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Rate Exelon’s new TV and radio ads

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Illinois
Polls
YouTube

* TV…

Script…

We live in a state of extremes, from brutal summer days to wicked winters. Luckily, Illinois’ nuclear energy plants keep the lights on and the power flowing, day in and day out, with no carbon emissions. Now, some of these plants may have to shut down because of outdated energy policies. Costing up to 8,000 lost Illinois jobs. $1.8 billion in lost economic activity every year. $500 million a year in higher energy costs statewide. And a lot less clean air. If we lose these plants, things could get really uncomfortable. around here. Members of the Illinois General Assembly: Vote YES on House Bill 3293 and Senate Bill 1585 to keep our nuclear plants open.

* The radio ad features Omar Duque, Illinois Hispanic Chamber of Commerce CEO…

* But before you rate it, you might wanna check out this recent poll taken by Fairbank, Maslin, Maullin, Metz & Associates and Public Opinion Strategies for the NRDC…

You’ll recall that the Exelon bill would freeze out alternative energy providers from tapping into the $300 million the company wants for its nuke plants.

* From the pollsters…

Seven in ten strongly favor increased energy efficiency as a way to meet Illinois’s future needs, and majorities back increased use of a number of renewable sources, including solar and wind.

In contrast, fewer than one in five strongly back increasing the use of coal and nuclear power.

posted by Rich Miller
Monday, Apr 20, 15 @ 9:30 am

Comments

The ads are a strong pass. They definitely address the hot buttons for people. Well conceived and well executed. They should be. The professionals who did the work did it well.

Comment by A guy Monday, Apr 20, 15 @ 9:39 am
FYI, I received a phone call on this issue on Saturday, asking me to contact my legislators and support this travesty. I kindly explained that I had already contacted my legislators and asked them to vote No on the current bill, and explained the reasons why I believe its a bad deal. It’s really become apparent that ComEd/Excelon has heard the opposition, and has measured the odds. The full court press is starting, I believe because they smell defeat looming. IMHO

Comment by Anonymous Monday, Apr 20, 15 @ 9:46 am
I think they will backfire.

I have a strong suspicion that people don’t realize how many nuclear plants are in Illinois, and their first reaction is more along the lines of “Oh My God, Are we safe!?!”, rather than their evolved reaction in support of their low carbon output.

With only 4 weeks left, I don’t think they can move people from the first reaction to the second reaction.

Comment by okgo Monday, Apr 20, 15 @ 10:03 am
Very different from the theatrics we saw from Local 150 last week.

This effort is solid, fact-based, and makes a strong economic AND environmental argument.

But as we all know, sound arguments face an uphill battle given the audience.

Comment by Adam Smith Monday, Apr 20, 15 @ 10:05 am
And I say what I said above because the visuals are:

- a guy WALKING AWAY from a nuclear plant.
- followed by a massive explosion or smoke of some sort.
- and then granny shivering in fear.

Comment by okgo Monday, Apr 20, 15 @ 10:05 am
Could they pack a few more words int the the TV spot? Way to fast and busy to understand.

Comment by Tom Monday, Apr 20, 15 @ 10:06 am
Oh, the corruption.

Utilities using government-approved payments from ratepayers on ads to leverage more government -approved payments from ratepayers.

Where’s our Governor Outrage when we need him?

Comment by Wordslinger Monday, Apr 20, 15 @ 10:13 am
Exelon and ComEd dont give a damn about anything but the shareholders and their profit margins. I long ago resigned myself to despise their campaigns of misinformation when they attempt to get the ratepayer on the hook for “improvements” and implementation of smart grid technology seven times over…they are on their way to smaller profits and cant wait for us to bail them out…Bruce: please note that this is what us liberals label corporate welfare…

Comment by Loop Lady Monday, Apr 20, 15 @ 10:32 am
I’ve been hearing the radio ad for a while now. I wish Mr. Duque knew it’s not nuke-u-lar, but nuke-lee-er.

Comment by Cheryl44 Monday, Apr 20, 15 @ 10:38 am
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Comment by glock back plate Tuesday, Apr 21, 15 @ 2:52 pm