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* The spot…
* Script…
At some age, I think we all learn that we lack the ability to control the bad things that come at us.
For me, that was losing my father at the age of seven and losing my mother at the age of seventeen.
Every day that I woke up during this pandemic and looked at how many people had died the day earlier, I knew, thinking about each one of those people, what they were going through, what their families were going through.
And I knew that it was my obligation to do everything that I could to make sure that another person wouldn’t go through that.
Look, I may not have gotten every decision right but at every step along the way I followed the science.
This is a state that cares deeply about keeping each other healthy and making sure that we get through this together.
We have more work to do, there’s no doubt, but Illinois has led in ways that people did not expect. And I’m very proud of that.
Way more subdued than the first crop.
posted by Rich Miller
Tuesday, Aug 31, 21 @ 3:18 am
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The video is well done but the name “Cares Deeply” is pretty cringy.
Is this going to be a forced unskippable YouTube ad like his last one? I really think that placement hurts him with younger generation. Nothing is worse than ads you can’t skip
Comment by The Dude Tuesday, Aug 31, 21 @ 5:20 am
Not very upbeat. Sounds defeated. Not sure I would have used this ad.
Comment by Blue Dog Tuesday, Aug 31, 21 @ 6:39 am
Everyman’s benevolent billionaire.
Comment by PublicServant Tuesday, Aug 31, 21 @ 6:40 am
I liked it, seems like he cares and it hits home for someone who lost a parent to Covid like me.
Comment by BTO2 Tuesday, Aug 31, 21 @ 6:52 am
For the past two weeks my social media feeds have been full of stories of young parents dying of COVID as a result of not being vaccinated. Some stories featured single mothers, some told the story of the pregnant mother & induced delivery to save the baby, while other stories detailed the passing of parents.
It’s heartbreaking! Almost all of these article end with a surviving family member encouraging people to get vaccinated.
For many of us we are fortunate to have my years with our parents. As a adults, we struggle when we are forced to deal with the passing of an aging parent.
When I first saw this commercial on tv this weekend and I heard the words “for me losing my father at age 7” it got my attention and immediately made me think of every social media story the past few weeks highlighting the passing of a young parent. A death that might have been preventable if only the parent had been vaccinated.
You can hate JB for his wealth and policies. But there is no denying that the tragic loss of BOTH of his parents at a very young age had an impact on him. He can relate to the grief and emotions that each of these small kids are dealing with. The loss of a parent has a major impact.
For me, this ad shows why the Governor has made the unpopular & tough COVID decisions. Yes, it is not going to be popular among the younger voters, the high school kids, the Eastern Bloc-er or the anti-vaccine groups. However, our healthcare system is a max capacity & COVID taking the lives of too many people. The vaccine can change the lives of families.
Don’t let your child’s memory of you be “at the age of 7, I lost my dad/mom to COVID.”
Comment by The Eastern Block Strikes Again Tuesday, Aug 31, 21 @ 7:54 am
Well done ad. I would have not rolled it out this early.
Comment by The Real Captain Tuesday, Aug 31, 21 @ 8:13 am
“Not very upbeat”
It’s about governing during a global pandemic. The goofy “how great this country is” can wait till later.
Seriously, how do you find your way home w/o breadcrumbs?
Give the ad an A. An adult speaking like, and to, adults.
Comment by Flyin' Elvis'-Utah Chapter Tuesday, Aug 31, 21 @ 8:20 am
=Not very upbeat.=
Yeah, pandemics can be a real downer particularly if you care enough to take the seriously.
To the ad itself, I would rate it a A-. It’s hard to attack a guy that is able to show the kind of empathy Pritzker has over the course of the pandemic. Even more so when you know the back story. That won’t stop his opponents from doing so, but against this ad they’ll come across as cold and callous. Could he have held it back a while? Sure. But when your opponents are saying you’re behaving like a king and you’ve got an unlimited bankroll why not run it now. And I don’t care how rich you are, losing your parents at age 7 and 17 is powerful stuff.
Comment by Pundent Tuesday, Aug 31, 21 @ 8:27 am
I think it’s very good.
Comment by Cheryl44 Tuesday, Aug 31, 21 @ 8:30 am
===Not very upbeat===
This is a time for serious people. I can see how you miss that.
Rate?
It’s a B+
It draws you in to the reality, we are all human. Losing both parents by 17, that will change a soul. Applying that pain and angst as a guiding light during a global pandemic, that’s humanizing something others see as mere numbers, “as long as I am fine”
Some wealthy folks lack empathy, sympathy, they lack the ability to be human in emotions and applying that humanity to decisions. This ad shows Pritzker isn’t that. That’s a strong message.
It’s a B+.
Comment by Oswego Willy Tuesday, Aug 31, 21 @ 8:36 am
Agree with Cheryl44 that it is a very good Ad.
I rate it A-.
Comment by Back to the Future Tuesday, Aug 31, 21 @ 8:40 am
Good ad. Humanizing. A good counter to the King Pritzker narrative.
Comment by Back to the Mountains Tuesday, Aug 31, 21 @ 8:45 am
A-. Might have rephrased the line about not making every decision correctly. If you were following the science, you were correct as you could be (the next line). A l little too defeatist in tone, but not too bad.
Comment by Jibba Tuesday, Aug 31, 21 @ 9:03 am
Actual humility instead of haughty arrogance. Keep it up Governor
Comment by Lucky Pierre Tuesday, Aug 31, 21 @ 9:18 am
=Give the ad an A. An adult speaking like, and to, adults.=
Ditto
=Not very upbeat.=
If he was all upbeat and spunky you would criticize that.
There is word we used to use around here for and I wish Rich would reinstate its use for the pandemic.
Comment by JS Mill Tuesday, Aug 31, 21 @ 9:21 am
Excellent ad, good overall tone. But without a serious opponent, does it matter what advertising he runs?
Comment by Original Anon Tuesday, Aug 31, 21 @ 9:32 am
- Lucky Pierre - gave left-handed approval.
Well I’ll be.
Comment by Oswego Willy Tuesday, Aug 31, 21 @ 9:41 am
C. Should be subdued though: Veteran Homes.
Comment by ;) Tuesday, Aug 31, 21 @ 9:52 am
Political ads are used primarily to do two things. Solidify the base and impress swing voters. I am In the camp of swing voters. The ad did not impress me.
Comment by Blue Dog Tuesday, Aug 31, 21 @ 10:10 am
- Blue Dog -
Friend, you’re not a swing voter.
You think you are…
Comment by Oswego Willy Tuesday, Aug 31, 21 @ 10:14 am
OW. You can’t be more wrong.
Comment by Blue Dog Tuesday, Aug 31, 21 @ 10:17 am
I like this. I like ads where people talk like actual people.
It’s nice to see our leaders go, “look we all know this sucks real bad. We’re all in agreement, but we’ve done the right thing and we’re gonna make it through this.”
Sometimes it’s just really nice to hear another human validate what you’re feeling and it seems like the venn diagram of “people who understand this was sound decision making overall (if with several missteps) and boy this sucks and we want it to be over would overlap pretty well with the voters JB is trying to reach.
P.S. - Blue Dog is, at least in the southland, a term used to describe a voter who would rather vote for a “A Dog of a specific color than a member of a opposing political party”. So anyone calling themselves such has either an absolutely incredible sense of irony or knows something about the canine population of Illinois they should share with the rest of us. Just please tell me it’s not the corgi’s. My heart couldn’t take it.
Comment by Victor Kingston Tuesday, Aug 31, 21 @ 10:26 am
B rating. I am curious to see if this messaging sticks when ads come in highlighting the LaSalle Veterans Home tragedy and the 37% increase in murders in Chicago since 2018.
Comment by Southside Salami Tuesday, Aug 31, 21 @ 10:28 am
Very good ad. grips emotionally. I wasn’t a JB supporter so I am surprised how this affects me. only downside is downbeat but I’m sure it will be followed by more upbeat. A-
Comment by Amalia Tuesday, Aug 31, 21 @ 10:29 am
Very good ad, rated A.
“it was my obligation to do everything that I could”
We can contrast the destructive dereliction of Republican governors like Abbott and DeSantis with Pritzker, who puts life over money, whereas the other two and others put political power over life and health. Hospital and ICU capacity are worse in anti-mandate/red states. Texas brought in thousands of out of state healthcare workers. DeSantis is pretty much asking for people to first get infected then take Regeneron, a drug that his big donor Ken Griffin invested in. That’s a** backward.
Comment by Grandson of Man Tuesday, Aug 31, 21 @ 10:30 am
“Illinois has led in ways people did not expect.”
He may want to briefly explain in which ways, and why people did not expect it.
Comment by phocion Tuesday, Aug 31, 21 @ 10:32 am
- Blue Dog -
Your troll antics say otherwise.
I fed ya, move on.
Comment by Oswego Willy Tuesday, Aug 31, 21 @ 10:39 am
It’s decent. Talking direct to the voters- and being the only one doing so right now- is pretty powerful.
Comment by Arsenal Tuesday, Aug 31, 21 @ 10:56 am
Grade it an A.
You cant talk about bad news and get an A+. But its a solid A, as its difficult to relate to a billionaire or feel a great deal of sympathy for them in some aspects. The loss of your parents before your 18th birthday is something everyone can understand regardless of wealth and reminds you that he is in fact human like everyone else. Its also a grave reminder of potential results for families who dont take this pandemic serious as a potential outcome.
Comment by Seats Tuesday, Aug 31, 21 @ 11:15 am
Nice, but I’m afraid too nuanced for the voters. Not every spot has to “make the ask”, and I’m sure those type of spots will come. But I wish they would mix it up a little and use a few now.
Comment by Give Us Barabbas Tuesday, Aug 31, 21 @ 11:25 am
Good ad. Pritzker comes across as someone who cares what happens to people and knows not everyone will agree with him.
Comment by zatoichi Tuesday, Aug 31, 21 @ 11:25 am
I give the ad an A because he is being honest and speaking from the heart.
Comment by Mama Tuesday, Aug 31, 21 @ 12:25 pm
@Bluedog you might had been a swing voter in the 90’s but you are not a swing voter now and that’s okay.
Comment by gp Tuesday, Aug 31, 21 @ 1:46 pm
At this point, I am just kind of happy for any of his ads that don’t start with ‘Hey JB’.
Isn’t a bad ad.
Comment by OneMan Tuesday, Aug 31, 21 @ 3:55 pm
A, but I’m completely biased.
I think I have a unique perspective. I see these ads on the TVs where I workout. I saw the first a few weeks ago without sound and I saw JB with “We can defeat this thing in Illinois” superimposed over his image. To me, it looked like an attack ad against JB (JB being the “thing”)
This one I heard with my headphones while playing a video card game on the treadmill and I couldn’t see it. It really gripped me.
Comment by Proud Papa Bear Tuesday, Aug 31, 21 @ 6:03 pm