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Rate Esther Joy King’s first TV ad

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Illinois
YouTube

* Republican candidate in CD17 running against Democratic nominee Eric Sorensen…

posted by Rich Miller
Tuesday, Aug 23, 22 @ 12:12 pm

Comments

Message isn’t too meaningful but she is saying it passionately.

B+

Comment by Lurker Tuesday, Aug 23, 22 @ 12:20 pm
It’s a nice spot but they should have had her re-record the audio since it’s mostly VO anyway. Since it was filmed outside she’s just shy of shouting it, it would have made more sense to give her a second try for something easier on the ears.

Comment by The Captain Tuesday, Aug 23, 22 @ 12:21 pm
Not bad, solid B. I might consider changing my title to Judge Advocate General Officer instead of JAG Officer, IMHO.

Comment by Colin O’Scopey Tuesday, Aug 23, 22 @ 12:22 pm
I had the unfortunate pleasure of briefly working with her at a state agency during the Rauner years. She wasn’t around very long. Based on my knowledge of her at the time and then watching this ad is worlds-apart difference. I guess people can change and maybe she has. But all I remember is that everyone in the office stayed away from her, I think even other Rauner hires.

Other than that, it’s a decent ad. B. She is showing compassion towards those who are struggling and she’s not going negative about how horrible our state is. And I didn’t realize she served in the military. I don’t know all her politics or if she’s a Trump or Bailey supporter.

Comment by Baloneymous Tuesday, Aug 23, 22 @ 12:29 pm
C The “who I am” is fine, but the “what I will do” is missing.

Implying that Congress can somehow reduce inflation is misleading unless the Republicans have decided to ditch the whole free market thing and impose price controls.

Comment by Pot calling kettle Tuesday, Aug 23, 22 @ 12:30 pm
===might consider changing my title===

I had to re-listen to that part 3-4 times because I thought I heard something else. I’m not used to hearing that title very much.

Comment by Baloneymous Tuesday, Aug 23, 22 @ 12:31 pm
No mention of her time at DCEO in the Rauner administration? Granted she only lasted a few months . . .

I didn’t know JAG officers drove around in armored vehicles shooting guns.

Comment by Henry Francis Tuesday, Aug 23, 22 @ 12:31 pm
Is this a state workers gossip about Esther thread or a rate the ad thread? I give it a- covers issues that keeps the base engaged while also works with indies and gets her name ID out there in a new remap. Not to mention outside of JB and Halpin- I don’t think anyone else is on TV in the 17th. Open airwaves.

Comment by Plus Tuesday, Aug 23, 22 @ 12:40 pm
I like it. I give this an A. She is sincere and even shows willingness to work with the other side of the isle.

Comment by John Pruitt Tuesday, Aug 23, 22 @ 12:54 pm
Grade A
Nice Ad.
Moves along and gives some information on the Candidate as well as why she is running for office.

Comment by Back to the Future Tuesday, Aug 23, 22 @ 12:54 pm
C. Nice highlighting the military but her voice is annoying. I wouldn’t have said that had Clinton’s voice not been similarly mocked but it was so there you go.

Comment by low level Tuesday, Aug 23, 22 @ 1:14 pm
https://www.esd.whs.mil/Portals/54/Documents/DD/issuances/dodd/134410p.pdf

Where is Esther’s disclaimer (military uniform) for this ad? See 4.3

Comment by John-on-the-spot Tuesday, Aug 23, 22 @ 1:27 pm
B+

This is a race I would give her a slight edge over Sorenson at moment. Not sure if this was one Dems felt good about keeping but in a Republican year she has a good shot

Comment by Etown Tuesday, Aug 23, 22 @ 1:37 pm
B. though as a JAG she’s not out there with a gun, right?

Comment by Amalia Tuesday, Aug 23, 22 @ 1:51 pm
B- it’s hard to get past the audio. It really does sound like she’s shouting and it’s borderline shrill.

Comment by Boone's is Back Tuesday, Aug 23, 22 @ 1:54 pm
I give it a gentle persons C.

Not much about her other than she is a lawyer in the military even though she portrays the fighting part of the military.

She doesn’t seem to have a plan for the global oil market or much else.

Comment by JS Mill Tuesday, Aug 23, 22 @ 2:17 pm
It does nothing for me, but I don’t care for the military. To a normal person, probably a B though. Agree with Boone that the audio could be better.

Comment by Correcting Tuesday, Aug 23, 22 @ 2:26 pm
C+

Very light on details. JAG officer means nothing to most voters. The sound of gunfire is off putting as she says JAG. The mix is off with the music, her voice and gun fire. I was expecting to hear the grocery checkout beep.

Comment by Cool Papa Bell Tuesday, Aug 23, 22 @ 2:31 pm
JAG officer is a hilarious choice. I give it an A for that alone.

Comment by Excitable Boy Tuesday, Aug 23, 22 @ 2:39 pm
It’s a B-

I think I’ll leave it here… talk slower… some things rolled into each other.

It’s bland and really says little, but it’s better than a C

B-

Comment by Oswego Willy Tuesday, Aug 23, 22 @ 2:45 pm
I give it a C-. Congratulations on becoming a judge advocate but…so what?

Are you going after Big Oil? Big supermarket? Providing stipends for seniors or veterans?

Comment by Jocko Tuesday, Aug 23, 22 @ 6:40 pm
C It’s patriotic, but knowing she’s Republican, I’d need to see her explicitly back away from her anti-abortion stance.

Comment by Yooper in Diaspora Tuesday, Aug 23, 22 @ 10:45 pm
Rating: A

Content is fine. By virtue that King is on TV first, and two weeks before Labor Day, and 6 weeks before vote-by-mail ballots hit the streets, she’s showing she will fight to win election by start of early voting on Sep 29.

Doubtful her opponent had enough money raised for TV ad buy, so he’ll either have to delay being on TV, or a super PAC will have to buy ad time early to support him, or attack her.

Comment by John Lopez Wednesday, Aug 24, 22 @ 12:10 am
C a lawyer that wants to make laws

Comment by Rabid Wednesday, Aug 24, 22 @ 6:42 am
JAG officers are deskbound. Darren Bailey might accuse her of having “soft hands”.

Comment by Bad Goya Vitch Wednesday, Aug 24, 22 @ 9:59 am