Capitol Fax.com - Your Illinois News Radar

* UPDATED x1 * Pritzker’s “Vote Yes For Fairness” TV ads begin tomorrow

Posted in:

Illinois
Updated Posts

* I’ve been hearing all day that the governor’s “Fair Tax” TV ad blitz is finally starting soon. Well, Comcast’s latest political issue buy report is out and Vote Yes For Fairness has purchased $75K over five days starting tomorrow. Click here.

I gotta figure that broadcast TV will also be announced and that the $75K is a drop in the bucket. Pritzker deposited $51.5 million into the Vote Yes For Fairness account in June.

We’ll have to see what the other side does and when. There are those who believe that waiting to go up on the air has been a mistake. But, again, we’ll see.

*** UPDATE *** The Illinois Opportunity Project has contributed $300,000 to a committee called Say No to More Taxes, which the IOP appears to control. The IOP was co-founded by Dan Proft, who has since moved on to a full-time radio career.

posted by Rich Miller
Wednesday, Aug 19, 20 @ 6:52 pm

Comments

Very much looking forward to the ads. There’s great joy in trying to sell something of value like the graduated income tax, where there is belief in the product and forthrightness in trying to sell it. There is no need to make stuff up like the anti-tax people do, that it will crush the middle class, workers and small businesses. Fair Tax proponents are upfront in that they want more money for the budget, higher ed, social services, paying bills, etc.

The Fair Tax campaign is starting right at the time that the Democratic presidential ticket begins campaigning, and whatever excitement is generated by the convention. Hopefully the tax campaign goes well also with VBM.

Comment by Grandson of Man Wednesday, Aug 19, 20 @ 7:37 pm
So will this be a new ad? I’ve seen a couple variations of one the past two weeks. Personally I think the one I’ve seen could use some improvement.

Comment by From DaZoo Wednesday, Aug 19, 20 @ 10:22 pm
Looking forward to learning all about the marriage penalty and dangers of inflation.

Comment by City Zen Thursday, Aug 20, 20 @ 7:36 am
=== Looking forward to learning…===

… it’s *still* the top 3%… even though I know it, but can’t grasp it.

Comment by Oswego Willy Thursday, Aug 20, 20 @ 7:47 am
Think there was one on WGN TV this morning.

Yeah, it’s the top 3% now, but that isn’t in the amendment or anything so that can become the top 5% fairly quickly.

Does anyone really think it is going to stay at the top 3%?

Also, the ad I heard was a bit misleading since it said if ‘you make 250,000 or more’ isn’t if you and your partner make more than 250,000 combined?

Comment by OneMan Thursday, Aug 20, 20 @ 8:10 am
=== Yeah, it’s the top 3% now, but that isn’t in the amendment or anything so that can become the top 5% fairly quickly.===

Find me the political will, the 60, 30… and a supporting governor.

Comment by Oswego Willy Thursday, Aug 20, 20 @ 8:12 am
“Find me the political will, the 60, 30… and a supporting governor”. If money is needed, particularly due to COVID 19, they might find this.

Comment by pool boy Thursday, Aug 20, 20 @ 8:32 am
====Does anyone really think it is going to stay at the top 3%===

Taxes can be raised at any time already. And they will be for everyone if this does not pass.

Comment by Jibba Thursday, Aug 20, 20 @ 8:32 am
“Trust us” Yep, uh no.

Comment by Yep Thursday, Aug 20, 20 @ 8:38 am
=== If money is needed, particularly due to COVID 19, they might find this===

Still gotta find it. The reason is like any reason.

===Taxes can be raised at any time already===

Yep.

Political will… show me that.

Comment by Oswego Willy Thursday, Aug 20, 20 @ 8:39 am
Vote Yes for Fairness will take a beat down at the ballot box.

Comment by Petey L. Thursday, Aug 20, 20 @ 8:43 am
===“ Trust us” Yep, uh no.===

Oh, you have the 60 and 30, and you’re locked in that the Governor will sign?

That’s fun.

Comment by Oswego Willy Thursday, Aug 20, 20 @ 8:43 am
“Vote Yes for Fairness will take a beat down at the ballot box.”

Insightful analysis. I would be interested to see the data and polling you relied on to come to that conclusion.

Comment by Montrose Thursday, Aug 20, 20 @ 8:48 am
==Vote Yes for Fairness will take a beat down at the ballot box==

Highly doubt it. This will be a close vote. We’re still not sure if the threshold will be 60% or 50%.

Comment by City Zen Thursday, Aug 20, 20 @ 8:52 am
=== This will be a close vote. We’re still not sure if the threshold will be 60% or 50%.===

This is the correct answer

Comment by Oswego Willy Thursday, Aug 20, 20 @ 8:58 am
== This will be a close vote.==

I wouldn’t be so sure. The millionaire’s tax referendum a few years ago got 2/3 approval, and there wasn’t even any advertising prior to that. Granted, “millionaire tax” wording probably generates a more visceral reaction than “fair tax”, but this is still an overwhelmingly blue state. Turnout will be sky-high because trump, it wouldn’t shock me if this passes by a wide margin

Comment by Lester Holt’s Mustache Thursday, Aug 20, 20 @ 9:06 am
=Looking forward to learning all about the marriage penalty and dangers of inflation.=

You will learn that there is no such thing as a “marriage penalty” for one.

If you don’t know about inflation, well that is on you.

Comment by JS Mill Thursday, Aug 20, 20 @ 9:10 am
=== this is still an overwhelmingly blue state.===

(Sigh)

It’s not.

The Republican options have be usurped by either ridiculous far right silly folk or Raunerites who are now Trumpkins, most unsure what they stand for outside being appealing to old angry white men. With respect.

Right now, it’s got a 3 in 7 chance in passing. They wasted a whole summer sitting on $50+ million when reminding unemployed voters worried about rent or a mortgage might be people they’d like to try to make a pitch to in ads.

Comment by Oswego Willy Thursday, Aug 20, 20 @ 9:19 am
==If you don’t know about inflation, well that is on you.==

School motto at JS Mill Academy: If you don’t know, that is on you.

Comment by City Zen Thursday, Aug 20, 20 @ 9:42 am
== Find me the political will, the 60, 30… and a supporting governor. ==

Political will on this is going to be much easier to find when it is ‘only another 2~4% of the population’ and ‘hey it is only another 1%~2% of those families making 250K or more’ or ‘let us move the highest rate limits down’ it’s still the 3% who are paying.

JB (like virtually every other governor besides Bruce) wants to do things. To do something, you need more revenue.

As Rich pointed out yesterday, one of the keys to keeping the job as governor is keeping state workers happy, and you do that with raises (along with other things), and to do that, you need revenue.

Comment by OneMan Thursday, Aug 20, 20 @ 10:00 am
=== Political will on this is going to be much easier to find when it is ‘only another 2~4% of the population’ and ‘hey it is only another 1%~2% of those families making 250K or more’ or ‘let us move the highest rate limits down’ it’s still the 3% who are paying.===

Beginning in 2021, the GA will be focused on the new map and what their new constituents might see in raising the rate so quickly. Pritzker signing the change going into the last two years before his team-elect? That’s doubtful.

So 2023, first term in a new district, 2024, re-election in a new district… maybe in 2025… you may find some will and political cover to tinker with the rates.

That’s 5 years… maybe.

Comment by Oswego Willy Thursday, Aug 20, 20 @ 10:06 am
=== As Rich pointed out yesterday, one of the keys to keeping the job as governor is keeping state workers happy, and you do that with raises (along with other things), and to do that, you need revenue.===

You think, politically, it makes sense to allow an opponent to link state workers’ raises to a change in income tax rates?

Comment by Oswego Willy Thursday, Aug 20, 20 @ 10:07 am
=School motto at JS Mill Academy: If you don’t know, that is on you.=

If you are an adult, yes. Citizenship is an active pursuit and requires you to do your job.

I never figured CZ as a big nanny state fan.

Comment by JS Mill Thursday, Aug 20, 20 @ 10:34 am
@CZ- don’t conflate my role as an educator of students with my expectation of the responsibilities of adults. It isn’t the same thing.

Comment by JS Mill Thursday, Aug 20, 20 @ 10:35 am