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* “Seen It All” from the Pritzker campaign…
Ken: When you’ve been around as long as we have, you’ve seen it all.
John: But one thing I thought I’d never see is Illinois’ state government working again.
Rhona: It’s been a mess for years.
John: We had billions in unpaid bills.
Velma: We didn’t even have a budget.
Amy: But JB Pritzker changed things.
Patricia: JB balanced the budget.
John: He’s filling the rainy day fund.
Dorothy: And our credit has been upgraded.
Rhona: Now I really have seen everything.
VO: JB Pritzker, strong leadership for Illinois.
* Budzinski press release…
Today, the Nikki Budzinski for Congress campaign is launching its first broadcast and cable television ads of the general election. The ad, called “Buttinski”, is a conversation between Nikki and a union steelworker from Illinois about Nikki’s focus on rebuilding the middle class, Medicare negotiating prescription drug prices, and tackling inflation.
The ad is centered on the core message of Budzinski’s campaign - an economic message focused on helping working families in Central and Southern Illinois.
Budzinski is the first candidate to begin paid advertising in IL13 - the campaign executed a robust digital buy that began last week. “Buttinski” will run on broadcast in the St. Louis, and Springfield, Decatur, Champaign media markets.
* The ad…
Chris: “I’m excited about Ms Butt-inski here and how she wants to rebuild the middle class.”
Nikki: “Thanks Chris — it’s Budzinski.”
Chris: “Nikki Butt-inski grew up middle class and knows we need to tackle inflation.
She’ll cut taxes for the middle class and let Medicare fully negotiate down the price of prescription drugs.
Nikki Butt-inski will…”
Nikki: “Budzinski.”
Chris: “Well, she may be a bit of a Butt-inski – but she’s on our side.”
Nikki: “I’m Nikki Budzinski and I approve this message.”
* “Skip the line” by Giannoulias…
* “Promise” by Giannoulias…
* “Best Days Ahead” by Esther Joy King…
posted by Rich Miller
Tuesday, Sep 13, 22 @ 9:49 am
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JB ad: Good play on our past failures and outreach to older voters, who are probably more reliable in terms of voting in midterms. Good to remind voters from where we came. Rated A
Comment by Grandson of Man Tuesday, Sep 13, 22 @ 10:11 am
Esther Joy King’s is a C-. It literally could have run in any district in the U.S. Nothing specific to Iher district or even Illinois. Is this a script that NRCC is providing to candidates nationwide? Weird ad.
Comment by Riversidian Tuesday, Sep 13, 22 @ 10:12 am
seen it all is an A. would be A + but I would have changed the last person speaking.
Comment by Amalia Tuesday, Sep 13, 22 @ 10:21 am
The JB ad is an A because it reminds people of what the failure of IL government was before he took office.
Alexi’s ads were a B because they talked about how future and how we can modernize the state. However, the ads seemed generic too me.
The Esther Joy King was a D. Spoke nothing of the district and attacked career politicians when her opponent has never even been elected before. It was like the NRCC gave a generic script and said run with it.
Comment by QCMan Tuesday, Sep 13, 22 @ 10:27 am
EJK looks awkward at the “boldly succeeding” part. It’s a tongue twister, that’s bad script writing.
Comment by The Captain Tuesday, Sep 13, 22 @ 10:58 am
The Nikki ad is very meh but maybe that’s because I always hate name ads. I get they work with people with less common names, but yawn-city. B-
Esther Joy King is cookie cutter but reasonably well produced.. C+
JB ad is solid. B+
Comment by New Day Tuesday, Sep 13, 22 @ 11:03 am
Are there any people of color that live in the district Esther hopes to represent? (Because there aren’t any in her commercial)
Comment by Henry Francis Tuesday, Sep 13, 22 @ 11:42 am
JB ad is a late A, meaning they should have been pounding this message earlier.
Comment by Proud Papa Bear Tuesday, Sep 13, 22 @ 12:43 pm
Alexi lacks bicep peak…needs more time in the gym…mirror.
Comment by Dotnonymous Tuesday, Sep 13, 22 @ 3:22 pm
The Pritzker ad A. It shows how things have changed since the mess Rauner created.
The Budzinski a D, Chris is clearly just reading off of a que card. Totally ineffective
The Ginnoulias ads a B+. They show some humor & lay out a vision. The fault is that they are beginning to look like a Hallmark movie. Every ad is the same thing over & over.
The EJK ad a C-. Nothing really there. Actually kind of boring. It’s like there was a script for a bunch of candidates & she read hers.
Comment by AFSCME Steward Tuesday, Sep 13, 22 @ 10:53 pm