 am
Response TV ad:

GOP candidate Bruce Rauner has quite a temper.
Did you know Rauner’s campaign was caught trying to get a Chicago Sun-Times reporter fired over a negative story?
Did you know he was an owner of the Chicago Sun-Times and the Sun-Times chairman pressured the editors into endorsing him?
What other newspapers has Bruce Rauner threatened or paid for endorsements?
- Temper, temper Mr. Rauner.
Did you really think, no one would find out?

Comment by admin Tuesday, Oct 21, 14 @ 11:15 am
What’s a “newspaper?”

Just kidding. For $20 million, or whatever obscene amount he’s spent so far, he now has several nice endorsements that he can have framed and hang on the walls of one of his homes. Those look really cool when you have friends over for dinner. They really dress up a man cave.

Comment by 47th Ward Tuesday, Oct 21, 14 @ 11:16 am
Best endorsements money can buy!

Comment by Nearly Normal Tuesday, Oct 21, 14 @ 11:23 am
I didn’t recognize the candidate mentioned in the endorsements. None of the platitudes used do not describe the real Bruce Raunervich.

Comment by Norseman Tuesday, Oct 21, 14 @ 11:24 am
As Lincoln said: “the world will little note nor long remember…”

Comment by truthteller Tuesday, Oct 21, 14 @ 11:27 am
People don’t read the endorsements but the shear weight of all of them could be helpful on the margin. I think it’s a very good ad.

Comment by Chicago Cynic Tuesday, Oct 21, 14 @ 11:28 am
Very good spot. If you’ve got ‘em, flaunt ‘em.

But I don’t think newspaper endorsements have ever moved the needle in high-profile races in the TV age, and I sure don’t think they do now.

Comment by Wordslinger Tuesday, Oct 21, 14 @ 11:28 am
It works where it’s supposed to. No matter how you feel, it’s an impressive list. Especially compared to the other fella’s. The group that reads newspapers still vote in very large percentages. Let’s simply agree it doesn’t hurt.

According to the numbers I’ve seen, Mr. Quinn has spent similar amounts of money. If they’re all for sale, why couldn’t he have bought at least one?

Comment by A guy... Tuesday, Oct 21, 14 @ 11:28 am
The Quinn counter-Ad?

===- Oswego Willy - Monday, Oct 20, 14 @ 1:05 pm

If it were me?

I would cut to the downstate mayors, working people, nurses, construction workers, police & fire, mothers…

Maybe a “Governor Quinn has earned my vote “…each saying it, to the camera(?), “endorsing” Quinn, repeatedly.

Finally, one last person, looking in the camera, with the last…

“Pat Quinn has earned MY vote, for governor”

A “people’s” endorsement(?)

That’s all I got on it so far..,===

As for the Ad?

“Gentleman’s ‘C’…”

It is what it is… Nothing earth shattering or “new”

Comment by Oswego Willy Tuesday, Oct 21, 14 @ 11:28 am
non partisan but not bought might be stretching it when it comes to the sun times.

very average C

Comment by Amalia Tuesday, Oct 21, 14 @ 11:31 am
Has Quinn received a single newspaper endorsement?

Comment by Very Fed Up Tuesday, Oct 21, 14 @ 11:39 am
This was alright, it gets the point across. I think Melissa Bean had the best endorsement ad I’ve seen back in ‘08. Clever and the graphics were better.

http://www.youtube.com/watch?v=c0SyLjRybuc

Comment by Lunchbox Tuesday, Oct 21, 14 @ 11:45 am
It cracks me up “people who still read print media”. I “read” my newspaper on device with no wires.

Imagine this! I even make telephone calls on a contraption with no wires.

I even watch Bill/Rachel on thing with no wires.

Comment by Del Clinkton Tuesday, Oct 21, 14 @ 11:48 am
Newspaper endorsements are targeted towards the minority white community in this country.

Comment by Del Clinkton Tuesday, Oct 21, 14 @ 11:49 am
The ad is fine and somewhat underwhelming but it works because it is a breath of fresh air between the 281,392,403 negative ads running in between.

Comment by From the 'Dale to HP Tuesday, Oct 21, 14 @ 11:49 am
And Bean lost to the ever-over-caffeinated Joe Walsh after spending four times as much to do it. If you don’t have a likable candidate, the slope is steeper. Quinn is likable, Rauner is not.

Comment by Toure's Latte Tuesday, Oct 21, 14 @ 11:54 am
This ad probably makes the Rauner campaign feel good about themselves, but don’t see it as being that effective moving the minimal amount of swing voters at this point in the election.

Comment by Voice of Reason Tuesday, Oct 21, 14 @ 11:57 am
I think it’s a good ad, and will have an impact, especially with any undecided older voters still out there. And that pains me, for all the snarky reasons set out above. Our OW has a good counter for it. Let’s see what the Quinn folks do next.

Comment by Archiesmom Tuesday, Oct 21, 14 @ 12:02 pm
Best ad out of either campaign! Positive. Uses the “what others are saying” viewpoint. I give it a solid A.

Comment by Big Muddy Tuesday, Oct 21, 14 @ 12:25 pm
== Newspaper endorsements are targeted towards the minority white community in this country. ==

That inaccurate comment is about 30 years too early. http://usnews.nbcnews.com/_news/2013/06/13/18934111-census-white-majority-in-us-gone-by-2043?lite

btw, minorities also read the news. Today as well as in 2043. Newspapers write editorials and make endorsements for more than just the poor == minority white community ==.

Comment by Formerly Known As... Tuesday, Oct 21, 14 @ 12:30 pm
Dave McKinney and Carol Marin write a hit piece in the Sun Times and everyone here treats it as if it is Gospel, even when no other media outlet pick it up.
On the other hand, Rauner gets newspapers from all over the state and some that compete in the same market but that fact is derided or dismissed here. C’mon people, this is huge. Great ad.

Comment by In a Minute Tuesday, Oct 21, 14 @ 12:31 pm
Take away: “Somebody endorsed Rauner.”

I will give him credit for one thing: there are four black people in the ad out of about 30, which is much better than his firm’s record.

Ads are noticeable for what they don’t say and what they do portray:

Notice:

NO MENTION of his business experience.
NO MENTION of his budget or tax cuts.
NO MENTION he is a Republican.
NO MENTION that the Latina appearing with him throughout the ad is his runningmate.

What candidates don’t say tells you a lot about what messages aren’t working.

Comment by Yellow Dog Democrat Tuesday, Oct 21, 14 @ 12:40 pm
My counter ad would be: Newspaper endorsements are created by the same rich people that Rauner wants to cut taxes. Of course THEY want him elected. But Bruce where are all the endorsements from those people for which you created jobs. Or from those nursing home residents…… Well Bruce?

Comment by A Jack Tuesday, Oct 21, 14 @ 12:55 pm
I thought she was Italian.

Comment by Levi Tuesday, Oct 21, 14 @ 12:59 pm
- A Jack -,

You end positive. Don’t tear down the newspaper endorsements, you create your own Buzz with your endorsements.

Further, Rauner’s Crew will say, “Jealous much?”

A “people’s endorsement” also plays into the Quinn Narrative;

“Fighting for the people, and the people are with Quinn!”

The McKinney-Sun Times side spin isn’t endorsing.

Quinn’s Crew needs moms holding babies, police & fire, steelworkers, a single teacher standing in a class room, looking directly in the camera,

“Governor Quinn has earned my vote”

Leave a last one, just the face…

“Pat Quinn has earned MY vote….for Governor”

That’s it. People’s endorsement.

The best they can do, it’s personal, it’s real, it’s about people and not actors, and it tugs.

Going negative on newspaper endorsements does nothing on the counter-message.

With respect.

Comment by Oswego Willy Tuesday, Oct 21, 14 @ 1:03 pm
I seen rauners bus pull into a diesel repair shop off of I-80/74 today, trouble on the horizon? Lol

Comment by foster brooks Tuesday, Oct 21, 14 @ 1:13 pm
YDD - At this stage of the game ads are clearly being directed to undecided non-partisan voters. Your comments and perceptions only underscore that you are not the intended audience. This ad is conveying a simple message no matter how you perceive it. Rauner has been endorsed by all major newspapers Quinn hasn’t been endorsed by any. Any other interpreation of this is just partisan nonsense.

Comment by pundent Tuesday, Oct 21, 14 @ 1:18 pm
Amen, In a Minute.

Comment by Lunchbox Tuesday, Oct 21, 14 @ 1:29 pm
The plot thickens: http://www.dailyherald.com/article/20141021/business/141029681/

Sun-Times’ suburban papers to be sold to Tribune

Comment by Jeepster Tuesday, Oct 21, 14 @ 1:35 pm
The ad itself is pretty blase. The narration is terrible. I give the ad a C+/B-.

But the endorsements themselves are the key here. Governor Quinn has secured no major newspaper endorsements. NONE. And unless he has not even tried, I do think that speaks volumes.

Comment by Team Sleep Tuesday, Oct 21, 14 @ 1:44 pm
It isn’t that he got an endorsement from a heavy hitter. It isn’t what they published in their endorsements. It is the sheer number of endorsements. It is a bandwagon of support across the state.

Endorsing one guy, who is not the incumbent whom IIllinoisans are familiar. It isn’t just about an endorsement - it is the magnitude of all of them.

The ad is a winner. It is a deal closer. It is powerful. It is a huge A plus.

Comment by Anonymous Tuesday, Oct 21, 14 @ 1:56 pm
there is no denying it this is a huge deal.

Comment by VanillaMan Tuesday, Oct 21, 14 @ 1:57 pm
it creates a powerful Bandwagon Effect

Comment by VanillaMan Tuesday, Oct 21, 14 @ 1:58 pm
The fact Rauner has secured all these endorsements is beyond impressive as a collective.

The fact the Quinn has been shutout is not surprising in the least, looking at this collectively, or looking at each paper and it’s rationale.

The Ad itself, is not doing justice to the overwhelming facts.

Hit the “search” key in the intertubes. There are far better endorsement Ads out there.

There are. The presentation of these asset endorsements is a Gentleman’s “C”. When you have all that to work with, even at :30 seconds, it can be better done. Rauner is not getting his money’s worth in work-product.

If that’s your production with the lop-sided amount if endorsements earned, it’s pedestrian.

Comment by Oswego Willy Tuesday, Oct 21, 14 @ 2:04 pm
Re: bandwagon effect: what’s the argument? “Vote for Bruce: All the Cool Journalists Are Doing It.”?

Comment by Levi Tuesday, Oct 21, 14 @ 2:44 pm
Does a nice job building a sense of inevitability for a candidate who is 4-6 points behind two weeks before the election.

Comment by Anonymous Tuesday, Oct 21, 14 @ 2:56 pm
That was me at 2:56

Comment by Snucka Tuesday, Oct 21, 14 @ 2:57 pm
Pundent -

Anyone undecided at this point is not going to be swayed by newspaper endorsements. Anyone undecided at this point does not read newspapers.

The papers are the messenger, and there is a reason they are not touting any of the raves about his business background in the ad.

Comment by Yellow Dog Democrat Tuesday, Oct 21, 14 @ 3:39 pm
YDD - I have a sneaking suspcion that if Quinn had accomplished a clean sweep of endorsements your view would be decidely different. While I agree that newspaper endorsements are not particularly noteworthy, the fact that Quinn hasn’t received any is more than a bit telling. In fact most of the articles I’ve read on endorsements have highlighted this point. Having said that I wouldn’t be surprised at all if Quinn still ended up winning this thing. It’s not that I think the newspapers are wrong, I just think they’re no longer relevant.

Comment by pundent Tuesday, Oct 21, 14 @ 4:01 pm
Had to work with ‘em. Had to work against ‘em. It’s a lot easier when you have ‘em. Sorts out those closing ads dontchaknow. Especially if you’re skunking the opponent. He hasn’t even gotten a church bulletin.

Comment by A guy... Tuesday, Oct 21, 14 @ 4:32 pm
=== He hasn’t even gotten a church bulletin.===

The SJ-R is still “out there”…

Rauner won’t face then. The paper of the Capitial.

Could be an interesting “read”…

Comment by Oswego Willy Tuesday, Oct 21, 14 @ 4:37 pm
Rauner will do nothing but eliminate the middle class even further by eliminating what is left of the unions

Comment by Ready to leave Wednesday, Oct 22, 14 @ 10:40 pm