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Rauner extends TV ad buy into second week

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Illinois

As lawmakers return to the Capitol on Tuesday amid a budget stalemate, Republican Gov. Bruce Rauner is launching a second week of statewide TV advertising as he tries to gain leverage over Democrats who control the legislature.

Rauner is spending roughly the same amount of money he spent on broadcast and cable TV last week, more than $800,000, said a source familiar with the advertising contract who was not authorized to speak publicly about it.

Rauner’s 30-second spots, which criticize Democratic House Speaker Michael Madigan, are airing in cities across the state, including Chicago, Rockford and Peoria as well as in St. Louis and the Quad Cities to reach residents on Illinois’ border. […]

The ads represent an unprecedented perpetual political campaign on TV airwaves, as Rauner seeks to move public opinion on his side in a budget battle in which he is trying to portray Madigan as an obstructionist. Madigan, the state Democratic chairman, has been speaker of the Illinois House for 30 of the last 32 years.

Subscribers have the ad buy details.

posted by Rich Miller
Tuesday, Jun 23, 15 @ 8:06 am

Comments

As wildly successful as the ads have been so far, why not continue them another week, month or year? /s

Comment by AC Tuesday, Jun 23, 15 @ 8:10 am
I think, what’s exciting for me, is when you have someone who ran a campaign based on a premise that what has been goin’ on ain’t workin’ and we need to change course to get a different result….

… and then that same politician runs the same useless Ads an additional week, even after the first week didn’t change anything.

It’s personal punishment. This Ad campaign against Mike Madigan by Bruce Rauner.

Comment by Oswego Willy Tuesday, Jun 23, 15 @ 8:10 am
The ads have played on Springfield TV at various times. When mixed into a typical commercial break slot, they have been easily forgettable. Quote from my son: ‘Didn’t this guy win the election?’.

Comment by zatoichi Tuesday, Jun 23, 15 @ 8:13 am
As Rauner’s poll numbers( he’s now under 40%) continue to plunge, he extends his media buy.
Both his poll numbers and his money are going down the toilet.
If you’re rich enough, apparently you can take your money with you.

Comment by Truthteller Tuesday, Jun 23, 15 @ 8:19 am
Going to get around to the job at some point, I hope.

Comment by Wordslinger Tuesday, Jun 23, 15 @ 8:20 am
My only concern is that Speaker Madigan essentially gave the Governor a version of spending that he could easily use to make the cuts he wants. The question then becomes the revenue side of the equation. Nothing the governor has proposed has a measurable effect on the current budget; yet, the governor feels as though these items are essential before he will even consider a budget proposal. We can debate spending and taxing until we are blue in the face, but if nothing can get done unless non-budget agenda items are passed, we are in for a long summer.

Comment by Nickname #2 Tuesday, Jun 23, 15 @ 8:24 am
==As Rauner’s poll numbers( he’s now under 40%) continue to plunge, he extends his media buy.==

This is the problem with Rauner’s strategy. The ads speak to those that already agree with him and that number appears to be shrinking instead of growing.

Comment by pundent Tuesday, Jun 23, 15 @ 8:26 am
OK, he won the election. He’s entitled to promote his priorities. But he didn’t win by that much, he had an unlimited budget, and he was running against Quinn, an unpopular and in some respects (interpersonal) incompetent incumbent. Rauner seems irritated by our system of three coequal branches. The supreme court’s existence is a problem; legislative leaders are corrupt; the constitution should be amended to let him do whatever he wants. Right. He is overplaying his hand and doesn’t seem to have any idea.

Comment by Excessively Rabid Tuesday, Jun 23, 15 @ 8:28 am
I’m still confused. Voters elected Rauner to deal with Madigan.

Now he’s airing ads asking for help? Saying Madigan’s mean?

If Rauner hired an employee to do a job and then the employee started griping about how hard the job was, how entrenched in the status quo his colleagues were — what do you think Rauner’s response would be?

Comment by Frenchie Mendoza Tuesday, Jun 23, 15 @ 9:07 am
Using his own celebrated venture capital business methods, Rauner would have fired himself, around about 30 days after his inauguration.

Rauner would have fired the guy who presented to the State that embarrassingly amateur “budget”.

Comment by VanillaMan Tuesday, Jun 23, 15 @ 9:30 am
I heard the ad again this morning. There have been so many of them. I’m like desensitized to them.

There’s a reason why terms are four years long. It’s very late in the budget year for Rauner to be demanding reforms like term limits. He will have more time to push for reforms in his four years as governor. We have an imminent budget crisis and he’s out campaignin’.

Comment by Grandson of Man Tuesday, Jun 23, 15 @ 9:31 am
He’s got the dough. Repetition will garner more impact than it has now.

Why not just keep it up until folks start blaming Rauner alongside Madigan? Then he won’t want to constantly remind folks of no action. That will come eventually.

Comment by walker Tuesday, Jun 23, 15 @ 9:37 am
I said it yesterday…

To use another Ray Arnold quote from the original Jurassic Park: “Hold on to your butts.”

Comment by Team Sleep Tuesday, Jun 23, 15 @ 9:52 am
My governor is fighting Illinois? He wants to fix it? Is he going to repair it or rig it?

Comment by Anonymous Tuesday, Jun 23, 15 @ 11:16 am