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Gov. and Mrs. Rauner appear together in new digital ad

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Illinois
YouTube

* Press release…

Today, the Rauner campaign is launching a new digital video titled “Bruce and Diana on Illinois’ Future.”

Bruce and Diana raised their family here in Illinois and understand the promise that the state holds for the future. Illinois is their home, and they know that home is worth fighting for.

* Ad…

* Script…

Governor Rauner: “I was born and raised in Illinois, we’ve raised six wonderful children here, and I just feel so connected to this place. Illinois is a very special place, it’s a very special home, and I never want to leave. I think Illinois has an incredibly exciting future, and I think we’re at a key inflection point, a key turning point for the state. We’ve had a lot of frustrations. Many of our children have been leaving the state, many residents have been moving, our taxes seem to go up all the time, we’ve had not nearly as many jobs growing in the state as we should. We’ve improved some of that, but we’re at a point where I believe we can achieve dramatic improvements in the next few years. We have such wonderful people in our state. We have such great location and natural advantages.”

Diana Rauner: “The natural beauty and the natural resources of Illinois, our strategic center at the middle of the country, is actually something that is undervalued.”

Governor Rauner: “We can be, and I believe will be, a booming economy with great opportunity for everyone.”

posted by Rich Miller
Wednesday, Oct 24, 18 @ 9:36 am

Comments

Two peas in a pod. They are joined at the hip and they almost accomplished their goal of destroying Illinois.

Comment by Honeybadger Wednesday, Oct 24, 18 @ 9:39 am
*bleep* you, governor …

Comment by Had Enough Wednesday, Oct 24, 18 @ 9:44 am
Remember…

It’s Bruce and Diana Rauner.

No colleagues, no family members, no person whose job Bruce created, no business partners, no college buddies…

They have each other.

The phony Democrat Diana Rauner whose uber-left, costal, limousine liberal agenda… created no base for Bruce… while now propagating racism and homophobia…

… but Bruce is a good man…

Just. Ask. Diana.

The ad? It’s a “C-“

It’s a reminder, that Diana Rauner made the Administration of Bruce Rauner more liberal than any “Democrat” from California could ever hope.

Comment by Oswego Willy Wednesday, Oct 24, 18 @ 9:44 am
Talk about mood swings… Citizens for Rauner must be back on their meds with this homespun tale after yesterday’s “Illinois is ______ed”.

The Rauners can keep servin’ up their Kool-Aid, but a lot of us are sick of the “punch” it serves up.

Comment by Anon221 Wednesday, Oct 24, 18 @ 9:47 am
===We’ve improved some of that, but we’re at a point where I believe we can achieve dramatic improvements in the next few years.===

How? By lowering taxes? By ending collective bargaining?

Comment by 47th Ward Wednesday, Oct 24, 18 @ 9:48 am
Bruce Rauner: Valuing Illinois’ Strategic Center at the Middle of the Country

I don’t know how Pritzker comes back from that.

Comment by Montrose Wednesday, Oct 24, 18 @ 9:48 am
This, from the family that cut funding for autism programs on national autism awareness day. So long Rauners, enjoy one of your homes in another state or better yet, another country.

Comment by Big Joe Wednesday, Oct 24, 18 @ 9:50 am
They love Illinois so much, the minute they can’t milk it dry, they’re jetting to Italy.

Comment by Precinct Captain Wednesday, Oct 24, 18 @ 9:51 am
“I couldn’t forgive him or like him, but I saw that what he had done was, to him, entirely justified. It was all very careless and confused. They were careless people, Bruce and Diana—they smashed up things and creatures and then retreated back into their money or their vast carelessness, or whatever it was that kept them together, and let other people clean up the mess they had made.”

Comment by Moe Berg Wednesday, Oct 24, 18 @ 9:52 am
Galling that Bruce Rauner constantly wears a U of I ballcap. He deliberately gutted the state universities. And UI took the biggest hit.

He and Diana are elitists of the worst sort, who think all of us yokels won’t ever realize how flagrantly they have been lying to us.

Comment by Handle Bar Mustache Wednesday, Oct 24, 18 @ 10:02 am
With all these ads from different angles, I feel like I am watching the TV game show ‘To Tell the Truth’, trying to figure out who the real Rauner is.

Comment by RNUG Wednesday, Oct 24, 18 @ 10:03 am
–Illinois is a very special place, it’s a very special home, and I never want to leave.–

Now he tells us, after more than three years of demeaning the state and insulting its residents every chance he got?

Italy too is a very special place, and methinks the Gov and his spouse will enjoy retiring there.

This is all becoming very distressing.

Comment by dbk Wednesday, Oct 24, 18 @ 10:03 am
“The natural beauty and the natural resources of Illinois, our strategic center at the middle of the country, is actually something that is undervalued.”

Sounds a lot like a seventh-grader faking their way through an Illinois geography quiz.

– MrJM

Comment by @misterjayem Wednesday, Oct 24, 18 @ 10:06 am
Diana is under used in this ad just like she’s been underused by the campaign. Another departure from their winning strategy of four years ago.

Comment by Roman Wednesday, Oct 24, 18 @ 10:17 am
OW you are being kind with a C-. I don’t believe anything those two say about anything. If they said it was sunny outside I would grab my umbrella. This is just more fluff, and nonsense, we have had enough of that the last 4 years. “D-” It moves no one on the vote meter.

Comment by Retired Educator Wednesday, Oct 24, 18 @ 10:22 am
- “Another departure from their winning strategy of four years ago.”

It doesn’t work because Rauner’s strategy of lying about everything to get elected just isn’t believable anymore.

Comment by Chicago 20 Wednesday, Oct 24, 18 @ 10:23 am
===“We can be, and I believe will be, a booming economy with great opportunity for everyone.”===

He forgot to add, “once Mike Madigan is gone forever.”

Comment by 47th Ward Wednesday, Oct 24, 18 @ 10:23 am
Nice ad with great pacing. Seems to be targeted towards rural voters. Not sure there would be much effect with urban and suburban voters.

Comment by Barrington Wednesday, Oct 24, 18 @ 10:27 am
Moe, the Gatsby quote hits pretty good.

As to the spot, more spaghetti at the wall.

Comment by wordslinger Wednesday, Oct 24, 18 @ 10:35 am
Diana seems like such a nice genuine person until you read her emails.

Comment by JS Mill Wednesday, Oct 24, 18 @ 10:37 am
I’m glad they have each other to reinforce their opinions and actions. Her gazing at him early on in the ad is about as creepy as it gets. Geez.

Comment by flea Wednesday, Oct 24, 18 @ 10:41 am
He didn’t mention Madigan or corrupt Chicago Democrats in that ad. Could it be that 2 weeks before the election they realized that it wasn’t moving the needle much and it was time to show Raunner in a new light. A kinder, gentler Bruce Rauner might appeal more to the voters?
There’s nothing kind and gentle about a guy who only signed one budget as Governor and only then because it was an election year. The ad was so disingenuous but that’s who he is.

Comment by The Dude Abides Wednesday, Oct 24, 18 @ 10:44 am
==I don’t believe anything those two say about anything.==

I wish someone had the resources and methodology to do a deep study on the effectiveness of Rauner’s ads. I have this suspicion that he’s just such a compromised messenger that people all act like you, or at best just tune him out. And some ad gurus have said this. But I have no real data to back that up.

Comment by Arsenal Wednesday, Oct 24, 18 @ 10:46 am
“The natural beauty and the natural resources of Illinois, our strategic center at the middle of the country, is actually something that is undervalued.”
Sounds a lot like a seventh-grader faking their way through an Illinois geography quiz.

And was sick the that week in third grade when they taught subject-verb agreement. Can’t Mrs Rauner afford a copy editor.

Comment by very old soil Wednesday, Oct 24, 18 @ 10:47 am
“… strategic center at the middle of the country, is actually something that is undervalued.”–

What does that even mean, what is it supposed to communicate. Undervalued by whom, actually?

Certainly not those whose business is moving goods and people around the country.

The North Shore cocktail circuit, perhaps?

Comment by wordslinger Wednesday, Oct 24, 18 @ 10:48 am
===I never want to leave.===

Cool, we could use the tax money. Just vacate the Governor’s Mansion.

Comment by Cubs in '16 Wednesday, Oct 24, 18 @ 10:52 am
for the people out in TV land, it’s a nice ad.

Comment by A guy Wednesday, Oct 24, 18 @ 10:56 am
https://www.youtube.com/watch?v=DkS_P8a5WOE

Comment by Soccermom Wednesday, Oct 24, 18 @ 11:03 am
===for the people out in TV land, it’s a nice ad.===

The people out in TV land won’t see it because it’s a digital ad. But it’s nice that you think it’s nice.

Comment by 47th Ward Wednesday, Oct 24, 18 @ 11:05 am
Moe — My one party trick is to recite the last line of Gatsby in pig latin. “Oh-say ee-way eat-bay on-yay…”

Comment by Soccermom Wednesday, Oct 24, 18 @ 11:05 am
=Remember…it’s Bruce and Diana Rauner=

Don’t forget ck.

Comment by Anonymous Wednesday, Oct 24, 18 @ 11:11 am
===ck===

I’ve always liked “ck”, and in realizing “ck” had a role, my mocking, like towns and counties supporting the “TA Agenda”, it is as always the message, not “ck”… as we all should remember, it was “ck” who had to put her name to things others shoulda, which was grossly unfair.

I’d like to think “ck” understands me better, but that’s just me, I can’t speak for her, but I hope that’s the case.

Comment by Oswego Willy Wednesday, Oct 24, 18 @ 11:17 am
==Her gazing at him early on in the ad is about as creepy as it gets. Geez.==

Yup. She is typically portrayed as fawning all over him but this one went further than usual.

Comment by Henry Francis Wednesday, Oct 24, 18 @ 11:20 am
== “… strategic center at the middle of the country, is actually something that is undervalued.”–

What does that even mean, what is it supposed to communicate. Undervalued by whom, actually? ==

Apparently by Rauner. He did his best to d story the State, talking it down every chance he had.

Comment by RNUG Wednesday, Oct 24, 18 @ 11:32 am
Four years ago,Bruce promised to run Illinois like a business. What business does not have a budget and doesn’t pay its bills?

Comment by Anonymous Wednesday, Oct 24, 18 @ 11:52 am
–What business does not have a budget and doesn’t pay its bills?–

Be fair. Bustout Bruce made a fortune like that in the private sector.

Comment by wordslinger Wednesday, Oct 24, 18 @ 11:53 am
Take that Illini hat off Bruce. You are no friend of the University.

Comment by Maestro Wednesday, Oct 24, 18 @ 12:11 pm
I can only imagine what Diana was thinking with that fawning look. All that comes to mind is, “I can’t believe these rubes still take Bruce at his word.”

Comment by Jocko Wednesday, Oct 24, 18 @ 12:16 pm
===“I can’t believe these rubes still take Bruce at his word.”===

From the look on her face it might have been more along the lines of:

“Only a few more weeks until we’re in Tuscany.”

She looks nearly as relieved as he does that this long nightmare is almost over.

Comment by 47th Ward Wednesday, Oct 24, 18 @ 12:23 pm
Two key things to the video…

Rauner trying to be likable two weeks out is too little too late…

Forgetting you’re the incumbent in this video, there’s nothing here to tout achievements

Failing campaigns do videos like this.

Rauner isn’t likable, no successes.

It’s actually embarrassing. They look a bit uncomfortable too.

Comment by Oswego Willy Wednesday, Oct 24, 18 @ 12:56 pm
Rated it a D. Makes me dislike him that much more, just reinforces the fact that he has little in the way of any accomplishments to run on. But hey they want us to think the’re a likable couple that loves Illinois while destroying it.

Comment by XDNR Wednesday, Oct 24, 18 @ 4:04 pm
The move to Italy can’t come soon enough.

Comment by Flynn's Mom Wednesday, Oct 24, 18 @ 4:35 pm
I kid you not…Oct. 24 - National Bologna Day (that’s an Italian meat, no?)

Comment by Don Gerard Wednesday, Oct 24, 18 @ 4:44 pm
Ironic, these two recent “kinder and gentler” Bruce Rauner ads.

If voters bite and re-elect him, he will likely return to the task of excoriating huge swaths of Illinois residents, which is neither kind nor gentle.

Comment by Stumpy's bunker Wednesday, Oct 24, 18 @ 6:48 pm
No mention of reelection? What a change from breaking Illinois with a sledge hammer and driving them nuts with his antics

Comment by Rabid Thursday, Oct 25, 18 @ 8:18 am