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Rate Pritzker’s new digital ad

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Illinois
YouTube

* Press release…

Today, JB for Governor released a new digital ad, “I Will Be In Charge,” highlighting Bruce Rauner’s excuses for his failed leadership, and JB’s commitment to taking charge as the next governor of Illinois.

“Bruce Rauner has done nothing but create crisis and destruction for Illinois’ working families while he’s been in charge,” said Pritzker campaign spokeswoman Jordan Abudayyeh. “Illinoisans deserve a governor in Springfield who will actually lead the state, stand up to Donald Trump, and get real results for Illinois families. Unlike Bruce Rauner, when JB Pritzker is governor, he will be in charge.”

* The ad…

* Transcript…

Bruce Rauner unleashed 736 days of a budget crisis on our state. He destroyed jobs and opportunities. Our schools and social services suffered, and families across the state have paid the price. And after all of that, he has the nerve to look you in the eye and say, ‘I’m not in charge.’ If I’m elected governor, when it comes time to passing a state budget, I will work with every elected official in Springfield, Republican or Democrat. And to be clear, I will be in charge. When the LGBTQ community needs my voice, when the Dreamers need my protection, when people of color need my commitment to justice and women everywhere need me to say, ‘we believe you,’ you will find me standing right there next to you. I will be in charge. And when Donald Trump attacks our values, undermines our institutions, tries to pit one American against another, I won’t stand by. I will be in charge. Illinois deserves better than Bruce Rauner. Illinois deserves a leader.

posted by Rich Miller
Friday, Dec 15, 17 @ 1:05 pm

Comments

Nice delivery

Comment by Barrington Friday, Dec 15, 17 @ 1:07 pm
Good ad - I anticipated it will be edited down to a 30 sec TV ad.

Comment by We'll See Friday, Dec 15, 17 @ 1:14 pm
Reminded me of “Where there’s a cop beating up a kid. I’ll be there.” Still liked it though. A statement of what he stands for.

Comment by 37B Friday, Dec 15, 17 @ 1:17 pm
Well delivered speech by J. B.’s standards. B+.

What Illinois values is the candidate referring to?
Is Pritzker okay with Trump decrying Chicago’s homicide rate? It always bothers me when a pol panders by describing our values without consulting us.

Comment by Meh Friday, Dec 15, 17 @ 1:18 pm
Might be his best ad yet!

Comment by InvolvedMillennial Friday, Dec 15, 17 @ 1:19 pm
A
Good content. Hits Rauner and pivots into positive message for him.

Maybe I’m reading too much into it, but the “I will be in charge” also might be a bit of a response to the “what about Madigan” questions.

Comment by Anonish Friday, Dec 15, 17 @ 1:22 pm
Another thought on this ad: Pritzker seems so much more genuine than Rauner in his delivery.

Comment by Barrington Friday, Dec 15, 17 @ 1:23 pm
I would have liked a shot of people chanting JB JB JB. you know really pump this bad boy up some more.

Comment by Iggy Friday, Dec 15, 17 @ 1:25 pm
Illinois has had a budget crisis for decades not just 736 days JB.

Not a word about growing our economy, reforming our state government which leads the nation in distrust, middle class taxpayers or the businesses that employ them.

Comment by Lucky Pierre Friday, Dec 15, 17 @ 1:28 pm
==middle class taxpayers==

Least he’s not “applauding” Trump’s plan to hike their taxes.

Comment by Arsenal Friday, Dec 15, 17 @ 1:33 pm
Good, but it felt like two different ads. The first one was about the negative impact of Rauner’s budget crisis and Rauner not taking responsibility for his leadership. The second was about Trump and social issues. Both ads were good, but the economic issue may be more effective pulling votes away from Rauner, especially downstate.

Comment by Earnest Friday, Dec 15, 17 @ 1:38 pm
===Illinois has had a budget crisis for decades not just 736 days===

No governor in Illinois history refused to get a passed budget, or vetoed consecutive budgets for fiscal years like Bruce Rauner.

Bruce Rauner failed Illinois.

Bruce Rauner is the worst Republican governor in America, and by refusing to fund his state agencies, higher education, paying social services until bipartisan members of the GA stepped in and said “enough” and override the forced pain Bruce and Diana Rauner wanted… yep… those 736 days of manufactured crisis is on Rauner, just as the RaunerS wanted… just not the brand tarnishing.

Comment by Oswego Willy Friday, Dec 15, 17 @ 1:41 pm
Ad is long, boring, all words and static image. Message seems designed to appeal to upper-middle-class white women and social liberals but offers nothing on jobs and economy. Probabaly not hurting himself but not helping much either. C-/D+

Comment by Reality Check Friday, Dec 15, 17 @ 1:42 pm
If you think just permanently raising taxes solved the “manufactured” crisis in Illinois you are delusional.

The crisis is real, not manufactured, yet Democrats ignore what is driving the exodus from our state of capital, jobs and income.

Comment by Lucky Pierre Friday, Dec 15, 17 @ 1:46 pm
===The crisis is real, not manufactured, yet Democrats ignore what is driving the exodus from our state of capital, jobs and income.===

… with Rauner not in charge, can’t do anything, what will be different in a second term.

You’re making the case to get rid of Rauber, LOL

To the Post,

It’s a solid B+, but the reason is the video is solid work, the question is can and will this be cut correctly and make ads for TV?

This is the message, will the delivery be more broad and more damaging?

Comment by Oswego Willy Friday, Dec 15, 17 @ 1:53 pm
Please don’t feed the troll.

To the post. It’s a good ad. Repetition, repetition, repetition. Keep reminding the folks of Rauner’s failures and his “not in charge” cop out.

Comment by Norseman Friday, Dec 15, 17 @ 1:54 pm
==yet Democrats ignore what is driving the exodus from our state of capital, jobs and income==

Nah, we just disagree with Brucey that cutting people’s pay and benefits will bring any of that back.

Comment by Arsenal Friday, Dec 15, 17 @ 1:55 pm
Every politician says things that come back to haunt him. Rauner’s constant “It’s Madigan’s fault, not mine,” phrased as “I’m not in charge,” was a dumb choice of words.

As for JB’s ad? Needs shortening to tighten its focus. A B or B+.

Comment by Streator Curmudgeon Friday, Dec 15, 17 @ 2:04 pm
What will be different in the second term?

Less Democrats in the GA beholden to the public sector unions and perhaps one more Republican judge on the Illinois Supreme Court

That is what it will take to fix Illinois, not a Madigan surrogate as Governor

Comment by Lucky Pierre Friday, Dec 15, 17 @ 2:05 pm
===Less Democrats in the GA beholden to the public sector unions===

And that’ll do… what to pass a bill? Unless you get majorities in both chambers, how is a second term different?

Comment by Rich Miller Friday, Dec 15, 17 @ 2:07 pm
===Less Democrats in the GA beholden to the public sector unions and perhaps one more Republican judge on the Illinois Supreme Court===

Now who’s counting hatching chickens?

Rauner is a failure. Quinn was a failure.

Failures fear voters.

Rauner fears ownership.

Good luck with that…

Comment by Oswego Willy Friday, Dec 15, 17 @ 2:08 pm
==Less Democrats in the GA beholden to the public sector unions and perhaps one more Republican judge on the Illinois Supreme Court.

That is what it will take to fix Illinois==

At least you’ve noticed that Bruce Rauner will play no role in “fixing” Illinois.

Comment by Arsenal Friday, Dec 15, 17 @ 2:14 pm
Fascinating how people react differently to the same ad, seen through the lens of partisanship. Some real mental yoga stretching going on.

Comment by Flapdoodle Friday, Dec 15, 17 @ 2:28 pm
==Not a word==

He doesn’t have to say a word about it. Hammering Governor “I’m not in charge” is going to be a big part of his campaign.

==perhaps one more Republican judge on the Illinois Supreme Court==

What will that do? If you’re hinting at pension cases your “solution” isn’t going to solve anything.

Comment by Demoralized Friday, Dec 15, 17 @ 2:28 pm
Very good video—if not too long and too partisan. It could be shortened. It is too targeted to the Democratic base—but it’s Primary season, so he needs Democratic voters. He also needs Democrats and those who could vote with them to be fired up for the General.

The theme is perfect: Rauner severely damaged the state through a manufactured budget crisis, but he is not in charge and not responsible for what he did. Rauner’s “I’m not in charge” should be a gaffe that keeps on giving.

Comment by Grandson of Man Friday, Dec 15, 17 @ 2:38 pm
“Less Democrats in the GA beholden to the public sector unions and perhaps one more Republican judge on the Illinois Supreme Court.”

The IL SCt opinion finding the pension cutting bill unconstitutional was written by a Republican justice and was unanimous.

Comment by TominChicago Friday, Dec 15, 17 @ 2:38 pm
JB wants to be Governor of Illinois without weighing in on the reasons for the mass exodus from Illinois, our pension crisis, our lagging economy, the lack of trust in our elected leaders not named Rauner and decades of unbalanced budgets by just bashing Rauner and Trump?

How many voters other than the Democratic base like you will tolerate that?

Comment by Lucky Pierre Friday, Dec 15, 17 @ 2:41 pm
“I’m not in charge” is a beachball down Broadway. You can’t help but go yard.

Comment by wordslinger Friday, Dec 15, 17 @ 3:13 pm
I dont like Rauner. I like Trump. Whats the point?

Comment by Blue dog dem Friday, Dec 15, 17 @ 3:14 pm
The biggest problem I have with Mr. Pritzker is his constant attacks on someone he is not running against. He has plenty of ammunition to use against Rauner, why constantly bring President Trump into the mix? Beat the one on the ballot with you, and leave dealing with D.C. for a future day.

Comment by Retired Educator Friday, Dec 15, 17 @ 3:24 pm
–He has plenty of ammunition to use against Rauner, why constantly bring President Trump into the mix? –

I find it very hard to believe that you don’t understand the reasons. That kind of political tactic has been used since Adams vs. Jefferson.

Comment by wordslinger Friday, Dec 15, 17 @ 3:28 pm
One of the better ads I’ve seen from Pritzker. B+

Comment by Anonymous Friday, Dec 15, 17 @ 3:31 pm
Wordslinger; retorical question- I understand the way the game is played, but it is just so tiring. You are right pandering to the crowd is a tried and true campaign tactic. It has been used forever and will still be a mainstay when we are no longer here. lol

Comment by Retired Educator Friday, Dec 15, 17 @ 3:33 pm
“Illinois deserves better than Bruce Rauner, Illinois deserves a leader.”

Sure - and…?

The ad ended before he told me he was that leader or asked for my vote.

Coffee’s for closers only, JB.

Comment by VanillaMan Friday, Dec 15, 17 @ 3:33 pm
Wish the man would lose some weight. Got serious health questions for a man to be that young and that overweight.

It’s like the opposite of Rauner who is withering away. Hope JB submits to a full medical report because it’s hard to trust someone with that current waist size.

Comment by SmartiePants Friday, Dec 15, 17 @ 3:38 pm
I don’t know. I feel like he made a mistake rejecting the campaign song I pitched to him:

If your State’s broke and you don’t what to do
You should vote for the guy who’s rich
Vote for JB Pritz

He is such a billion dollar trooper
Just forget his Blagojevich blooper
Oopser Doopser

Comment by Twirling Toward Freedom Friday, Dec 15, 17 @ 3:43 pm
==JB wants to be Governor of Illinois==

Well, that makes one of them. The other guy isn’t in charge, remember?

Comment by Demoralized Friday, Dec 15, 17 @ 3:45 pm
–…it’s hard to trust someone with that current waist size.–

LOL, what’s the relationship between pants size and trust, again? Wasn’t clear your first time through.

I mean, what about Oprah? Santa?

Comment by wordslinger Friday, Dec 15, 17 @ 3:46 pm
==Hope JB submits to a full medical report because it’s hard to trust someone with that current waist size.==

So . . . sorry, you’re too fat. That’s your yardstick for electing a Governor? lol

Comment by Demoralized Friday, Dec 15, 17 @ 3:48 pm
- So . . . sorry, you’re too fat. That’s your yardstick for electing a Governor? -

Every major presidential candidate for decades has submitted medical reports and it’s been a warranted subject. Clinton and Trumps’ health were discussed constantly throughout the election.

If this is out-of-bounds for some of you, then you’re living under a perpetual rock for decades.

Comment by SmartiePants Friday, Dec 15, 17 @ 3:50 pm
The biggest problem facing Illinois is a simple math problem. Pension liabilities divided by people (or state income as Fitch discussed yesterday) yields a horrible mathmatical answer. Then when you realize that the numerator is growing and denominator is flat to shrinking, and the potential solutions probably cause the denominator to shrink more, we are facing a nearly unsolvable problem.

Back to the ad, did it give me any confidence that he’s going to solve Illinois’ problems, first and foremost the one described above? Absolutely not. But is it a good enough message to make him governor? Absolutely.

Comment by AndyIllini Friday, Dec 15, 17 @ 3:57 pm
So, seriously, the issues are secondary. You want to know how much they weigh. lol.

Views on issues? Nope. Get your rear end on the scale and I’ll see if that number gets my vote.

Comment by Demoralized Friday, Dec 15, 17 @ 3:59 pm
I think most people except for Biss knew the pension bill was an unconstitutional dodge when it was passed. It was just another stall job that kicked the can down the road. It did serve to push some people into early retirement, but as for solving systemic problems it was not much.

Comment by No Mas! Friday, Dec 15, 17 @ 4:10 pm
==JB wants to be Governor of Illinois without weighing in on the reasons==

He’s weighed in all of those things, it’s just that his answer wasn’t, “Everyone should listen to handsome Prince Rauner some more!” so you ignored them.

Comment by Arsenal Friday, Dec 15, 17 @ 4:21 pm
==Clinton and Trumps’ health were discussed constantly throughout the election.==

Of course, Clinton collapsed in the middle of the campaign, and Trump put up a quack doctor who all but admitted he let Trump write the note, so they had some questions that were a bit more acute than their weight.

Comment by Arsenal Friday, Dec 15, 17 @ 4:24 pm
==He has plenty of ammunition to use against Rauner, why constantly bring President Trump into the mix?==

The whole thing is framed as an attack on Rauner, that’s the whole “I’ll be in charge” thing. Trump is one example of an issue he’ll tackle, and it’s a relevant one; the Governor of Illinois has a fair amount of power to mitigate federal policy, and since most of Illinois doesn’t like the policies Trump is pushing right now…

Comment by Arsenal Friday, Dec 15, 17 @ 4:26 pm