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Rate the new Ives ad

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* This ad is running on cable and social media…

This morning, Jeanne Ives released a new ad contrasting Sean Casten’s record of self-dealing with her record of leading by example. The ad is entitled Peanuts.

After his inauguration, Congressman Sean Casten (IL-06), lobbied for Congressional pay increases, saying it’s “horrible” that they “work for peanuts” ($174,000 per year). As a state legislator, Ives refused a taxpayer funded pension, health benefits and voted against pay hikes for legislators.

Prior to running for Congress, Casten was a registered lobbyist. During the 2008 Great Recession, he became a wealthy man on the backs of hard working Americans when he got his own company $8 million in taxpayer-funded subsidies that should have gone to provide relief to struggling Americans.

But that wasn’t enough for elitist Sean Casten. Since arriving in Washington, he has advocated and voted to send more of your money to Washington DC to fund his big government ideas at every turn.

At $174,000, the families of IL-06 are not getting the representation they’re paying for, and Sean Casten wants more.

* The ad…

* Script…

While Americans weathered tough times…

Sean Casten put on wingtips.

To beg Congress for a bailout.

Now, the shoe’s on the other foot.

Congressman Casten makes $174 Grand per year;

Which he calls “peanuts.”

We need leaders like Jeanne Ives, who traded her Army boots for heels to champion Illinois taxpayers in the Statehouse;

Refusing taxpayer-funded healthcare and pension;

And never voting to raise taxes.

Jeanne Ives for Congress.

posted by Rich Miller
Thursday, Sep 24, 20 @ 11:39 am

Comments

Footwear seems to be the central theme of this campaign…

Comment by NIU Grad Thursday, Sep 24, 20 @ 11:47 am
Following the general theme of the Commando’s this is tepid at best. Shoes? Boots? Anybody details of the Commando’s actual military activity besides free education and trip to Europe?

Comment by Annonin' Thursday, Sep 24, 20 @ 11:52 am
It is peanuts. Not even enough to trigger the Fair Tax. A bit low for a corporate middle manager.

I’m MUCH more impressed that a former republican chair is endorsing Casten over Ives.
If it’s not illegal anymore, I’ll give you two to one on Casten. He’s a proper Rockefeller Republican. DuPage County isn’t Hicksville or Praise the Lord land like some other areas of Illinois.

Comment by Streamwood Retiree Thursday, Sep 24, 20 @ 11:52 am
Paid for by Friends of DSW?

Comment by Give Me A Break Thursday, Sep 24, 20 @ 11:56 am
This rabbit hole of salary gets kind of old. A US Congressman making $174k is Jeanne going to refuse her salary?
Sounds like she wants the payday. She’ll just wear more sensible shoes when she she gets there?

Comment by Frank talks Thursday, Sep 24, 20 @ 12:00 pm
Definitely looks like I am going to be in the minority on this.
I actually thought it was an A. It kept my attention, made a point about not raising taxes, service to our country and I think will move the needle with voters that are on the fence.

Comment by Back to the Future Thursday, Sep 24, 20 @ 12:04 pm
I have golf shoes like those “wingtips”. Stylish and functional was how they were sold to me.

This commercial is brought to you by Al Bundy?

I kid, I kid…

It’s a B-.

Ives has a record, and while on taxes and such that might give this ad weight, it does remind me of all the other things Ives “champions”

Bigotry, division, and Ives champions not that she traded in “boots for heels”, she champions distinctions between people instead of thinking all are indeed equal.

It’s a B- if you knew little about Ives. Ives should already have her base locked up, those who’s mouth water to vote against “insiders, Democrat, lobbyist” so as a grade it reflects not expanding her voter universe.

B-

Comment by Oswego Willy Thursday, Sep 24, 20 @ 12:05 pm
low for a corporate middle manager

No. I am a corp middle manager. 174k is more than a Sr. Director makes.

Comment by Fav human Thursday, Sep 24, 20 @ 12:11 pm
It’s fine. But if you’re 1-15 behind while people are voting, this ain’t gonna leave a dent.

C+

Comment by Chicago Cynic Thursday, Sep 24, 20 @ 12:12 pm
===174k is more than a Sr. Director makes.===

At what company.

I haven’t seen a Sr. Director making less than 275k in a long time. 175k would be the high range for a project manager.

Comment by TheInvisibleMan Thursday, Sep 24, 20 @ 12:21 pm
The only nut here are her ideas

(Casten still shouldn’t say 174k is peanuts, if that’s true)

Comment by Oscar Thursday, Sep 24, 20 @ 12:28 pm
C+

The ad is all over the place and tries to do way too much. And I agree with others, the shoe theme probably sounded like a good idea in the planning meeting and on the page, but is a distraction - in an already disjointed ad.

Comment by Scott Cross for President Thursday, Sep 24, 20 @ 12:28 pm
I don’t live in that district but with everything that I know about Ives, I would assume that she hates me. Not an exclusive club, she seems to advocate division. The combat boot reference has grown stale. Commercials should make you like the candidate or dislike the opponent. She failed on both counts. I give it a C-. It may be impossible for her to change any minds of people aware of her but for those that don’t know her, this ad doesn’t seem very strong.

Comment by Trapped in the 'burbs Thursday, Sep 24, 20 @ 12:28 pm
“We need leaders like Jeanne Ives, who traded her Army boots for heels to champion Illinois taxpayers in the Statehouse; Refusing taxpayer-funded healthcare and pension.“
Wow Ives can afford to go without healthcare? Without a pension? She must be wealthy already.

Comment by Da Big Bad Wolf Thursday, Sep 24, 20 @ 12:39 pm
I give it an A…this is the kind of stuff that works…repeatedly.

Comment by Dotnonymous Thursday, Sep 24, 20 @ 12:43 pm
Pssst, Jeanne,VA pension/healthcare/Tricare is paid for by taxpayers.
Maybe I ‘m not supposed to know about Vets benefits?

Comment by justaguy02 Thursday, Sep 24, 20 @ 1:02 pm
===Refusing taxpayer-funded healthcare and pension;===

She has to be pretty well off to be able to do that. And she’s slamming Casten for his Congressional salary? Please.

Comment by Nick Name Thursday, Sep 24, 20 @ 1:04 pm
==Refusing taxpayer-funded healthcare and pension. And never voting to raise taxes.==

But sending 500 activity books to my kid’s private school and and 13,000 postcards (all at taxpayer expense) is okay.
https://capitolfax.com/2015/11/03/how-dare-you/

Comment by Jocko Thursday, Sep 24, 20 @ 1:04 pm
===174k is more than a Sr. Director makes.===

At what company.

Insurance.

Glassdoor thinks the avg is 164K. Bottom line is, 174K is a very nice salary. Top 4% of USA income

Comment by Fav Human Thursday, Sep 24, 20 @ 1:06 pm
A footwear-focused play for the Karen vote. Problem: She already has the Karens.

Comment by Strategy Geek Thursday, Sep 24, 20 @ 1:09 pm
Attacking your opponent for being successful in his previous job (lobbyist) is kinda lame. Overall she comes across as sane.

Comment by Jake Jacobs Thursday, Sep 24, 20 @ 1:11 pm
The “Peanuts” brand, created by the late, great Charles M. Schultz, was sold for $175 million in 2010.

And Business Insider reports that “Peanuts’” annual revenue has ranged from $80 million to upward of $1 billion.

tl;dr- You’re a good brand, Charlie Brown‼

– MrJM

Comment by @misterjayem Thursday, Sep 24, 20 @ 1:25 pm
This would be more effective for a candidate less defined in voters’ minds than Ives. She’s trying hard to seem “normal” but she’s been around for years saying a lot of stuff that might be average for the GOP these days but is out there for modern suburbia.

Comment by In 630 Thursday, Sep 24, 20 @ 1:49 pm
==stuff that might be average for the GOP these days but is out there for modern suburbia.==

Like calling public school teachers “Homo-activists” equating them to “dirty old men in trench coats lying in wait to expose children to sordid things”?

Comment by Jocko Thursday, Sep 24, 20 @ 2:03 pm
Blah blah. Boring same old thing.

Comment by Frumpy White Guy Thursday, Sep 24, 20 @ 2:04 pm
Oh, Jeanne, would you prefer that Sean Casten wear Birkenstock sandals with socks?

Comment by Rudy’s teeth Thursday, Sep 24, 20 @ 3:01 pm
Maybe she could tap her heels and go away?

Comment by Denise Thursday, Sep 24, 20 @ 3:48 pm
I thought Republicans loved guys who make a lot of money. Weird flex.

Comment by Anon E Moose Thursday, Sep 24, 20 @ 3:58 pm
Anyone who thinks a US Congressperson makes too much is crazy. You are 1 of 435 votes on trillions of dollars in spending, 1 of 435 votes on decisions that impact 330 million people. You are 1 of 435 that can declare war. The stress has to be out of this world. On top of that you are never not working.

Comment by Frank talks Thursday, Sep 24, 20 @ 4:24 pm
What does she stand for—-racism, bigotry, Trump.

Comment by Science gal Thursday, Sep 24, 20 @ 8:31 pm
She’ll walk all over your rights in those shoes

Comment by IL6 constituent Thursday, Sep 24, 20 @ 8:32 pm