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Rate Rauner’s closing ad

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* Press release…

Today, the Rauner campaign is launching a new statewide TV ad featuring Governor Bruce Rauner and Lt. Governor Evelyn Sanguinetti. In the ad, Rauner and Sanguinetti list the major accomplishments of their first term, but note there’s more to do to save our state — which is why they’re asking Illinoisans for their vote.

* The ad…

* Script…

Rauner: To set the record straight, we’re going to have to talk fast.

Sanguinetti: 210,000 new jobs.

Rauner: Cut fees to start a business and expanded the U of I for tech jobs.

Sanguinetti: Job creator endorsements and an award from black business owners.

Rauner: Record school funding, school equity, school choice, and apprenticeships.

Sanguinetti: A national leader on criminal justice reform, mental health services, digitizing government, and future energy jobs.

Rauner: Restored freedom of speech for public employees.

Sanguinetti: Cut Medicaid fraud and vetoed sanctuary laws.

Rauner: Cut taxes for disabled vets and families who adopt.

Sanguinetti: But there is more to do.

Rauner: And we’re asking for your vote to save our state.

posted by Rich Miller
Monday, Oct 29, 18 @ 9:15 am

Comments

“Sanguinetti: But there is more to do.”

Rauner: yes, public and private sector unions still exist in our own backyard. I plan on stopping that once and for all.
**looks to camera, thumbs up, drinks chocolate milk**

and fin.

Comment by Lt. Turmoil Monday, Oct 29, 18 @ 9:19 am
So here’s the thing: If somebody said, “Oh my gosh, that’s not Evelyn Sanguinetti! They hired an actress!” — would you know if it was true?

I remember, during the TWO YEARS WITHOUT A STATE BUDGET, my mom was saying that we should just impeach Rauner. And I said, “So you think Evelyn Sanguinetti would be an improvement?” And mom said, “Who’s that?”

(by the way, could somebody check and make sure that’s really Evelyn Sanguinett? I thought she was ordered not to talk…)

Comment by Soccermom Monday, Oct 29, 18 @ 9:22 am
“If you say it fast, it sounds like a lot”

I thought Bruce was running with Diana… hey Slip and Sue…

Couple quick “sillies”…

Labor… “Freedom of Speech for State Employees”… so they can “retire with a pension to work for the Illinois Policy Institute…”

They are taunting you Labor… Bruce “won”… Witt pictures on the steps of the Supreme Court… victorious.

“Save Our State From Taxes and Corruption”

(Ron Howard voice): Bruce and Evelyn are the incumbents

It’s a D+… they have nothing, they look ridiculous, they are taunting Labor again…

Comment by Oswego Willy Monday, Oct 29, 18 @ 9:22 am
Govenor Rauner fast talker

Comment by Rabid Monday, Oct 29, 18 @ 9:22 am
It’s actually a very clever ad. It hooks you and makes you listen to it.
To the crew who ideated it and put it together; excellent work.

Comment by A guy Monday, Oct 29, 18 @ 9:23 am
That’s a pretty thin record to run on and that’s with a lot of spin - “restored freedom of speech for public employees.” When you see and hear the list of Rauner’s “accomplishments” it puts the non stop Madigan narrative in context. Unlike any governor in recent history Rauner was gifted with a mandate to govern and unite the state under and he squandered it on ideology.

Comment by Pundent Monday, Oct 29, 18 @ 9:26 am
I liked it better when Paul Wellstone did it. https://www.youtube.com/watch?v=aTiW0YCMM0g

Comment by lakeside Monday, Oct 29, 18 @ 9:26 am
===It hooks you and makes you listen to it.===

Do you learn they didn’t do much… the closing argument is “we got nothing done of consequence, so talk fast”?

As closing arguments go, it sealed their fate as failures.

Comment by Oswego Willy Monday, Oct 29, 18 @ 9:26 am
===and vetoed sanctuary laws===

Not all of them, lol.

D+. They didn’t need to talk too quickly to cover this list of “accomplishments.” Heck, many of them are made-up, like “Restored freedom of speech for public employees.” That’s a fun way to spin the Janus decision, don’t you think?

This could be the shortest list of accomplishments by any Governor in my lifetime. And that woman next to him, whoever she is, is right, there is more to do. But Illinois needs a Governor who can actually get a lot accomplished and Rauner proved he isn’t that person.

Thanks for reminding everyone.

Comment by 47th Ward Monday, Oct 29, 18 @ 9:27 am
Bruce’s eyes do all the talking in that ad and they’re saying “no one knows what it’s like to be the sad man - the man who will lose soon”

Comment by Natty_B Monday, Oct 29, 18 @ 9:27 am
It doesn’t seem serious…like they’re just sitting around drinking beer and packing for Italy…finally at peace after losing the big game.

Comment by Moby Monday, Oct 29, 18 @ 9:28 am
Lakeside got to the Wellstone angle first. This ad is too little too late. Why is he still spending money on ads? People do not like him!! Why try going positive with over a week left!! This ad could actually have a negative effect on his campaign. Ad = D.

Comment by anon Monday, Oct 29, 18 @ 9:28 am
This is bad, like as in made in the high school AV Department bad. I think OW is being generous with the D+. There is a reason 30 second bits only hit on 2-3 issues and keep the viewer focused on simple, bold, contrasting letters/colors. Waste of money. #BestTeaminAmerica

Comment by Hermosa Monday, Oct 29, 18 @ 9:28 am
To the ad itself I rate it no better than a C- or a D+. Voters need a reason to feel good about the last four years and optimistic about the next four. There’s just simply not enough to do that.

Comment by Pundent Monday, Oct 29, 18 @ 9:28 am
Watch it with the sound off. The governor blinks literally twice in the entire ad. I am unsettled.

Comment by lakeside Monday, Oct 29, 18 @ 9:29 am
==Watch it with the sound off. The governor blinks literally twice in the entire ad. I am unsettled.==

I watched it with the sound off, but was way more unsettled by Sanguinetti’s facial expressions.

Comment by Arsenal Monday, Oct 29, 18 @ 9:33 am
In a word…weird.

In two words…weirdly ineffective. Closing ads are supposed to evoke some emotion or give undecideds some reason to look past all the noise and vote for the person (Quinn’s “you know me” ad). This cutsey ad does little in terms of evoking emotions or swaying independents. And if he is still trying to mend the wounds of his base…I say it falls flat on that too.

It’s like he’s running an ad for a lower level constitutional office and is simply trying to get his name out there amidst the onslaught of political ads.

Again…weird.

Comment by Gallactic Cupcake Monday, Oct 29, 18 @ 9:34 am
Whatever the Guv ingested before taping this, I want some.

Comment by Henry Francis Monday, Oct 29, 18 @ 9:34 am
At least she’s not gazing at him like a well-trained golden retriever gazing longingly at a piece of cheese…

Comment by Soccermom Monday, Oct 29, 18 @ 9:36 am
Agreed, Arsenal.

There is really something magic about the ad’s ability to convey both “manic joy” and “hostage situation.”

Comment by lakeside Monday, Oct 29, 18 @ 9:38 am
I really don’t understand why Sanguinetti hasn’t had a more public profile during this campaign. For those that know “the business of politics” she may not a great spokesperson, but for the “typical voter” she’s got great chops…state and local government experience, a woman, a latina, and good public persona. Another missed opportunity for Rauner.

Comment by Anon Monday, Oct 29, 18 @ 9:38 am
The ad’s not half bad but I don’t think people are going to recognize the candidate by Rauner’s side. Folks are used to seeing Diana.

Comment by Dome Gnome Monday, Oct 29, 18 @ 9:38 am
==It’s actually a very clever ad.==

Too clever by half, in fact. Listing off a bunch of vague things is always weaker than focusing on one or two concrete things, and neither messenger really has any credibility left.

Comment by Arsenal Monday, Oct 29, 18 @ 9:39 am
Take 32

Director: “Okay, now this time, remember — you want to look HAPPY. Governor, think about how beautiful Tuscany will be in the spring – and this time, try to keep your eyes open. Ms. Sa… Ma’am, let’s bring up your energy just a little bit? Ok?”

(Audible squeaking noise as they painfully adjust their faces into smile positions.)

Rauner: “I now pronounce Illinois…”

Director: “CUT!”

Comment by Soccermom Monday, Oct 29, 18 @ 9:40 am
===Rauner: To set the record straight, we’re going to have to talk fast.===

“To set the record straight, we’re going to have to be vague and misleading” would be a more accurate way to describe it.

Comment by Cubs in '16 Monday, Oct 29, 18 @ 9:40 am
“Restored freedom of speech for public employees?”

Thing is, public employees never lost “freedom of speech”.

All Rauner restored is yet another way to *rip off* public employees.

Comment by Bobby T Monday, Oct 29, 18 @ 9:43 am
“Freedom of Speech for public employees”. Bruce the comedian until the bitter end. Has Illinois ever had such a goof ball Governor? I seriously wonder if Rauner really wanted to be a comedian but Second City wouldn’t let him on the stage, so he went the Governor route to get a captive audience.

Comment by A Jack Monday, Oct 29, 18 @ 9:43 am
Even if all these things were true, it is thin. And sadly, most of this is spin, untrue, or enacted over his opposition.

Comment by Jibba Monday, Oct 29, 18 @ 9:43 am
===I really don’t understand why Sanguinetti hasn’t had a more public profile during this campaign.===

The insurance cost alone for personal injury is Pritzkeresque dollars.

===For those that know “the business of politics” she may not a great spokesperson===

So ya kinda-sorta answered your own question. Plus, there can only be one Diana Rauner and that’s Diana Rauner. Slip and Sue checked boxes, Diana Rauner was the partner.

===but for the “typical voter” she’s got great chops…===

… for what? Before Bruce “found her”, she was looking for a job from Pat Quinn, voting on stop signs on a city council.

===state and local government experience===

“Hey girl, are there any lawyerin’ jobs in the Quinn Administration?”

That was fun.

===a woman, a latina, and good public persona.===

… some like Slip and Sue might say she’s… magical.

===Another missed opportunity for Rauner.===

They dodged lawsuits for personal injury with Evelyn, so did Illinois.

Comment by Oswego Willy Monday, Oct 29, 18 @ 9:44 am
It’s kind of a strange ad. Virtually no one knows who the woman is standing next to Rauner. Maybe it will remind people that he kept her hidden and told her to be quiet for 4 years.
As for their accomplishments, Rauner will leave the state in worse shape than he found it, that is undeniable. His supporters won’t deny it but they will say that it’s mostly Madigan’s fault and that Rauner really tried hard.

Comment by The Dude Abides Monday, Oct 29, 18 @ 9:46 am
Wait? who is that lady? I don’t understand.

Confusing

Comment by siriusly Monday, Oct 29, 18 @ 9:46 am
I’m impressed they were able to fill the full 30 seconds without repeating anything.

Although, “Restored freedom of speech for public employees.” was padding. It wasn’t his lawsuit.

Comment by Pot calling kettle Monday, Oct 29, 18 @ 9:46 am
==I really don’t understand why Sanguinetti hasn’t had a more public profile during this campaign.==

The last thing Rauner wants in this race is a battle between the LG candidates.

Comment by Arsenal Monday, Oct 29, 18 @ 9:48 am
Pretty weak, considering the problems we have. If Rauner was the bipartisan governor who many for some strange reason thought he would be, he could be touting budgets, property tax freeze, more workers comp reform, paying bills, bipartisanship, etc.

Comment by Grandson of Man Monday, Oct 29, 18 @ 9:49 am
“like a well-trained golden retriever gazing longingly at a piece of cheese…”

If I ever write a novel, I’m going to have to find a way to use that.

Comment by Skeptic Monday, Oct 29, 18 @ 9:50 am
Turn the sound down and they look like a pair of tweekers trying to talk the cops out of searching the trunk.

– MrJM

Comment by @misterjayem Monday, Oct 29, 18 @ 9:53 am
He left out a few:

Created a record-long budget impasse.

Ran up the state’s backlog of bills to $16b.

Starved social service agencies and state universities.

Sat on hands in the face of a Legionnaire’s outbreak in a veteran’s home.

I could go on, but I guess the 30 seconds is up?

Comment by LakeCo Monday, Oct 29, 18 @ 9:53 am
Is “SOS” really the acronym you want to close with?

Comment by Northsider (the original) Monday, Oct 29, 18 @ 9:57 am
This campaign, oy vey. How do they send their candidate to a presidential event and Have absolutely no idea what is going to happen. Complete advance fail.

Comment by WOB Monday, Oct 29, 18 @ 9:57 am
MrJM, I tried it and… hilarious.

Comment by Rich Miller Monday, Oct 29, 18 @ 9:58 am
I almost feel like I am watching Clockwork Orange” with Rauner keeping his eyes wide open and smiling. I wonder how many takes this took.

Comment by Barrington Monday, Oct 29, 18 @ 9:58 am
Although, if you’re interested in an enjoyable thought experiment, imagine Gov Blagojevich and LTG Quinn standing together on a closer like this…

Comment by Soccermom Monday, Oct 29, 18 @ 10:06 am
Reminds me of a 2008 Forby ad that was so much better than this. https://www.youtube.com/watch?v=J_r8vDgrt7c

Comment by Jack Monday, Oct 29, 18 @ 10:08 am
Not that I think any ad could save Rauner at this point, but this is a particularly poor effort. I’ll cut him some slack on stretching the definition of “accomplishment,” but the whole thing is an illustration of just how muddled and undisciplined his whole campaign has been. Certainly he shouldn’t be talking about “sanctuary cities” in his closing argument for the general election.

I rate it a D.

Comment by Nacho Monday, Oct 29, 18 @ 10:19 am
Anybody else notice that everytime Sanguinetti bumped his shoulder, it was a cue to bob his head or to start talking?

Comment by Huh? Monday, Oct 29, 18 @ 10:22 am
JB’s running mate has been non-existent and when she was asked basic questions once, she gave wonderful non-answers.

Likely 97 out of 100 voters couldn’t name her.

Comment by Anonymous Monday, Oct 29, 18 @ 10:22 am
MrJM, had I but world enough and time, I would definitely do a bad lipreading version of this. “Why officer don’t be ridiculous we just found this car with a little note on it saying it was okay to take it if you needed to run errands and so we were going to the nursing home for our volunteer shift we do the night shift because thats when they really the need most help at like 3 am”

Comment by Soccermom Monday, Oct 29, 18 @ 10:24 am
Decent ad … but No Sale.

Comment by RNUG Monday, Oct 29, 18 @ 10:25 am
Bad ad. People liked you and Diane in 2014, ugly shirt ad. Why switch up now? You’ve done ads with her already that aren’t terrible why switch to a woman no one knows.
JB made his Lt. Gov. part of the team and of the process. She went to events in his stead. She has her own views on policy. She attacked when needed. Your choice has failed to impress or help your campaign. Why bring her out now?

Comment by DuPage Bard Monday, Oct 29, 18 @ 10:27 am
==JB’s running mate has been non-existent and when she was asked basic questions once, she gave wonderful non-answers.==

I can tell where you don’t live just based on this.

Comment by Arsenal Monday, Oct 29, 18 @ 10:31 am
==Restored freedom of speech for public sector employees==

They are really trying to spin union-busting into freedom of speech?

Then why, let’s say, did Rauner’s administration oppose, and lose, public sector employees’ rights to use signs that opposed his illegal bad faith bargaining tactics and impasse?

Which is it? Is he for freedom of speech or speech that he likes?

At the end of the day, any ad that includes this failure of a Governor only hurts down state ticket Republicans.

Grade: F for failure.

Comment by MG85 Monday, Oct 29, 18 @ 10:51 am
So Rauner finally released Evelyn out of the broom closet for his closing ad. Will JB include the other missing woman (his wife) in his closing ad?

Comment by Responsa Monday, Oct 29, 18 @ 10:52 am
Arsenal — apparently the commenter doesn’t live in central Illinois either…

https://www.centralillinoisproud.com/news/local-news/juliana-stratton-makes-multiple-stops-in-central-illinois-nearing-election-day/1557290706

Comment by Soccermom Monday, Oct 29, 18 @ 10:56 am
==So Rauner finally released Evelyn out of the broom closet for his closing ad. Will JB include the other missing woman (his wife) in his closing ad?==

That’s a really weird and failed comparison. The LG has an actual defined role in State Government. The First Lady does not.

Comment by Arsenal Monday, Oct 29, 18 @ 10:57 am
===The LG has an actual defined role in State Government. The First Lady does not.===

Don’t tell that to Diana Rauner and her emails…

Comment by Oswego Willy Monday, Oct 29, 18 @ 10:59 am
==Don’t tell that to Diana Rauner and her emails…==

LOL, and hey, Sanguinetti’s role has never been that clear, either. But the point is, come January, only one of the LG or the FL will take an oath of office.

Comment by Arsenal Monday, Oct 29, 18 @ 11:01 am
Followed up by “remove a stump cheaply and effectively” video. LOL. Very clever algorithm.

Comment by NoGifts Monday, Oct 29, 18 @ 11:42 am
Say no to drugs, kids

Comment by In 630 Monday, Oct 29, 18 @ 11:46 am
They look and sound ridiculous…sort of like that Australian guy hawking kitchen gadgets.

Yes OW, they talk fast so it sounds like a lot of accomplishments, but also so that viewers don’t have time to think about whether his claims of “accomplishments” are valid.

Comment by Happy Retiree Monday, Oct 29, 18 @ 11:48 am
With sound off I was distracted by her numerous shoulder bumps that bounced his head around.

Comment by Colors of Fall Monday, Oct 29, 18 @ 11:51 am
I agree with Colors of Fall. Her swaying was distracting, like a little kid that can’t sit still next to her grandpa who clearly doesn’t want to be there.

Comment by mocking jay Monday, Oct 29, 18 @ 12:01 pm
Seriously, why does she keep bumping him? And why am I unable to do anything except watch this ad over and over in horrified fascination? And why isn’t he wearing his flair?

Comment by Soccermom Monday, Oct 29, 18 @ 12:11 pm
They seem nice.

Okay, not really.

Comment by Cheryl44 Monday, Oct 29, 18 @ 12:27 pm
I think ES has a song stuck in her head. If the house is arockin’ don’t bother knockin’ . . .

Comment by Cailleach Monday, Oct 29, 18 @ 12:28 pm
Same boat, soccermom. I think I’ve given this ad about 30% of its views.

Comment by lakeside Monday, Oct 29, 18 @ 1:08 pm
Taking credit for accomplishments achieved during an administration that refused to engage in governing is a new twist. As a democrat that was happy to see Pat Quinn go, the Governor has been nothing short of a disappointment. The ad while not terrible does nothing to persuade me that he deserves another four years. I lived it and I paid attention to it.

Comment by Dodger's Blue Monday, Oct 29, 18 @ 1:18 pm
==210,000 new jobs==
Never mind the fact that ‘miserable failure’ Pat Quinn had 241,500 new jobs in the same amount of time.

By their own (generous) count, they accomplished fourteen things in the past 4 years.

Comment by Jocko Monday, Oct 29, 18 @ 1:52 pm
Is this their 14th or 15th stab at a Core Message?

I’ve lost count.

The time to pivot to a positive message was two years ago.

The last two years were spent ranting about how people were fleeing Illinois looking for economic opportunity, one week out you want to convince folks jobs have actually been flowing into our state? Are those folks all salmon swimming against the economic current?

Everything else seems like duct tape to try to patch up some self-inflicted leak in the SS Rauner.

Badmouthed U of I? We mention the tech center.

Enraged public employees? Freedom of speech!

Killed a bunch of veterans? sure, but we cut their taxes!

And so on and so on.

It’s a communications failure.

Comment by Values Voter Monday, Oct 29, 18 @ 1:57 pm
A Jack - Monday, Oct 29, 18 @ 9:43 am:

“Freedom of Speech for public employees”. Bruce the comedian until the bitter end. Has Illinois ever had such a goof ball Governor?

You are either very young or have a very bad memory. Discounting all the Governors who have gone to jail, what about Dan Walker and his coke snorting and weed smoking appointees. Granted Walker also went to jail but not for the wacky Executive Branch he presided over.

Comment by ChanceMcCall Monday, Oct 29, 18 @ 2:02 pm
“The governor blinks literally twice in the entire ad.” After watching him live in the third debate, ive decised that i want to play poker with rauner. He has a definate facial tick when he lies. Lol

Comment by Anonymous Monday, Oct 29, 18 @ 2:04 pm
Lakeside — another 10 percent are people I called and forced to watch while we were on the phone.

Comment by Anonymous Monday, Oct 29, 18 @ 2:05 pm
I think the ad needed a well placed, silently mouthed, F-word near the “freedom of speech for public employees” reference.

I’ve come to expect something more explicit from Bruce.

Comment by Glenn Monday, Oct 29, 18 @ 3:04 pm
Add me to the list of people who was distracted by her constant bumping him. It was weird.

Comment by Bill F. Monday, Oct 29, 18 @ 4:46 pm
Here’s what I find really weird: notice Bruce’s lips moving when Evelyn is talking. He must be reading the TelePrompTer but can’t keep from moving his lips.

He’s so freaking weird

Comment by Steve Rogers Monday, Oct 29, 18 @ 6:38 pm
Wow…they look so uncomfortable in this ad. This is awkward.

C-

Comment by JakeCP Monday, Oct 29, 18 @ 7:03 pm
I so love that the video recommended after this one is Lip Sync Battle.

Comment by Soccermom Tuesday, Oct 30, 18 @ 12:04 am