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Ives puts up new ad in final day

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* National Review calls this spot “Jeanne Ives’s Powerful Eleventh-Hour Ad.” I’m not so sure. What do you think?…

posted by Rich Miller
Tuesday, Mar 20, 18 @ 9:52 am

Comments

Wildly off message, and way too late to introduce a new line of attack. Muddy message too, not sure why you’d put this up so late in the game. Even if their polls are telling them this is the issue that wins it for her, early voting started a long time ago.

Very strange strategy.

Comment by 47th Ward Tuesday, Mar 20, 18 @ 9:56 am
“powerful”??? Why do conservatives always resort to hyperbole?

Comment by TominChicago Tuesday, Mar 20, 18 @ 9:56 am
National Review can call it whatever they want. I call it too late.

Comment by Colin O'Scopy Tuesday, Mar 20, 18 @ 9:56 am
Choppy, wordy, obviously rushed to finish. Not exactly a “powerful 11th hour ad.” C-

Comment by Ducky LaMoore Tuesday, Mar 20, 18 @ 9:57 am
Meh. Kind of confusing and too late to burn the message in.

Comment by Whatever Tuesday, Mar 20, 18 @ 9:57 am
Just wait until you see tomorrow’s ad Ives is planning against Rauner. It’s supposed to be a real “game changer”.

Comment by Colin O'Scopy Tuesday, Mar 20, 18 @ 9:57 am
Works for me… If you want to get Illinois citizens mad, bring up their property taxes….

Comment by PeoriaPaul Tuesday, Mar 20, 18 @ 9:58 am
Too late, too wonky, too messy.

It’s a waste of time and energy.

This won’t move voters. It’s terrible.

Comment by Oswego Willy Tuesday, Mar 20, 18 @ 9:58 am
Too wordy and hard to follow. Not what I would put up on Election Day.

Comment by Jen Tuesday, Mar 20, 18 @ 9:59 am
Wow, that’s just awful. Terrible. Everything everyone has said. And also, what’s with that VO? Sounds like the test track put down by the engineer.

Comment by Chicago Cynic Tuesday, Mar 20, 18 @ 10:00 am
This ad is on point and nicely aligns/compares the candidates on the single issue of property taxes. It would have been a good (possibly impactful) ad 3 weeks ago, as part of a global strategy. As a closer, for a candidate that is trailing, it misses the mark. Her closer should have been a “top 3″ negative against Rauner (HB40, property taxes, not in charge), with a positive for her on the same topics.

Comment by factchecker Tuesday, Mar 20, 18 @ 10:00 am
This should have been seen a week ago. This is a lousy time to bring out a new ad. The ad is a C-, a little too hurried and a lot of fast talking, to get it all in.

Comment by Retired Educator Tuesday, Mar 20, 18 @ 10:02 am
This looks like the ad that should have been put up after Rauner tried to tie Ives to Madigan.

Too little too late. It’s obvious the budget was thin with the poor quality, but maybe thoughts and prayers will do for Candidate Ives.

Comment by MG85 Tuesday, Mar 20, 18 @ 10:04 am
As a last minute ad I don’t see it hurting her.

Comment by Real Tuesday, Mar 20, 18 @ 10:05 am
The facts have the makings of a decent spot, but this one isn’t it.

Really nothing good to say. The whole thing was obviously whipped together on someone’s MAC in a couple of hours.

Don’t know why, or why now. Do they know it’s Tuesday?

So is it Proft who has the buddies at National Review? Or did Uihlein give them a lot of money?

Comment by wordslinger Tuesday, Mar 20, 18 @ 10:09 am
Agree with Peoria….property taxes are the straw that breaks and stirs the Rep./collar county vote. What I hear is the man in charge has done nothing yet makes out like a bandit….old Jeannie is like you or me, paying big time with no break. I think it is a little too late probably to have much sway, and frankly I have no skin in this side of the game….though secretly hoping she has a strong showing.

Comment by Product of the 60's Tuesday, Mar 20, 18 @ 10:10 am
Wow, what a horrible ad.

Comment by Just Observing Tuesday, Mar 20, 18 @ 10:11 am
That’s a terrible ad and Ives is a terrible candidate. The Far right certainly had a path to beat Rauner and it appears they will come up short. Run a sane candidate from Rauner’s right and they win. Run an Ives and all you accomplish is highlighting the extreme’s lunacy.

Comment by Flat Bed Ford Tuesday, Mar 20, 18 @ 10:13 am
I would agree that it’s late and it’s hard to gauge what effect it will have. But hey, a lot of polling still showed this race with close to 30% undecided, so people are trying to rationalize voting for Ives. They already know what Rauner’s record is.

It’s a good ad (not great) but good enough. It states that this guy is loaded and pays less proportionally than the middle class in real estate tax. If those undecideds are primarily middle income or lower; this ad will resonate and confirm what they already think.

It’s a decent effort.

Comment by A guy Tuesday, Mar 20, 18 @ 10:13 am
Maybe one hundred people who haven’t made up their minds will see it before they vote. Meaningless.

Comment by Roman Tuesday, Mar 20, 18 @ 10:14 am
Looks like something from cable access tv.

Comment by 360 Degree Turnaround Tuesday, Mar 20, 18 @ 10:16 am
It might be the sort of thing very targeted you rush out if you are actually close and try everything to push you over otherwise why bother.

Comment by Not a Billionaire Tuesday, Mar 20, 18 @ 10:20 am
Proft must of realized that he hadn’t spent all the campaign money yet. He put it together yesterday in ten minutes and another 50k commission for him. It’s a big ZERO only Cicero Dan gains on this

Comment by Old Time R Tuesday, Mar 20, 18 @ 10:28 am
Ives is quite ironic. She preaches that the state needs more conservative policies, but if she wins, her loss in November would ensure the opposite.

To the ad, it’s lousy and amateurish. They’ve all been that way. Her supporters will keep acting like she’s the second coming of Reagan. Something tells me the majority of voters think otherwise.

Comment by People Over Parties Tuesday, Mar 20, 18 @ 10:29 am
-OW- let’s hear it from your vast knowledge of info so does Ives top 40%? With all the big push by Rauner sure seems someone is really nervous

Comment by Old Time R Tuesday, Mar 20, 18 @ 10:30 am
The timing is awful. It should have aired two weeks ago to have made any impact. The narration audio is poor and detracts from its effectiveness. The message sounds like someone speaking on an Intercom.

Letter grade D+.

Comment by Practical Politics Tuesday, Mar 20, 18 @ 10:32 am
Not a good last day ad trying to get a voter to punch your tick. Makes her sound envious and bitter not “in charge”. Might have worked a week or so back without the double speak.

Comment by The Bashful Raconteur Tuesday, Mar 20, 18 @ 10:33 am
Way too late.

But Rauner is so unpopular I can’t see him breaking north of 60%. I expect he wins, but less than 60.

Comment by Fav Human Tuesday, Mar 20, 18 @ 10:34 am
Had the closing line at 39.5

Had to reopen the line then close all bets this morning at…

43.5

They moved the gaming line 6 points in their sprint.

That puts Rauner’s number at 56.5

Edgar won with 75, 28 points ahead where I see Rauner

Ives wins? A one in three chance, but one in three… that’s possible(?)

Comment by Oswego Willy Tuesday, Mar 20, 18 @ 10:35 am
–It’s a decent effort.–

LOL, really.

Perhaps you could explain what “Rauner hows that deal” means (25 sec).

Quick and dirty, one take on the voiceover. Not much effort at all.

Comment by wordslinger Tuesday, Mar 20, 18 @ 10:39 am
The math on this is so complicated that I went ahead and voted for a candidate with a background in mathematics.

Comment by Dome Gnome Tuesday, Mar 20, 18 @ 10:39 am
Huh?
Whatever.
Voting against the worst Republican governor in US today.

If thame lame duck escapes, I’ll vote him out again.

Comment by VanillaMan Tuesday, Mar 20, 18 @ 10:42 am
Could have made it better with another 30 minutes work.

Comment by walker Tuesday, Mar 20, 18 @ 10:49 am
===It’s a decent effort===

It’s borderline malpractice. Whoever talked her into this is stealing from her. First rule of political advertising is never have math in your ad. The second rule is, if you violate the first rule, it has to be simple math.

$6 million, 1/15th, 1%? What is this, the SATs?

Comment by 47th Ward Tuesday, Mar 20, 18 @ 10:55 am
Hey, I remember that voiceover guy from 7th grade substitute teacher day movies.

Comment by We'll See Tuesday, Mar 20, 18 @ 10:59 am
Who has seen this ad anywhere but here?

Comment by Cheryl44 Tuesday, Mar 20, 18 @ 11:33 am
Feels slapped together, the kind of thing your kid would hand in if he forgot to do his homework last night and had to do it at the breakfast table. The nut’s there, but it’s buried.

Comment by JoanP Tuesday, Mar 20, 18 @ 12:31 pm
This ad is far too late to be effective.

Comment by Hit or Miss Tuesday, Mar 20, 18 @ 12:37 pm
===far too late to be effective===

It’s far too ineffective to be effective. lol

Comment by Rich Miller Tuesday, Mar 20, 18 @ 12:37 pm
== First rule of political advertising is===
Cute, you think there are rules….

Comment by A guy Tuesday, Mar 20, 18 @ 1:00 pm
There was a time to launch an attack on the property tax front. Now is not the time and this is not the attack.

Comment by CrazyHorse Tuesday, Mar 20, 18 @ 2:41 pm
does anyone know where this penthouse is?

Comment by Sunshyne Tuesday, Mar 20, 18 @ 3:25 pm
Not bad. Kinda late. Don’t know much about Ives, but she blew Rauner away in their one public appearance (Trib editorial). Will be interesting if she wins today. the Dems might be underestimating her. We’ll see.

Comment by park Tuesday, Mar 20, 18 @ 4:57 pm