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Raoul talks about being a cancer survivor in new TV ad

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Illinois
YouTube

* Press release…

Today, Democratic candidate for attorney general Kwame Raoul released a new digital ad - “Survivor” - about his personal connection to prostate cancer and the healthcare that saved his life.

Kwame lost his father and both grandfathers to prostate cancer. An old-fashioned doctor who made house calls, Kwame’s father often came home with a block of cheese or home-cooked meal, because he would never turn away a patient who couldn’t afford care.

In the Illinois Senate, Kwame led the effort to give hundreds of thousands of low-income Illinoisans access to medical assistance under the Affordable Care Act. Last year, he helped pass a law prohibiting health insurance plans from denying coverage due to pre-existing conditions.

As attorney general, Kwame Raoul will continue Illinois’ participation in a lawsuit to block the Trump administration’s dismantling of Obamacare.

* The ad…

* Script…

“I lost my father to prostate cancer. My day came three years ago. As a cancer survivor and son of a community physician, I know how important access to healthcare is. That’s why when I replaced Barack Obama in the state senate, I fought to expand Obamacare. Healthcare should not be a privilege; it should be a human right. I’m Kwame Raoul. This is the work of my life, and I’m just getting started.”

* Erika Harold, meanwhile, will speak to the City Club on Thursday, October 25.

posted by Rich Miller
Monday, Oct 15, 18 @ 9:33 am

Comments

That ad works really well with his tagline (work of my life). I am genuinely impressed at how well the message connects with that saying in all of his ads.

Comment by MarginofEra Monday, Oct 15, 18 @ 10:00 am
Among the great things about this ad is that Raoul talks about his vulnerability and the loss of his father, and how those sad experiences animated him to do something good. He comes across as very genuine. Harold tries to do this when she talks about some very tough experiences she had as a teenager, but somehow her language is a bit antiseptic, doesn’t have the emotional impact that Raoul has. Which is too bad, because I think she faced some real adversity in her teens, which she overcame and channeled in a positive way, but somehow that’s not getting through the way it should.

Comment by DarkHorse Monday, Oct 15, 18 @ 10:37 am
Excellent ad that humanizes Kwame. As a downstater, I can say that will work around the state.

Comment by West Wing Monday, Oct 15, 18 @ 10:49 am
like the connection to his family. tired of him claiming the Obama brand.

Comment by Amalia Monday, Oct 15, 18 @ 11:49 am
Kwame finally came out with a good campaign ad. Kwame other ads are not working so pitch them.

Comment by Anonymous Monday, Oct 15, 18 @ 1:20 pm