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* Paul Schimpf’s introductory TV ad…
* Sen. Darren Bailey’s latest…
* DGA…
* Press release…
Today, the Jonathan Logemann for Congress campaign announced the launch of its first TV ad of the primary for Illinois’ 17th Congressional District. The TV ad, titled “Tackle”, highlights Jonathan’s service to his country and his community–as an Afghanistan Veteran, a National Guardsman, a public high school teacher, and Alderman in Rockford.
The ad also highlights key elements of Jonathan’s platform, including making healthcare more affordable, fighting for the middle class, defending our Democracy, and standing up to Trump Republicans. As a local elected official, Jonathan’s experience tackling day-to-day issues in his community make him uniquely qualified to serve Illinois’ 17th District. Furthermore, his service in the National Guard and his leadership as a public school teacher and coach prepare him to take on issues facing key constituencies, such as our students, parents, veterans, and servicemembers.
The transcript of the ad is as follows:
“I’m Jonathan Logemann.
As a soldier, teacher, coach, alderman, and dad, I’ve taken on some big challenges.
Now, I’m running for Congress to tackle our toughest problems.
And it starts with standing up to Trump Republicans and corporate special interests:
To make healthcare more affordable;
Defend our Democracy;
And rebuild the middle class.
I’m Jonathan Logemann, and I approve this message, because I know we can tackle it all–together.”
The ad…
* Press release…
Today, Cook County Board President Toni Preckwinkle is out with a broadcast television ad that focuses on her success in guiding Cook County’s health system during her three terms in office.
The ad, entitled “Done,” focuses on the many accomplishments Preckwinkle has gotten done regarding healthcare, including creating CountyCare, Cook County’s Medicaid managed care plan which has expanded healthcare access to over 400,000 residents.
The ad also previews her plans for the next term, which include expanding funding for mental health resources and creating a Department of Mental Health within the Cook County Health system.
“I’m proud of what we’ve accomplished in the Cook County health and hospital system during my tenure, especially during the last few years as our system guided residents through the pandemic,” said Preckwinkle. “I have established a proven and responsible record on healthcare management and look forward to continuing to advance and expand affordable, accessible healthcare in my next term.”
The 30-second spot will run today through the June 28 primary on broadcast networks.
Script:
“To see how Toni Preckwinkle will take on big challenges, just look at what she’s done.
Turning around Cook County’s neglected health and hospital system,
Creating CountyCare, expanding healthcare for four hundred thousand,
Strengthening assistance for survivors of domestic violence and assault,
And starting the County’s first Mental Health Service to help better respond to mental health emergencies.
Toni’s taken on tough fights and she’s not done yet.
Toni Preckwinkle, for County Board President.”
The spot…
*** UPDATE 1 *** Kaegi going after Steele…
Cook County Assessor Fritz Kaegi released a third campaign ad on Tuesday, two weeks prior to the June 28 Democratic primary.
The ad, titled, “Scam Alert,” highlights the conflict of interest for Kaegi’s opponent, Commissioner Steele, and her husband Maze Jackson, a well known lobbyist for property developers.
“There is a better choice. Fritz Kaegi is endorsed by the Democratic Party and is standing up for middle class homeowners not rich landlords,” the ad says.
The ad will air on broadcast and cable television networks beginning Tuesday.
Full script:
Warning! Kari Steele’s campaign for County Assessor is a scam.
Steele’s husband, who is her top campaign adviser, is a paid lobbyist for wealthy downtown landlords.
They’ll get rich after Steele shifts the tax burden back onto middle class families…while she avoids paying her own property taxes by claiming an illegal exemption.
There’s a better choice. Fritz Kaegi is endorsed by the Democratic Party and is standing up for middle class homeowners—not rich landlords.
The spot…
*** UPDATE 2 *** Steele campaign…
The Kaegi ad is a lie. A complete fabrication. Period.
A property on S. Chappel Avenue in Chicago is currently owned by Kari Steele’s mother, Christine Steele. Her mother, who also owns a property in Texas, claims a homestead exemption on this property.
Kari Steele’s name is on the property tax bill to ensure she receives the bill and is able to make sure it gets paid by her mother, as her mother is often out of town. She does not own, or have any ownership stake in the Chappel property. All ongoing expenses related to the property are maintained by her mother, including the property tax.
Kaegi is as incompetent as a candidate as he is as the incumbent Assessor.
Steele’s lawyers will soon have word with Kaegi’s campaign.
*** UPDATE 3 *** Crain’s covered this back in May…
“Our initial findings appear to show the property does not qualify for a homeowner’s exemption, as public records indicate both Kari and Christine Steele list primary residences elsewhere,” Assessor spokesman Scott Smith tells Crain’s in an email.
Kari Steele’s permanent residence is on Madison Street and her mother is receiving a homeowners’ exemption (and is registered to vote) in Texas. The exemption is only supposed to be applied to an owners’ primary residence. “These facts would make the property ineligible for a homeowner’s exemption,” Smith says.
Steele’s camp says her mother is a snowbird who lives part-time in Texas. Kari Steele lived at Chappel until 2016 and only receives the bill so her mother doesn’t miss it while she’s away.
The home has received the tax break since 2006. Kaegi’s office will reach out “to request proof of residency in Cook County.” Christine Steele could be billed for the past four years—roughly $2,800—if she can’t prove Chappel is her primary home.
posted by Rich Miller
Tuesday, Jun 14, 22 @ 10:46 am
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C- for the Schimpf one. Not sure why they bothered as it is too little, too late. Low production values and the monotone narration basically reads what’s on screen. “Trusted me for over 30 years…” Really? You’re running 5th and no one knows you.
Bailey’s is a B. Has some passion and rightly recognizes his voice is an issue for some.
DGA is a C. Not as attention grabbing as others.
Logemann’s is a solid B introductory ad.
Preckwinkle’s also. Surprisingly upbeat tone. I prefer when the candidate speaks at least at the end of the ad though.
Comment by Ron Burgundy Tuesday, Jun 14, 22 @ 10:58 am
Why is the announcer in the Schimpf ad whispering? What political strategist told Paul that “unite Illinois” was a winning message in a Republican primary? Why has Paul done virtually nothing in Southern Illinois other than sling out a few hundred yard signs? There are campaigns that explode on the launch pad. His campaign never even lit the fuse.
Comment by Needs Deleted Tuesday, Jun 14, 22 @ 10:59 am
As much as I am not a fan, Bailey has the talent of coming off as a sunny conservative even as he is culture warrior. I tend to think that’s a big part of the reason he’s beating Irvin is Irvin primarily has been negative while Bailey has a skill of going negative, but tying it to a positive message.
Schrimpf–not a bad introductory ad. Would help to have it out before voting started.
The DGA ad is just rubbing it in.
Comment by ArchPundit Tuesday, Jun 14, 22 @ 11:00 am
I do think Schmipf is probably the best person running in the GOP primary. Too bad his ad is too little, too late.
As for Bailey, I wonder in what markets will the ad run? I, for one, am tired of candidates who constantly complain that Illinois is “broken”.
At this point the DGA ad might just be beating a dead horse.
Comment by G'Kar Tuesday, Jun 14, 22 @ 11:03 am
The narrator in the Schimpf add sounds like he just took a boatload of valium.
Comment by The Young Gov Tuesday, Jun 14, 22 @ 11:29 am
The Schimpf ad scores a 0/10, just awful. Bad music, corny v/o, absolutely nothing compelling in it whatsoever. Your trailing and have little money go all-in with something fun, authentic, and different.
Comment by AdGuy Tuesday, Jun 14, 22 @ 11:30 am
The Bailey ad makes him seem …. normal with a side of poking fun at his accent. Good piece
Comment by The Way I See It Tuesday, Jun 14, 22 @ 11:41 am
=The Bailey ad makes him seem …. normal with a side of poking fun at his accent. Good piece=
While I disagree, it is likely because I know too much about him already and of course his total and sick lie about Illinois schools.
With regard to the “accent”, this guy cannot even properly pronounce the name of the state he wants to govern. That is immediately disqualifying as is his general lack of language skills. He may be the most under qualified candidate for governor from (what used to be) a major party in Illinois history.
Comment by JS Mill Tuesday, Jun 14, 22 @ 11:45 am
Irvin gets caught in another lie. How low can he go? Think Rutherford ended up at 4% Guessing Irvin gets 3rd maybe even 4th place. What an absolute farce by these guys. Malpractice on steroids.
Comment by watchful eye Tuesday, Jun 14, 22 @ 11:49 am
Why doesn’t the Schimpf ad say what office he’s running for? And what on earth does he mean that we’ve “trusted [him] for over 30 years”?
Comment by JoanP Tuesday, Jun 14, 22 @ 12:04 pm
The Bailey ad is better than previous stuff, but the “outsider” claim is dubious coming from a state senator.
The GOP base believes schools are failing because they’re not teaching faith-based curriculum. The base also believes CRT is a real threat, whereas it’s strictly a Republican bogeyman.
It will appeal to the voters he’s trying to reach.
Comment by Streator Curmudgeon Tuesday, Jun 14, 22 @ 12:11 pm
As far as unqualified candidates go…Darren Bailey stands front and center. Bailey is not qualified as his campaign is based on negativity, division, and criticism.
To label the economic engine of Illinois with a pejorative disqualifies Bailey from the office. Then to suggest that he would appoint an “overseer” for Chicago indicates Bailey lacks the capacity for the role of governor.
We don’t need Elmer Fudd in the governor’s office.
Comment by Rudy’s teeth Tuesday, Jun 14, 22 @ 12:13 pm
Saw the Steele/Maze ad on WGN TV this morning. Pretty good.
Comment by Chito Tuesday, Jun 14, 22 @ 12:22 pm
Schimpf’s campaign is horrible.
Comment by Hamlet on the Potomac Tuesday, Jun 14, 22 @ 12:47 pm
If Steele’s mother owns the property but doesn’t have her own Illinois address, is she entitled to claim the homeowner exemption?
Comment by anon2 Tuesday, Jun 14, 22 @ 2:45 pm
Kaegi is such a “reformer” that he sought and got the machine endorsement. As I always say, beware when the “reformers” come calling.
Comment by low level Tuesday, Jun 14, 22 @ 3:02 pm
=== that he sought and got the machine endorsement===
So did his opponent. And she was angry when she didn’t get it. Take a breath.
Comment by Rich Miller Tuesday, Jun 14, 22 @ 3:06 pm
===Steele’s lawyers will soon have word with Kaegi’s campaign.===
You’re not winning the argument at the “see you in court” level.
(Sigh)
Ok (deep breath), to these ads,
Late in the game, they need to be difference makers, or reinforce your closing argument.
A great many, and I’m lumping all these together for brevity (and the fact, for me, they have little juice), they seem to have the purpose of trying to be “last thoughts” for voters, meaning, it’s like back in the day palm cards were really much more important, a “final reminder”, well, these are “E” lect-tronic type of reminder thingies; good, bad, intro, feel good, think bad.
The only embarrassing one is Schimpf’s, I actually feel bad for the guy.
“Forgotten Cs” for the grades.
I’m not entertained to make me think on where these campaigns are moving needles or moving voters to get out… and vote.
Comment by Oswego Willy Tuesday, Jun 14, 22 @ 3:15 pm
Bailey gets an F as a potential Governor but I’ll give him a B+/A- on this ad. He comes off as somewhat non-ogreish, addresses his accent, and succinctly makes points to his electorate.
As for him mispronouncing “Illinois,” I don’t think that’s fair. It’s probably just his regional accent, just as some say Chicahgo and some say Chicawgo.
Comment by Proud Papa Bear Tuesday, Jun 14, 22 @ 3:27 pm
On the other hand, Schimpf uses a purple font. The other ads are B / B-.
Comment by Proud Sucker Tuesday, Jun 14, 22 @ 4:44 pm