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Rate Pritzker’s new TV ad

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Illinois
YouTube

* The spot…

* The script…

They say the journey is the reward.

But in Illinois, oftentimes bad roads have made the journey too hard.

That’s why I passed our first investment in roads and bridges in over a decade.

Our Rebuild Illinois plan has already helped fix 3,000 miles of roads, 250 bridges, and we’ve only just begun.

We’re investing in Illinois, creating and supporting hundreds of thousands of jobs so our economy and safety can keep moving forward.

posted by Rich Miller
Thursday, Feb 17, 22 @ 9:40 am

Comments

Nice contrast to the Ken Dunkin 2.0 hostile and doom ads.

Comment by Real Thursday, Feb 17, 22 @ 9:50 am
B. Solid incumbent ad. Nothing Earth-shattering.

Comment by Ron Burgundy Thursday, Feb 17, 22 @ 9:52 am
I feel like this has to hit home for people all over the state. It feels like no matter where you go or how short your drive is, you’re driving through or past a road being repaved or bridge repaired.

Comment by henry t rainey Thursday, Feb 17, 22 @ 9:54 am
–Nice contrast to the Ken Dunkin 2.0 hostile and doom ads–

Thinking the same.

Comment by King Louis XVI Thursday, Feb 17, 22 @ 9:54 am
It’s a good idea to remind voters of everything he’s accomplished and it’s nice to put Illinois in a good spotlight instead of the dark and scary ads running on the other side.

Comment by Long year Thursday, Feb 17, 22 @ 9:57 am
I would rate the add a B+. Pritzker is in the position where he can just keep hitting singles and highlight what functioning government should look like. Given that his opposition at the moment seems intent on running a single issue campaign, pointing to a broad range of successes should be effective.

Comment by Pundent Thursday, Feb 17, 22 @ 10:00 am
The soundtrack was distracting but visuals and message were great. A-

Comment by Grandson of Man Thursday, Feb 17, 22 @ 10:05 am
B feels right to me. Solid production, good story to tell, but nothing thatmakes the rivers run backward.

Comment by Arsenal Thursday, Feb 17, 22 @ 10:06 am
The biggest thing here is that Pritzker can just keep churning out Feel Good ads right up until election day.

Comment by Arsenal Thursday, Feb 17, 22 @ 10:06 am
JB, taking back Illinois roads and bridges from the edge of the cliff.

Comment by PublicServant Thursday, Feb 17, 22 @ 10:07 am
B for this ad and I think he should mention the $ being invested in locks and dams with our fed partners. Extremely important to sustaining and increasing our place in global exports. AG is #1 in Illinois.

Comment by flea Thursday, Feb 17, 22 @ 10:22 am
This is an “off left tackle running play”, it gets 4 yards and the defense can’t seem to stop the play.

It’s perfectly textbook for an incumbent with a record of accomplishing things, “and there’s more to do”

I liked the visuals, the music, “ok”

It’s an “A-“, leaving room for the 20-40 yard passes downfield and the special team scores yet to be seen.

A-

Comment by Oswego Willy Thursday, Feb 17, 22 @ 10:26 am
Always like positive Ads.
Will go with an A on this Ad.

Comment by Back to the Future Thursday, Feb 17, 22 @ 10:37 am
I’ve noticed Rt-47 at the Wisconsin border use to be in bad shape. Now it’s beautiful. Oh, this is just South of his Lake Geneva home.

Comment by Huntley Wally Thursday, Feb 17, 22 @ 10:48 am
A
Solid ad. Specifics on his accomplishments concerning infrastructure. It’s a nice foundation ad. A relief from the nasty war, crime, riot, burn ads, and the word I have learned to hate “take” or “take back”.

As things get nastier, ordinary people will likely remember positive building blocks like this.

Comment by Langhorne Thursday, Feb 17, 22 @ 11:16 am
Works for me. Especially as we’re entering pothole season.

Comment by markg8 Thursday, Feb 17, 22 @ 11:24 am
“Oh, this is just South of his Lake Geneva home.” If you’re implying that it got done because he lives there, the better flex would be implying that it got done because there are whole bunch of rich people living there.

Comment by Skeptic Thursday, Feb 17, 22 @ 11:26 am
JB can keep churning out feel good ads that resonate with the same 39% who approve of the Biden administration’s approach to the economy, inflation, border security and public safety

Comment by Lucky Pierre Thursday, Feb 17, 22 @ 12:06 pm
I liked it, A- (music so-so).

As others have noted, he’s accomplished a lot, so there will doubtless be plenty more ads in a similar vein.

Comment by dbk Thursday, Feb 17, 22 @ 12:09 pm
===economy, inflation, border security and public safety===

All real, but unknown 8+ months from now… and throw in abortion… and if the nominee is Bailey, Sullivan, or Rabine…

Irvin has a big race ahead of him, and if he wins, can Irvin consolidate the cult-folks Bailey is courting and the Trumpian suburbanites Rabine wants to target.

This ad, bringing it back to the ad and the post, all those “things” you want to overtake actual accomplishments, in these 8+ month, an incumbent governor, with no primary, will be able to show off tangible wins, and this ad sets up the “infrastructure tours”, and then the “social service tours”, then the “growing of business tours”…

It’s the blocking and tacking, it’s the 4-yard off tackle runs that grind out first downs.

Comment by Oswego Willy Thursday, Feb 17, 22 @ 12:16 pm
==39% who approve of the Biden==

You do understand that that number is noticeably higher in IL, right?

Comment by Arsenal Thursday, Feb 17, 22 @ 12:19 pm
**You do understand that that number is noticeably higher in IL, right?**

Oh, and Joe Biden isn’t running for Governor in IL, JB is.

So, maybe, please, just try to use IL-relevant points?

Comment by SaulGoodman Thursday, Feb 17, 22 @ 12:31 pm
==Oh, and Joe Biden isn’t running for Governor in IL, JB is. ==

And this ad doesn’t even hint at Joe Biden, it talks about building roads and bridges which is so popular that Republicans vote for it at the state and national level.

Comment by Arsenal Thursday, Feb 17, 22 @ 12:33 pm
==So, maybe, please, just try to use IL-relevant points? ==

OTOH, it’s enlightening that he can’t actually point to what Pritzker is doing wrong (or whatever Republican he’s been told to support today is doing right), he just has to hope that Biden’s unpopularity drags Pritzker down.

Comment by Arsenal Thursday, Feb 17, 22 @ 12:40 pm
B+ Solid ad and because it is positive vs the Irvin armageddon type ads it will draw a distinction between where Illinois is headed and the crazy hateful right wing.

=JB can keep churning out feel good ads that resonate with the same 39%=

Good to know that you don’t use roads or bridges, you know the things getting fixed by the governor. Action versus culture wars. I’ll take the action guy (fyi that is Pritzker).

Comment by JS Mill Thursday, Feb 17, 22 @ 1:07 pm
I forgot an unpopular administration running the country is only an anchor around the neck of Republican candidates
Democrats are immune because ….

Comment by Lucky Pierre Thursday, Feb 17, 22 @ 1:12 pm
Immune? It’s less of a factor when a candidate isn’t constantly talking about the president.

If the president’s popularity was so important, wouldn’t we see a lot more “waves” in the governor’s races?

Comment by The Velvet Frog Thursday, Feb 17, 22 @ 5:36 pm