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* The president/CEO of the Illinois Press Association is very upset that the governor’s statewide mask-wearing publicity campaign did not purchase any newspaper ads…
We’ve been told by the governor’s office that the goal is to reach a younger demographic, and that’s why print advertising in newspapers wasn’t part of the media mix.
Ironically, a study conducted by Civis that was used to guide the campaign showed that, with the exception of adults 65 and over, there is little difference in mask wearing. […]
We understand the value of broadcast advertising to the governor’s campaign. Just like newspapers, broadcast media have been there every step of the way to get the message out about COVID-19 and the state’s response. However, there were no reporters from Facebook or any other social-media platform at any of the governor’s news conferences.
If we missed them, we apologize.
In fact, it seems that the only fact-based reporting on social media is from credible news outlets like newspapers and broadcast outlets, and those didn’t cost the state anything! As a result, Mark Zuckerberg profits while Illinois newspapers continue to struggle with economic hardships exacerbated by the pandemic.
Newspapers have disseminated the critical messages, but when it was time to receive the much-needed support of a paid advertising campaign, newspapers weren’t included.
Of the more than 400 newspapers in Illinois, 307 have accounted for the nearly 3,000 times COVID-19 coverage has been published from Capitol News Illinois (CNI), an initiative supported by Illinois newspapers. The CNI team has reported on every one of the governor’s news conferences.
Man, was that ever a huge insult to all newspaper reporters, particularly those at Capitol News Illinois. “We’re carrying your water, so wet our beaks!”
I mean, imagine the uproar from newspaper editorial boards if Speaker Madigan sent this memo to ComEd: “I have disseminated the critical messages, but when it was time to receive the much-needed support for a paid advertising campaign, I wasn’t included.”
* And check out the super-rich irony here…
Life update: Today is my last day contributing to @CapitolNewsIL's newsroom. #twill
Until I find a job in Harrisburg, PA, I will be freelancing for whoever will have me. Please still reach out if you have a news tip, need a reporter or want to say hi: rebecca.anzel@gmail.com.
— Rebecca Anzel (@RebeccaAnzel) September 8, 2020
(And my departure follows two other women's the month prior, and four in the months before that. Most definitely not a good trend.) https://t.co/hfEMoltQv1
— Rebecca Anzel (@RebeccaAnzel) September 8, 2020
Just gotta say that nearly every woman reporter I knew and worked with just a little over a year ago at the Capitol has either left Springfield or moved into another industry sooo 😬 https://t.co/z6yLngvyKr
— Ashley Mizuo (@AshleyMizuo) September 8, 2020
posted by Rich Miller
Tuesday, Sep 8, 20 @ 1:35 pm
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Why should the governor be taking advice from newspaper people? One of the most spectacularly failing industries.
Comment by Precinct Captain Tuesday, Sep 8, 20 @ 1:39 pm
My comment, by the way, is in no way directed at reporters, but at the business and top editorial staff of newspapers, which these days are mostly one and the same.
Comment by Precinct Captain Tuesday, Sep 8, 20 @ 1:40 pm
“Newspapers? We don’t need no stinkin’ newspapers!” — Tribune Publishing
https://www.washingtonpost.com/local/publisher-locks-capital-gazette-staff-out-of-their-building-in-annapolis/2020/09/07/8b66c1f6-f140-11ea-b796-2dd09962649c_story.html
Comment by JoanP Tuesday, Sep 8, 20 @ 1:51 pm
kinda disappointing. Had they advertised in the Southern, the number of pages would have increased from 3 pages to four.
Comment by BlueDogDem Tuesday, Sep 8, 20 @ 2:01 pm
Our family subscribes to 2 daily newspapers in Illinois and this include the old parents and one younger adult child who lives at home. We love the print media but I get the decision. Young people just don’t read the paper much so you need to target where they are consuming news.
Comment by NeverPoliticallyCorrect Tuesday, Sep 8, 20 @ 2:11 pm
“Young people just don’t read the paper much”
Exactly. It’s a very tough business model with a precipitous decline in readership, particularly among the young people.
Comment by Downstate Tuesday, Sep 8, 20 @ 2:31 pm
As a member of the Aerial Advertising Association, I will note that the campaign has not included skywriting or banner-towing aircraft either. Outrageous!
Comment by Universal DH Tuesday, Sep 8, 20 @ 2:34 pm
Print media wants to shake down JB for public health notification
Comment by Rabid Tuesday, Sep 8, 20 @ 2:42 pm
Pretty typical - they’re definitely skilled at the art of the shakedown. This is pretty far in the rear view mirror, but having worked a ton of campaigns, I can’t even count the number of times I pitched a story and immediately got pitched on advertising. It wasn’t even subtle - “buy x or we don’t run y.”
Comment by Joe Bidenopolous Tuesday, Sep 8, 20 @ 2:49 pm
Perhaps if the newspaper ad included a clip-out mask…..
Comment by Bondguy Tuesday, Sep 8, 20 @ 3:21 pm
Masks don’t work. Right. That’s why there were no appreciable cases coming out of the Sturgis festival, right? And no increase as people have gone back to campuses across the country.
Oh, wait…
Comment by Mr. Smith Tuesday, Sep 8, 20 @ 3:21 pm
Requiring the government to prop up print journalism by taking out ad space sounds like socialism to me.
Comment by Pundent Tuesday, Sep 8, 20 @ 3:46 pm
Honestly, it seems the owners of the Charleston Times-Courier, Mattoon Journal-Gazette, and all the other state papers they own are trying everything they can think of to kill off the newspaper subscriptions. Maybe the IPA could try standing up for actual printed papers on a daily basis rather than just when they think they’re missing out on some fat government ad revenue.
Comment by Still Waiting Tuesday, Sep 8, 20 @ 4:30 pm
I would be insulted if I were a statehouse reporter, and with another strong reporter leaving, newspapers thinking they are owed anything from anyone when it comes to any thing statehouse, that’s sadly where the papers have failed most and why the coverage they ignore by quality people is leaving.
Comment by Oswego Willy Tuesday, Sep 8, 20 @ 4:44 pm
Gov. Pritzker did not even bother to buy a single Pony Express run and only a couple thousand carrier pigeons. Unbelievable.
Comment by Wowie Tuesday, Sep 8, 20 @ 5:52 pm
Maybe it’s time to recognize printed legal notices are an anachronism also.
Comment by Right Field Wednesday, Sep 9, 20 @ 10:22 am