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Rate Ives’ closing cable ad

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* Press release…

Today, Congressional candidate Jeanne Ives (IL-06) released her final cable ad of the General Election, highlighting opponent, Rep. Sean Casten’s, dismal record of choosing tax hikes and special interests over the real people and small businesses of Illinois Sixth Congressional District.

The ad, Trust, confronts the fact that for the past two years Sean Casten has neglected his district to push for sweetheart tax deals and subsidies for special interests. Casten has been so diligent in his self-dealing, that when the CARES Act was being negotiated in the House, his first action was not to ask what his district would get. No. Congressman Casten’s first play was to lobby Nancy Pelosi for special energy subsidies.

The ad goes on to contrast Casten’s disinterest in those he serves with Ives’ involvement in her community and service to her neighbors.

* The ad…

* Script…

America stands at a crossroads.

Sean Casten’s shown us his path:

More government.

Higher taxes.

Debt for our children.

Jeanne Ives walks our path.

Safely opening businesses;

Getting kids back in school;

Protecting our families.

That’s why our neighbors and job creators endorse Jeanne.

She’ll unleash America’s economy.

And believes in America’s Spirit.

Don’t trust another Washington insider.

Trust the leader who has walked our path.

And has always stepped up for us.

posted by Rich Miller
Wednesday, Oct 28, 20 @ 10:06 am

Comments

F.

Ives could tell me the sky is blue and I’d have to verify that.

Comment by Cheryl44 Wednesday, Oct 28, 20 @ 10:18 am
C-, less of Jeanne’s face and more focus on the footwear is needed for this ad. /s

Comment by twowaystreet Wednesday, Oct 28, 20 @ 10:21 am
It’s a B-… maybe C+

“Why?”

This reads, looks, plays like an opening salvo, an intro ad, an ad looking to set a table.

“At a crossroads”?

When you read and watch it, Ives is *still* explaining the crossroads, when it should be an obvious close of that, the plan for this argument.

It’s a B-… maybe C+.

If Ives is relying on her own known “bona fides” to people this up too, yeah, it’s not a great close.

Comment by Oswego Willy Wednesday, Oct 28, 20 @ 10:21 am
it will receive more views here than on broadcast tv i suspect

Comment by dirksen Wednesday, Oct 28, 20 @ 10:23 am
I can safely say I don’t think we have ever walked the same path.

Comment by Denise Wednesday, Oct 28, 20 @ 10:24 am
The ad is a C+, shot well good “suburban mom” angles, not sure when Casten raised taxes but whatever at this point.
Was waiting for the tag line Mom on a Mission to end that ad.

Problem Jeanne has, is people know her. There’s enough video evidence of her negative, hateful rhetoric. Sadly she’s just not a nice or compassionate person.
Even Hollywood can’t change that aspect.

Comment by Frank talks Wednesday, Oct 28, 20 @ 10:31 am
==And has always stepped up for us.==
And by ‘us’ she means white, middle class, conservative Christian. Others need not apply.

I would give it a B/C if I didn’t know who she was.

Comment by Jocko Wednesday, Oct 28, 20 @ 10:33 am
Other than the really weird foot thing her ads have been good this cycle, her ad makers have done a professional job of making her look normal and appealing to suburbanites.

But it won’t matter, Casten has spent a little over $2M on Chicago broadcast, plus another half million on cable. Ives has done no broadcast and only $250K on cable. The national parties don’t view this race as competitive, none of the outside groups have spent a dime on this race. This race has been pleasantly dull.

Comment by The Captain Wednesday, Oct 28, 20 @ 10:55 am
D. Waste of money as a closing ad. Does not persuade undecided. Does not excite her base to vote.

Comment by Last Bull Moose Wednesday, Oct 28, 20 @ 11:11 am
Fail. What once was a solid Republican district will vote 60-65% for Representative Casten.

Comment by low level Wednesday, Oct 28, 20 @ 11:15 am
“Endorsed by job creators” I am trying to picture the person watching that ad and thinking “oooh. job creators!” I will give it a generous C.

As a related aside, today’s episode of The Daily podcast references Ives ties to emerging world of propaganda pretending to be journalism. I am not surprised she is a player in that space.

Comment by Montrose Wednesday, Oct 28, 20 @ 11:16 am
You guys are missing the subtle point of the red shoes. It is the only hint about her party affiliation in this ad as far as I can see.

Comment by Responsa Wednesday, Oct 28, 20 @ 11:22 am
F. The video is really bad. Is she a P.E. teacher? A scientist? It just all looks very hokey. And isn’t that the same crossroad that John Kasich used?

Comment by Steve Rogers Wednesday, Oct 28, 20 @ 11:32 am
D. — but I also suspect we’re the largest audience this ad will ever see based off of fundraising totals.

I’ll second Steve Rogers because half way through this add I started wondering what exactly Ms. Ives is doing to drawn an income right now. Her add looks like one of those adds produced by GE or Proctor and Gamble to try to make us feel good about their massive corporate reach.

Comment by Candy Dogood Wednesday, Oct 28, 20 @ 11:50 am
Just a typical campaign ad.

Don’t believe it would influence anybody one way or the other.

Comment by Unconventionalwisdom Wednesday, Oct 28, 20 @ 12:09 pm
d-, doesn’t move the needle one bit

Comment by Oscar Wednesday, Oct 28, 20 @ 12:26 pm
The music is absolutely awful. I don’t get how that fits into the ad either.

Comment by low level Wednesday, Oct 28, 20 @ 12:38 pm
D, it won’t change anyone’s mind. The attempt to mask who she really is rings hollow. Fake Jeannie, with fake ethics supported by fake normality.

Comment by Froganon Wednesday, Oct 28, 20 @ 12:44 pm
B if you like feet. Was this a Dick Morris production?

Comment by Rich Hill Wednesday, Oct 28, 20 @ 10:44 pm