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Frerichs revives “stand tall” tagline for first 2018 TV ad

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* Press release…

This week Illinois State Treasurer Mike Frerichs released his first television ad for his re-election campaign: “Numbers.” This ad highlights how Frerichs’ has been standing tall for Illinoisans by protecting our tax dollars, finding savings through a performance audit, cutting Wall Street fees in half, and modernizing operations to better serve veterans, the disabled, seniors and consumers alike.

“For me, standing tall isn’t just a political slogan. It’s the values I learned growing up in the small farming community of Gifford, Illinois and it’s what I’ve taken to Springfield to stand up for people every day,” Frerichs said. “Being a good steward of taxpayer dollars is vital to bringing stability to our state for generations to come.”

As the state’s Treasurer, Mike Frerichs has been an aggressive watchdog of our tax dollars, using his office to put the public’s money to work through smart and sound investments. Mike, who grew up in the small farming community of Gifford, Illinois, is a Certified Public Finance Officer (CPFO), and he has put those skills to work to cut fees charged by Wall Street banks in half and improve investment returns for Illinois’ college savings program, run his office more efficiently to save tax dollars, and provide opportunities for more Illinois workers to save for retirement.

Frerichs has put his office to work for regular people and will continue to stand tall for all Illinoisans by providing them the tools they need to succeed.

“Stand tall for Illinois” was his 2014 theme.

* The ad…

* Script…

As a Certified Public Finance Officer, I work hard to make sure the numbers add up, but even I won’t try to make sense of these numbers. As Treasurer, I’m always crunching numbers to protect our tax dollars.

That’s how I found savings through a performance audit of my office. I reduced Wall Street fees and improved investment returns. I modernized operations to better serve veterans, seniors, and consumers.

I’ll always help Mom around the house, and I’ll always stand tall for Illinois taxpayers.

posted by Rich Miller
Wednesday, Oct 24, 18 @ 11:29 am

Comments

The video embeds on the main page are all out of order on my Mobil device.

Comment by LTSW Wednesday, Oct 24, 18 @ 11:37 am
Without looking it up, who can name Frerich’s opponent?

Some party building, Boss Rauner.

Comment by wordslinger Wednesday, Oct 24, 18 @ 11:52 am
@wordsling, I think it was Jim Dodge? The fact I’m not sure makes your point though.

Comment by Perrid Wednesday, Oct 24, 18 @ 11:55 am
You can’t teach height

Comment by Texas Red Wednesday, Oct 24, 18 @ 12:03 pm
Moms loves Mike’s visits, but always gets a crick in her neck after he leaves. Stand Tall.

Comment by Matts Wednesday, Oct 24, 18 @ 12:21 pm
Who is Frerich’s TV consultant? Great ad.

Comment by Tom Wednesday, Oct 24, 18 @ 12:45 pm
My friends and I were just complimenting Frerichs last week for not reviving the “Standing Tall” and “I went to Harvard” shticks in 2018. Sigh… #13days

Comment by MakePoliticsCoolAgain Wednesday, Oct 24, 18 @ 1:05 pm
Where is the cat

Comment by Fdrdemocrat Wednesday, Oct 24, 18 @ 3:33 pm
Word — that was my first thought. No idea.

Comment by Soccermom Wednesday, Oct 24, 18 @ 4:28 pm